Mementos From the World of Tomorrow

QUESTION:  My grandmother gave me this item from the 1939 New York World’s Fair,  which I am guessing is a jewelry box. It had been in her possession since she visited the Fair. If you would have any information it would be greatly appreciated.

ANSWER: Corporations, makers of fine china, novelties, and toys made over 25,000 different souvenir items for the 1939 New York World’s Fair. Each represented an exhibit or the general theme of the Fair and gave fairgoers something to take back home. There were plates and puzzles, pencil sharpeners and typewriters, and even birthday candles in the shape of the Fair’s symbols—the Trylon and Perisphere.

As the Great Depression came to a close, the optimism expressed by the 1939 New York World’s Fair gave our nation hope. It was not only a look into the future, but a way to let people know about the accomplishments that had been made, even as many fought poverty and starvation.

The 1939–40 New York World's Fair, which covered 1,216 acres of Flushing Meadows, was the second most expansive American world's fair of all time, exceeded only by St. Louis's Louisiana Purchase Exposition of 1904. Sixty foreign countries participated in it, and over 44 million people attended its exhibits during its two-season run. This Fair was the first exposition to be based on the future, with an opening slogan of "Dawn of a New Day", and it allowed all visitors to take a look at "the world of tomorrow."

World’s fairs have introduced new ideas to the world ever since the first one held in London in 1851. They were momentous events and visitors to them wanted things that would make their experience at a fair memorable and lasting. Souvenirs of these fairs not only offer a look at how people lived at the time but also give us a snapshot of history.

Modern marketing techniques had been in practice since before the turn of the century. Everyone knows Coca Cola’s bold ads featuring everything from pin-up girls to Santa Claus. Marketing the New York World’s Fair wasn’t to be any different. While radio was common, television was not, so one of the ways companies advertised was through samples and giveaways. The souvenirs of the 1939 Fair provided ample opportunities for them to tout their wares to a public recently freed from the bonds of the Great Depression.

Fiesta made plates depicting a potter at his wheel, there were numerous types of hand-painted Nippon ware to choose from, and there were even knockoffs of Wedgwood and Lalique. RCA made a commemorative radio, Remington offered a portable typewriter, and Macy’s sold Dutch Girl dolls. Lighters, compacts, and ashtrays were also popular, as were coins, pins, buttons, badges, and pocket knives.

The variety of souvenirs and items from World's Fair events is seemingly endless—everything from dainty handkerchiefs to trivets. Even the most avid collector is sure to find a never-before-seen piece from time to time.

The fair opened on April 30, 1939, with 260,000 people in attending. This date coincided with the 150th anniversary of George Washington’s inauguration in Lower Manhattan as the first president of the United States.


To show off the exhibits in the best possible way, the New York World’s Fair planners  divided it into themed zones, such as the Transportation Zone. the Communications and Business Systems Zone, the Food Zone, and the Government Zone. While there were general souvenirs of the entire Fair, each zone and pavilions within it had their own special ones.

Planners chose blue and orange, the colors of New York City, as the official colors of the Fair, so many souvenirs bear these colors. Only the Trylon and Perisphere were  white. Avenues stretching out into the zones from the Theme Center featured rich colors that changed the further out they went from the center.

Each day at the fair was a special theme day, for which the Fair Corporation issued special souvenirs, including buttons, postage stamps, and first day covers, cancelled at the event honoring that special day. The fair opened on April 30, 1939, with 260,000 people in attending. This date coincided with the 150th anniversary of George Washington’s inauguration in Lower Manhattan as the first president of the United States. So this day had its share of appropriate souvenirs.

Some of the more popular pavilions included that of General Motors, Ford, and Chrysler. The railroads were another prominent exhibitor at the Fair, as well as A T&T and IBM. And each participating country, including France, had a pavilion. Most likely this jewelry box came from the French pavilion since Art Nouveau, the style of the box, was a decidedly French creation.

