Superheroes Galore

QUESTION: When I was a kid, I read comic books all the time. I’d even sneak a flashlight under the covers and read them when I was supposed to be a asleep. But over the years I drifted away from them. Recently, I went to a comic book show with a friend just to accompany him, but once there I got hooked again. Now I think I’d like to collect them. Can you give me a brief history of comic books so I have an idea of what’s involved? 

ANSWER: Comic books are not only fun to collect but are affordable. While there are some that sell at auction for stratospheric sums, the majority can be bought for reasonable amounts. 

Less than two decades ago, blockbuster movies featuring a raging green hulk, a group of mutant humans, a spider, and a man blinded by radioactive waste spurred the resurgence in comic book collecting. And who can forget the comic book store frequented by the nerdy guys in the hit T.V. show The Big Bang Theory.

While interest in comic books featuring superhuman characters increased in the early 21st Century, their origin goes back much earlier.

American comic books trace their roots back to 1933 when a syndicated newspaper published part of its Sunday comic's page on 7 by 9-inch plates. Eastern Printing employees Max Gaines and Harry Wildenherg believed two such plates could fit a tabloid-size page, producing a 7 by l0-inch book when folded. The two took newspaper strips and reprinted them in a booklet titled Funnies On Parade, which the Proctor and Gamble Company used as a premium.

Gaines convinced Eastern executives he could sell similar comics to large advertising firms. Eastern then produced and distributed Famous Funnies and Century of Comics. Both were highly successful.

Surprised with the popularity of the giveaway comics, Caine believed he could sell them to kids if it were reasonably priced, so the company printed Famous Funnies Series One and sold it for 10 cents. The comic was an immediate sellout. It became the first monthly comic and continued to be published until 1955.

Early comic books featured nothing more than reprinted material. In 1935, New Fun became the first comic to break the "reprinted material" barrier by featuring the antics of Oswald the Rabbit.

The comic book industry took a gigantic leap forward in June 1938 when the first issue of Action Comics featured the amazing feats of Superman. Just as his flying abilities allowed him to leap tall buildings in a single bound, they also catapulted him to the top of the sales charts.

But it took five years before Jerry Siegel and Joe Shuster, who created Superman, to sell their character to National Periodicals Publications. They had tried to market Superman to every newspaper syndicate but were repeatedly rejected. Superman was the first of many superheroes to become part of the Golden Age of Comics.

Superman’s success gave birth to dozens of other superheroes, such as Batman, who first appeared in Detective Comics 27. Artist Bob Kane modeled Superman on drawings of Leonardo da Vinci's flying machines. Although Batman had no superpowers, he appealed to young readers: He was costumed, smart, and had a variety of neat gadgets at his disposal.

Batman received his own title in the spring of 1940 when Batman No. I appeared on newsstands. This issue also featured the first appearances of Catwoman and The Joker. Other main characters made their appearances in issues of Detective Cornics, which later became DC, before crossing over to the Batman title. Robin, the Boy Wonder, debuted in Detective Comics No. 38. The Penguin made his first appearance in Detective Comics No. 58. Robin made history in 1988 when fans voted to have him killed off.

In the fall of 1939, Timely Comics published Marvel Comics No. I, which contained the first appearances of The Human Torch. Eventually, Timely became Marvel Comics, who along with DC dominated the comic book publishing industry for decades.

Captain America, appearing in his own comic right from the beginning, made his debut in March 1941. Previously, all new characters appeared in another comic before being granted their own title. This way, publishers could judge reader reaction through comic book sales to see if the new character could stand on his own. Captain America began his career fighting Nazis months before America declared war.

In the spring of 1941, Wonder Woman appeared on newsstands, followed by Captain Marvel and The Green Lantern. By the end of the year, over 150 different comic titles appeared on the newsstands. 

