Showing posts with label food. Show all posts
Showing posts with label food. Show all posts

Monday, May 8, 2023

What Do Mason Jars Have to Do with the Erie Canal?

 

QUESTION: I’ve been collecting old mason jars for a while. Recently, I found a blue one at a flea market. Embossed on the front of it are the words “The Clyde.” The letters “CGW” appear on the bottom. I haven’t been able to find any information about this jar. Can you help me?

ANSWER: It appears that you found an old Mason jar made by the Clyde Glass Works of Clyde, New York, in 1895.

When New York Governor DeWitt Clinton proposed the Erie Canal that would cross the state, linking the Hudson River with the Great Lakes, people sarcastically called it "Clinton’s Big Ditch." A construction project of that magnitude, completed entirely by hand labor, seemed impossible. But by July 4, 1817, construction of the canal had begun. It wasn’t until October 26, 1825 that a canal boat made the first full-length voyage on the new canal.

Frederick Augustus Dezeng, an immigrant from Saxony, Germany, who operated a window glass factory near Geneva, New York, was a good friend of Governor Clinton. He understood the importance of being able to transport goods by water from Lake Erie all the way to New York City via the Hudson River. But more importantly, he realized that shipping his glass by canal boat would be safer and cause less breakage. Even carefully packed, glass didn’t  travel well in horse-drawn carts over bumpy dirt roads of unpredictable condition.

 saw the potential of doing business via the Erie Canal. Access to firewood to fuel the glass furnaces was a major reason, as was the ease of packet boats bringing in sand from Oneida, New York, along with quantities of potash lime via the Canal. He encouraged his  youngest of five children, William, to set up a glassworks along the Canal in nearby Laurelville, which later changed its name to Clyde.

William S. Dezeng and his brother-in-law, James R. Rees, went into partnership to open a glass factory to make cylinder window glass in 1827. They laid the cornerstone for their new enterprise on March 27, 1828, and the factory began production that year. A newspaper advertisement from 1833 promoted the firm’s glass as  first quality and free from imperfections. This was a major achievement in itself since up to that time window glass had many imperfections. In the process, a glassblower blew molten glass into a cylinder, then cut it it open and annealed it to flatten it out. However, ripples and small bubbles in the finished glass were almost unavoidable.

Orrin Southwick and Almon Wood, calling their glass business Southwick & Wood, built the first bottle factory in Clyde in 1864. Wood apparently withdrew to be replaced by Charles W. Reed to form the firm of Southwick & Reed—sometime between 1864 and 1868.

About 1868, Southwick, Reed & Company merged the bottle and window glass plants into a single unit. Unfortunately, the factory burned on July 24, 1873, but they rebuilt it  immediately.

Sometime during the following year, Clyde gained a license from the Consolidated Fruit Jar Company to produce Mason Patent jars. Since there were many fruit jars bearing the “CFJCo” monogram, their jars had “CLYDE, N.Y.” embossed on either the front or the back of each jar. When Consolidated apparently sold its fruit-jar interests to Hero around 1882, Clyde lost a major portion of its business.

In 1880, the owners of Southwick, Reed & Company incorporated as the Clyde Glass Works. By this time, Clyde was making soda and beer bottles, liquor flasks, and fruit jars, commonly referred to as Mason jars, marked with one of the Clyde logos. They produced quart jars in amber, aqua, cobalt blue, and clear glass but only made pint size jars in aqua.

Between 1868 and 1895, the Clyde Glass Works produced five different Mason jars—The Clyde, written in cursive, the CLYDE LIGHTNING and the CLYDE MASON’S IMPROVED, both embossed in all uppercase letters and made for the Consolidated Fruit Jar Company.

The Mason jar first appeared in the 1850s when John Landis Mason, a tinsmith from Vineland, New Jersey, was searching for a way to improve the relatively new process of home canning. Until then, home canning involved using wax to create an airtight seal above food. Users stopped the jars with corks, sealed them with wax, then boiled them. It was messy process and hardly foolproof.

