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ANSWER: Sending valentine greetings actually began during Roman times. Legend says that Valentinus, a Roman priest who encouraged young couples to many, sent the first valentine in 270 A.D. Unfortunately , the reigning Emperor, Claudius II, disapproved of Christianity, and of marriage, in general. It was the Emperor's belief that married soldiers would soon forget that their primary allegiance should be to their Emperor, rather than to their wives.
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A forerunner of the valentine greeting began in the 16th century with religious mementos of the Sacred Heart created in convents in France, Germany and Holland. Carefully crafted on parchment or vellum, the designs emulating the hand-tatted lace of the period.
The custom of Valentine's Day as an occasion developed gradually as the techniques of making paper advanced. In 1834, the English made improvements to lace paper, originally made in Germany and Austria in the early 19th century. The openwork, cameo-embossed lace paper allowed English publishers to publish elegant love letters, romantic stationery and valentines for an increasing number of customers.
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People made most early American valentines by hand. The influence of the immigrant German cultures resulted in folk-art paper items known as scherenschnitte, meaning paper cutting, and fraktur, or paper designs incorporating German calligraphy and imagery.
By the early 20th century, several publishers of lithographs and wood engravings began making valentines in New York City. But it was Esther Howland who many consider the mother of the American valentine.
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The Howland family operated the largest book and stationery store in Worcester, Massachusetts. As a student at the Mount Holyoke Female Seminary, Class of 1847, she had been exposed to annual Valentine's Day festivities, which were later banned by the college for being too frivolous.
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While Esther Howland was not the first to create valentines in America, she did popularize the lace valentine, enabling her to earn $100.000 a year. In 1881, she sold her valentine business to an associate, George Whitney, whose company patterned many of their cards on the Howland model.
Another Victorian passion was the postcard. Publishers produced popular designs in huge quantities, since Valentine's Day was a big card-sending holiday at the time. But despite the availability of a wide variety of valentine cards, the demand for beautiful and unusual images has driven up the price for collectors. Ordinary postcard valentines can sell for $5 or less, but quality valentine postcards tend to sell for $8 to $10 each.
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Production of valentine postcards ceased by World War I. It wasn’t until the 1930s that folded cards were became popular. The 1960s produced cards with red satin hearts, sachet centers, and simulated jewels and lace.
Today, Valentine's Day is the second largest holiday for giving a greeting card, with approximately 180 million cards exchanged. About 30 percent of all modern valentines are for meant for romantic love relationships. Valentinus would be proud.
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