World War II had a profound effect on comic books. Dell published the first war comic, appropriately titled War Comics No. I. Many superheroes rushed into the armed forces to battle the enemy, much as many young men did. Commando Yank, Major Victory, Jungle Jim, Spy Smasher and The Unknown Soldier all played hero to many teens on the home front.

The 1940s saw the creation of two teen idols—Archie Andrews and Katy Keene. After debuting in Pep Comics, Archie Andrews got his own comic title in 1942. Katy Keene made her first appearance in Wilbur Comics in 1945. Following appearances in three other comics, Pep gave the beauty queen her own title in 1950.

The end of World War II brought about the desire for change. Adventure writers were having problems developing new plots, while humor writers found it hard to be funny after a war that cost millions their lives. The comic book industry wasn’t any different. It needed to come up with new titles, categories, and formats if it was to survive.

The western comic was one of those new categories. In 1948, Hopalong Cassidy produced a huge hit for comic book publisher Fawcett. Other publishers scrambled to take advantage of the new category. All American Western, Annie Oakley, and The Two-Gun Kid all rode onto newsstands with the fury of a cornered desperado.

With the onset of the 1950s, comic book readership continued its downward trend. Even Superman began to falter. In an attempt to regain customers, several publishers turned to violence. William Gaines, the son of Max Gaines, left DC in the mid-1940s and formed Educational Comics. When Max died, his son inherited the Eastern Printing. William changed the name to Entertaining Comics (E.C.), launching several titles that caused serious controversy.

E.C. comics contained gruesome stories and gory covers. Crypt of Terror, The Haunt of Fear and The Vault of Horror. The extreme violence .eventually brought about the company's downfall. The only E..C. title that weathered the controversy was Tales Calculated to Drive You Mad No. 1, which later became Mad Magazine.

The Silver Age of comics began in 1956 with the publication of Showcase No. 4, featuring the adventures of the fastest man alive—The Flash. This character had the same name and same powers as his golden age counterpart, but the stories were completely different.

Marvel comics introduce a superhero team in November 1961 with Fantastic Four No. I. The title's main characters obtained their super powers when their spacecraft traveled though a cosmic storm. 

The most recognized Marvel superhero, Spider Man, first scurried across the pages of Amazing Fantasy 15 in August 1962. Peter Parker, aka Spider Man, was a geeky high school student who attained the traits of an arachnoid when a radioactive spider bit him. In March 1963, Spider-Man received his own title when The Amazing Spider-Man No. 1 hit the newsstands.

But even some of Spider-Man stories were controversial. In the early 1970s, a Spider-Man one showcased the harmful effects of drugs. Two years later, The Amazing Spider Man #121 jolted the comic book world with the murder of Spider Man's girlfriend.  Marvel's next superhero, The Incredible Hulk, was the result of exposure to radiation. The Incredible Hulk No. 1 burst onto newsstands featuring the exploits of Dr. Bruce Banner.

The 1970s arrived with the birth of Conan the Barbarian, The Swamp Thing, and The Micronauts. Major publishers reprinted the most valuable comic titles from the past. Several of these, including Action Comics I, were stripped of their covers and sold as the real thing. 

Learn more about Marvel Comics by reading "Marvelous Superheroes" in #TheAntiquesAlmanac.

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Star Trek Keeps on Beaming

QUESTION: I was digging around in my attic the other day and found a box with some old toys belonging to my son who now has his own family. In the box were two Star Trek action figures—one of Captain Kirk and the other of Spock. Both are about a foot tall and in good condition. I realize these are collectible, especially with the release of the new Star Trek movie, but I have no idea what they’re worth. Can you tell me more about them and perhaps tell me their value?

ANSWER: It sounds like you have two of the original action figures produced by the Mego Corporation. Before discussing their value, let’s see how they came into being.

More than 30 years after it was canceled due to poor ratings, Star Trek has become a cultural phenomenon. The television show that only completed three years of its five-year mission has spawned 10 full-length films, four spin-off television series, five on-going book lines, a Las Vegas casino attraction, and a seemingly infinite series of collectibles.

