A Bookmark for My Love

 

QUESTION: I love to read, so I have quite a few bookmarks. Most are newer. But at several recent antique shows, I noticed quite a few older bookmarks, many of them featured hearts in some way. Were they given as Valentine’s gifts? I think I’d like to start a collection of some of these older bookmarks. How collectible are they?

ANSWER: Bookmarks have been around in some form or another for hundreds of years, ever since the first printed book rolled off the press in 1455. What a lot of people don’t know was that bookmarks were popular gifts, especially during Victorian times. And many people gave them as small Valentine gifts.

Over the years, Valentine gifts have taken many forms—cards, chocolates, even bookmarks. But whatever form they have taken, these expressions of love often displayed a heart of some sort.

People often gave bookmarks as gifts and as souvenirs or to commemorate a number of events. The heart shape in bookmarks often served to convey expressions of emotions, religious sentiments, or as a way to advertise products of the day.

Also called bookmarkers, these were important instruments for people to use to keep their place while reading. Surprisingly, a great many bookmarks are in the shape of a heart or contain some kind of heart motif.

At first, they were probably nothing more than a scrap of parchment. But as time went on people used a variety of objects as bookmarks. Eventually, printers created actual bookmarks with the primary purpose of marking a place in a book. Someone presented Queen Elizabeth I of England with a silk fringed bookmarker by Christopher Barker in 1584. 

Bookmarks became more common by the post Industrial Revolution. By the mid-19th century there was a convergence of improved methods in the book binding process and an overall increase in literacy. With improved book printing techniques, books became less expensive to produce, and more available to a lot of people. But no one usually read an entire book in one sitting, so bookmarks became a necessary way to mark the place where the reader stopped. 

Silk bookmarks were the most common from around the 1850s and were primarily intended for use in Bibles and prayer books. During the 1860s in Coventry, England, Thomas Stevens was experimenting with his looms and developed a jacquard technique for manufacturing colored silk pictures. He demonstrated these at the 1876 Centennial Exposition in Philadelphia, and the World's Fair Columbia Exposition in Chicago in 1893. Silk bookmarks, generically called "Stevengraphs," are typically 2 by 6 inches long. These machine embroidered silks became so popular that Stevens began producing them with American themes. Other companies also produced these  desirable and highly prized silk bookmarks. They were especially popular with the women in Victorian book clubs. 

Between 1850 and 1900, home-crafted bookmarks of needlework on perforated cards became quite common. Printing techniques dramatically changed from 1860 through 1900 and ushered in the “Era of Lithography." Names such as Currier & Ives and Prang were to the best known associated with lithography and chromolithography. 

Silver bookmarks became quite popular from about 1380. People still give them as gifts today. In addition to silver, bookmarks have also been made in brass, copper, nickel steel and Britannia white metals. With the turn of the century came bookmarks made of aluminum, celluloid and lighter weight paper. The heart motif can be found on bookmarks made of all these materials.

Because the shape of the heart has long been a symbol of love, affection, deeply felt sentiments, caring, concern and earnestness, its easy to see why makers of bookmarks often turned to the heart as a theme.

The intertwined cross, anchor and heart were often meant to represent faith, hope and charity. Was this bookmark a symbolic religious expression of late Victorian or turn of the century sentiments? Or was this possibly the bookmark of a tea captain? Or was it designed to be given by a sailor to his sweetheart or wife as a gift, a gift that would remind the recipient of the giver whenever a book was read? 

While hearts represent love, or positive feelings such as warmth and charity, they also were very useful marketing tools. A celluloid heart bookmark with a surround of blue and green forget-me-nots on the outside border advertised "Cunningham Pianos." 

Embossed aluminum bookmarkers fashioned in the shape of hearts were quite popular during the 20th century, especially for souvenirs. A 1901 heart bookmark with embossing read "Pan American Exposition, 1901, Souvenir" around the raised raging bull symbol. Another example features an embossed aluminum bookmark that bears + the Bunker Hill Monument.

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