Art Deco vs. Art Moderne

 

QUESTION: I’m a great lover of all things Art Deco, although I don’t know much about it. I’ve heard some people refer to this style as Streamlined Modern while other call it Art Moderne. Can you please tell me a little about this style? And what about Streamlined Modern? Is it related to Art Deco?

ANSWER: Art Deco and Art Moderne overlap, both stylistically and chronologically. Both were in vogue in the first half of the 20th century. But it's more a question of style than dates. While Art Deco emphasized verticality and stylized, geometric ornamentation, Art Moderne was a horizontal design, emphasizing movement and sleekness;.

The Art Deco style made its debut at the 1925 World's Fair in Paris—the Exposition Internationale des Arts Décoratifs et Industriels Modernes or the International Exhibition of Modern and Industrial Decorative Arts—but the term Art Deco wasn’t used until 1966. A group of French architects and interior designers, who banded together to form the Societe des Artistes Decorateurs, developed the style to incorporate elements of style from diverse modern artworks and current fashion trends. Influence from Cubism and Surrealism, Egyptian and African folk art can be seen in the lines and embellishments, and Asian influences contribute symbolism, grace and detail.

Art Deco was already an internationally mature style by 1925—one that had flourished in the years following World War I and peaked at the time of the fair. The enormous commercial success of Art Deco ensured that designers and manufacturers throughout Europe continued to promote this style until well into the 1930s. 

Sometimes Deco designers applied ornamentation to the surface of an object, like a decorative skin, but at other times the utilitarian designs of bowls, plates, vases, and furniture were themselves purely ornamental. These objects weren’t intended for practical use but rather created for their decorative value alone, exploiting the beauty of form or material. Among the most popular and recurring motifs were the human figure, animals, flowers, and plants. Abstract geometric decoration was also common. 

Victorians loved to apply ornamentation onto furniture, to embellish basic frames and shapes. With Art Deco, the texture and embellishment came from contrasts in a variety of colored woods and inlays or in the material itself. Designers often used burled or birds-eye or visibly grained woods, tortoise shell, ivory, tooled leathers. Lacquered glosses accentuated color differences. Animal skins and patterned fabrics in bright colors were also popular as upholstery.

Though it spread to other countries, Art Deco was a distinctively French response to the postwar demand for luxurious objects and fine craftsmanship. French designers utilized lavish materials and such rich, traditional decorative techniques as inlay and veneer on streamlined geometric forms.

Art Deco reflected the general optimism and carefree mood that swept Europe and the United States following World War I. Hope and prosperity are represented in sunburst designs, chevrons and references to the good life in the elegant figures depicted in casual, sensual poses, often dancing or sipping cocktails. The modern influences heralded a bright and shining future outlook that found its way to architecture, jewelry, automobile design and even extended to ordinary things such as refrigerators and trash cans.

Exoticism also played a role in Art Deco. During the 1920s and 1930s, the French government encouraged designers to take advantage of resources—like raw materials and a skilled workforce—that could be imported from the nation's colonies in Asia and Africa. The resulting growth of interest in the arts of colonial countries in Asia and Africa led French designers to explore new materials, such as ivory, sharkskin, and exotic woods, techniques such as lacquering and ceramic glazes, and forms that evoked faraway places and cultures. 

Art Moderne
 Moderne, also called Streamlined Modern, was an American invention that first appeared in the 1930s and lasted into the 1940s. Although taking its design concepts from Art Deco, it was a completely different style It was bigger and bolder. While Art Deco placed an emphasis on shape, Art Moderne was streamlined. Unfortunately, this is the style most Americans confuse with Art Deco.

Think of Art Moderne as Art Deco on steroids. Moderne was positively streamlined—at the time a new scientific theory that shaping objects along curving lines to cut wind resistance would make them move more efficiently. The furniture in this style was much more pared down, making its outline more geometric in sleek curves like a tear drop or torpedo. Moderne designers often conceived pieces as a series of escalating levels- similar to a staircase or the setback effect of skyscrapers that were rising in every city.

