Showing posts with label prices. Show all posts
Showing posts with label prices. Show all posts

Thursday, July 25, 2019

How Much is This?



QUESTION:  I went to a favorite flea market of mine last Saturday. A lot of the same dealers display some of the same things they’ve had for sale for the last several years. While I don’t mind asking the price of an item, I got really annoyed when I heard a dealer quote another customer a lower price after he had quoted me a higher one for the same item a few minutes before. Is this becoming a regular practice or was it just this dealer?                              

ANSWER: While most dealers price their goods beforehand, a few don’t. Take Mr. I-Don’t-Price-Anything—Mr. Idpa for short. This rather smug dealer always seems to offer interesting items, none of which shows a price. So customers are forced to ask, “How much is this?”

There’s usually a slight pause as Mr. Idpa sizes up the customer.  By the way she’s dressed, perhaps he thinks she has a Lexus parked in the lot. If so, he’ll immediately raise his price by as much as 50 percent, even before he says anything.

This same dealer not only makes up prices as he goes along, but also refuses to bargain when asked for his best price. If he had been the only dealer doing this, customers would probably just pass by his space. But, unfortunately, he isn’t.



The following week, a new dealer set up next to Mr. Idpa, and like him, she hadn’t priced her goods. Another dealer she knew stopped by to say hello. “I don’t understand why no one has asked about my chairs,” she said. She had four well-used ladderback rushed chairs arranged out in front of her tables, each nicely draped with colorful silk scarves.

“Perhaps it’s because you don’t have any prices on your items,” her dealer friend replied.

Some dealers think prices might scare customers away. But they don’t. Customers need a place to start—a pricing reference point. When a customer approaches a dealer’s tables and sees something he or she likes, they look at its price to see if it’s within their budget.

Those who are serious collectors come to flea markets looking for items to add to their collections—for the right price, of course. If a dealer overprices an item, they’ll move on because they know more or less how much the item is worth. But if the price is within their range, they can begin a conversation with the dealer about it.

Once in a while, these non-pricing dealers forget to take the previous price tag off an item after they purchased it elsewhere. A customer comes along, immediately sees that price and approaches the dealer asking if he or she can do any better. After a little haggling, the customer walks away with the item, satisfied that they received a good price.

Buying antiques and collectibles is one thing, but selling them is quote another. Let’s see what happens when the shoe is on the other foot. Let’s take a look at the right way to price items, but before we do, let’s take a look at how not to.

Another dealer at a different flea market had a number of U.S. stamps for sale, all packaged in groups by age. Among his collection of stamps for sale was a little “stock” book with four manila pages with overlapping strips into which he had inserted an assortment of U.S. commemorative stamps. Stamp collectors use these little books to transport stamps to shows or to store a particular group for further study. The dealer had placed two stickers on the cover. One said “$3.50 net with book” while the other said “$4 postage.” At first glance, the $4 sticker stood out, so a customer might think that the stock book with stamps was $4.

Noticing the customer’s interest in the stock book, the dealer directs him a plastic bin with other packages of stamps. Not seeing anything that he wanted, the customer began leafing through the plastic pages of stamps in a looseleaf binder. The customer chose four of them, each with a sticker that said “$2 postage.” The dealer told the customer he could have the stock book filled with stamps and the two pages for $10. That seemed like a good price, so the customer said he would take the lot.

“That will be $13.50,” said the dealer.

“How can that be?” said the customer.

“Oh, $10 is the face value of the postage. The stock book is an additional $3.50,” replied the dealer. Needless to say, the customer walked away empty handed. The dealer wasn’t at all pleased. If he had put a definite price on each of his items, there wouldn’t have been a controversy. Instead, his stickers were vague and communicated the wrong message.

So what is the best way to price antiques and collectibles so they do sell? First, price isn’t the same as value—it’s usually about half that. So while many people use an antiques pricing guide to look up their items, what they’re really looking at is a value guide. The authors of these guides research the value of a particular item by checking the most current amounts the item fetched both at auctions and in shops, then they average the different amounts together.

The market value of an antique is what someone is willing to pay for it. And just because an items lists for $25, for example, doesn’t mean that a person will be able to charge the same amount for it, especially if they’re selling their item at a market entry-level venue like a yard sale or flea market. To sell successfully at these places, prices need to be lower than the guide amount.

Some antique and collectibles sellers take a shortcut and go directly to eBay to check prices. While prices are current there, many have been inflated by the “entertainment” factor. Many eBay shoppers look upon “winning” an auction much as they would winning a game of chance at a casino. At a regular auction, the highest bidder “buys’ the item while on eBay, the highest bidder “wins” the item. Generally, this drives final prices up.





