It's All in the Packaging

 

QUESTION: I’ve been fascinated with food containers, especially old ones since I was a young adult. When I go to the supermarket, I’m amazed at the variety of the packaging. In that sea of colors and textures, I wonder how I find the items I need. I like to browse through antique cooperatives. Many of the booths selling old kitchenware also have a variety of old food containers—cans, boxes, and tins. What is the origin of food packaging? How did it develop over the decades? And how collectible is it?

ANSWER: Food containers have been around for over 200 years. At first they were basic but over time food packaging developed into a necessary form of distribution. Not only did the containers keep the food fresh, the labels on the outside helped to advertise the product on store shelves.

Because the focus of the Industrial Revolution was on mass production and distribution, food packaging had to be durable, easy to produce, and accessible. Food preservation was also a high priority, as new transportation methods allowed businesses to ship it further.

Back in 1875, French General Napoleon Bonaparte offered 12,000 francs to anyone who could preserve food for his army. This led confectioner Nicholas Appert to invent the first “canning” technique that sealed cooked food in glass containers and boiled them for sterilization.

Later in 1810, British inventor Peter Durand patented his own canning method using tin instead of glass. By 1820 he was supplying canned food to the Royal Navy in large quantities.

The second half of the 19th century brought further developments in manufacturing and production—among which included food packaging. In 1856, corrugated paper first appeared in England as a liner for tall hats. By the early 1900s, shipping cartons made of it replaced wooden crates and boxes.

In 1890, the National Biscuit Company, now known as Nabisco, individually packaged its biscuits in the first packaging to preserve crispness by providing a moisture barrier. Kellogg’s introduced the first cereal box for corn flakes in 1906, eighty-nine years after the first commercial cardboard box appeared in England.

Leo Hendrik Baekeland invented the first plastic, known as Bakelite, based on a synthetic polymer in 1907. It could be shaped or molded into almost anything, providing endless packaging possibilities.

Eventually, food manufacturers began using packaging containers that consumers were reluctant to discard. A tin of Sultana Peanut Butter, which came in a large pail with wire handles, made the perfect sand bucket to take to the beach in summer. Other similar containers included the log-cabin-shaped tin holding Log Cabin Syrup. People reused biscuit tins to hold everything from petty cash to old buttons and homemade cookies.

Lambrecht butter, found primarily east of the Mississippi, came packaged in an attractive gray or white stoneware tub with blue script while Kaukauna Klub cheddar cheese came in a clay crock with a heavy wire clamp.

By the dawning of the 20th century, package design was an important way to draw attention to a product. Manufacturers of drugs, paint, oil, as well as food items worked to establish a visual logo or trademark. Labels and magazines ads were the only means of communicating the goodness of a product.

One of the first national trademarks was the Uneeda boy, a little boy in a yellow slicker that represented freshness from the elements. Soon after came the Morton Salt girl, Aunt Jemima, Dutch boy, the Fisk Tire boy in Dr. Dentons holding a candle, and many other memorable logos. These symbols are all very collectible today. 

The widespread practice of packing food in tin cans and containers was a direct result of the public's acceptance of the Germ Theory of Disease. In the 19th century, many Americans were still oblivious to the research done by Louis Pasteur and Robert Koch in food preservation.  

Today, some people look down on those who eat canned or processed food as something people without access to fresh food eat. But in the late 19th century, food in tins was highly desirable. Consumers considered it more sanitary, and therefore healthier, than food offered in bins or barrels at the General Store. That’s when branding became particularly important; customers learned they could expect a certain level of quality from, say, Kellogg’s.

At first, manufacturers covered tinplate containers with paper labels, which had a product’s pertinent information and advertising stenciled or printed on them. Machines that could trim and stamp sheets of tin had been introduced around 1875, and between 1869 and 1895, manufacturers developed a process that allowed them to use lithography to transfer images directly onto the tin containers. Coffee and tea, as well as tobacco and beverages and snack foods came packaged in tins.

