G-Man Toys Took America by Storm

QUESTION: I love to read crime novels, especially those dealing with gangsters from the time of the Great Depression. Several months ago, I discovered a few “G-Men” toys in a local thrift shop. I didn’t know they made such things, so I bought them. And having read about the bad guys in the 1930s, I think I might like to collect some of these toys. What can you tell me about them? Are they worth collecting?

ANSWER: The 1930s was indeed an exciting time for both criminals and law enforcement. During the Great Depression, everyone’s thoughts turned to money—or the lack of it. So the robbing of people’s savings in local banks was a prime concern.

In the mid-1930s, newspapers and radio stations reported daily on the extensive crime escapades throughout the United States by John Dillinger, "Baby Face"Nelson, George "Machine Gun" Kelly, "Pretty Boy" Floyd and other notorious and dangerous gangsters. Their brazen murders, kidnappings, bank robberies and other heinous crime sprees constantly stunned the nation and were headline stories everywhere. Newspaper reporters and radio announcers often reported these crime sprees with more drama than actually happened, heightening the imaginations of young boys everywhere, most of whom wanted to play the parts of law enforcers.

Through print and radio, the public intensely followed every detail of their crimes, high-speed chases and blazing shoot-outs with authorities. The eventual captures of these criminals were equally covered by radio programs, in the newspapers and on newsreels at the movies. People all across the country breathed sighs of relief each time agents of the then Bureau of Investigation, renamed the Federal Bureau of Investigation in 1935, captured on of these criminals.

George "Machine Gun" Kelly and others on July 22, 1933, kidnapped Charles F. Urschel and another man in Oklahoma City, Oklahoma, and held them for $200,000 ransom. After the ransom was paid. Kelly released Urschel and the other man. Government agents Kelly captured Kelly on September 26, 1933, in Memphis, Tennessee and when he was told he was under agents as government men. The "G-Men" acronym stuck and has been used ever since that time when referring to FBI Agents.

While T.V. romanticized and popularized the exploits of Elliot Ness later on in the 1960s, it was Melvin H. Purvis, the special agent in charge of the FBI’s Chicago office, that caught everyone’s attention. His most famous case was when he led the team of agents who killed John Dillinger, Public Enemy No. I, in a shootout in Chicago in July 1934. Purvis instantly became an American hero. Thereafter, every kid in the country wanted to be a "G-Man" and to play "G-Man."

 left the FBI and got into the toy and cereal premium business with General Foods of Battle Creek, Michigan, to develop and market a line of "Junior G-Man Corps" badges, toys and other cereal premiums in about 1936. Kids would send in boxtops from Post Toasties. Kellogg’s Corn Flakes, and POST-O Cereal, usually with 10 cent in stamps, to become members of his Junior G-Man Corps. They could also get specially marked Junior C-Man Corps toys, including a ring, fingerprint set, wallet, watch fob, sparking machine gun, an invisible writing and secret code writing kit, and a whistle. Toy badges of different rank ranging from a "Junior G-Man” to a "Roving Operative Junior G-Man,” and then the ultimate rank of "Chief Or Operative Junior C-Man" were also available. Along with the badges, members also received an identification card for the lower ranks and an elaborate 8-x-10 "Commission" appointing them to the highest rank.

Back before all the added sugar, breakfast cereals tasted bland and kids weren’t drawn to them. Cereal companies realized they needed to create incentives to get kids to eat their products. Out of this incentive necessity grew the cereal premium. This was usually a toy which kids could get by sending in boxtops from numerous boxes of cereal. Each toy sold not just one box of cereal but many.




Around 1937, Purvis and General Foods started the Secret Operator Law and Order Patrol for kids to join and also so they could get specially marked Secret Operator Law and Order Patrol toys. Included were a ring, fingerprint set, whistle, knife, pencil and toy badges of different ranks, ranging from Secret Operator to Lieutenant Secret Operator and then finally to the highest rank of Captain Secret Operator. The consumer was prepared to send cereal boxtops and usually 10 cents in stamps. Post cereals advertised these two lines of premiums extensively in newspapers, magazines, and in free catalogs. They all featured former "Ace G-Man" Purvis' name and photograph along with various G.Man stories and pictures of the badges, toys and other premiums offered - "just like the real G Men used." Purvis was a hero to parents and young children who wanted to be like him, and the cereal promotions were successful. Children had to eat a lot of Post cereal in order to send in the required number of boxtops to get the badges, toys, and other exciting premiums.

They got their Junior G-Man badges, G-Man machine gun that sparked, their G-Man fingerprint set, Secret Operator Law and Patrol knife, and other toys so they 'could play Galan. Purvis and Post devised the various higher ranks within the Junior G -Man Corps and the Secret Opera-tor Law and Order Patrol for the kids to attain by passing certain tests and sending them in to headquarters for grading and 'issuing the higher rank badges and com-L missions. Before they could take the tests, kids had to study the "Manual of Instructions" for Junior G-Man Corps members and the Secret Operator's Manual for Secret Operator Law and Patrol members. However, there was an important catch to attaining these higher ranks besides just passing a test—the kids also had to eat more Post cereals because they had to send in more boxtops for the new badges and “commissions” of their higher ranks.



Both the Junior G Man Corps and the Secret Operator Law and Order Patrol had Girls Divisions with their own distinctive badges, were featured in 1936 and 1937 on the sides of the Post Toasties cereal boxes, asking boys and girls to join them.

Purvis and Parker Brothers developed a board game titled "Melvin Purvis' G-Men Detective Game,” with separate red and blue versions being produced. Board games by other companies included The Black Falcon of the Flying G-Men" and the "G-Men Clue Game."

Numerous other toy manufacturers, including Disney, Marx, New York Toy and Game Manufacturing, Pressman Toys, dropping toy G-Man-Detect-I-Phone had a transmitter, receiver and phone line powered by a three-volt battery that actually worked. A wiretapping set contained a badge, handcuffs, gun, identification card and a toy dial telephone resembling those used by telephone repairmen, complete with wires dangling from it and metal alligator clips on the ends of the wires so the Junior G-Man could tap into a telephone rule.

And other food companies, including the makers of Dan-Rich Chocolate Flavored Drink, used G-Man rings, tie clasps, lapel buttons and watch fobs to promote their products. Numerous rings were made, some with different color enamel around "G-Man" on the face of the rings. Some tie clasps had the same "G-Men" insignia on them as the rings, along with the same color enamel. Some "G-Men" rings were adjustable. At least eight different C-Men rings were made during this time.



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