Showing posts with label publication. Show all posts
Showing posts with label publication. Show all posts

Tuesday, March 17, 2015

The First Home Improvement Companion



QUESTION: At a community book sale recently, I was going through a box of old magazines and discovered a copy of The Craftsman, a magazine from the early 1900s. It looked interesting, so I put it with the rest of the items I intended to purchase and bought it. As I was going through the books and such I bought a few days later, I noticed that the publisher was Gustav Stickley. Is this the same person who made Mission furniture? Also, what can you tell me about The Craftsman?

ANSWER: It is indeed the one and the same person. And The Craftsman magazine was Stickley’s pride and joy and the first of its kind to discuss home improvement and design.

Gustav Stickley was one of the most important figures in the Arts and Crafts Movement in the United States. He was a furniture maker who became a leader in the philosophy of the Arts and Crafts Movement as well as in the production of objects suitable for use that followed its principles. And although he wasn’t a craftsman himself, he successfully inspired craftsmen to carry out his concepts.

Also, he knew the value of publicity in selling his products and his ideas. He used his magazine, entitled The Craftsman, which he edited and published during the 15 years he was active in the Movement, as his main means of promotion.  At its peak, The Craftsman reached 60,000 subscribers and featured articles and essays on Stickley's many interests and concerns.

Gustav Stickley often referred to himself as "the craftsman" and used the term "craftsman" in many ways. The furniture he sold was Craftsman—not "mission"—furniture, his version of the Arts and Crafts movement was the Craftsman Movement, and his monthly magazine was The Craftsman.

He published the first issue of his magazine in October 1901 in  Eastwood, New.York, where he had located his furniture factory. Later he moved The Craftsman to Syracuse and finally to New York City. The premier issue emphasized the work and ideas of William Morris through an article entitled “William Morris, Some Thoughts Upon His Life.”

Irene Sargent, professor of art history at the University of Syracuse, served as Stickley's principal editor. She wrote many of the articles in the magazine’s early years. A very persuasive person, Stickley was able to obtain contributions from such notables as Louis Sullivan, Jacob Riis, Leopold Stokowski, John Burroughs, and Jane Addams. They covered a wide variety of subject matter, from architecture to art and nature, as well as the concepts of social reform prevalent at the time.

Though he was an idealist, Gustav Stickley had to eat. The Craftsman offered him lots of advertising  space for his growing furniture business. Thirteen pictures of furniture made by Stickley's company, United Crafts, included a round table, an armchair, and a settle, followed an article entitled “An Argument for Simplicity in Household Furnishings” in the first issue. The Craftsman also showed readers how to use the furniture in its many illustrations of room settings. Over the years, Stickley added metalwork, lighting fixtures, textiles and other items to his product line, and also to The Craftsman.

He often commented on the Craftsman ideal. Stickley believed an ideal kind of life encompassed beauty, economy, reason, comfort, and progress. It didn’t satisfy him to merely achieve this ideal in furniture but he felt that consumers must also have the right kind of houses in which to place the furniture. He no sooner began  designing Craftsman houses than he realized that people wanted Craftsman fabrics and accessories of all kinds. In other words, he believed in the concept of total interior design.

While early issues had somewhat smaller covers, ones beginning in 1913 had larger ones measuring 8 by 11 inches. Stickley printed all of them on brown or tan stock and usually featured a wood block decoration in two or more colors, initialed by the artist. Each issue consisted of 100-140 white and glossy pages, and later ones had as many as 175 pages.

Plans for Craftsman houses, some small and simple, others more elaborate, attributed to Stickley as the architect, although he had no architectural training. People built many of these houses using Stickley’s plans.  The Craftsman also featured short fiction and poetry, as well as the work of famous photographers.

Besides articles about Stickley’s products, The Craftsman often included ones about other makers of Arts and Crafts objects. For example, a 1903 article, “An Art Industry of the Bayous: The Pottery of Newcomb College” by Irene Sargent, documents the early history of Newcomb pottery. Photographs of the pottery school and examples of early high glaze pieces accompanied it. There were also essays devoted to philosophical, political and social commentary, usually promoting the simple life

The magazine also offered all kinds of practical and how-to advice, from gardening to leather tooling to embroidery to purchasing household appliances.

It also included advertisements by manufacturers whose products are now greatly valued by collectors, for example, Rookwood pottery, Heisey glassware, Handel lamps, and Homer Laughlin china.

Unfortunately, Stickley overextended himself and in 1915 had to file for bankruptcy. But The Craftsman was the first periodical to emphasize the importance of harmony in a home’s interior, harmony which was to be created through attention paid to walls, floors, windows, textiles, small objects and furniture.

Monday, January 16, 2012

Predicting the Value of Farmer’s Almanacs



QUESTION:  I happen to come into about 20 old and different Farmer’s Almanacs ranging in issue dates from 1867 to 1930.  I haven't been able to find any information on them. Is there a link you can refer me to so I can get an idea of their value?