While rich colors, bold geometry, and decadent detail work characterized Art Deco, evoking glamour, luxury, and order with symmetrical designs in exuberant shapes, Art Moderne was essentially a machine-made style focused on mass production, functional efficiency, and a more abstract look coming from the Bauhaus in Germany.

Much of it was designed to be mass-produced, but even if it wasn't, it looked as if it could be: Art Deco's balance and proportion extended to regularity and repetition. Much of the decorative interest in a Moderne piece comes from the precision of line and duplication of functional features. Art Moderne designs often conveyed a sense of motion.

Art Moderne designers favored simpler, aerodynamic lines and forms in the modeling of ships, airplanes, and automobiles. In the modern machine age smooth surfaces, curved corners, and an emphasis on horizontal lines came into fashion. Streamlining appeared on everyday objects and buildings such as roadside diners, motor hotels, movie theaters, early strip malls and shopping centers, seaside marinas, and air and bus terminals. Trains, ocean liners, airplane fuselages, as well as luxury automobiles all sported the Moderne look.

People often refer to furnishings and buildings from the 1920s through the 1940s as Art Deco. Understanding the difference between Art Deco and Art Moderne isn't always easy, especially since Art Deco was originally called Moderne.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "The Age of Photography" in the 2023 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Symbol Out in Front

QUESTION: Way back when, my grandfather owned a 1925 Packard. My father says he loved that car, so much so that he removed the hood ornament from it and kept it as a souvenir when the car no longer worked, and he took it to the junkyard. He gave it to my father, who, in turn, gave it to me. It now sits proudly on my desk. It’s a real beauty, but is it worth anything or am I just being sentimental?

ANSWER: Your hood ornament, a Packard cormorant, is something very special. If you haven’t noticed, cars don’t come with them anymore. At the time your grandfather owned his car, hood ornaments were all the rage. Every car had one—some were extremely elaborate, more like works of art.

Collectors refer to these hood ornaments as automobile mascots. They began as radiator caps at the turn of the 20th century. Automakers added decorative touches to differentiate their vehicles from others during an era when there were 3,000 automobile manufacturers in the U.S. There are now only a handful.

Back when drivers had to negotiate muddy roads and weren’t sure if they’d get back home, St. Christopher, the patron saint of travelers, supposedly brought them good luck. He also protected them from robbers, who prayed on unsuspecting motorists. If you owned a car back then, you had some money.

Birds, chosen by auto makers to convey quick flight, became a common ornament theme. Packard chose a cormorant. Ford chose a quail for its Model A’s and Duesenberg, a stylized bird.

Many collectors consider the stork, used by European automaker Hispano-Suiza, to be the most distinctive and collectible. The stork commemorates French World War I ace Joseph Vuillemin, who had a stork painted on his airplane.

Some auto makers chose to use graceful ladies. Moon Motor Co., a now defunct St. Louis manufacturer, had the Greek goddess Diana on its cars to appeal to women. The glass lady hood ornaments crafted by Lalique before World War II are worth $1,000 to $10,000 depending on subject matter, condition and rarity.

Bugatti Royale selected an elephant balancing on a ball to demonstrate agility. World War I ace pilot Eddie Rickenbacher used an airplane mascot before his auto business failed in the 1920s. Chevrolets also sported airplanes in 1932. Designers for the Lincoln chose a greyhound mascot to dispel rumors that the auto was slow.

Some mascots invented in that time still exist, including Mercedes-Benz's three-point star and the Mack Truck bulldog. The height of hood ornament use was the 1920s and early '30s. By the mid-'30s, they began to fade as the Streamline Moderne movement, which emphasized aerodynamics and eschewed features that slowed down vehicles, caught on. But Mercedes held on to its mascot anyway. The company cared more about prestige than it did aerodynamics.

