Advertiques Foster Nostalgia

 

QUESTION: A few years ago, I visited one of those local historical museums which had a country store exhibit. I found the many containers with advertisements printed on them very interesting. I didn’t realize that advertising was so much in use in the 19th century. Since then, I’ve purchased a number of items sporting advertisements for the companies that made them. I’d really like to know the origin of advertising and the range of objects I have to chose from for my collection. 

ANSWER: “Advertiques,” or objects with some sort of advertising, are popular with collectors. It’s not unusual for collectors to pay big bucks for some of the larger and rarer items. And the variety of objects available is great, enabling collectors of every financial level to assemble a fine collection.

Manufacturers in the 19th century couldn’t resist employing useful items to promote their products, for at the time, promoting products was the key, unlike today where promoting the benefits to consumer is more the style. String holders, ashtrays, fans—all served as a promotional medium.

Advertising wasn’t limited to just trade cards, posters, and signs, originally used to advertise a business. Objects, like coffee mills, flour and coffee bins, and gum and candy machines, on the other hand, promoted a product. All were necessary to the functioning grocery or dry goods store of the late-19th and early 20th centuries. 

One reason collectors like these “advertiques” is that advertising is a vital part of doing business today. With other types of antiques, both the object and its function are now obsolete. But the advertising techniques used by business have changed very little since the late 19th century. Posters, free samples, and mass advertising are still in as much use today as they were over 125 years ago. 

One of the most widely collected form of promotion was the advertising poster. These first appeared in the late 18th century as black-and-white woodcuts. But the introduction of lithography in the 1850s led to a proliferation of brightly colored tin and paper posters.

While most people probably couldn’t recall any 19th-century advertising poster, there’s one that older people still remember from their childhood—the circus poster. Color lithography helped to spread the news of upcoming shows across the country.

Trade cards were miniature versions of advertising posters. Business owners paid small boys a few pennies to hand these out to passersby. These cards urged to recipient to a product, such as a cologne, or a patent medicine, or directed him or her to a specific store that sold the product.

Every grocery store had a least one coffee mill in which to ground roasted beans. Some of these cast-iron behemoths stood as tall as four feet, were handpainted in bright colors, and often bore the name of a particular brand of coffee. Today, the Coca Cola, vending machine, with the name “Coca Cola” emblazoned on its facade, does much the same sort of promotion.

And many store owners didn’t forget about their customer’s children. An array of gum, nut, and candy machines, with brand names such as Baby Grand and Delicious, gave the little ones something to do with their pennies. 

Wholesalers provided store owners with bins to hold flour, tea, and coffee—all featuring the brand name of a the product. One of the most popular with collectors were the sturdy oak cabinets that displayed Diamond Dyes and Coats Spool Thread. Coffee and tin bins, usually made of tin, featured colorful lithographed decoration, featuring everything from exotic locales to American warships. There were other dispensers, also. Wooden boxes with colorful lithographed labels held biscuits.

All of these objects bore an advertiser’s message. The blackboard that displayed the daily prices for eggs and butter came from a wholesaler, as did the string dispenser used to wrap meats at the meat counter. There were also match safes, calendars, and even thermometers—all with bearing an advertiser’s name. 

Some items had practical uses, such as serving and tip trays. Most brewers had metal trays made to serve beverages in taverns and soda fountains. Collectors today seek them out for their colorful graphics and sentimental renditions of popular scenes. 

To promote hair and beauty care products, manufacturers gave away tiny tin-and-glass mirrors, each bearing an advertiser’s message. They often featured the likenesses of famous stage actors and later movie stars. 

While not as common as tin or paper promotional items, pottery advertising memorabilia, such as stoneware jugs were also popular. Jugs bearing the name of a distiller or brewery or a soda like Hires Root Beer are favorites with collectors. Cereal bowls promoting Cream of Wheat feature images of the famous 20th-Century Limited train while sets of dishes promoted Buster Brown Shoes. 

No area of collecting is so passionate about condition as that of advertiques. Collectors shy away from rusted tine containers and water-stained paper goods. These collectibles need to be in pristine shape to be worth anything at all

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "folk art" in the 2023 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

As the Apple Turns

QUESTION: A few months ago, my family set about cleaning out an old barn that belonged to my grandfather. Boy, did we find some interesting stuff. We can’t identify one of the items and wondered if you can help us. It’s a machine type device with a crank and what seems like crab-like claws hanging from some sort of gear system. Can you tell us what this is and a bit about it if possible?

ANSWER: I believe you’ve found what would have been a treasure to the farm family that previously owned the barn. Today, we don’t see machines like this anymore, but back in the second half of the 19th century, they were commonplace. What you’ve found is a commercially made apple paring machine, dating around 1880.

