Let the Star Wars Force be With You

QUESTION: My son was a big Star Wars fan when he was younger. He had just about every Star Wars action figure that came out—at least of the smaller ones. But now he’s grown and has his own family, and I seem to be left as the caretaker of his collection. I’d really like to know if these figures are worth keeping. Can you tell me something about them and if they’re collectible now or were they just a fad like Beany Babies?


ANSWER: Even though the first Star Wars movie premiered 40 years ago, the action figures that came out as a result of it and other Star Wars films are still highly collectible. Whether or not they’re still in their original packages will tell how much they may be worth.  If they’re still in unopened packages, then you have something. If not, maybe not.

In May 1977 "Star Wars: A New Hope" exploded across the big screen in a symphony of sound and light unlike anything audiences had ever seen. Fans went crazy over the film, some seeing it hundreds of times, and sci-fi films haven’t been the same since. Star Wars was the first movie franchise which created a voracious demand for film-related products. Fans clamored for tangible souvenirs of the new universe they were coming to know and love. Director George Lucas and film industry leaders were all taken by surprise.

While the variety and forms of Star Wars items are almost as numerous as the stars themselves, the most popular objects of Star Wars collectors’ desires are the toys. Furthermore, among the toys, the  most sought after are the 3 3/4-inch action figures.

Kenner Products is responsible for the most of the Star Wars toys that are on the collectibles market today. The firm obtained the original license to manufacture toys, games, puzzles and a few books prior the release of the first film in 1977. In time, the resultant outpouring of products from the Kenner factories far outstripped Lucas’ expectations. In fact, all he expected from his merchandising rights were a few posters and T-shirts with which to lure more children to his film. At a base price of just $2 or less, not only kids but adults quickly bought up the stock of figures. And over the years came back for more in a variety of re-incarnations.

Following Kenner, other toy manufacturers joined in on Stars Wars’ success. Chief among was Galoob, a company determined to "out-small" Kenner with its Star Wars Micro Machines. Play sets and spaceships were this company's main products. Action figures by Galoob were about the size of the smaller accessories that accompanied Kenner's figures. Galoob sold these tiny action men and women as part of  play sets. No other company ever came close to the Star Wars toy output of these two firms.

By definition, action figures are molded of plastic and designed for play. While they’ve varied in size over the years, the original ones were only a little over three inches high.  Kenner made these figures to have five points of articulation—at the neck, shoulders, and hips. They also had their clothing molded as part of the body, while some of the larger figures have removable clothing.

Toy companies package action figures of different sizes differently. The 12-inch and 8-inch figures generally are packaged and sold in boxes. The 3 3/4-inch-tall figures most often appear on store shelves sealed against a decorated cardboard backing within a plastic bubble commonly referred to as a blister. The package for the 3 3/4 inch figure is thus referred to as a blister pack.

Kenner designed its 3 3/4-inch high Star Wars figures for use with play sets, spaceships, and other accessories. But their 12-inch figures of Luke Skywalker, Darth Vader and such were too large to be equipped with play sets. But one thing that action figures have in common is that the come with a array of small accessories that tend to disappear quickly once a child removes the figure from its packaging.

Then Kenner’s line seemed to die out for a while. In 1995, the firm re-introduced its Star Wars figures with a new design and/or a repainting that appealed to both kids and adults. But one thing to be aware of is that the newer figures tend to come and go. From time to time, Kenner would play with the mix of figures on the market at any one time. It would remove some of the older models and replace them with newer ones.




Kenner first released its line of 12-inch figures in the late 1970s, sticking mostly to the film’s main characters. But these 12-inch figures didn’t compete well with Kenner’s 3 3/4-inch ones and the company stopped making them. But its smaller figures live on. 

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Over the Topp

QUESTION: When my son was just a young boy back in the 1960s, he seemed to be constantly buying bubble gum. I told him it wasn’t good for him, but he bought pack after pack. It wasn’t until later that I realized he wasn’t buying the packages for the gum but for the cards that came along with it. He’s got his own family now and his kids are grown and off on their own. Recently, I was going through some old shoe boxes and discovered over 100 of these bubble gum cards. To my surprise, they didn’t picture sports heroes, like baseball players, but instead showed everything from animals to stars of T.V. shows. What can you tell me about these cards and are they worth anything?

