Silent Greeters to the World of Tobacco

 

QUESTION: When I was a little boy, my mother used to take me shopping with her in our little midwestern town. On the way to the emporium, we used to pass by a strange looking shop. I didn’t like to go by it because there was a large fearsome figure standing out front. The figure was a large Indian—yes, back then we called them Indians— carved in wood. He had a gruesome look on his face which scared me, so I covered my eyes as we walked passed. I always wondered why this shop had such a frightening figure out front. Today, most tobacco shops are low key and look like any other shop on the street. What is the origin of the cigar-store Indian? And why did tobacco shop owners choose an Indian to stand out front?  

ANSWER: Many people today haven’t ever seen an authentic cigar-store Indian. And with the sensitive climate about Native Americans, they probably never will. But back in the 19th century they were a common site along the main streets of small towns across the country.  

Cigar-store Indians, with their serious chiseled faces, conveyed a sense of grandeur as they greeted customers to tobacco shops. Designed to capture the attention of passersby, most of whom in the 19th century lacked a shared common language, the sidewalk wooden Indian became a symbol of the tobacco retail business. Because American Indians introduced tobacco to the Europeans as early as the 17th century, European tobacconists began using figures of American Indians to advertise their shops. 

Most of these silent greeters stood just outside the door, often mounted on wheels so that they could be rolled in and out. The origin of the wooden Indian dates back to England in 1617, when tobacco shop owners placed small wooden figures called "Virginie Men," depicted as black men wearing headdresses and kilts made of tobacco leaves, on countertops to represent tobacco companies.

Eventually, the European cigar-store figure began to take on a more authentic yet highly stylized appearance, and by the time these figures arrived in America in the late 18th century, they had become authentic Indians, fairly accurate and beautifully carved.

Carvers of these shop figures came from among the makers of ship figureheads. During the late 19th century, the demise of the clipper ship era forced figurehead carvers out of business. These craftsmen gradually turned to producing wooden Indians. Production flourished from about 1840 to the end of the century. In the 1890s, city ordinances required that figures be confined to the interiors of shops, and gradually the statues went out of use. Instead of attracting customers on the outside, they served as mere decoration inside.

While a few makers produced cigar-store Indians of cast iron, most used wood. Carvers used axes, chisels, and mallets on white pine or even quartered ships’ masts, then painted the completed figures in a variety of colors and designs.

While some of these wooden Indians appeared inviting, happily greeting customers, others appeared defensive, as if guarding the store from shoplifters, thieves, and "no smoking" ordinances.

American carvers sculpted Indian chiefs, braves, princesses and Indian maidens, sometimes with boarded papooses. Most of these displayed some form of tobacco in their hands or on their clothing. They generally depicted stereotypical chiefs and squaws, clothed in fringed buckskins, draped with blankets, decorated with feathered headdresses, and sometimes shown holding tomahawks or bows, arrows and spears. Their facial features rarely resembled members of any particular American Indian tribe.

Female wooden Indians, also known as “Pocahontas,” appeared four times more than their male counterparts in classical or Egyptian-inspired poses. Carvers occasionally donned them with headdresses of tobacco leaves instead of feathers and dressed their male figures in the traditional war bonnets of the Plains Indians.

Carvers produced about 300 cigar-store Indians annually—yet there are relatively few original ones left today. Those that do exist reside in museums and in private collections. Historians believe carvers created over 100,000 cigar-store Indians. Since the carvers all competed with each other for the tobacconists' business, each tried to out do the other in individuality, versatility and depth. A few artists even used Native Americans as models.

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Tobacco Behind Closed Doors

QUESTION: I found what looks like a small, shallow, porcelain vase at a fleamarket near my home. It’s almost too short to hold anything but flowers with very short stems and has a delicate floral design on the outside. Do you have any idea what this might be?

ANSWER: What you have is a ladies spit cup or spittoon. Chewing is one of the oldest ways of consuming tobacco. Native Americans chewed its leaves, often mixing it with lime. It became a popular pastime in the last decade of the 18th century and continued to be so until 1920. Today, the most visible evidence of tobacco chewing appears in baseball, but even that’s dying out as users succumb to throat cancer.

Though mostly men indulged in the habit of chewing tobacco, women, especially those in Victorian times, used it as well. In 1865, a traveler down South noted that seven-tenths of all people, both male and female,  over the age of 12 used tobacco in some form. Even children of 8 or 9 smoked. The habit increased in popularity after the Civil War as soldiers, who chewed tobacco to ease frazzled nerves on the battlefield, continued to do so after they came home.

Victorian women could chew and spit as well as men. These ladies usually abused tobacco and alcohol behind closed doors. And while they snuck outside and drank and smoked in the outhouse to avoid being caught by their husbands, they often chewed tobacco quietly around the house while doing their chores and needed something in which to deposit their spit.

After the Civil War, spittoons became a fixture in many places, including hotels, saloons, stores, and any other place where men chewing tobacco might congregate. These were large vessels made of brass or pottery with a broad rim into which the chewer tried to aim his spit, often with little success.

Woman, on the other hand, used a dainty spit cup—also called a lady’s cuspidor, toilette cup, or boudoir dish—to gracefully discard their sputum. Some looked like regular coffee or tea cups while others had fanciful shapes with fluted rims. Since ladies didn’t need to spit across the room, these cups often had decorative gold rims and base, and delicate, lady-like designs. Some came in the shape of little baskets or drawstring purses. English and French manufacturers, especially Limoges, made these lovely spit receptacles out of fine porcelain, and for plainer, everyday use, ironstone with flowered transferware patterns on both the inside and outside.