ANSWER: Before looking at how to determine the value of your almanacs, it’s important to note that over the last two centuries there have been several almanacs with the name “Farmer’s” in them. Benjamin Franklin first published his now famous Poor Richard’s Almanac back in the 1732 and continued doing so until 1758. At its peak, Franklin printed over 10,000 copies for each edition.

By the late 18th century, many almanacs included the term “Farmer’s” in their titles because the young nation was mostly one of farmers who wanted to know what the weather would be like for the coming year, so they would know when to plant and harvest their crops. Accurate weather prediction meant the difference between survival and starvation.

Of the two publications known today as farmer’s almanacs, the Old Farmer's Almanac, originally published in 1792 and still published every September, is the most widely known. Begun by Robert Thomas, it’s first editor, the Old Farmer's Almanac grew from a circulation of 3,000 copies to over 9,000 in just three years. The cost was only nine cents. Thomas added the word "Old" to the title of his almanac in 1832, then removed it three years later.

Since Thomas’ almanac format wasn't unique, perhaps his weather predictions were more accurate. Based on his observations, Thomas devised a complex series of natural cycles to create a secret weather forecasting formula, resulting in unusually accurate forecasts.

John H. Jenks bought the publication after Thomas died, then put the word “Old” back in the title in 1848. Three years later, Jenks hired Henry Nichols to create the Almanac’s trademark four-seasons cover that has remained with the periodical ever since.

In 1861, Charles L. Flint became editor and focused the Almanac’s content on farming to provide his growing readership with information they could use. By 1900, the Old Farmer’s Almanac had yet another editor, Horace Ware, who aimed the publication beyond farmers to a more general readership by using features on nature and modern life instead of farming..

After surviving the World War I and the Depression, the Old Farmer’s Almanac entered a new era under the leadership of Roger Scaife who became editor in 1936. Its circulation had fallen from a high of 225,000 in 1863 to just 88,000. He mistakenly eliminated the weather forecasts, thinking that his readers didn’t need them, and almost killed the publication.

Robb Sagendorph, owner of Yankee Magazine, bought the Old Farmer's Almanac in 1939 and moved it to Dublin, New Hampshire. He reinstated Thomas’ original format and style the readership of the publication began to grow once again.

The other publication, known simply as the Farmers' Almanac, has been in continuous publication since 1818. David Young and Jacob Mann founded their little publication in Morristown, New Jersey two years after what has come to be known as “the year without a summer.” During that year, farmers crops suffered severely from the unusual weather, so Young and Mann decided to create a publication which would offer them accurate weather forecasts to prevent a disaster like that from happening again.


Astronomer Samuel Hart Wright succeeded Young in 1851to become the second of only seven editors of the publication. Eventually, the publication’s offices moved from Morristown to nearby Newark, New Jersey.

Ray Geiger served as the Farmers’ Almanac's longest-running editor, from 1934 until shortly before his death in 1994. In 1955, he moved production of the Farmers' Almanac from Newark to its current headquarters in Lewiston, Maine. Today, his son, Peter Geiger continues to publish the Almanac.

Published by the Almanac Publishing Company, of Lewiston, Maine, the Farmer’s Almanac has become noted for its long-range weather predictions. Its readers claim the Almanac is 80-85 percent accurate in its predictions. But studies comparing the actual weather with the Almanac’s predictions have shown that the predictions aren’t any more accurate than pure chance.

Although the editors of the Farmer’s Almanac make predictions as far as two years in advance, they’re . re highly secretive about how they go about making them, only saying that they rely on astronomical data like the positions of the planets, sunspot activity, and tidal action. To put an identity to the forecasts, the editors created a fictitious forecaster Caleb Weatherbee.

Writing to down-home farmer folk, the almanac has also included its own special blend of advice on farming, gardening, fishing, and cooking over the years, as well as human-interest articles. Its editors have continually focused on the themes of simplicity, sustainable living, and conservation.

Old copies of both the Old Farmer’s Almanac and the Farmer’s Almanac abound. Since each was the farmer’s best companion and popular with even regular people for its weather predictions, there are a lot of old copies hidden in people’s attics and basements. Unfortunately, these aren’t always in the best condition. And as with any other collectible, especially paper ones, condition is of prime importance when determining value. The earlier issues from the 19th century, printed on paper high in rag content, are usually in much better condition, but dampness can play a big role in paper deterioration. But even in the best condition, the sheer number of copies out there prevent the value from becoming too high.

The average selling price on eBay for a late 19th-century copy of the Old Farmer’s Almanac from say the 1870s is only about $12-15. Editions from the 1920s sell for only about $4. Abebooks.com, an online used bookseller, has an 1890 edition in fair condition priced at just $9.

And while these prices are a far cry from the publication’s original price, these little gems are probably more fun to read than to consider as an investment.