In 1857, a 26-year-old Mason invented and patented threaded screw-top jars. The earliest Mason jars were made from transparent aqua glass. But Mason didn’t patent the rest of his invention—the rubber ring on the underside of the flat metal lids that created the airtight seal, which made wax unnecessary. By 1868, many glass companies were producing Mason jars. Including Southwick, Reed and Company. Though Mason tried to regain control of his invention after various court cases and failed business partnerships, he gave up.

Clyde Glass Works produced a clear Mason jar embossed with “The Clyde” in upwardly slanted cursive letters from 1895 to 1915. It was handmade with an old-style Lightning closure. Those jars with ground lips had narrow mouths while those with smooth lips had a regular size mouth. 

The firm first made these jars in 1895 to commemorate its incorporation as the Clyde Glass Works. By 1903, it had purchased new machines for making fruit jars but only used them to make jars until sometime during the following year. 

A jar, embossed with “CLYDE / LIGHTNING” on the side was a blown jar of green glass with a ground rim and sealed with an old-style Lightning closure. The "Lightning" toggle or swing-type closure had widespread use on a lot of different bottle types, though its primary use was on bottles for carbonated beverages, such as soda and beer, and canning jars. However, the sealing surface for these two main types of Lightning-type closures was different. Charles de Quillfeldt of New York City invented and patented this type of bottle or jar closure on January 5, 1875.  He originally intended his design to be used on beverage bottles but later altered it to use on canning or Mason jars.

Variations of the Mason jar include the "Improved Mason" which sealed on a shoulder above the thread instead of below. The Clyde Glass Works produced the Clyde Mason’s Improved jar by hand and embossed “CLYDE,” “IMPROVED,” “MASON” in three separate lines.

Out of 59 bottles identified as being made by Clyde, fifty-one were in the arched format—the arch and inverted arch. 

The glass works at Clyde, New York, had a long and varied history. Although it’s almost certain that Clyde never marked the majority of its containers, certain types of both bottles and jars were clearly identified as being produced at the plant. The earliest of these were jars, the Mason’s Improved jars with “S&W” and “SW&Co” embossed on the bottom edge came from the Southwick & Reed and Southwick, Reed & Company factories, respectively. These were almost certainly the earliest marked jars, made from 1864 to 1870. 

From 1870 to 1882, the factory made the Mason’s Patent and Mason’s Improved jars, embossed with the CFJCo monogram on the front and “CLYDE, N.Y.” on the reverse. Jars made between 1882 and 1890 didn’t have Clyde logos on them. The plant made The Clyde from 1890 to 1910, and produced the Clyde Mason’s Improved jar from 1895 to 1915. Lackluster sales forced the Clyde Glass Works to close in 1915.

The age, rarity, color, and condition of an antique Mason jar greatly influence its value.  A jar's age and rarity can be determined by the color, shape, mold and production marks of the glass, and the jar's closure. Mason jars usually have a proprietary brand embossed on the jar. Early jars embossed with "Mason's Patent November 28th 1858" that date from the late 1850s to early 1860s closely match the illustrations of Mason's 1858 patents. While the Clyde Glass Works’ Mason jars sell online for anywhere from $15 to $75, those embossed with the words “The Clyde” usually sell for higher prices.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "folk art" in the 2023 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.







Wednesday, May 25, 2022

It's All in the Packaging

 

QUESTION: I’ve been fascinated with food containers, especially old ones since I was a young adult. When I go to the supermarket, I’m amazed at the variety of the packaging. In that sea of colors and textures, I wonder how I find the items I need. I like to browse through antique cooperatives. Many of the booths selling old kitchenware also have a variety of old food containers—cans, boxes, and tins. What is the origin of food packaging? How did it develop over the decades? And how collectible is it?

ANSWER: Food containers have been around for over 200 years. At first they were basic but over time food packaging developed into a necessary form of distribution. Not only did the containers keep the food fresh, the labels on the outside helped to advertise the product on store shelves.

Because the focus of the Industrial Revolution was on mass production and distribution, food packaging had to be durable, easy to produce, and accessible. Food preservation was also a high priority, as new transportation methods allowed businesses to ship it further.