To paraphrase the opening line of one of America’s longest-running soap operas, “As the apple turns, so do the days of our lives.” And so it was for many people, especially farmers and their families, who relied on the ordinary apple to quench their thirst in the form of cider and to fill snacking and baking needs throughout the year. But before they could do anything with their apples, they had to remove the skin. And that’s where the lowly parer comes in.

When the apple parer first appeared in England during the 1840s, it caused much amusement. But it had been a staple of American life since the late 17th century. Apples played a vital role in the diet of the American Colonists. Fearful of drinking the local water, lest they become ill, the Colonists took to making apple cider. Plus they dried apples for use during the cold winters.

William Blaxton, a clergyman from Beacon Hill in Boston, Massachusetts, planted the first apple orchard in 1635. Later he propagated a sweet yellow apple which he dubbed Blaxton’s Yellow Sweeting.

Colonists picked apples in the fall, then pared, cored, and cut them into slices which they strung on strong linen thread and hung to dry. They also made applesauce, apple butter, and apple vinegar, all of which required the apples to be pared and sliced.

To offset the drudgery of paring apples, they held “apple bees.” Members of various farming communities gathered together, rotating from farm to farm, to socialize and pare apples. According to the November 1859 Harper's Weekly, a popular pastime during such bees was for a young woman to throw the string of apple paring over her shoulder where it would form the initial of the name of her future husband when it hit the ground.

But there was still the drudgery of paring apples until Yankee inventiveness created a wide variety of paring machines. The first parer, devised by 13-year-old Eli Whitney of later cotton gin fame, appeared in 1778. But it was Joseph Sterling of South Woodstock, Vermont, who came up with a mechanical parer in 1781. In 1801, Thomas Blanchard, another 13-year-old, from Worcester County, Massachusetts, came up with his version of an apple parer. Finally, Moses Coates of Downing’s Field, Pennsylvania---now Coatesville---obtained the first U.S. patent for an apple parer on February 14, 1803.

Whether basic or complex in design, one thought was clear—pare the apple as quickly and as efficiently as possible.

The first parers were wooden and featured a shaft with a turning crank on one end and a wood or metal fork on the other to hold the apple. The operator turned the crank with one hand and guided, with the other hand, a wooden handle with a mounted blade or knife, paring the apple.

Farmers made early parers by hand. They copied the devices of other farmers and borrowed ideas from farm magazines to fashion their own devices. The various types of early parers are amazing, including, to name a few, the straddle board, table top, table mount, table mount gallows, floor pedestal, leg strap, knee hold, and bench.

As these primitive machines evolved, their makers speeded up the turning of the fork holding the apple with the addition of cords, belts and gears, and anchored the paring cutter in an upright post, although still guided by hand, as in Coates’ parer.

It was inventor Ephraim C. Pratt who was credited with the first practical parer with the blade being guided over the apple mechanically with spring tension, leaving the operator a free hand to pull off the pared apple and put on " a new one. Pratt’s parer  allowed the knife to vibrate and accommodate itself to any irregularity in the surface of the apple.

Essentially, apple parers can be organized into five categories—Lathe, Turntable, Arc or geared segment, and Return, quick or otherwise, as well as the Commercial models added later on.

A Penny a Pack

QUESTION: I recently discovered what looks like a toy slot machine while browsing in a local thrift shop. But instead of different types of fruit in the window, it shows packs of cigarettes.  The machine is painted bright red and blue with silver accents. An emblem showing a sophisticated lady smoking a cigarette appears on the front under the window. What can you tell me about my new toy?

ANSWER: To begin with, your little slot machine isn’t a toy. It’s what’s called a trade stimulator, an item certain businesses used to stimulate business.

Trade stimulators were countertop machines used to encourage shoppers to indulge in a game of chance. They became popular in American saloons during the 1880s. Eventually, cigar, confectionery and general store owners saw their potential for generating business and began using them. Produced in a wide range of designs, these little machines originated around the same time as slot machines. Players inserted a coin and pulled a lever. If they got a winning combination, they won prizes of cigars, cigarettes, candy and other goods. When certain states prohibited gambling, business owners could use these machines without fear of prosecution.

The Groetchen Tool & Manufacturing Company in Chicago, one of many companies that manufactured these little machines, produced a variety of models of trade stimulators from 1936 through 1948. This particular one is known as the Liberty Bell or just Liberty. It stood 10 inches tall, 9 inches wide, and 10 inches deep and weighed about 14 pounds. The Liberty dispensed tokens for l or 5 packs of cigarettes. The three reels in the Liberty Bell have pictures of seven different brands of cigarettes. On the front cover of the slot machine is the image of a sophisticated lady smoking a cigarette that’s almost Art-Deco looking.