However, the number of auctions has decreased on eBay in recent years while the number of “Buy It How” sales have increased. But even beyond using pricing guides and eBay to research prices, a seller should check the prices of similar items in the same sort of selling venues near them—that is at local garage sales and flea markets. This is known as pricing what the market will bear. Sellers can’t charge more than people are willing to pay in a particular area. Items just won’t sell, no matter how valuable they may be.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about western antiques in the special 2019 Spring Edition, "Down to the Sea in Ships," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook.  


Monday, April 8, 2013

Tips for Buying Antiques at Garage and Yard Sales



The ordinary garage/yard sale is an American institution. Every Saturday morning there’s one or more going on somewhere in the country. Collectors find it hard to pass them up since they’re the entry-level market for antiques and collectibles.

Most people who cruise the yard sales every weekend are casual shoppers, driving from one to another. If you’re a serious collector, you know how to find antiques and collectibles hidden among the plastic kitchenware and cheap florist vases, but you need a plan.

Generally, garage/yard sale ads appear in local papers on Thursday and Friday evenings. Mark those that mention antiques or collectibles. Don’t waste your time noting those that don’t advertise antiques. After all, you must complete your rounds in just a few hours, at least by 12 Noon.  

As you read the addresses, map a route starting with the sales closest to your home or those with the earliest starting times, then move on to more distant ones. The purpose is to get to the good sales before someone else snaps up the antiques.

Every town is different when it comes to finding antiques at good prices at these sales. You’ll usually find more antiques and collectibles at the lowest prices in older, middle-class neighborhoods. In many cases owners of these homes have lived there for years and years and have stored a mass of castoffs in their attics and basements. These people are usually not trying to get top dollar for their things. They just want to get rid of them.

By contrast, the owners of homes in upper-class neighborhoods are usually quite knowledgeable about antiques values. At their sales they set close to retail prices on any antique or collectible, so you’ll seldom find much to buy at such sales. Remember the cardinal rule of collecting: Buy low, sell high.

As many sellers get more savvy with the Internet, they look up their items on eBay to see what they’re going for. But they don’t take into account that this is an auction, as well as entertainment, so prices can be higher than they should be.

At these sales possession is nine-tenths of the law, so to speak. The unwritten code of the yard sale is that whoever has his or her hands on an item first has dibs on it. You need to be able to pick things up quickly and hold on to them. Take along a large sturdy plastic tote bag or a box, into which you can drop anything that interests you. This way, you can pick up and carry much more than you could in your arms alone. Then examine your finds carefully, put anything that isn’t promising back on the tables, pay for the items you do want, and move quickly to the next sale.

To be honest, you probably won’t find an antique or collectible of outstanding value at a garage or yard sale. You’ll find china, glassware, pottery, and kitchen collectibles, all of modest value. Every once in a while, you’ll come upon a piece of furniture—a bed, small table, brass bridge lamp, framed mirror, or whatever. Inevitably, these finds must be refinished, polished, or rewired.

Every collector has at least one story of a spectacular discovery, a real treasure bought for a pittance. To make sure you buy the real thing, take at least one of the current antiques and collectibles price guides with you—you can leave it in your car. Otherwise, unless you have a phenomenal memory, you’ll have a hard time remembering the thousands of ever changing retail values of items you’ll run across.

Some collectors learn this lesson the hard way. Many novice collectors go to yard sales without taking any price guides along. You might find an item you think is priced well, but you don’t know for sure. If you had brought along a general antiques and collectibles price guide, you’d have been able to decide if the price were too high or if you should make the purchase. If you left the sale to check on the price back home, you might return and find that the item had been sold. 

Monday, December 12, 2011

Antiques or Not–An Age-old Question



QUESTION: How do I find out if items I have are really antiques?  Do dealers need pictures to come look at my pieces? How do I find honest reliable ones?

ANSWER: Many people ask themselves these same questions. Unless you’re an antique lover and collector, it’s often hard to figure out what’s an antique and what isn’t. First, let’s tackle what is an antique.

To anyone who browses antique shops these days the question "What is an antique?" seems to have many answers. Side by side with ancient-looking furniture and old- fashioned china, you may find souvenir spoons and colorful carnival glass. The problem bewilders not only buyers but dealers, too.

In 1930 the U.S. Government ruled that objects had to be at least a 100 old to be classified as antiques, so they could be admitted duty free into the U.S. But that was a legislative  tax decision. Since then antiques have often been defined as objects made before 1830.

Here in the U.S., dealers and collectors count among their antiques both items made by machine as well as those made by hand. Most of these are later than 1830. That date does, however, serve as a dividing line between the age of craftsmanship and the machine age. As the 21st century moves on, objects from the early 20th century are now reaching the 100-year mark, thus technically making them antiques. But if you talk to a high-end antique dealer, he or she will probably consider them just used goods.

A fine antique comes with a provenance or written pedigree. This isn’t just what your Aunt Milly says is an antique. It's proven to be one through a detailed history of its creation and ownership.