Back in 1875, French General Napoleon Bonaparte offered 12,000 francs to anyone who could preserve food for his army. This led confectioner Nicholas Appert to invent the first “canning” technique that sealed cooked food in glass containers and boiled them for sterilization.

Later in 1810, British inventor Peter Durand patented his own canning method using tin instead of glass. By 1820 he was supplying canned food to the Royal Navy in large quantities.

The second half of the 19th century brought further developments in manufacturing and production—among which included food packaging. In 1856, corrugated paper first appeared in England as a liner for tall hats. By the early 1900s, shipping cartons made of it replaced wooden crates and boxes.

In 1890, the National Biscuit Company, now known as Nabisco, individually packaged its biscuits in the first packaging to preserve crispness by providing a moisture barrier. Kellogg’s introduced the first cereal box for corn flakes in 1906, eighty-nine years after the first commercial cardboard box appeared in England.

Leo Hendrik Baekeland invented the first plastic, known as Bakelite, based on a synthetic polymer in 1907. It could be shaped or molded into almost anything, providing endless packaging possibilities.

Eventually, food manufacturers began using packaging containers that consumers were reluctant to discard. A tin of Sultana Peanut Butter, which came in a large pail with wire handles, made the perfect sand bucket to take to the beach in summer. Other similar containers included the log-cabin-shaped tin holding Log Cabin Syrup. People reused biscuit tins to hold everything from petty cash to old buttons and homemade cookies.

Lambrecht butter, found primarily east of the Mississippi, came packaged in an attractive gray or white stoneware tub with blue script while Kaukauna Klub cheddar cheese came in a clay crock with a heavy wire clamp.

By the dawning of the 20th century, package design was an important way to draw attention to a product. Manufacturers of drugs, paint, oil, as well as food items worked to establish a visual logo or trademark. Labels and magazines ads were the only means of communicating the goodness of a product.

One of the first national trademarks was the Uneeda boy, a little boy in a yellow slicker that represented freshness from the elements. Soon after came the Morton Salt girl, Aunt Jemima, Dutch boy, the Fisk Tire boy in Dr. Dentons holding a candle, and many other memorable logos. These symbols are all very collectible today. 

The widespread practice of packing food in tin cans and containers was a direct result of the public's acceptance of the Germ Theory of Disease. In the 19th century, many Americans were still oblivious to the research done by Louis Pasteur and Robert Koch in food preservation.  

Today, some people look down on those who eat canned or processed food as something people without access to fresh food eat. But in the late 19th century, food in tins was highly desirable. Consumers considered it more sanitary, and therefore healthier, than food offered in bins or barrels at the General Store. That’s when branding became particularly important; customers learned they could expect a certain level of quality from, say, Kellogg’s.

At first, manufacturers covered tinplate containers with paper labels, which had a product’s pertinent information and advertising stenciled or printed on them. Machines that could trim and stamp sheets of tin had been introduced around 1875, and between 1869 and 1895, manufacturers developed a process that allowed them to use lithography to transfer images directly onto the tin containers. Coffee and tea, as well as tobacco and beverages and snack foods came packaged in tins.

Today, all sorts of historic food packaging is collectible. In fact, it’s one of the most affordable and pleasurable of collectibles. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Thursday, August 27, 2020

Carrying on a 150-Year-Old Pottery Tradition




Catawba Valley swirlware vase
QUESTION: Last Fall, I discovered several pieces of pottery with a swirl design at a local antiques show. The dealer called it Catawba Pottery but couldn’t tell me much more than it had been made somewhere in Appalachia. What can you tell me about this pottery? And where did it originate?

ANSWER: Catawba Valley Pottery describes an alkaline glazed stoneware made in the Catawba River Valley of Western North Carolina from the early 19th century to the present day.

