Showing posts with label exhibition. Show all posts
Showing posts with label exhibition. Show all posts

Tuesday, January 21, 2014

Ooolala...Art Deco French Style



QUESTION: I have a pair of upholstered arm chairs that originally belonged to my great grandmother and were passed to my grandmother and then to me. They have an unusual shape. Can you tell me anything about them?

ANSWER: Your chairs seem to be classic French Art Deco, dating from the late teens to mid 1920s of the last century.

The term Art Deco, actually coined in 1966, refers to a design style that originated around World War I and ran through World War II. It’s epitomized by the works shown at the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern and Industrial Decorative Arts), held in Paris in 1925. Indeed, the name of this vast exhibition would later be abbreviated to Art Deco, giving a catch-all and rather imprecise label to an enormous range of decorative arts and architecture.

Most people associate Art Deco with the mechanized, metalicized objects that appeared in the U.S. in the 1930s. Like haute couteur fashion, this high style was more popular with the wealthy and avant garde than with the average person, mostly because this group had more education and its tastes ran to fine art and design.

Developed by a group of French architects and interior designers who banded together to form the Societe des Artistes Decorateurs, the Art Deco style incorporated elements of style from diverse artworks and current fashion trends. Influence from Cubism and Surrealism, Egyptian and African folk art are evident in the lines and embellishments, and Asian influences contributed symbolism, grace and detail.

Disillusioned by the commercial failure of Art Nouveau and concerned by competitive advances in design and manufacturing made by Austria and Germany in the early years of the 20th century, French designers recognized that they could rejuvenate a failing industry by reestablishing their traditional role as international leaders in the luxury trades, a position they once held during the 18th century. The founding in 1900 of the Société marked the first official encouragement of new standards for French design and production through annual exhibitions of its members’ works.

In 1912, the French government voted to sponsor an international exhibition of decorative arts to promote French pre-eminence in the design field. The exhibition, originally scheduled for 1915, had to be postponed because of World War I and didn’t take place until 1925. If the exhibition had taken place as scheduled, the sophisticated style of Art Deco probably wouldn’t have evolved.

The Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris was a vast state-sponsored fair that dazzled more than 16 million visitors during its seven-month run. The works exhibited—everything from architecture and interior design to jewelry and perfumes—were intended to promote and proclaim French supremacy in the production of luxury goods. The primary requirement for inclusion was that all works had to be thoroughly modern, no copying of historical styles of the past would be permitted.

But creating from scratch isn’t something that occurs in the arts. All art—painting, sculpture, writing, music, theater—evolves from what’s been done before in some way. So many of the objects exhibited had their roots in the traditions of the past. The stylistic unity of exhibits indicates that Art Deco was already an internationally mature style by 1925—it was just getting started before World War I but had peaked by the time of the fair. The enormous commercial success of Art Deco ensured that designers and manufacturers throughout Europe continued to promote this style until well into the 1930s.

In France, Art Deco combined the quality and luxury of the French furniture tradition with the good taste of Classicism and the exoticism of distant, pre-industrial lands and cultures. Many designers used sumptuous, expensive materials like exotic hardwoods, lacquer, ivory and shagreen in order to update traditional forms like armchairs, dressing tables and screens. Motifs like Meso-American ziggurats, Chinese fretwork, and African textile patterns offered a new visual vocabulary for designers to play with in order to create fresh, modern work.

Early Art Deco furniture introduced sleek, rounded corners, and futuristic styling. Seating often curved slightly inward, suggesting intimacy and sensuousness. Geometric designs and patterns often provided a counterpoint to the soft rounded lines of classic Art Deco furniture. Designers often incorporated fan motifs using layered triangles, and circular designs were common.

The concept behind French Art Deco furniture was one of luxury and comfort using rich wood and textural elements. Finishes were shiny or glossy. Wood was heavily lacquered or enameled and polished to a high sheen.

Fabric choices enhanced the feeling of luxury and opulence in Art Deco furniture. Designers used bold geometric, animal or exaggerated floral prints in soft, sumptuous materials to contrast and compliment the sleek styling.

