QUESTION: I love antiques and have been collecting them for over 25 years and have so many things that my house is bursting at the seams. I’m ready to retire and have been thinking about opening my own antiques shop. Is this a good idea?ANSWER: Lots of people dream about going into business for themselves. For some, it seems like a way out of the corporate rat race. For others, something to do in retirement. And while an antique shop may seem like an uncomplicated, quiet business to get into, it’s far from it. Remember, first and foremost, selling antiques is a business—with the emphasis on selling.
Many people think because they’ve been buying up a storm at yard sales and flea markets that they can turn around and sell what they’ve bought. Sure, you can put some items up on eBay to sell, but to be successful at selling on eBay, you first have to know what people are buying. Salesmanship is a skill that needs to be learned. And loving antiques has nothing to do with it. In fact, the worst reason to open an antique shop is that you love antiques and have been collecting them for years.Most people come to consider opening their own antique shop by chance rather than on purpose. More often than not, their road to becoming their own boss begins at local yard or garage sales where they buy items that they like for their home. Eventually, they find themselves buying similar items and eventually begin a collection. This collection leads to exposure to other items which leads to another collection and, soon, another. By now their house is so full that in order to continue collecting, they must resort to selling some of the pieces that perhaps aren’t as good at their own yard or garage sale.
While yard and garage sales are where many antiques and collectibles enter the market, prices can be limited here because buyers are looking for bargains. So ambitious wannabee dealers seek out flea markets where they cannot only sell their items for higher prices but are also exposed to collectors seeking those items. Thus, begins the route to becoming an antiques dealer.Unfortunately, that isn’t the best route, and it’s why most new dealers fail in their first year or two. While they may get a better feel for what to buy for their collections, they don’t learn to buy salable items—ones that their customers won’t be able to resist.
Many dealers begin by selling antiques part-time. Some of them use this as a sideline business to supplement their regular job. Others see it as a profitable hobby, a way to have the fun of working with antiques and make a little money on the side. A few dealers started out buying and selling antiques simply because their own collections became too large.To have a successful antiques business, whether selling in a shop, at shows, flea markets, or online, you need to know what people want to buy and then buy those items. What usually happens is that the items people want to buy aren’t the ones they, as dealers, personally like to buy, so they avoid them. For instance, today, the trend is towards collecting items from the 1930s and 1940s. The wannabee dealer, however, likes Victorian antiques and can’t stand Art Deco.
Remember, selling antiques is a business. That means keeping records, learning how to display things so they sell, and developing a network of sources to buy new inventory. The IRS doesn’t look kindly on people who just play around.
For those who really wants to sell antiques, it’s best to start small. Renting a space at a small flea market is informal enough to provide exposure to customers, yet simple enough that prices remain reasonable. A table and a few boxes of items will go a long way. After selling at several of these small sales, often at church festivals or community days, the novice antiques dealer can move up to larger flea markets. If still successful, then the next step is to perhaps inquire about selling at an antiques coop. Here, a dealer rents a space in an indoor antiques mall and shares the duties of staffing the mall.
What many dealer wannabees don’t understand is that it’s vitally important to rotate their inventory. Antiquers tend to go back to the same flea markets or antique malls over and over. If they see the same items for sale each time they go, they’ll just walk right on by. The trick is to rearrange the items on sale and exchange some for new ones. By rotating items in and out of display, it looks like the dealer has more for sale.
Before attempting to open an antiques shop, a dealer needs to have been in the business for some time. As a shop owner, there are many more responsibilities, as well as higher rent to pay. So it’s imperative that he or she understand the business, have good contacts, and a ready market for their antiques.
The best way to develop an understanding of this business is to talk to dealers. Many will be willing to share their knowledge and expertise of the business.
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