Early Catawba pottery jar
Before modern conveniences such as electricity, plastic and refrigeration, pottery jugs. jars and crocks stored a family's perishables. A springhouse or pantry were the equivalent of the Frigidaire. Local potters were essential. When refrigeration and inexpensive glass came to the South between 1900 and 1930, the use of pottery to store food declined. However, a few potters in North Carolina's Catawba and Lincoln counties began making pottery for tourists attracted to the small stoneware pots with their distinctive alkaline glaze. The smarter potters kept their traditional pottery-making ways and shapes, but added customer-friendly swirl pitchers, miniatures, exotic vases, umbrella stands and, in a burst of creative marketing, face jugs.

Beginning with river-dug clay, potters turned milled clay on a foot-powered wheel, glazed the green-ware with a slurry of wood ashes, powdered glass, clay and water, and then fired it in a pine fueled ground hog kiln nestled against a hillside. This has been an unbroken 150-year-old tradition.



Stoneware, hard but not as brittle as earthenware, is durable, vitreous, easy to clean and non-toxic. Its strength made it ideal for the 5- to 20-gallon food storage jars needed by 19th-century farmers.

Catawba Valley potters used alkaline glazes on their wares
Catawba Valley potters used alkaline glazes in shades of brown or green instead of the commonly used salt glaze. Potters from Edgefield, South Carolina, originally brought alkaline glazes to the Catawba Valley. These potters made alkaline glazes by combining hardwood ash or crushed glass with clay and water. Catawba potters had an abundance of wood ash from burning their kilns but didn’t have plentiful salt deposits in their region.

The Catawba potters initially fired their alkaline glazed wares in what were known as "groundhog kilns." These kilns were a unique southern U.S. variation of climbing kilns built into hillsides. Semi-subterranean in construction, the groundhog kiln featured a door leading into a long, low passage of brick or rock construction, with a stack or chimney poking out of the ground up hill. Potters loaded pieces in the low passageway or "ware-bed" and built a fire in a sunken firebox, located just inside the door. The design allowed the stack to draw heated air, flames and ash through the pottery grouped inside and created the draft needed to generate the intense heat required to create stoneware. This type of firing or "burning " worked particularly well with large pieces of pottery. Contemporary Catawba Valley potters still use variations of these kilns, usually referred to as "tunnel kilns."

Pre-Civil War bulbous jug
Before the Civil War, jars from the area were bulbous with a flared top, gradual widening body, fat waist, and narrow base. After the war, jars maintained the same overall shape, but got bigger and fatter. By the 1930s, influenced by Ohio pottery jars, they became straight-walled, open top cylinders.

Jugs held all kinds of liquids from water to whiskey. During the 1920s and 1930s, Catawba potters added faces to these jugs, easily identified by their strap handle, pulled in shoulder and narrow spout. Catawba Valley potter Harvey Reinhardt was one of the first to produce this grotesque, but extremely popular form. However, potters made few face jugs until Burlon Craig, who produced thousands between the late 1940s and the present day.

Early Catawba Valley potters also made swirlware. Made by layering light and dark clays, they created a swirl pattern by moving diagonally up and around the body of a jug, jar, pitcher, birdhouse, vase, or dozens of other forms.

Burlon Craig face jug
Among the 150 to 200 potters scattered throughout the area between the late 19th and early 20th centuries, a dozen individuals and two families stand out. Neighbors Daniel Seagle and Sylvanus Hartsoe were two of the most prolific potters with signed pieces surfacing at area auctions and antique shops. The meticulous work of Samuel Propst, called 'the best turner of all" by Burlon Craig, is less frequently seen. Enoch and Harvey Reinhardt were business partners between 1932 and 1936. Many of their larger pieces, produced by Enoch, and small tourist items, Harvey's specialty, have the stamp "Reinhardt Bros,/Vale, N.C." The Propsts and Reinhardts began making blurred, mottled edged swirlware in about 1930.