But while the personal associations of heirlooms add to their interest, they can’t be relied upon to place their date and source. Not every old piece has a pedigree or a maker’s mark or label, but every one has characteristics that identify it which make it valuable to someone else. The secret of where and when and by whom it was made is in its material, its design, and its workmanship. So an antique is what the collector knows or perceives it to be. Nothing more.

Collectibles are items that usually have a less-than-100-year history, although not always. You could collect Limoge porcelain boxes from the 18th century and consider them collectibles. But for the most part, collectibles are objects from popular culture—old detergent boxes with the soap powder still in them, old bottles, old souvenirs.

So begin by determining, if you can, what it is that you have that’s an antique or just a collectible. Do Image searches on Google for your items and see if any photos come up that are like what you have or similar, then click on the photos to go to the Web sites where the photos have been posted to learn more about the item. Go to your public library and check out an antique encyclopedia or other books that have pictures of antiques. See if you can find objects like yours.

Once you have a good idea of whether an object is an antique or collectible, take some good digital photos of it. And, yes, dealers really appreciate seeing a photo or two of an item before they’ll make the trek to your place to see it. This applies even more to dealers you may find online. Take an overall shot, perhaps several from different angles, as well as a couple shots of details—carvings, signatures, hardware, etc. If you’re going to make the rounds of local dealers, you’ll want to get your photos printed. Small 4x6-inch photos will do nicely.

Asking where you can find honest reliable dealers indicates that you assume all antique dealers are scoundrels. They’re not. In fact, most are honest, hard-working business people. They’re in business to make money, so don’t expect that any of them will pay top dollar for your pieces. The most you can expect to get is half the value, on a good day.

One way to tell a dealer who may be less than honest is to see if the pieces in his or her shop are priced. An antique store is a retail business and all retailers price their items for sale. A dealer who doesn’t price their items may be planning on taking advantage of you—deciding what to charge for an item on how you’re dressed or how much you seem to know about antiques. Avoid shops that are piled high with goods in which the shopkeeper says, “Have a look around and let me know what you like, and I’ll give you my best price.”

Monday, July 19, 2010

How Much is This?



[NOTE: Occasionally, I’ll be posting some blogs that are more my opinion of a particular situation involving antiques and collectibles than an answer to a quesiton about one. This is the first.]

“How much is this?” If you have to ask, then the antique shop or flea market dealer hasn’t completed their job–or the person is just downright lazy.

I went to a favorite flea market of mine last Saturday. I say favorite only because it’s the only regular one left in my area–it occurs on the third Saturday of each month from late Spring to late Fall. A lot of the same dealers display some of the same things they’ve had for sale for the last couple of years.

While most of the dealers price their goods beforehand, a few don’t. Take Mr. I-Don’t-Price-Anything, Mr. Idpa for short. This rather smug dealer always seems to offer interesting items, none of which has a price. So I’m always forced to ask, “How much is this?”

There’s a slight pause as Mr. Idpa sizes me up. If he thinks I’m a Yuppie with a Beamer parked out under the trees, he’ll immediately raise his price by as much as 50 percent, even before he says anything. I know this because I’ve conducted a little study over the last few months in which I wear different styles of clothes on different visits to the market. I then pick the same or similar item and ask the same question: “How much is this?” He rarely remembers me and so far, none of the prices quoted for the same item have been the same.

A few times I really wanted an item I collect, but resisted because not only did he make up prices as he went along, he also refused to bargain when I asked “What’s your best price?’ If he were the only dealer doing this, I would just pass by his space. But, unfortunately, he’s not–although he’s the king.

Last week, a new dealer had set up next to Mr. Idpa and like him, she hadn’t priced her goods. As I neared her table, I overheard her say to another woman, “I don’t understand why no one has asked about my chairs.” She had four well-used ladderback rushed chairs arranged out in front of her tables, each nicely draped with colorful silk scraves.

After the woman left, I approached her and said, “Perhaps it’s because you don’t have any prices on your items.”

“Do you think that’s it?” she asked.

I explained that customers need a place to start–a pricing reference point. “When I approach a dealer’s tables and see something I like, I look at the item, then at its price to see if it’s within my budget.
“But I thought prices might scare customers away,” she replied.

“Not at all,” I said. “ You see, people who are serious collectors, like me, come here [to flea markets] looking for items to add to our collections...for the right price, of course. If a dealer overprices an item, I move on. But if it’s within my price range, I begin a conversation with the dealer about it.”

Just then, a woman approached the dealer carrying an old hand washboard she had picked up out near the dealer’s chairs. The washboard had a price on it of $18. From my previous conversation with the dealers, I assumed she left the previous price sticker on from when she bought it. I stepped aside and let them haggle. A few minutes later, the customer walked away with the washboard under her arm and a smile on her face.

I again approached the dealer and said, “That makes my point.”

“I guess so, “ she replied. “Now what can I use for price stickers.”

More on pricing antiques and collectibles next time.