As chewing tobacco's popularity declined throughout the years, the spittoon became a relic. However, women found other uses for these cups. Pregnant women, who tended to salivate more, especially when they had nausea or heartburn, also used these cups. Even today, it’s common for Haitian women to carry around a spit cup while pregnant.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about western antiques in the special 2019 Summer Edition, "That's Entertainment," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook.

A Penny a Pack

QUESTION: I recently discovered what looks like a toy slot machine while browsing in a local thrift shop. But instead of different types of fruit in the window, it shows packs of cigarettes.  The machine is painted bright red and blue with silver accents. An emblem showing a sophisticated lady smoking a cigarette appears on the front under the window. What can you tell me about my new toy?

ANSWER: To begin with, your little slot machine isn’t a toy. It’s what’s called a trade stimulator, an item certain businesses used to stimulate business.

Trade stimulators were countertop machines used to encourage shoppers to indulge in a game of chance. They became popular in American saloons during the 1880s. Eventually, cigar, confectionery and general store owners saw their potential for generating business and began using them. Produced in a wide range of designs, these little machines originated around the same time as slot machines. Players inserted a coin and pulled a lever. If they got a winning combination, they won prizes of cigars, cigarettes, candy and other goods. When certain states prohibited gambling, business owners could use these machines without fear of prosecution.

The Groetchen Tool & Manufacturing Company in Chicago, one of many companies that manufactured these little machines, produced a variety of models of trade stimulators from 1936 through 1948. This particular one is known as the Liberty Bell or just Liberty. It stood 10 inches tall, 9 inches wide, and 10 inches deep and weighed about 14 pounds. The Liberty dispensed tokens for l or 5 packs of cigarettes. The three reels in the Liberty Bell have pictures of seven different brands of cigarettes. On the front cover of the slot machine is the image of a sophisticated lady smoking a cigarette that’s almost Art-Deco looking.

Many of these trade stimulators used tokens rather than coins, also known as mints. In many cases, players could exchange these tokens, especially ones marked “mints” for cash "under the counter." Other tokens displayed the words “candy” or “cigarettes” and could be exchanged for them.

J. H. Keeny & Company, which made amusement and gambling machines in Chicago, also produced the tokens used in trade simulators. In the 1960s, the Mills Novelty Company bought J.H. Keeny & Company.

Some machines also disguised themselves as vending machines by giving winners cigarettes or cigars rather than mints. For only one cent, the customer could play the machine by inserting the penny and pulling the handle. If they would line up three of a kind on the reels than the machine dispensed a special token good for a pack of cigarettes at the lower right side of the machine.

To further hide that a machine gave winners cigarettes, some tokens had different numbers of stars rather than saying “2 packs” or 5 packs.” Groetchen also made a trade stimulator machine called the Ginger, which appeared on the market in June of 1937 and took the star tokens. The stars disguised the gambling nature of the machine. As with the mints tokens, it was probably possible to exchange tokens for cash, at least at some businesses.

So what’s a Liberty Bell Penny Cigarette Slot Machine worth?  The "Liberty" Trade Stimulator dates from the early 1940's. The basic model of this machine came in many different configurations, and model types. Many still exist today. This trade stimulator still holds it's own with an average value of $200 in today’s market, despite surviving in great numbers.

During the peak of popularity for trade stimulators, a lot of companies copied each others’ models and gave them different names. However, collectors today are well aware of the many reproduction trade stimulators that have been flooding the market. Even though some began to appear as early as the late 1970’s, most came on the market in the mid-80’s.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

It's All in the Cards

QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
The more common antique trade cards sell for about $1 to $15, depending on quality and condition.

Chew, Chew...Spit

QUESTION: I found what looks like a small, shallow, porcelain vase at a fleamarket near my home. It’s almost too short to hold anything but flowers with very short stems and has a delicate floral design on the outside. Do you have any idea what this might be?

ANSWER: What you have is a ladies spit cup or spittoon. Chewing is one of the oldest ways of consuming tobacco. Native Americans chewed its leaves, often mixing it with lime. It became a popular pastime in the last decade of the 18th century and continued to be so until 1920. Today, the most visible evidence of tobacco chewing appears in baseball, but even that’s dying out as users succumb to throat cancer.

Though mostly men indulged in the habit of chewing tobacco, women, especially those in Victorian times, used it as well. In 1865, a traveler down South noted that seven-tenths of all people, both male and female,  over the age of 12 used tobacco in some form. Even children of 8 or 9 smoked. The habit increased in popularity after the Civil War as soldiers, who chewed tobacco to ease frazzled nerves on the battlefield, continued to do so after they came home.

Victorian women could chew and spit as well as men. These ladies usually abused tobacco and alcohol behind closed doors. And while they snuck outside and drank and smoked in the outhouse to avoid being caught by their husbands, they often chewed tobacco quietly around the house while doing their chores and needed something in which to deposit their spit.

After the Civil War, spittoons became a fixture in many places, including hotels, saloons, stores, and any other place where men chewing tobacco might congregate. These were large vessels made of brass or pottery with a broad rim into which the chewer tried to aim his spit, often with little success.

Woman, on the other hand, used a dainty spit cup—also called a lady’s cuspidor, toilette cup, or boudoir dish—to gracefully discard their sputum. Some looked like regular coffee or tea cups while others had fanciful shapes with fluted rims. Since ladies didn’t need to spit across the room, these cups often had decorative gold rims and base, and delicate, lady-like designs. Some came in the shape of little baskets or drawstring purses. English and French manufacturers, especially Limoges, made these lovely spit receptacles out of fine porcelain, and for plainer, everyday use, ironstone with flowered transferware patterns on both the inside and outside.

As chewing tobacco's popularity declined throughout the years, the spittoon became a relic. However, women found other uses for these cups. Pregnant women, who tended to salivate more, especially when they had nausea or heartburn, also used these cups. Even today, it’s common for Haitian women to carry around a spit cup while pregnant.