Two area families also produced several generations of potters. The Ritchie family, the largest, began making pottery with Moses and ended their work, 12 potters later, at the death of Luther in 1940. Producing 10 noted potters, the Hilton family established a half dozen potteries in and around the valley. By the 1920s, they dallied in decorated dinnerware and figurines for the tourist trade which locals called "fancyware." The Hilton family pottery-making business ended in 1939 or 1940. Crisscrossing nearly all of the prominent families as an apprentice, neighbor or co-worker, is Burlon Craig. It was he who kept traditional 19th-century pottery-making alive and continuous.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about  world's fairs in the 2020 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Wednesday, July 10, 2019

Bottles, Bottles Everywhere



QUESTION: Ever since I was a kid, I’ve loved collecting bottles. I started by digging them up in our backyard. None of them were anything special—pill bottles and soda bottles mostly. But now that I’m older, I’m more serious about collecting bottles. I find them everywhere—at yard and garage sales, flea markets, even in the trash. But my collection has grown by fits and starts and isn’t organized at all. What advice would you give about focusing a bottle collection? Which kinds are the most collectible?



ANSWER: Bottle collecting is one of the easiest to get into but also the most confusing. The term “bottle collector” is a misnomer since he or she collects not only medicine, soda, beer, wine and liquor, and food bottles, but also bottle openers, advertising, and even stoneware. So first you must decide just what kind of bottles you’re going to collect.

Bottle collectors find beauty and rarity in old, dirty, empty glass bottles made to hold food or beverages over 100 years ago. They scour flea markets and auctions and go digging in old garbage dumps.

Collectors classify bottles by what they originally contained—medicine, soda, beer, liquor and wine, and food. Within each of these categories, however, there are a number of subcategories that really help to illustrate the true depth of bottle collecting

Those who collect medicine bottles specialize in bottles that had contained a particular type of cures or bitters. Others might specialize in medicine bottles that have their original labels or that still have their original content. However, today, it’s illegal to buy and sell old medicine bottles with their contents still intact.

People collect medicine bottles made in certain towns or those embossed with certain words such as “electric” or “magic.” Some of these collectors also seek out bottles in colors other than clear and aquamarine.

Specialty collectors can look at a bottle and tell when the company who made it was in business, what other addresses the company used, what other products the company  made, which glass company probably made the bottle, and even what other colors that particular bottle can be found in. These collectors spend hours researching, looking through original records, business directories and other source documents, in a quest for information about companies that have been out of business for over a century.

Although many collectors specialize in a particular type of bottle, others specialize in a different way. For example, some people collect bottles that were made in their hometown or home state, regardless of whether the bottle originally held spirits, milk or medicine. Others collect bottles that have their name or interesting pictures, such as lions or eagles, embossed on them. There are collectors who select only bottles manufactured by certain glass houses. Others collect solely on the color of a bottle, so that a cobalt blue fruit jar shares display space with a cobalt blue soda bottle.



Of course, not all bottle collectors are specialists. Instead, they choose to collect a few key examples from many different collecting specialties.

Collecting bottles can be a two-edged sword. On the one hand, it's difficult to go to a yard sale, flea market, auction, ii or antique show without seeing dozens of bottles for sale. The volume of bottles available on the market certainly makes it easy to amass a large collection in fairly short order, and at fairly low prices.

Many novice bottle collectors find themselves in a quandary soon after beginning to collect, as their display space begins to disappear before their collecting budget is exhausted. This abundance of supply also causes problems for advanced collectors as well. Due to the volume of bottles manufactured during the past two centuries, no single bottle price guide pictures, describes, and prices all of the ones that a collector might find in just one day at a large flea market. Thus, finding the value of a bottle can be difficult.

NOTE: For more information on collecting antique medicine bottles, read Collecting Pieces of the Medicine Show" in The Antiques Almanac.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about western antiques in the special 2019 Spring Edition, "Down to the Sea in Ships," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook.  

Wednesday, September 5, 2018

Bottles, Bottles, and More Bottles




QUESTION: My father loved to collect old bottles. He would take me and my sister out on bottle hunting expeditions, digging for them or looking for them in old garbage dumps. We gathered every old bottle we could find without paying much attention to the type or age. I particularly liked the colored ones. Now that I’m older, I’d like to start to seriously collect bottles. I’d like to add to the few I still have but really have no idea of what to collect.  Can you help me?