Star Trek's remarkable transformation from ratings loser to one of  the world's most marketable properties began with its creator, Gene Roddenberry, a Hollywood writer and producer who had the foresight to go where no man had gone before in T.V. sci-fi dramas.

He drafted a premise for Star Trek and after being turned down by CBS, which was working on show, “Lost in Space,” Roddenberry sold the concept to NBC in 1964 as a “Wagon Train to the stars.” Star Trek featured a regular cast of characters aboard an interplanetary vessel, exploring the far reaches of space for the United Federation of Planets in the 23rd century. The original television pilot, "The Cage," bears little resemblance to the series. The Captain was Christopher Pike, played by Jeffrey Hunter, not William Shatner's familiar Captain Kirk. His first officer was a woman, a concept way ahead of its time, and Doctor McCoy, Engineer Scotty, Lieutenants Sulu and Uhura or Ensign Chekov were nowhere to be seen. In fact, the only regular cast member to appear was Leonard Nimoy as the alien science officer, Mr. Spock.

But after producing the pilot, NBC rejected it, saying that it was too intellectual and lacked sufficient action to keep viewers satisfied. NBC executives also felt that it bore little resemblance to the promised “Wagon Train to the stars” concept. That pilot cost $636,000 to produce.

Network executives also showed concerns about the Star Trek’s characters. Test screenings of the pilot indicated that both men and women disliked having a female first officer on the Enterprise. The network was also worried about Spock’s satanic appearance and wanted him removed from the show.

Cutting the budget in half, NBC gave Roddenberry the go ahead to produce the first episode of the series, essentially a second pilot entitled, “Where No Man Has Gone Before” in early 1966. After approving of this pilot, they gave Roddenberry the green light for the series, and he added the other regular characters.

Star Trek was T.V.’s first interracial show, where people of diverse backgrounds played non-stereotypical characters.

From a collecting standpoint, the production of Star Trek's ostensibly infinite "galaxy" of merchandise can be divided into the pre and post 1991 periods. This year is significant because it was the 25th anniversary of the original series and the year that Gene Roddenberry died. Roddenbery kept a tight reign on product licensing. After his death, however, Paramount granted licenses more liberally.

The Mego Corporation originally had the exclusive rights to produce Star Trek action figures. Given the beautiful sculpting on the crew action figures and the accuracy of their costuming, it’s no wonder they became an instant hit with Star Trek fans. 



While other companies released many other Star Trek products during the mid-1970s, including official blueprints, a set of Topps Trading Cards, a Hasbro board game, glasses and toys –it was the unexpected success of George Lucas' Star Wars that led Paramount to reconsider its on again off again plans for Star Trek, so it decided to produce the first full-length Star Trek motion picture.

Star Trek the Motion Picture was the most expensive movie ever made until that time. A commercial success earning more than $175 million, it brought forth a bounty of licensed products. Mego released both 12-inch and 3 3/4-inch action figures based on the movie. Neither was as successful as Star Wars figures, and the 12-inch figures' head vinyl tends to turn gray with time, producing a zombie effect.

Hollywood success, of course, breeds sequels and Star Trek has seen its share of them. Star Trek, the television show that NBC canceled due to poor ratings, has become a franchise property for Paramount, and the characters have become American television icons. Star Trek's concept of a hopeful future is still compelling in the 21st century, and its movies and spin-off series have produced a universe of collectibles, boldly going where no collectible has gone before.

Today, the original action figures of Captain Kirk and Mr. Spock from 1974 sell for $130 sealed in their original packaging while other character figures go for $20 or so. A playset from the first series sells for $120 to $150. Those produced to coincide with Star Trek the Motion Picture sell for about $100 in their original packaging. As with most toy collectibles, these need to be in their original boxes. Just ask the guys from CBS’s hit show “Big Bang Theory.”