Silent Greeters to the World of Tobacco

 

QUESTION: When I was a little boy, my mother used to take me shopping with her in our little midwestern town. On the way to the emporium, we used to pass by a strange looking shop. I didn’t like to go by it because there was a large fearsome figure standing out front. The figure was a large Indian—yes, back then we called them Indians— carved in wood. He had a gruesome look on his face which scared me, so I covered my eyes as we walked passed. I always wondered why this shop had such a frightening figure out front. Today, most tobacco shops are low key and look like any other shop on the street. What is the origin of the cigar-store Indian? And why did tobacco shop owners choose an Indian to stand out front?  

ANSWER: Many people today haven’t ever seen an authentic cigar-store Indian. And with the sensitive climate about Native Americans, they probably never will. But back in the 19th century they were a common site along the main streets of small towns across the country.  

Cigar-store Indians, with their serious chiseled faces, conveyed a sense of grandeur as they greeted customers to tobacco shops. Designed to capture the attention of passersby, most of whom in the 19th century lacked a shared common language, the sidewalk wooden Indian became a symbol of the tobacco retail business. Because American Indians introduced tobacco to the Europeans as early as the 17th century, European tobacconists began using figures of American Indians to advertise their shops. 

Most of these silent greeters stood just outside the door, often mounted on wheels so that they could be rolled in and out. The origin of the wooden Indian dates back to England in 1617, when tobacco shop owners placed small wooden figures called "Virginie Men," depicted as black men wearing headdresses and kilts made of tobacco leaves, on countertops to represent tobacco companies.

Eventually, the European cigar-store figure began to take on a more authentic yet highly stylized appearance, and by the time these figures arrived in America in the late 18th century, they had become authentic Indians, fairly accurate and beautifully carved.

Carvers of these shop figures came from among the makers of ship figureheads. During the late 19th century, the demise of the clipper ship era forced figurehead carvers out of business. These craftsmen gradually turned to producing wooden Indians. Production flourished from about 1840 to the end of the century. In the 1890s, city ordinances required that figures be confined to the interiors of shops, and gradually the statues went out of use. Instead of attracting customers on the outside, they served as mere decoration inside.

While a few makers produced cigar-store Indians of cast iron, most used wood. Carvers used axes, chisels, and mallets on white pine or even quartered ships’ masts, then painted the completed figures in a variety of colors and designs.

While some of these wooden Indians appeared inviting, happily greeting customers, others appeared defensive, as if guarding the store from shoplifters, thieves, and "no smoking" ordinances.

American carvers sculpted Indian chiefs, braves, princesses and Indian maidens, sometimes with boarded papooses. Most of these displayed some form of tobacco in their hands or on their clothing. They generally depicted stereotypical chiefs and squaws, clothed in fringed buckskins, draped with blankets, decorated with feathered headdresses, and sometimes shown holding tomahawks or bows, arrows and spears. Their facial features rarely resembled members of any particular American Indian tribe.

Female wooden Indians, also known as “Pocahontas,” appeared four times more than their male counterparts in classical or Egyptian-inspired poses. Carvers occasionally donned them with headdresses of tobacco leaves instead of feathers and dressed their male figures in the traditional war bonnets of the Plains Indians.

Carvers produced about 300 cigar-store Indians annually—yet there are relatively few original ones left today. Those that do exist reside in museums and in private collections. Historians believe carvers created over 100,000 cigar-store Indians. Since the carvers all competed with each other for the tobacconists' business, each tried to out do the other in individuality, versatility and depth. A few artists even used Native Americans as models.

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A Penny a Pack

QUESTION: I recently discovered what looks like a toy slot machine while browsing in a local thrift shop. But instead of different types of fruit in the window, it shows packs of cigarettes.  The machine is painted bright red and blue with silver accents. An emblem showing a sophisticated lady smoking a cigarette appears on the front under the window. What can you tell me about my new toy?

ANSWER: To begin with, your little slot machine isn’t a toy. It’s what’s called a trade stimulator, an item certain businesses used to stimulate business.

Trade stimulators were countertop machines used to encourage shoppers to indulge in a game of chance. They became popular in American saloons during the 1880s. Eventually, cigar, confectionery and general store owners saw their potential for generating business and began using them. Produced in a wide range of designs, these little machines originated around the same time as slot machines. Players inserted a coin and pulled a lever. If they got a winning combination, they won prizes of cigars, cigarettes, candy and other goods. When certain states prohibited gambling, business owners could use these machines without fear of prosecution.

The Groetchen Tool & Manufacturing Company in Chicago, one of many companies that manufactured these little machines, produced a variety of models of trade stimulators from 1936 through 1948. This particular one is known as the Liberty Bell or just Liberty. It stood 10 inches tall, 9 inches wide, and 10 inches deep and weighed about 14 pounds. The Liberty dispensed tokens for l or 5 packs of cigarettes. The three reels in the Liberty Bell have pictures of seven different brands of cigarettes. On the front cover of the slot machine is the image of a sophisticated lady smoking a cigarette that’s almost Art-Deco looking.

Many of these trade stimulators used tokens rather than coins, also known as mints. In many cases, players could exchange these tokens, especially ones marked “mints” for cash "under the counter." Other tokens displayed the words “candy” or “cigarettes” and could be exchanged for them.

J. H. Keeny & Company, which made amusement and gambling machines in Chicago, also produced the tokens used in trade simulators. In the 1960s, the Mills Novelty Company bought J.H. Keeny & Company.

Some machines also disguised themselves as vending machines by giving winners cigarettes or cigars rather than mints. For only one cent, the customer could play the machine by inserting the penny and pulling the handle. If they would line up three of a kind on the reels than the machine dispensed a special token good for a pack of cigarettes at the lower right side of the machine.

To further hide that a machine gave winners cigarettes, some tokens had different numbers of stars rather than saying “2 packs” or 5 packs.” Groetchen also made a trade stimulator machine called the Ginger, which appeared on the market in June of 1937 and took the star tokens. The stars disguised the gambling nature of the machine. As with the mints tokens, it was probably possible to exchange tokens for cash, at least at some businesses.

So what’s a Liberty Bell Penny Cigarette Slot Machine worth?  The "Liberty" Trade Stimulator dates from the early 1940's. The basic model of this machine came in many different configurations, and model types. Many still exist today. This trade stimulator still holds it's own with an average value of $200 in today’s market, despite surviving in great numbers.

During the peak of popularity for trade stimulators, a lot of companies copied each others’ models and gave them different names. However, collectors today are well aware of the many reproduction trade stimulators that have been flooding the market. Even though some began to appear as early as the late 1970’s, most came on the market in the mid-80’s.