An Iconic Toy That’s Lasted Over a Century

QUESTION: When I was a kid back in the 1950s, one of my favorite toys was my set of Lincoln Logs. I have a little grandson now and was doing some Christmas shopping the other day when I noticed a set of Lincoln Logs on the shelf. I didn’t know they still made them. So I bought him a set. I hope he gets as much enjoyment from them as I did. Can you tell me anything about this classic building toy? How did it get its start?


ANSWER: Lincoln Logs have long been a favorite toy of little boys. And they didn’t just appear in the 1950s. In fact, they appeared in stores sometime between 1916 and 1918 when John Lloyd Wright was working with his famous architect father, Frank Lloyd Wright. He based the model for the toy on the foundation structure of the Imperial Hotel in Tokyo, designed by his father, consisted of interlocking wooden beams.

When he returned to the U.S., John Wright organized The Red Square Toy Company, named after his father's famous symbol, and began marketing the toy in 1918. He obtained a U.S. patent for it on August 31, 1920, for a "Toy-Cabin Construction". Soon after, he changed the name of his company to J. L. Wright Manufacturing. The original Lincoln Log set came with instructions on how to build Uncle Tom's Cabin as well as Abraham Lincoln's cabin. Subsequent sets were larger and more elaborate. The toy was a hit, following as it did Tinker Toys and Erector Sets introduced a few years before.



This all-American building set consisted of square-notched miniature logs used to build small forts and buildings. The logs measure three quarters of an inch in diameter. Analogous to real logs used in a log cabin, Lincoln Logs come notched so that they may be laid at right angles to each other to form rectangles resembling buildings. Additional parts of the toy set included roofs, chimneys, windows and doors, which bring a realistic appearance to the final creation. Later sets, packaged to build specific theme buildings in which the number of pieces ranged from 120 to 240 pieces, included animals and human figures the same scale as the buildings.

And though the early sets contained pieces made entirely of wood, the company unsuccessfully introduced sets made entirely of plastic in the 1970s, but soon went back to using real wood.

The original Lincoln Log toy set included a set of instructions on how to build the cabin from the book Uncle Tom’s Cabin, as well as instructions for building Abraham Lincoln’s boyhood cabin. The Lincoln Logs became popular quickly, and the basic initial set was soon expanded to include more logs of a greater variety of sizes. With the increased number and sizes of logs, children were able to build much more types of buildings and could exercise their creativity to a much greater extent when playing with the logs.

There’s a disagreement over the origin of the name “Lincoln Logs.” The current distributor of Lincoln Logs, Basic Fun, Inc., claims they were named after former U.S. president Abraham Lincoln because he was born in an old-fashioned log cabin, plus the name invoked patriotism during World War I when Wright invented it. But those friendly with John Lloyd Wright or those who knew people who knew John said the name came from Frank Lloyd Wright’s original name of Frank Lincoln Wright, or even that the name was a play on the term “linking logs,” which is what the logs did.

The toy’s packaging featured a simple drawing of a log cabin, a small portrait of Lincoln and the slogan “Interesting playthings typifying the spirit of America.” Capitalizing on both a nostalgia for the frontier at a time when the United States was becoming increasingly urbanized and a wave of patriotism in the wake of World War I, Lincoln Logs became an instant success.

Originally carved from redwood, the notched building logs are now manufactured from stained pine. Lincoln Logs peaked in popularity during the 1950s when it was among the first toys mass-marketed on television. The toy’s rustic brand tied in perfectly with popular children’s shows such as “Davy Crockett, King of the Wild Frontier” that were watched by tens of thousands of young “baby boomers” on their black-and-white televisions.

John Lloyd Wright sold his company to Playskool in 1943 for only $800. The copyright for Lincoln Logs eventually passed to toy companies Milton Bradley and Hasbro. Since 1991, the rights to produce Lincoln Logs have been licensed by K’NEX, which announced in 2014 that the stackable wooden construction sets would again be manufactured in the United States after years of being produced in China. In late 2017, Basic Fun, Inc., of Florida, bought out K'NEX, when it filed for bankruptcy. Pride Manufacturing, of Burnham, Maine, manufactures Lincoln Logs for Basic Fun. Over 100 million sets have been sold worldwide since the first ones appeared in 1918.

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