ANSWER: Believe it or not, your son’s cards are highly collectible. While they may not have a high monetary value, their value is in their collectibility. These cards, often called “bubble gum” cards are commonly known as “non-sports” cards because they depict subjects that aren’t sports related. They’re also referred to as “entertainment” cards because their subject matter, at least in the past 20-30 years, has portrayed subjects such as comic book heroes, T.V. shows, movie stills, cartoon characters, as well as pop culture, science fiction, trains, dinosaurs, music, history, and the military.

The original makers, including bubble gum makers like Topps, the leading producer of sports and non-sports trading cards, designed them to be collected into sets. But to do so required young collectors to buy lots and lots of packages of bubble gum in order to find the cards they needed to complete a set.

Cigarette makers over a century ago provided the earliest popularly collected versions of most trading cards—issuing one per pack. At that time, most of the cigarette cards featured images of sports figures, but eventually, cigarette manufacturers began including images of various subjects from outside the world of sports. These included scenes of famous places, exotic animals, and people from the world of entertainment.

As the cigarette makers stopped issuing cards with their products, bubble gum, cereal, and candy makers began to include a non-sport or sports card as a bonus in their packages. By the 1950s both sports and non-sport cards had achieved a popularity that made the cards, themselves, the point of sale. While bubble gum makers continued to include a piece of gum in most packs of non-sport cards up until about 1990, after that, they stopped including the cards in their packs. Very few card issues since 1990  have included bubble gum in the packs, making the once common term "bubble gum cards" a misnomer today.

While non-sports cards initially featured real world subjects such as entertainers, animals, and famous places, their success expanded with the introduction of new concepts created specifically for the cards. These included the popular Wacky Packages product label parody sticker cards from the Topps Company, issued originally from the late 1960s through the mid-1970s. Cards depicting historical events have also been popular with collectors.

Over the past 50 years, cards based on television series and movies have really gained a foothold. In fact, media-based cards account for a large portion of the cards produced. Some of the most popular media-based non-sport cards have been based on Star Wars, Star Trek, Batman in both T.V. and movies, Planet of the Apes, Lord of the Rings, and Buffy the Vampire Slayer. There are also sets from the Munsters, the Addams Family, and the Three Stooges.

Cards based on movies and TV shows such as Star Wars often relate the story of the movie or series in both picture and editorial form. The front of the cards have a picture of an event or person from the show or movie, while the back describes the event pictured on the front. Often these sets will include character cards as well as behind the scenes or quote cards.

Other popular modern day non-sport cards feature characters from comic books, including Batman and Spiderman and others from Marvel Comics, DC Comics, and comic books from independent publishers.

While most card sets include a title card and a checklist card—the first and last cards respectively—most non-sport card sets now include different levels of insert cards in the packs. Topps and other companies started this by including a sticker in each pack of cards. Now inserts can include autograph cards, sketch cards (featuring the original sketch for a card), cards that complete a nine-card puzzle (usually by combining the backs of the cards), memorabilia, along with parallel sets which mimic the standard cards in the set with some slight difference like the color of the border or the finish on the card. For instance, the background might be plain or holographic as in a set from Star Trek Voyager.

The goal for collectors is to assemble complete sets, either of different subjects or variations of one subject. For instance, take Batman from DC Comics. The character has been the subject of dozens of trading card sets. A collector interested in assembling a complete collection of Batman trading cards today needs to search eBay for unopened boxes of up to 60 cards—six packs of ten cards each. Out of these boxes, a collector should be able to compile a complete set, as well as several duplicate cards for trading or resale.

The greatest potential for investment-quality cards lies in the vintage sets published before 1980. These sets, in premium condition, can be difficult to complete but are highly collectible. Collectors may also choose to assemble complete sets of the same cards printed specifically for the Canadian or UK markets. Because of the popularity of these sets, it’s common to find reprints on the market that look similar to the originals. Beginning collectors should remember that it’s unlikely that a 1966 Batman Black set in mint condition will appear on eBay for $20.

Virtually every major pop culture phenomenon of the past 50 years has at some point been immortalized in non-sport trading cards. However, the places where collectors can find these cards have become limited. Non-sport card shows, held in every major city around the country, feature dealers selling every type of non-sport card. And while retailers like Walmart do carry sets devoted to hit movie blockbusters, they do so for only a  short time. Comic book stores used to be a great source for purchasing and trading these cards but even they sell fewer of them. Besides the card shows, the best place to find cards to start or fill out a collection is online.

There are plenty of vintage sets and cards worth hundreds of dollars and many more worth tens of dollars, but newer cards aren’t really worth the paper they’re printed on. The availability of non-sports cards allows collectors a quick and relatively inexpensive way to begin or add to their collections. With non-sport trading cards, it’s all about the love of collecting.