Other ornaments, such as Cadillac’s Lady, Rolls-Royce’s Flying Lady, Packard’s Cormorant, Desoto’s Explorer and Imperial wings, lasted through the 1950s, though they were much smaller than their  predecessors.

Collecting hood ornaments began in the 1940s when the owners of great old cars like the 1920s Rolls and Packards began scrapping them. Some of the first collectors visited junkyards, armed with screwdrivers and pliers, to hunt for mascots among the wrecks, for which they paid a dollar or so. Today, it’s almost impossible to find them in junkyards—junkyard owners know their value. Today, a typical Chevrolet mascot from the 1950s costs $100.

The AACA Museum in Hershey, Pennsylvania, has a tremendous collection of hood ornaments. Read more about it in #TheAntiquesAlmanac.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about  La Belle Epoque in the 2020 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Every Car Had Its Mascot

QUESTION: Way back when, my grandfather owned a 1925 Packard. My father says he loved that car, so much so that he removed the hood ornament from it and kept it as a souvenir when the car no longer worked, and he took it to the junkyard. He gave it to my father, who, in turn, gave it to me. It now sits proudly on my desk. It’s a real beauty, but is it worth anything or am I just being sentimental?

ANSWER: Your hood ornament, a Packard cormorant, is something very special. If you haven’t noticed, cars don’t come with them anymore. At the time your grandfather owned his car, hood ornaments were all the rage. Every car had one—some were extremely elaborate, more like works of art.

Collectors refer to these hood ornaments as automobile mascots. They began as radiator caps at the turn of the 20th century. Automakers added decorative touches to differentiate their vehicles from others during an era when there were 3,000 automobile manufacturers in the U.S. There are now only a handful.

Back when drivers had to negotiate muddy roads and weren’t sure if they’d get back home, St. Christopher, the patron saint of travelers, supposedly brought them good luck. He also protected them from robbers, who prayed on unsuspecting motorists. If you owned a car back then, you had some money.

Birds, chosen by auto makers to convey quick flight, became a common ornament theme. Packard chose a cormorant. Ford chose a quail for its Model A’s and Duesenberg, a stylized bird.

Many collectors consider the stork, used by European automaker Hispano-Suiza, to be the most distinctive and collectible. The stork commemorates French World War I ace Joseph Vuillemin, who had a stork painted on his airplane.

Some auto makers chose to use graceful ladies. Moon Motor Co., a now defunct St. Louis manufacturer, had the Greek goddess Diana on its cars to appeal to women. The glass lady hood ornaments crafted by Lalique before World War II are worth $1,000 to $10,000 depending on subject matter, condition and rarity.

Bugatti Royale selected an elephant balancing on a ball to demonstrate agility. World War I ace pilot Eddie Rickenbacher used an airplane mascot before his auto business failed in the 1920s. Chevrolets also sported airplanes in 1932. Designers for the Lincoln chose a greyhound mascot to dispel rumors that the auto was slow.

Some mascots invented in that time still exist, including Mercedes-Benz's three-point star and the Mack Truck bulldog. The height of hood ornament use was the 1920s and early '30s. By the mid-'30s, they began to fade as the Streamline Moderne movement, which emphasized aerodynamics and eschewed features that slowed down vehicles, caught on. But Mercedes held on to its mascot anyway. The company cared more about prestige than it did aerodynamics.

Other ornaments, such as Cadillac’s Lady, Rolls-Royce’s Flying Lady, Packard’s Cormorant, Desoto’s Explorer and Imperial wings, lasted through the 1950s, though they were much smaller than their  predecessors.

Collecting hood ornaments began in the 1940s when the owners of great old cars like the 1920s Rolls and Packards began scrapping them. Some of the first collectors visited junkyards, armed with screwdrivers and pliers, to hunt for mascots among the wrecks, for which they paid a dollar or so. Today, it’s almost impossible to find them in junkyards—junkyard owners know their value. Today, a typical Chevrolet mascot from the 1950s costs $100.