Affordable Italian Majolica

 

QUESTION: Recently, I’ve fallen in love with Italian majolica pottery. While some consider it garish, I find the colorful motifs uplifting. The prices I’ve seen for it online seem to be all over the place. But there are some lovely pieces available for around $50. Is this a good item to collect? The styles also seem quite varied. Can you tell me more about its history and about some of the styles?

ANSWER: Compared to English majolica, the Italian versions, for the most part, are still relatively low in price, so therefore, affordable. And as with any other antique or collectible, you should collect what you like, regardless of what other people think. Italian majolica of one sort or another is still being produced from Tuscany in the north to Sicily in the south. 

Even though the English Victorians displayed the bright colors and fanciful shapes of majolica pottery to give the appearance of wealth, no one made majolica like the Italians.  

So what exactly is majolica ware? Majolica is a soft and porous earthenware with molded designs that artists hand decorate in brilliant colors. It has a thick coat of clear metallic glaze made up of metallic oxides added to clear lead sulfates which produces its vivid colors.

This type of pottery originated over 2,000 years ago in North Africa, where potters introduced the technique of adding an opaque tin glaze to baked clay. During the 8th century, when the Moors joined together to conquer Spain, they brought the secrets of majolica with them.

During the Renaissance, Spaniards exported their version of tin-glazed pottery to Italy from Majorca, an island shipping port in the Mediterranean. The Italians called the colorful pottery “majolica,” as this was how they spelled the Spanish island's name.

From the late 13th century, potters in central Italy, especially in and around Florence, refined production of tin-glazed earthenware. But it wasn’t until the 15th-century that potters began to appreciate the full artistic potential of majolica. Famous 15th-century sculptor Luca della Robbia wanted to add color to his creations, and the new material was perfect. He and his family became renowned for creating large wreaths of naturalistic majolica fruit. The success of their wares encouraged the production of majolica in both Arezzo and Siena.

But by the second half of the 15th century, Florence had lost its pre-eminence as a center of majolica production, and its manufacture scattered out among small communes..

Potters from Montelupo set up the potteries at Cafaggiolo. In 1490, twenty-three master potters of Montelupo agreed to sell the year's production to Francesco Antinori of Florence. Montelupo provided the experienced potters who the Medici family set up in 1495 at the Villa Medicea di Cafaggiolo.

In the 16th century, potters began to produce majolica at Castel Durante, Urbino, Gubbio, and Pesaro. The early 16th century witnessed the development of istoriato wares on which artists painted historical and mythical scenes in great detail. And by the end of the 16th century, potters in Venice, Padua, and Turin and as far south as  Palermo and Caltagirone in Sicily began producing majolica.

The variety of majolica styles that arose in the 16th century defies classification. Dozens of styles emerged with even more sub-groups, each with its own shapes and decorative motifs. Italian city states encouraged the pottery industry by offering tax relief, citizenship, monopoly rights, and protection from outside imports.

Cipriano Piccolpasso compiled an important mid-16th century document that discussed  the techniques of majolica painting. He noted the work of individual 16th-century masters like Nicola da Urbino, Francesco Xanto Avelli, Guido Durantino and Orazio Fontana of Urbino, Mastro Giorgio of Gubbio and Maestro Domenigo of Venice.

During the 18th century, majolica wares came under increasing competition from porcelain manufacturers. To  face this competition, majolica potters introduced the process of third firing, called  piccolo fuoco in the mid-18th century. After the traditional two firings at 1750°F, potters painted the vitrified glaze with colors that would have degraded at such high temperatures, then fired the pieces a third time at a lower temperature, about 1100 to 1200°F. Potters introduced new vibrant colors, particularly red and various shades of pink obtained from gold chloride. 

Historians believe that one of the first to introduce this technique in Italy was Ferretti in Lodi, in northern Italy. Lodi majolica had already reached high quality in the second quarter of the 18th century. With the introduction of the third firing technique and increasing interest in botany and scientific observation, potters developed a refined production of majolica decorated with naturalistic flowers.

The Ginori family founded a factory to produce majolica in Milan in 1735. The company's head chemist, Giusto Giusti, began experimenting with traditional majolica techniques in the 1840s, and the company began producing outstanding examples of Victorian majolica in the 1850s.

Ginori made monumental display vases and wall plaques to decorate the halls and stairwells of middle class Victorian homes. The company's 's specialty was its “grotesque” decoration. Taken from ancient Roman art, the bizarre creatures were a combination of animal, human and plant forms. Ginori was a very successful majolica producer and enjoyed royal patronage. Most majolica items made by the firm are marked with a crown above the word "GINORI. ".

Ulisse Cantagalli of Florence was another large producer of 19th-century Italian majolica. From the 1870s until 1901, Cantagalli produced a tremendous amount of majolica to be sold at moderate prices. A company catalog dated 1895 lists almost 1,100 majolica pieces. Catagalli's early wares were replicas of the reliefs by della Robbia. His luster glazes showed a strong Spanish-Moorish influence. The company’s pieces bear the mark "CANTAGAL FIRENCE" and an encircled rooster seal.

Production of Italian majolica wares continues today, mainly in reproductions of the historical style. Contemporary majolica looks different from old majolica because its glaze is usually made more opaque with cheaper zircon rather than tin. However, some potteries specialize in making authentic looking Renaissance-style pieces with genuine tin glaze.

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