For more information on souvenirs of the 1939 New York World’s Fair, please read
“Souvenirs from the 1939 New York World's Fair Highly Collectible” and “1939 New York World’s Fair Lives On Through Collectibles.”

Mementos of Places Visited

QUESTION: My grandad traveled a lot for business, and from everywhere he went, he brought back a miniature replica of a famous building. By the time he died, he had amassed over 100 of these tacky souvenirs. And now I have them. To me, they’re just that, tacky souvenirs, but to him I’m sure they brought back memories of the places he had visited. What can you tell me about such replicas? How did they get started? Are they worth anything?

ANSWER: Replicas of souvenir buildings have been around since Victorian times. They fill the shelves of tourist-trap souvenir shops all over the world, lined up like soldiers waiting for a command to go to war. I’m sure you’ve asked yourself who would buy such tacky items? The answer, believe it or not, is lots of people. And their popularity seems to be on the upswing.

Like the lost city of Atlantis rising slowly from beneath the sea, long-forgotten souvenir buildings are now emerging from cellars, closets and attics. Souvenir buildings have attracted a diverse following among designers, architects, history buffs, lawyers, and ordinary collectors. These little structures, singly or in groups, provide a rich treasure-trove of memories. And this, after all, is one of the basic functions of a souvenir.

A souvenir serves as a reminder of an experience, place, or culture. In French, the word means “to remember.” Whatever the object—whether a building, a plate with a picture on it, an ashtray, or a fan—it evokes a memory that’s often supplemented by a personal story or recollection.

Building replicas are just one of thousands of souvenir items which travelers have brought back home over the years. They rage in size from one to ten inches high and  include famous structures such as the Colosseum in Rome and obscure ones like the Buffalo Savings and Loan in upstate New York. Although metal is the preferred medium for most collectors, souvenir buildings have been produced in almost every conceivable material, including cast iron, pot metal, sterling silver, silver gilt, pottery, pewter, brass, plastic, and cast resin. The last is sometimes painted and sometimes “metalized” in brass, silver, or copper.

The tradition of collecting miniature buildings goes back to Victorian times when travelers on the European Grand Tour would purchase models as mementos of their journeys. These were usually recognizable landmarks such as the Eiffel Tower in Paris or the Leaning Tower in Pisa. Such a replica made a nice ornament or present and served as a reminder that the traveler had "been abroad.”

Ever since, travelers to Europe have been returning with small churches, castles, Roman gates, triumphal arches, commemorative columns, basilicas, bullfight arenas, and so on. Because of Europe's bloody history, war monuments to the fallen or to the victorious make up an entire subcategory of historic interest.

In fact, it’s possible to collect souvenir buildings and monuments that trace Napoleon’s march across Europe, beginning with a replica of Napoleon’s Column in the Place Vendome in Paris, which commemorates his victory over the Austrians and Russians at the Battle of Austerlitz in 1805.

But most people are more familiar with the little replicas of the Empire State Building and the Statue of Liberty that marked many a family’s first trip to New York City. Other grander structures include cathedrals and basilicas all across Europe. Pilgrims to these religious centers have purchased tiny replicas ever since they first became available.

Another category would include buildings from World's Fairs and Expositions: the Christopher Columbus monument from the International Exposition of 1888 in Barcelona, the Atomium from the Brussel’s World’s Fair in 1958, and the Eiffel Tower from the Paris World's Fair of 1889—perhaps the third most popular replica after the Empire State Building and the Statue of Liberty.

Collectors have created many categories to help them sort through the thousands of souvenir buildings and monuments on the market. Most acquire a jumble of all sorts of buildings, monuments, and "does-this-really-count-as-architecture" replicas, such as a metal miniature of Mt. Rushmore.

The beginning of souvenir building popularity began in the U.S. at the Philadelphia Centennial in 1876. Three versions of Independence Hall, each one a different size, were available at the fair. Today, these command prices of several thousand dollars each. Independence Hall has also been reproduced in red and white plastic, in an aluminum-like alloy, and, most recently, in pewter.

