Whiskey by the Jug

 

QUESTION: Recently, while browsing the tables of a local flea market, I discovered a cute little porcelain jug with the name “Old Maryland 1881...St. Louis, Mo.” Stamped on the bottom was the mark “K.T.K./CHINA.” Can you tell me what company made this and what would the jug have contained?

ANSWER: Little ceramic jugs like this usually held whiskey. They were a gimmick used by distillers to promote their liquors. The firm of Knowles, Taylor & Knowles Company of East Liverpool, Ohio, made many of them and their “K.T.K./CHINA” mark the bottom of many of them.

From the early 17th century, people drank liquor regularly. And there were always people who viewed it as evil and sought to prevent its use, usually by taxation. In 1753, the legislature of the Colony of New York established an excise tax. By the 1850s, at least 13 states had enacted some type of prohibition laws against the use of liquor, yet by the Civil War, most of these laws had either been repealed or declared unconstitutional.

The Civil War Excise Law of 1862, which established a license for "retail dealers in liquors," originally exempted pharmacists. Two years later, Congress amended the law to apply a $1.50 per gallon tax on all distilled spirits that also applied to pharmacists. But in 1870, Congress again amended the law permitting pharmacists to dispense alcohol for "medicinal purposes.”

There are some Knowles, Taylor & Knowles china whiskey jugs that have the words "expressly for medicinal use" imprinted on them. An ad in the Daily Crisis of East Liverpool, Ohio, on September 10, 1892, stated, “Cholera, the best and finest prevention of this dread disease is to use a few drops of Diamond Club Pure Rye in every drink of water." The distiller declared this whiskey to be “officially recognized by the medical profession in every part of the United States as the purest on the market and is used extensively of medicinal purposes, in kidney diseases and ailments of a like character. It is acknowledged to be unequaled as a bracer and appetizer and as a rejuvenator of a debilitated system." Not only did liquor distributors continue selling their products, they also found a way to avoid paying the excise tax. 

The firm of Knowles, Taylor & Knowles Company began operations in 1870, when Isaac Knowles, Colonel John N. Taylor (Isaac’s son-in-law), and Isaac's son Homer formed a partnership.. By the early 1890s, the firm had mastered the making of bone china called Lotus Ware. 

The china whiskey jugs produced by the firm were bulbous and tapered to a slender neck, decorated with gold trimming. The top of the applied handle, also decorated with gold, had the look of a serpents head, a novel way for the jug to stand out from other whiskey jugs.

The mass-produced jugs came in several colors with transfer designs. Green seemed to be the most widely used color, but sometimes the same style jug appeared in red, blue, and brown.

Jugs also came in different sizes, the most common being the quart size, but there were also pints and half pints. Most jugs had one handle but some had two.

The sharp and artistic transfer designs on the jugs showed off the talent of the artists and the innovative ideas of the firm. The fancy lettering on the jugs may have inspired collectors to keep the jugs as decorative pieces, instead of discarding them as just another container.

George W. Meredith of East Liverpool, Ohio, a former employee of Knowles, Taylor & Knowles Company, fast became a leader in the distribution of his product called "Diamond Club Pure Rye Whiskey." At his peak, he distributed his whiskey from coast to coast. Meredith, who was always looking for new ways to sell his whiskey, and his association with the firm of Knowles,Taylor & Knowles Company, probably had a lot to do with the production of the unique china whiskey jug.

An aggressive advertiser of his "Diamond Club Pure Rye Whiskey ," Meredith was the only distributor known to use the pint and half-pint containers. He also had a 154-inch size, known at the time as a "watch fob." Though it didn’t contain any whiskey, it was a consistent reminder to its possessor of the G.M. Meredith Company.

During this same period, American liquor distributors were also looking for ways to sell  their products, and on special occasions, to provide a gift to their best customers. The fancy liquor containers, inexpensive to purchase, were the perfect solution. The Irish, British and Scottish distributors of the same era had been using fancy jugs to promote their whiskey and had been very successful in thwarting thefts.

Knowles, Taylor & Knowles Co. also produced hand-painted china whiskey jugs. Companies or individuals not in the liquor business purchased these jugs for special occasions. The hand-painted jugs were interesting in themselves, as they showed the Victorian influence. Some had Victorian ladies painted on them surrounded by silver overlay. The scenes often depict flowers, from single roses to bunches of flowers with leaves and stems.

Though Knowles, Taylor & Knowles made jugs with transfer designs, their hand-painted jugs aren’t as easily recognized. The firm didn’t mark its jugs, whether hand-painted or not, any differently. During the Victorian era and into the 20th century, it was popular to buy undecorated items and paint them for business or gifts. Often a professional artists decorated the piece, so the decoration itself cannot offer a clue as to whether or not a piece had been decorated at the factory. Also, most of the factory pieces weren’t signed because the artist worked by the piece and too much time would have been wasted by signing and dating items. However, amateur artists did like to sign their pieces. Most hand-painted items found today that are signed and dated probably fall into that category.

Knowles, Taylor & Knowles produced their china whiskey jugs from 1891 to the onset of the Great Depression in 1929, when bankruptcy forced the company to close.

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