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ANSWER: Replicas of souvenir buildings have been around since Victorian times. They fill the shelves of tourist-trap souvenir shops all over the world, lined up like soldiers waiting for a command to go to war. I’m sure you’ve asked yourself who would buy such tacky items? The answer, believe it or not, is lots of people. And their popularity seems to be on the upswing.
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A souvenir serves as a reminder of an experience, place, or culture. In French, the word means “to remember.” Whatever the object—whether a building, a plate with a picture on it, an ashtray, or a fan—it evokes a memory that’s often supplemented by a personal story or recollection.
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The tradition of collecting miniature buildings goes back to Victorian times when travelers on the European Grand Tour would purchase models as mementos of their journeys. These were usually recognizable landmarks such as the Eiffel Tower in Paris or the Leaning Tower in Pisa. Such a replica made a nice ornament or present and served as a reminder that the traveler had "been abroad.”
Ever since, travelers to Europe have been returning with small churches, castles, Roman gates, triumphal arches, commemorative columns, basilicas, bullfight arenas, and so on. Because of Europe's bloody history, war monuments to the fallen or to the victorious make up an entire subcategory of historic interest.
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But most people are more familiar with the little replicas of the Empire State Building and the Statue of Liberty that marked many a family’s first trip to New York City. Other grander structures include cathedrals and basilicas all across Europe. Pilgrims to these religious centers have purchased tiny replicas ever since they first became available.
Another category would include buildings from World's Fairs and Expositions: the Christopher Columbus monument from the International Exposition of 1888 in Barcelona, the Atomium from the Brussel’s World’s Fair in 1958, and the Eiffel Tower from the Paris World's Fair of 1889—perhaps the third most popular replica after the Empire State Building and the Statue of Liberty.
Collectors have created many categories to help them sort through the thousands of souvenir buildings and monuments on the market. Most acquire a jumble of all sorts of buildings, monuments, and "does-this-really-count-as-architecture" replicas, such as a metal miniature of Mt. Rushmore.
The beginning of souvenir building popularity began in the U.S. at the Philadelphia Centennial in 1876. Three versions of Independence Hall, each one a different size, were available at the fair. Today, these command prices of several thousand dollars each. Independence Hall has also been reproduced in red and white plastic, in an aluminum-like alloy, and, most recently, in pewter.
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Because there are so many souvenir buildings on the market, both old and new, collectors don’t usually have to pay too much for them. This makes these tacky souvenirs an ideal collectible for anyone who’s on a budget. But even if a person overpays for a replica of the Parthenon, it will still cost less than round-trip airfare to Athens.