The next big date was 1888 and the unveiling of the Statue of Liberty in New York Harbor. Replicas of the statue were made and sold to help-raise money for the funding of the base. The elegant bronze castings known as The "Bertholdi model," named after Miss Liberty's sculptor„ became available at that time and have since become both scarce and pricey. For the rest of us, millions of Statues of Liberty have been churned out since then, making Miss Liberty one of the most popular miniature monuments ever produced.

Because there are so many souvenir buildings on the market, both old and new, collectors don’t usually have to pay too much for them. This makes these tacky souvenirs an ideal collectible for anyone who’s on a budget. But even if a person overpays for a replica of the Parthenon, it will still cost less than round-trip airfare to Athens.

Long May They Wave

QUESTION: A friend of mine gave me several circus pennants that she found at a yard sale. She knew that I liked items from the circus and thought I might like them. I have several other items that I’ve purchased as souvenirs at circuses over the years. Are these circus items collectible, and if so, are these pennants worth anything?

ANSWER: Americans have been in love with the circus for over 200 years. And for more than half that time have been buying souvenirs to remind them of that brief moment of fantasy when the circus came to town.

Circus pennants have been sold at the circus for nearly 100 years.  They promoted both the circus selling them and some of the individual acts and stars. Just about all the famous circus acts have had their names blazoned across a pennant at one time or other. Hopalong Cassidy, who made his name on television in the 1950s, toured with the Cole Brothers Circus. A pennant with his likeness is worth a cool $150 today. The navy blue felt pennant with a white illustration of Hoppy on his horse, Topper, features his name in rope script along with the Cole Brothers Circus name.

Roy Rogers had his own show, the Roy Rogers Thrill Circus, in the late 1940s. He’s pictured on a 28-inch pennant, today valued at about $110, riding a bucking bronco.

The history of flying a pennant dates back to the days of chivalry.  As time went on, they became associated with the naval war ships and eventually sports teams. Essentially, a pennant in the general sense is an elongated triangular commemorative flag. Traditionally, pennant manufacturers made them of felt and fashioned them in the official colors of a particular team. They usually displayed the team’s mascot symbol, as well as the team name on the pennants. Workers stitched or silk-screened the images onto the pennants in contrasting colors. As sports pennants became popular, other organizations like circuses began selling them as souvenirs.

But for circuses, the pennant was all about promotion. P.T. Barnum was the undisputed master of that. In 1872, he decided to increase the size of his show.  By adding a second ring in a larger tent, he could double his capacity. He scoured the world for unusual acts to present to make his circus better than all the others. Eventually, Barnum added a center ring, and began promoting the acts appearing in it. He used pennants and other souvenirs to promote these acts so people would come back year after year to see his show.

In the early 20th century, the five Ringling Brothers from Baraboo, Wisconsin entered the circus arena and everything changed. In the proud tradition of overstatement, they superseded even P.T. Barnum and soon their shows became the Greatest Show on Earth. It alone is responsible for many of the circus collectible items on the market today.

And while Ringling Brothers souvenirs are collectible, most collectors seek out the more obscure little shows that traveled the back roads of middle America. To them, these represent the real world of the circus.
Read about the history of the American circus poster.

A Word to the Wise

QUESTION: I collect teapots. Recently, I purchased a small one on which is hand-painted a saying, “Actions speak louder than words,” with a picture of a cottage on the other side. The mark on the bottom just says “Made in England.” Can you tell me anything about this teapot?

ANSWER: It seems you’ve stumbled on a piece of Torquay pottery, specifically Torquay Motto Ware.

Torquay is the generic name given to 20 potteries centered around the popular seaside resort of the same name in South Devon, England, that made red earthenware with slip decoration in the form of a picture. Many also sported brief sayings on them, thus the name Motto Ware. Of these potteries, Watcombe, Royal Torquay Pottery, Aller Vale, Longpark, Lemon & Crute, Torquay Terra-Cotta Company, and St. Marychurch are the most well-known.

