The Quest for Artistic Furniture

QUESTION:  I inherited this chair from my mom but have no information on it. The only markings on the chair are “AT2-232” written with a marker on the bottom of the seat and “678” stamped into the wood on the bottom of the seat. Can you provide any information on the chair?

ANSWER: Your chair is made in the Art Nouveau style. It would have been a dining or desk chair in its day since it doesn’t have a padded seat. The number 678 on the bottom is probably the manufacturer’s model number. Many pieces of Art Nouveau furniture were mass-produced even though your chair looks as if it was handmade.

Art Nouveau or Jugendstil is an international philosophy and style of art and applied art—especially the decorative arts—that was popular from about 1890 to 1910. Art nouveau literally means "new art" in French.

Those two names came Gallerie Maison de l'Art Nouveau in Paris and the magazine Jugend in Munich, both of which popularized the style. Maison de l'Art Nouveau, or the House of New Art, was the name of the gallery opened in 1895 by German art dealer Siegfried Bing that featured exclusively modern art. In 1900, Bing produced an exhibition of color-coordinated modern furniture, tapestries, and objets d’art at the Exposition Universelle. Because his decorative displays became so strongly associated with this style, the style, itself, took on the name of his gallery, "Art Nouveau."

Inspired by natural forms, such as flowers and plants, Art Nouveau was a reaction to academic art of the 19th century and artists used lots of curved lines in their designs.

Though the Art Nouveau movement was innovative, it didn’t last long. It was important in American furniture history, however, because it heralded the end of the dismal darkness that was the close of the Victorian era. Rebelling against the overembellished furniture that flooded the furniture marketplace of the late 1890s, some European designers developed new ideas that found immediate approval with wealthy collectors. They began designing furniture and accessories with simple, flowing, fluid lines, taking their cues from nature, with its motion, curves, and endless cycling. Fairylike tendrils wove in, out, and around the leaves and stems of flowers, fruit, and nuts. The entire effect was one of delicate sensuality and naturalness, with faint overtones of sentimental decadence.

The Art Nouveau years found their greatest expression in accessories, not furniture. This was the era that fostered the whirlwind careers of Louis Comfort Tiffany and others who worked in glass, china, pottery, and metal. Those substances were far easier to shape into the undulating styles of the time than was wood. Most wooden furniture during this period was custom-made and therefore usually of good quality and fine woods, featuring asymmetrical lines, as well as stylized animal and plant forms.

Art Nouveau is a "total" art style, embracing architecture, graphic art, interior design, and most of the decorative arts including jewelery, furniture, textiles, household silver and other utensils and lighting, as well as the fine arts. Artists desired to combine the fine arts and applied arts, even for utilitarian objects, such as tableware, cigarette cases, and silverware. Art historians consider it an important transition between the eclectic historic revival styles of the 19th-century and Modernism.

Three international art exhibitions—the Barcelona Universal Exposition of 1888, the Exposition Universelle of 1900 in Paris, and the Esposizione Internazionale d'Arte Decorativa Moderna of 1902 in Turin, Italy— showcased an overview of this modern style in every medium.

Like most design styles, Art Nouveau sought to harmonize and modernize forms of the Rococo style, such as flame and shell textures. Artists and designers also advocated the use of stylized organic forms as a source of inspiration, and expanded their use of natural forms with seaweed, grasses, and insects.

But unlike the craftsman-oriented Arts and Crafts Movement, the artists of the Art Nouveau Movement  used new materials, machined surfaces, and abstraction in their designs. The stylized nature of Art Nouveau design made it expensive to produce, therefore, only the wealthy could afford it. Unlike furniture handmade by the craftsmen of the Arts and Crafts Movement, that of the Art Nouveau Movement was produced in factories by normal manufacturing techniques. Finishes were highly polished or varnished, and designs in general were usually complex, with curving shapes.

Several notable designers of Art Nouveau furniture were also architects who designed furniture for specific buildings they had also designed, a way of working inherited from the Arts and Crafts Movement. One such designer is Antoni Gaudí, who produced many notable buildings in and around Barcelona, Spain.

Promoting Through Time

QUESTION: I have an old clock with advertising for Jolly Tar Pastime Tobacco on it in raised letters. I’ve had the clock for a long time and never saw another one like it. Can you tell me anything about it?

ANSWER: You’re the lucky owner of a Baird advertising clock. You’ve no doubt seen pens and other items with printed advertising on them. But in the 1890s, a clock advertising a company was a novelty. Clocks promoted foods and beverages, household products, even medicines, such as Monells Teething Cordial for Children. They even advertised pet food like Clarke’s Patent Buffalo Meat Dog Cakes, endorsed by Queen Victoria, herself. Each clock says something different on it.