Today, all sorts of historic food packaging is collectible. In fact, it’s one of the most affordable and pleasurable of collectibles. 

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Up and Down and Around the World

QUESTION: I used to love playing with yo-yos as a kid. In fact, I was quite good at it. Recently, while rummaging through some boxes in my attic, I came across my favorite yo-yos. At the time in the late 1950s, I thought they had just been invented, but saw a kid playing with one in a period drama on Netflix. Can you tell me when and how these neat little toys came to be? Are they collectible today?

ANSWER:  A yo-yo in its simplest form is a toy consisting of an axle connected to two disks, similar to a slender spool, with a length of string looped around the axle. To play with it, a person creates a slip knot into which he or she inserts one finger, allowing gravity or the force of a throw to spin the yo-yo and unwind the string, then allowing the yo-yo to wind itself back to the hand. This process is known as  "yo-yoing" and first became popular in the 1920s. But the yo-yo goes back a lot further in history.

Although first recorded on ancient vases from early Greece showing boys playing with thin disks on a string, the invention of the yo-yo probably first occurred in China. The first yo-yos probably consisted of two painted terracotta clay disks, followed by ones made of wood, then metal. But once the yo-yo became commonplace, its popularity spread. By the mid 18th century, its use had spread to India where a handpainted miniature box depicts a young girl playing with a yo-yo. Over the next 25 years, yo-yos made of glass and ivory appeared in all over Europe and the Orient.

During the French Revolution, people used yo-yos to relieve stress—they had to do something while waiting for the next head to fall. They also became fashionable toys, called l'emigrette—a French word that referred to leaving the country---for the nobility. A painting of future King Louis XVII displayed in 1789 depicted the four-year-old palming his l'emigrette. Sketches of soldiers made during the 1780s, including General Lafayette and his troops, show the men tossing their yo-yos. As yo-yo usage gained in popularity throughout France in the late 18th century, the toy became known as the joujou de Normandie, or toy of Normandy, which some believe to be the origin for the modern American name of "yo-yo."

The yo-yo earned the title "Prince of Wales" toy in 1791 when a picture appeared of the future George IV twirling a bandalore as the English called it. Legend says that during the Battle of Waterloo on June 18, 1815, Napoleon and his troops used their yo-yos to "unwind" before battle.

But it wasn’t until 1866 that the yo-yo reached the United States after two Ohio men applied for a patent for their invention which they called "an improved bandalore." Their  improvement was a weighted rim.

An article published in the Scientific American Supplement in 1916, entitled “Filipino Toys,” included a picture of what it called a yo-yo, a word some people defined as Filipino for "to return"or "spring."

Pedro Flores, a Filipino immigrant, introduced the Filipino yo-yo to the United States in the 1920s. He established the Yo-yo Manufacturing Company in Santa Barbara, California in 1928. Flores’ yo-yos had a unique feature. His workers hand-carved his yo-yos from one piece of wood. They were the first such toy that could spin or "sleep" because the string looped around the axle. Players could not only make this forerunner to the modern yo-yo go up and down, but they could also perform endless tricks. Flores began making a dozen handmade toys, but by November 1929, he had two additional factories in operation, one in Los Angeles and one in Hollywood, which together employed 600 workers and produced 300,000 units daily.

One day, Donald F. Duncan Sr., an American businessman, watched Flores perform his tricks in San Francisco. Eyeing the large group of people watching Flores' demonstration, Duncan realized the possibilities of this toy. In1929, he bought the rights to Flores’ yo-yo, patented the name "yo-yo," and promoted it in the United States. Duncan hired 42 demonstrators— one of whom was Pedro Flores—to teach and demonstrate yo-yo feats and hold contests as a means of increasing sales throughout the country and in Western Europe.

In 1946, Duncan relocated his company in Luck, Wisconsin. The company produced  3,600 yo-yos each hour. Four years later, Duncan introduced the Electric Lighted yo-yo, marking the first such toy to light up. During the late 1950s, Duncan released the Butterfly model yo-yo, a high-tech design that made it much easier to land on the string while executing complex tricks. Plastic yo-yos soon followed in 1960. In 1962, the company sold a record 45 million yo-yos.