Many of these trade stimulators used tokens rather than coins, also known as mints. In many cases, players could exchange these tokens, especially ones marked “mints” for cash "under the counter." Other tokens displayed the words “candy” or “cigarettes” and could be exchanged for them.

J. H. Keeny & Company, which made amusement and gambling machines in Chicago, also produced the tokens used in trade simulators. In the 1960s, the Mills Novelty Company bought J.H. Keeny & Company.

Some machines also disguised themselves as vending machines by giving winners cigarettes or cigars rather than mints. For only one cent, the customer could play the machine by inserting the penny and pulling the handle. If they would line up three of a kind on the reels than the machine dispensed a special token good for a pack of cigarettes at the lower right side of the machine.

To further hide that a machine gave winners cigarettes, some tokens had different numbers of stars rather than saying “2 packs” or 5 packs.” Groetchen also made a trade stimulator machine called the Ginger, which appeared on the market in June of 1937 and took the star tokens. The stars disguised the gambling nature of the machine. As with the mints tokens, it was probably possible to exchange tokens for cash, at least at some businesses.

So what’s a Liberty Bell Penny Cigarette Slot Machine worth?  The "Liberty" Trade Stimulator dates from the early 1940's. The basic model of this machine came in many different configurations, and model types. Many still exist today. This trade stimulator still holds it's own with an average value of $200 in today’s market, despite surviving in great numbers.

During the peak of popularity for trade stimulators, a lot of companies copied each others’ models and gave them different names. However, collectors today are well aware of the many reproduction trade stimulators that have been flooding the market. Even though some began to appear as early as the late 1970’s, most came on the market in the mid-80’s.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

Ka-Ching!

QUESTION: We’ve been using an old R.C. Allen cash register in our clock and watch repair shop for at least three generations. It still works fine, but I’d like to find out more about it. What can you tell me about my machine?

ANSWER: Yours isn’t the only R.C. Allen cash register to be found in shops across the country. These work horses have tallied many a sales for shop owners
since the company came into existence in 1932. It became one of the leading manufacturers of business machines. And although your model isn’t technically an antique—yours dates from the 1960s—it, nevertheless, stands out as one of the best the company made.

But the story of the cash register didn’t begin with R.C. Allen. It was saloon owner James Ritty who actually invented the cash register in the years following the Civil War as a way of preventing his employees from dipping into his profits. He invented the Ritty Model I in 1879 after seeing a tool that counted the revolutions of the propeller on a steamship. With the help of John Ritty, his brother, he patented it in 1883.

His first cash register was a mechanical device that produced no receipts. Employees had to ring up every transaction on the register. When they pushed the total key, the drawer opened and a bell rang with the familiar “ka-ching” sound that told the manager that a sale had been made. Those early cash registers were nothing more than simple adding machines.

In most cases, a cash register’s drawer, or till, can only be opened only after a sale, or when an owner or manager uses special keys. This reduces the risk of employees stealing from the shop owner by pocketing the money without recording a sale, when a customer doesn’t need a receipt but has to be given change.

Since shop and restaurant workers earned very little, employee theft was a major problem. Some believe that odd pricing came about because by charging odd amounts like 49 or 99 cents, the cashier had to open the till for the penny change and thus announce the sale.

Shortly after receiving his patent, Ritty became overwhelmed with the responsibilities of running two businesses, so he sold all of his interests in the cash register business to Jacob H. Eckert of Cincinnati, a china and glassware salesman, who formed the National Manufacturing Company. In 1884 Eckert sold the company to John H. Patterson, who renamed the company the National Cash Register Company and improved the cash register by adding a paper roll to record sales transactions, thus creating a receipt which the business owner could read to ensure that cashiers charged customers the correct amount for each transaction.

In 1906, inventor Charles F. Kettering, who worked at the National Cash Register Company, designed a cash register with an electric motor. Cash registers also got increasingly heavy, often weighing over 100 pounds, making it difficult for thieves to take the whole machine. The R.C. Allen cash register with its drawer weighs in at about 60 pounds.

Today’s cash registers include a key labeled "NS", which stands for "No Sale," and opens the drawer, printing a receipt stating "No Sale" and recording it in the register log that the register drawer had been  opened.

Many of today’s machines also include a barcode scanner that can retrieve the price from a database, calculate deductions for items on sale, calculate the sales tax, calculate differential rates for preferred customers, actualize inventory, time and date stamp the transaction, record the transaction in detail including each item purchased, record the method of payment, keep totals for each product or type of product sold as well as total sales for specified periods, and do other tasks as well. Known as Point of Sale (POS) terminals, they also identify the cashier on the receipt, and carry additional information or sales offers.

The sophisticated machine found in shops, restaurants, supermarkets, department stores, etc. are a far cry from Ritty’s original invention and even more complex than the relatively simple R.C. Allen cash register you asked about.