The designs on the Motto Ware often depict cottages, flowers, animals, boats, and windmills. While the Torquay potteries produced these mainly as souvenirs, not all were souvenirs of Devon. 

In 1867, G.J. Allen discovered dark red clay around the town of Torquay. He had it chemically analyzed and found out that it exceptional for producing earthenware. He built a pottery which he named the Watcombe Terra Cotta Clay Company. Other potters soon followed suit and opened their own pottery works in the area. In 1897 the Aller Vale Company acquired the larger Watcombe Pottery, making Watcombe the largest of the pottery producers.

They began by making art pottery—classical vases and busts—popular with Victorians at the time. But as the demand for these pieces declined towards the end of the 19th century, they had to adjust and adapt or go out of business. Victorians loved to travel and bring back small items as souvenirs of their adventures, so the potteries began making stylized souvenirs for this new market.

Torquay pottery followed a number of themes, including the subject matter of cottages, place names,  florals, animals, and sometimes grotesque images. They also came in a variety of decorative styles—faience, barbotine, terracotta, and molded cottages. This allows collectors to assemble groupings by subject and/or style, and many of them seek out pots by specific decorators or potteries.

Motto Ware didn’t start in Torquay. It had been around for some time. In fact, the Romans often inscribed their pots with humorous sayings. There seems to be an endless number of mottos on Torquay pots, some are pearls of wisdom, others are humourous, and still others are classical quotations. Some potters even inscribed personal messages for their customers. Companies soon discovered that household items with mottoes on them sold best.

After forming basic shapes on the potter's wheel or in molds and allowing the clay to harden, workers dipped each piece into slip, a creamy mixture of white clay and water. After the slip set, artists hand-decorated each piece, using a nail to scratch proverbs or folksy sayings through the slip to the red clay, a technique known as sgraffito. They then fired the pieces in kilns, allowed them to cool, then glazed and re-fired them. Artists, paid by the piece, worked feverishly, engraving mottoes on up to seven dozen pieces an hour.

The earliest Torquay Motto Wares have a rustic individuality, with mottoes scrawled in childlike handwriting.  Besides famous quotations, motos also were humorous, such as “ "A hair on the head Is worth two on the chin," seen on a shaving mug. Some were a play on words, like this one: "A car on the road is worth two in the ditch.” Even Shakespeare didn’t escape Motto Ware. "The night is long that never finds a day," is a quote from his play “Macbeth.” While early Motto Ware had inscriptions written in normal English, companies later used an exaggerated Devonshire dialect to appeal to the tourist trade.

Today, collectors seek sugar bowls and creamers, teapots, jugs, candlesticks, perfume bottles, cookie jars, tobacco jars, vases, plates, and children's dishes in prices ranging from $2 to $500, depending on the item’s condition. Advertising and commemorative wares, featuring the name of a hotel, city, or special occasion, are especially popular.

On the Wings of Memories

QUESTION: My father traveled a lot by plane for his business. He got in the habit of keeping a souvenir from each flight. I now have his collection of decks of playing cards, postcards, timetables, flight wings, dishes, silverware, and flight bags. Do people collect these items?

ANSWER: When commercial airline flights became more available to the general public in the late 1940s and 1950s, it was still a big deal to fly. Passengers dressed in their Sunday best for even the shortest flights. Because it was a treat, airlines served meals on china plates, often with silver flatware in First Class, handed out playing cards to keep their passengers busy in the days before movies aloft, and gave little mementos and games to children.

This practice continued well into the 1980s when airlines began phasing out some items, started using stainless steel instead of silver for flatware and plastic instead of china for plates. But for at least four decades, and even before that, they promoted themselves by placing their logos on ashtrays, dishes, flatware, napkins, baggage tags, flight bags, blankets, eye shades, games, toys, menus, pins, and posters—to name just a few items.

