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ANSWER: Go to any Arts and Crafts auction and you're sure to find art tiles, ranging from $20 to several thousand dollars. But what makes one tile worth more than another? And what makes these late 19th/early 20th century tiles any different from the ones we see today at our local home renovation store?
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Although a large number of American potteries made tiles, six are most popular with collectors and/or the most historically significant---American Encaustic, J.G.Low, Grueby, Rookwood, Batchelder, and the Moravian Pottery and Tile Works.
Henry Chapman Mercer, an archeologist and antiquities collector, founded the Moravian Tile Works in 1898. His intent was to bring back the medieval craft of tile making and established the Moravian Pottery and Tile Works on his family's estate in Doylestown, Pennsylvania. Mercer chose the name Moravian to represent the German immigrants who brought tile making to Pennsylvania in the 18th century.
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Mercer gained a reputation as a serious proponent of the Arts & Crafts Movement. Many of America's top tile makers, including Grueby and Batchelder, copied his tile designs. Mercer also produced several lines of four-inch molded tiles representing tall ships, zodiac signs, and farming. He also used them to build items like inkwells and bookends. For more elaborate installations, Mercer produced cookie-cutter-shaped paving tiles referred to as “brocades.”
Mercer remained active with the company until his death in 1930. The company remained in business until 1964, and in 1969, it opened as a museum.
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Today, collectors can expect to pay from $30-100 for common tiles, $35-250 for brocades, $300-3,000 for “built items” made from tiles, and $1,000-5,000 for the more unique medieval-style tiles.
You can find some of the largest collections of Mercer tiles at John D. Rockefeller's New York estate, Grauman's Chinese Theater, and the Casino at Monte Carlo. Your tile represents "Virgo," a sign of the zodiac.