Born in Philadelphia in 1860, Edward Payson Baird went to work for the Seth Thomas Clock Company in 1879. In 1887, he left Seth Thomas to form his own company, the Baird Manufacturing Company, in Montreal, Canada,  to produce cases and doors for advertising clocks to house Seth Thomas movements. While he made his cases of pine or oak, he used papier-maché for the doors, with embossed letters around the clock face promoting the virtues of one product or another. Baird had numerous clients in the United States as well as in Canada and  Great Britain.

Baird used papier-maché for his clock doors because of the ready availability of wood pulp in Canada. By 1890, he moved his operation across the border to Plattsburgh, New York.  When economic circumstances forced him to close his Plattsburgh factory in 1896, Baird shifted his base of operations to Chicago, where he produced clocks with embossed, stamped tin advertisements. However, by that time interest in advertising clocks had begun to wane, so he concentrated his efforts on manufacturing parts for the fledgling telephone industry.

While some advertising brands, like Coca-Cola, are instantly recognizable and still exist today, many other products and brand names have long since disappeared. Baird clocks are the only clocks made from papier-maché that have advertising on them. Most resemble a figure 8. The top doors are 18 inches wide, while the bottom ones are 12 inches wide. While Baird clocks are 30½ long, Baird did make smaller 26-inch models. 

Baird also produced 18-inch-diameter gallery clocks. For the most part the dial on these clocks  measures 12 inches and the hands are straight, with a few exceptions. All Baird clocks have two doors unlike many other clocks produced at the time with only one door, giving access to the dial and pendulum.

A Baird clock in good working condition, with its original dial, glass, movement, and paint job, can sell for around $3,000. Some exceptional pieces sell for over twice that and higher. And well known brands, again like Coca-Cola, can sell for even more.

Going Retro

QUESTION: I recently purchased a one arm chair that has a metal stamp that says The B.L. Marble Chair Co. ,Bedford Ohio. It is a cool mid-century design and is walnut and leather. Do you know anything about this chair like what its purpose was?

ANSWER:  Barzilla L. Marble founded the B.L. Marble Chair Co. in 1894, after working at several other chair companies. His grandfather operated a chair factory in Marbletown, New York, and others in his family likewise made chairs, so it was natural for Marble to do so. He formed a brief partnership with A.L. Shattuck in 1885, but struck out on his own nine years later.

His company produced fine wooden chairs made for comfort and elegance that were made to last. Up until 1910, it produced chairs for the home, but during World War I, Marble added a division to make wooden aircraft propellers for the military.

By 1921. Marble’s company had outgrown its small wooden buildings and construction began on new brick buildings which had more than four acres of floor space. After Marble died in 1932,  A. D. Pettibone became president of the company and part owner. In 1953 Pettibone sold his interest in the Marble Chair Company to a group of local investors. Eventually, another man, also named Pettibone but not related to the first, bought the company, and it became extremely successful.

The company produced one-arm “modern” chairs most likely in the mid-60s under the second Pettibone owner. Furniture makers intended one-arm chairs, both originally in the 1870s and then in the 1960s as chairs to be placed in a corner. Today, most people would refer to these 1960's chairs as “retro” in style.

But exactly what does retro mean? According to the Oxford University Press Dictionary, retro means "imitative of a style from the recent past." Retro is a culturally outdated or aged style, trend, mode, or fashion, most likely from the 1940s through the 1960s. Currently, eBay offers over 468,000 different retro items at auction.

People born between the 1940 and 1950 became teenagers during the 1950s and 1960s. And because those two periods provide memories for many of them, anything retro is in, whether it’s furniture, accessories, clothing, and collectibles, especially those related to the Golden Age of Hollywood.

Life in the 1950s was conservative, but changes were about to take place. Such innovations as Velcro, Tang, frozen foods, transistor radios, Frisbees and the hula-hoop began to appear. Bill Haley and the Comets rocked around the clock while jukeboxes filled every burger joint and ice cream parlor with the new sounds.

Furniture and accessories, especially the ubiquitous pole lamp, featured streamlined styling in avocado and gold. By 1957 there were 47 million T.V. sets in America’s homes, four times the number of just seven years before. Families began to watch T.V. shows like “I Love Lucy” incessantly. They even ate in front of the T.V., thus necessitating the invention of the T.V. tray and comfortable casual furniture without frills.

Later on in the 1960s, the space race captured everyone’s attention as astronauts walked on the Moon and teens danced the twist to the music of Chubby Checker and sang along to Beatles’ tunes. More innovations such as lava lamps and electric knives caught on eventually providing the retro movement with lots of collectibles.