There are lots of collectors of airline memorabilia. Propelled by personal memories of a first flight or perhaps a first transAtlantic flight, passengers began taking home all sorts of airline items. Add to that, the up-in-the-air status of particular airlines from time to time and the demise of so many of the original carriers has caused much speculation in the airline collectibles market.

Searching for the term "airlines" on eBay results in over 71,000 ongoing auctions. This general
also includes offerings such as current flight vouchers, tickets, and luggage.

Some of the hottest items sought by collectors are dishes and silverware featuring an airline’s name or logo. It became fashionable for airlines to have these types of items used in First Class produced  by top-name designers and manufacturers such as Lenox and Royal Doulton. That was in the day when chic stewardesses placed linen tablecloths over First Class seat-back trays and served wine in fine crystal goblets. Nothing was too good for their passengers, especially wealthy ones who were used to the best.

Also, the older the memento, the more valuable. Likewise, the more owned, or conversely, the more limited the airline's history, the more significant the interest. If an airline was short-lived, it’s items are particularly popular.

Another item that isn’t around much anymore are flight bags. In the early days of jet travel in the 1960s, every participant of a group tour that flew to their destination received a flight bag with the airline or tour operator’s logo on it. One from Pan Am from the 1960s is now up for auction on eBay for a starting bid of $69. One used by a Pan Am flight attendant is going for $80.

For many people, a flight on the Concorde was a once-in-a-lifetime opportunity. A rare lady’s compact with the Concorde logo is going for nearly $100 on eBay. And a pair of British Airways Concorde salt and pepper shakers, made by Royal Doulton, has a starting bid of $35.

First Class menus are also popular airline collectibles. A United Airlines menu from 1964-65, featuring the tag line “Official airline of the 1964-65 New York World’s Fair,” is going for $20 on ebay. And four B.O.A.C. menus from the 1960s are going for $100.

The great thing about collecting most of these items is that they’re relatively inexpensive. While rarer airline items can sell for double and triple figures, most sell for prices in the single or low double-digit range.

For more information, read Up, Up and Away at TheAntiquesAlmanac.com

Antiques or Not–An Age-old Question

QUESTION: How do I find out if items I have are really antiques?  Do dealers need pictures to come look at my pieces? How do I find honest reliable ones?

ANSWER: Many people ask themselves these same questions. Unless you’re an antique lover and collector, it’s often hard to figure out what’s an antique and what isn’t. First, let’s tackle what is an antique.

To anyone who browses antique shops these days the question "What is an antique?" seems to have many answers. Side by side with ancient-looking furniture and old- fashioned china, you may find souvenir spoons and colorful carnival glass. The problem bewilders not only buyers but dealers, too.

In 1930 the U.S. Government ruled that objects had to be at least a 100 old to be classified as antiques, so they could be admitted duty free into the U.S. But that was a legislative  tax decision. Since then antiques have often been defined as objects made before 1830.

Here in the U.S., dealers and collectors count among their antiques both items made by machine as well as those made by hand. Most of these are later than 1830. That date does, however, serve as a dividing line between the age of craftsmanship and the machine age. As the 21st century moves on, objects from the early 20th century are now reaching the 100-year mark, thus technically making them antiques. But if you talk to a high-end antique dealer, he or she will probably consider them just used goods.

A fine antique comes with a provenance or written pedigree. This isn’t just what your Aunt Milly says is an antique. It's proven to be one through a detailed history of its creation and ownership.

But while the personal associations of heirlooms add to their interest, they can’t be relied upon to place their date and source. Not every old piece has a pedigree or a maker’s mark or label, but every one has characteristics that identify it which make it valuable to someone else. The secret of where and when and by whom it was made is in its material, its design, and its workmanship. So an antique is what the collector knows or perceives it to be. Nothing more.

Collectibles are items that usually have a less-than-100-year history, although not always. You could collect Limoge porcelain boxes from the 18th century and consider them collectibles. But for the most part, collectibles are objects from popular culture—old detergent boxes with the soap powder still in them, old bottles, old souvenirs.