An expensive lawsuit to protect the yo-yo trademark from competitors forced the Duncan family out of businesses in Nov. 1965. Flamboyant Products, manufacturer of Duncan’s plastic models, bought the company and still owns it today. The yo-yo’s popularity hasn’t waned.

The yo-yo holds the honor of being the first toy in space when astronauts put it through its paces in 1985 aboard the Space Shuttle Discovery. They discovered that gravity is needed to play with a yo-yo.

Art on a Plate

QUESTION: Recently, I purchased a beautiful large plate with what looks like a hand-painted picture on it. The mark on the back says “Limoges, France.” I don’t know how old the plate is or anything about this company. Can you help me?

ANSWER: What you purchased is called a charger. It’s actually the large plate used as the base plate for elegant French dining service. In this type of service, the space in front of each person is never supposed to be without a plate. In the beginning and in between courses, a servant would place a charger—a large ornately decorated plate—in front of each guest. Factories in the town of Limoges, France made chargers like the one you bought, marked as yours is, from 1891 to 1914.

Limoges is the center of hard paste porcelain. It is to France as Stoke-on-Trent is to England—the center of the ceramic industry. The town of Limoges is about 200 miles southwest of Paris and owes its prominence in the field of hard paste porcelain production to the abundance of natural resources. The soil in the area is rich in deposits of kaolin and feldspar, the essential ingredients for hard paste porcelain. The region also has forests to supply necessary fuel for the kilns and rivers to provide transportation for the finished goods.

Limoges’ golden age extended from the mid to the late 19th century. Production became industrialized, and manufacturers introduced mass-production techniques and new methods of decoration. Makers exported about 75 percent of their wares, the largest percentage to the U.S. In 1900, 10,000 barrels of decorated and blank porcelain were shipped from the Limoges factories to the U.S. The number of companies making it increased from 32 in the late 19th century to 48 in the 1920s.

Paintings on porcelains have been popular from the middle of the 18th century to the present. Chargers present an excellent background for ceramic painters to off their skills. Porcelain is more difficult to work on than canvas with oils because ceramic paints, which are basically oxides of various metals, don’t attain their final color until they’re fired at the correct temperature. Many ceramic colors have to be fired at different temperatures and will fuse out if heated above that temperature. It’s necessary for ceramic artists to apply and then fire the high-temperature colors first and then work down in stages to the low-fire ones.

The advantages of painting on a porcelain charger is the surface is so flat and smooth that artists can achieve extremely detailed results. Once fired, the colors are permanent. A porcelain charger painted in 1854 will look exactly the same today. Oil painting tends to darken with age, and watercolors fade.

While exquisite examples of paintings on porcelain have been made by top European porcelain companies, such as Berlin, Vienna, Meissen and Sevres, and many are quite expensive, Limoges chargers are affordable and readily available.

With the tremendous amount of porcelain produced, the market couldn't absorb all the wares. World War I and the economic depressions of the 1920s and 1930s forced many older companies out of business. With revitalization after World War II, many of the factories in Limoges continued to produce decorated chargers and do so even today.

Figural themes, both portrait and allegorical, as well as scenic decor are less common subjects on Limoges porcelain and are favorites of collectors. Portrait ware was popular during the mid 19"' century. Male subjects included important historical figures, such as Napoleons and Louis KW. Most portraits featured beautiful women, however, ranging from the French Empress Josephine to unknown Victorian women. Some of the most highly prized Limoges decorated chargers` are those having Art Nouveau-style ladies with grape clusters in their flowing heir and elaborate gowns. Sometimes a sleek tiger or greyhound dog completed the portrait. Each one was truly a work of art.

A Limoges charger that carries a decorator's mark and additionally an artist's signature is the most desirable. Next in demand are those hand painted but without an artist’s signature.

NOTE: I'm taking a week off from my blog for July 4. Have a patriotic Fourth of July! My blog will be back the week after next.