ANSWER: Bottle collecting is a fun thing to do, especially if you have children. But serious bottle collecting can be addictive.

Bottle collectors find beauty and rarity in old, dirty, empty glass bottles made to hold food or beverages a century or more ago. They scour flea markets at sunrise, auctions until midnight, and go digging in old garbage dumps and cisterns—all for that elusive bottle to add to their collection.

To non-bottle collectors, bottles are confusing and at the same time fascinating. They see old bottles, priced from a few cents to incredible amounts of money with no apparent rhyme or reason, at most antique venues. The fascination kicks in when they see a collector pick up that old dusty bottle on a sales table, turn it around in the light as though it were a flawless diamond, and murmur how they’ve been searching for it for a long time.

Even the term “bottle collector” is itself a misnomer. Bottle collectors collect everything from soda and beer bottles to food or medicine ones to flasks, as well as canning and storage jars. Some collect stoneware jugs, advertising bottles, trade signs, and bottle openers.

Bottles come in all shapes and sizes. Jugs from the early part of the 19th century were more chestnut-shaped. Flasks were vertically oval and often embossed with designs such as eagles and cornucopias on the front and back. Early whiskey bottles were either flask-shaped in the early part of the 19th century or iron pontiled (held by an iron rod after blowing) by the time of the Civil War or barrel shaped during the last quarter of the 19th century. Bitters bottles had a vertical rounded rectangular shape with a flat front and back, usually embossed with the name of the bitters and the company. Some bottles had impressed glass seals with the name of the company added to them. And some whiskey bottles came wrapped in wicker.

Bottle collectors classify bottles based on what the bottle originally held. Most categories of bottles fall into one of the following broad groups—medicine, soda, beer, food and spirits. Within each of these categories, however, there are a number of subcategories.



For example, in the medicine bottle-collecting specialty, there are some collectors who specialize on a particular type of medicine, such as  cures or bitters. Others might specialize in medicine bottles that have their original labels or that still have their original content. However, it’s now illegal to buy or sell any medicine bottles with their original contents.

Most bottle collectors are specialty collectors who can look at a bottle and tell when the company that made it was in business, what other addresses the company used, what other products the company made, which glass company made the bottle, and even what other colors that particular bottle came in. They spend hours researching, looking through original records, business directories and other documents in their quest for information about companies that have been out of business for a long time.

Although many collectors specialize by bottle type, others specialize in a different way. For example, some people collect bottles that were made in their hometown or home state, regardless of whether the bottle originally held spirits, milk or medicine. Others collect bottles that have their name or interesting pictures, such as lions or eagles, embossed on them. There are collectors who select only bottles manufactured by certain glass houses. Others collect solely on the color of a bottle, so that a cobalt blue fruit jar shares display space with a cobalt blue soda bottle.

Some bottle collectors are generalists, who choose to collect a few key examples from many different specialties.

But collecting bottles can be a two-edged sword. On the one hand, it's difficult to go to a yard sale, flea market, auction, or antique show without seeing dozens of bottles for sale. Everyone seems to have some stored away in basements, displayed on shelves or windowsills, or taking up space in garages. This sheer volume of bottles available on the market certainly makes it easy to amass a large collection in fairly short order, and at fairly low prices.

Unfortunately, this abundance of supply causes some problems. Many novice bottle collectors find themselves in a quandary soon after beginning to collect, when their display space disappears before they have exhausted their collecting budget. This abundance of supply also causes problems for advanced collectors as well. Due to the volume of bottles manufactured during the past two centuries, no single bottle price guide pictures, describes, and prices all of the ones you might find in just one typical day at a large flea market. Thus, finding the value of a bottle can be a real challenge.

Learn more about the restrictions on collecting medicine bottles by reading "Take Caution Selling Medicine Bottles Says DEA" in #TheAntiquesAlmanac.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about Colonial America in the Spring 2018 Edition, "Early Americana," online now.






Tuesday, November 20, 2012

It's All in the Cards



QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
The more common antique trade cards sell for about $1 to $15, depending on quality and condition.