QUESTION: Along with enjoying a variety of beers, I've also started collecting beer-related items. So far, I've collected mostly small items—bottle openers, coasters, glasses, and a variety of cans from various breweries. But there are so many things out there, I'm not sure what to do next. Can you help me get some direction to my collecting?
ANSWER: Collecting beer-related memorabilia is one of the most popular pastimes. But because the number of items varies greatly, collecting beer-related items can be daunting.
The Chinese have been brewing beer for over 5,000 years. The Greeks and Romans revered it as a healthy beverage. But during the Middle Ages in Europe beer drinking was popular because beer was cleaner than the water.
Beer has been a part of American culture since the first Virginia colonists began brewing ale from corn in 1587. Adrian Block & Hans Christiansen's brewhouse at the southern tip of New Amsterdam, now Manhattan, was the first brewery established in the New World.
In 1935, the G. Kreuger Brewing Company of Newark, New Jersey, became the first brewery to sell beer in steel cans. That year, only about 25 percent of all beer sold was packaged in bottles and cans. Breweries sold the rest in kegs.
Breweries have always been competitive with each other. To beat the competition, they used everything from distinctive bottle labels, foam scrapers, serving trays, brightly colored cans„ neon signs, tip trays, cups, T-shirts, hats, and countless other items so consumers would remember one brand over another.
Today, the market for vintage brewery collectibles is hot. But there are so many different items. Key categories include beer cans, beer steins, beer trays, beer signs, beer bottle labels, and bottle openers, plus more unusual items such as tap knobs and bar statues. Many collectors also focus on specific brands.
Beer collectibles consist mainly of bottles, cans, and advertising. Advertising comes on coasters, matchbooks, shirts, beer tap knobs and handles, statuettes, labels, and signs.
One of the most popular beer-related collectibles is beer glasses. They include everything from early hand-blown glassware to modern pint glasses covered in advertising. In the 18th century, people drank beer in glass goblets at meals. Early stemware designed for beer often bore engraved hops-and-barley motifs.
The glass cups and mugs of the 18th century were simple and smaller compared to today’s versions, as the ale was much stronger than modern beer. Beer mugs were generally made in a cylinder or barrel shape with a handle and no foot. Because they were manufactured in glasshouses that produced bottles and windows, early American mugs were almost always made from colored glass.
In the 1820s, the development of a glass-pressing technique by John P. Bakewell allowed glassware patterns to be mass produced, quickly diversifying the shapes and styles of beer glasses. Though glass manufacturers found it difficult to blow even the simplest-looking tumblers with smooth sides and no foot by hand, pressed glass molds made this form commonplace.
During the 1880s, as breweries expanded and pasteurization allowed them to send products longer distances, beer-glass advertising became popular. A few of these early advertising glasses used color-embossed logos, but most relied on an acid-etching silkscreen process.
And since the U.S. has never instituted legal restrictions on beer serving size, American bars have used a variety of serving glasses, including tall pilsner glasses, with a slightly indented waist near the base and the goblet or tulip-shaped glass mounted on a short, sturdy stem.
Though people considered these objects "throwaways" in their day, collectors worldwide now vigorously pursue them. Prices for these collectibles vary widely, so focusing a collection is important from the start. To begin, you might build on what you already have or start in a new direction of interest. It's easy to start small, with something inexpensive like coasters. Serving trays, signs, a cans produced after Prohibition are all good places to start.
So what determines pricing for brewery collectibles? As with other antiques and collectibles, it's condition, condition, condition," since most brewery collectibles have been used. Pristine examples can command high prices, and they can be difficult to find. While rarity is important, for collectibles where multiple examples exist, condition rules.
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