So begin by determining, if you can, what it is that you have that’s an antique or just a collectible. Do Image searches on Google for your items and see if any photos come up that are like what you have or similar, then click on the photos to go to the Web sites where the photos have been posted to learn more about the item. Go to your public library and check out an antique encyclopedia or other books that have pictures of antiques. See if you can find objects like yours.

Once you have a good idea of whether an object is an antique or collectible, take some good digital photos of it. And, yes, dealers really appreciate seeing a photo or two of an item before they’ll make the trek to your place to see it. This applies even more to dealers you may find online. Take an overall shot, perhaps several from different angles, as well as a couple shots of details—carvings, signatures, hardware, etc. If you’re going to make the rounds of local dealers, you’ll want to get your photos printed. Small 4x6-inch photos will do nicely.

Asking where you can find honest reliable dealers indicates that you assume all antique dealers are scoundrels. They’re not. In fact, most are honest, hard-working business people. They’re in business to make money, so don’t expect that any of them will pay top dollar for your pieces. The most you can expect to get is half the value, on a good day.

One way to tell a dealer who may be less than honest is to see if the pieces in his or her shop are priced. An antique store is a retail business and all retailers price their items for sale. A dealer who doesn’t price their items may be planning on taking advantage of you—deciding what to charge for an item on how you’re dressed or how much you seem to know about antiques. Avoid shops that are piled high with goods in which the shopkeeper says, “Have a look around and let me know what you like, and I’ll give you my best price.”

Let's Go to the Fair

QUESTION: My uncle's dad founded Greyhound Bus, and he had this keepsake from the 1939 World's Fair.He claimed they made a ton of metal buses to give away, but never really put this tram into production. Have you seen one like this?

ANSWER: I get almost as many questions about souvenir items from the 1939 New York World’s Fair as there were items sold or given away at the Fair. Well, not really, but pretty many.

The item this person mentions–a small cast-iron Greyhound Bus tram–was one of over 25,000 different mementos made for the Fair. Fifty stands sold souvenirs–everything from postcards to guidebooks to view folders and books, as well as a myriad of novelties that gave "knick-knacks" a whole new meaning. Vendors also sold a myriad of pins. Orange and blue World’s Fair emblems graced the surfaces of every one of them.

The Fair opened on April 30 , 1939–the 150th anniversary of George Washington’s inauguration at Federal Hall in New York City. At 10:00 A.M. Mayor LaGuardia cut the ribbon at a dedication ceremony in the Temple of Religion. Trumpets heralded the procession of thousands of police officers and military men and public officials. And at 2:00 P.M. President Roosevelt dedicated the fair. Altogether, 60 nations and international organizations took part. Thirty-three states of the United States also had exhibits–and every one of them had giveaways and more deluxe souvenirs for sale.

Why is it then that the New York World’s Fair’s souvenirs seem to stand out from the Pacific Exposition in San Francisco that same year and the Century of Progress Exposition in Chicago six years earlier? For one thing, the shear numbers of items–millions of them–flooded the U.S. and the world with mementos of the Fair. Every visitor, no matter their economic status, brought home something, from small toys like the Greyhound tram to three-legged folding cane/seats so visitors could take a rest while walking the Fair. There were also wallets, bracelets, woman’s compacts, snow globes, and thousands of pins. And for stamp collectors, the Fair offered first day covers, postmarked daily at special U.S. postal stations at the Fair.

Another reason the 1939 New York World’s Fair offered so much variety was that unlike previous world’s fairs of the 20th Century, it was truly a commercial phenomenon. There, housewives first got their first look at automatic washers, cooking mixes, and small appliances of all kinds. So the corporations who sponsored the Fair went all out to promote their new products–products of science and imagination.

So to answer the question above–have I seen such an item–probably not, but that doesn’t mean it didn’t exist and can be worth some good money in the very specialized World’s Fairs’ collectible market.

For more information about 1939 New York World’s Fair memorabilia, click here.