French Art Deco reflected the general optimism and carefree mood that swept Europe following World War I. Sunbursts and chevrons represented hope and prosperity. They also employed vivid colors in paint and upholstery. Both furniture and textiles tended to use decorative designs that exhibited a strong painterly quality reminiscent of Impressionist, and post-Impressionist, Fauve, and Cubist techniques.

Sometimes ornamentation was straightforwardly applied to the surface of an object, like a decorative skin. At other times, potentially utilitarian designs—bowls, plates, vases, even furniture—were in and of themselves purely ornamental, not intended for practical use but rather conceived for their decorative value alone, exploiting the singular beauty of form or material.

After the 1925 Paris Exposition, American designers began working in the Art Deco style in the U.S. For American audiences, however, there was less of an emphasis on luxury and exclusivity and more interest in mass-production, accessibility and the machine age. The modern influences heralded a bright and shining future outlook that found its way to architecture, jewelry, automobile design and even extended to ordinary things such as refrigerators and even trash cans.

Monday, September 12, 2011

Accounting for Taste




QUESTION: From what period does this chair originate? The legs look quite modern. Is it a modern interpretation of an antique design?

ANSWER: This chair is a fine example of French Art Deco. As one of six of a set of dining chairs, it would have been placed under an equally simple, but elegant dining table.

Art Deco emerged in Paris just before World War I as a luxurious design style. But it wasn’t until after the war in the 1920s that Modernism appeared throughout Europe. Until the art world coined the name Art Deco later on in the 1960s, designers referred to the style as Arte Moderne which is French for Modern Art.

Art Nouveau furniture became a commercial failure. The intricate inlays and carvings made it too expensive for all except the very rich.  Concerned by competitive advances in design and manufacturing made in Germany and Austria in the early 20th century, French designers realized they could rejuvenate a their French furniture industry by producing luxurious pieces that a greater number of people could afford.

The founding in 1900 of the Société des Artistes Décorateurs (the Society of Artist-Decorators), a professional designers' association, marked the appearance of new standards for French design and production. Each year the association held exhibitions in which their members exhibited their work. In 1912, the French Government decided to sponsor an international exhibition of decorative arts to promote French design. However, they had to postpone the exhibition, originally scheduled for 1915, until after World War I.

Set at the Trocadero in Paris, near the Eiffel Tower, La Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern and Industrial Decorative Arts), held finally in 1925, was a massive trade fair that dazzled more than 16 million visitors during its seven-month run. On exhibit was everything from architecture and interior design to jewelry and perfumes, all intended to promote French luxury items. With such a long name, visitors began referring to the exhibition, and subsequently the design movement, as Art Deco. On display were a wide range of decorative arts, created between the two world wars.

The French Government invited over 20 countries to participate. All works on display had to be modern, no copying of historical styles of the past would be permitted. The stylistic unity of exhibits at the fair indicated that Art Deco had already become an international style by 1925.The great commercial success of Art Deco ensured that designers and manufacturers throughout Europe would continue to produce furniture in this style until well into the 1930s.

In France, Art Deco combined the traditional quality and luxury of French furniture with the good taste of Classicism and the exoticism of far-off lands. Many designers used sumptuous, expensive materials like exotic hardwoods, ivory, and lacquer combined with geometric forms and luxurious fabrics to provide plush comfort. Motifs like Chinese fretwork, African textile patterns, and Central American ziggurats provided designers with the exotic designs to play with to create a fresh, modern look. They depicted natural motifs as graceful and highly stylized. The use of animal skins, horn, and ivory accents from French colonies in Africa gave pieces exotic appeal.

French Art Deco furniture featured elegant lines and often had ornamentation applied to its surface. It could be utilitarian or purely ornamental, conceived only for its decorative value. It was the look that was important to many French designers, not the use or comfort of the piece. Even today, some pieces look as if their designers intended them to remain on display in a store window and not be used at all. At times it seemed as though the designers and their patrons were trying to escape the dismal reality of daily life at that time.

In 1937, the French government sponsored another trade fair, La Exposition Internationale des Arts et Techniques dans la Vie Moderne (The International Exhibition of Arts and Techniques in Modern Life). Less ambitious than the 1925 exhibition, this fair focused more on France's place in the modern world rather than on its production of luxury goods, thus marking the end of the French Art Deco Era.