Art Deco a la Francaise

French Art Deco dining chair 1925

QUESTION: Recently I purchased a set of six dining chairs that seem like they could be from the 1950s. The blond wood and the upholstery tacks used were very common back then. But I’m not so sure. The chairs were a bit more than I originally wanted to pay but they’re in great condition and go perfectly with the retro look I’m trying to create. What can you tell me about my chairs?

ANSWER: Your dining chairs are a fine example of French Art Deco. They would have been placed under an equally simple, but elegant dining table.

Art Deco emerged in Paris just before World War I as a luxurious design style. But it wasn’t until after the war in the 1920s that Modernism appeared throughout Europe. Until the art world coined the name Art Deco later on in the 1960s, designers referred to the style as Arte Moderne which is French for Modern Art.

Art Nouveau chair 1900

Art Nouveau furniture became a commercial failure. The intricate inlays and carvings made it too expensive for all except the very rich.  Concerned by competitive advances in design and manufacturing made in Germany and Austria in the early 20th century, French designers realized they could rejuvenate a their French furniture industry by producing luxurious pieces that a greater number of people could afford.

The founding in 1900 of the Société des Artistes Décorateurs (the Society of Artist-Decorators), a professional designers' association, marked the appearance of new standards for French design and production. Each year the association held exhibitions in which their members exhibited their work. In 1912, the French Government decided to sponsor an international exhibition of decorative arts to promote French design. However, they had to postpone the exhibition, originally scheduled for 1915, until after World War I.

Set at the Trocadero in Paris, near the Eiffel Tower, La Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern and Industrial Decorative Arts), held finally in 1925, was a massive trade fair that dazzled more than 16 million visitors during its seven-month run. On exhibit was everything from architecture and interior design to jewelry and perfumes, all intended to promote French luxury items. With such a long name, visitors began referring to the exhibition, and subsequently the design movement, as Art Deco. On display were a wide range of decorative arts, created between the two world wars.

International Exhibition of Modern and Industrial Decorative Arts, Paris 1925

French Art Deco barrel chairs

The French Government invited over 20 countries to participate. All works on display had to be modern, no copying of historical styles of the past would be permitted. The stylistic unity of exhibits at the fair indicated that Art Deco had already become an international style by 1925.The great commercial success of Art Deco ensured that designers and manufacturers throughout Europe would continue to produce furniture in this style until well into the 1930s.

French Art Deco molded and veneered side table

In France, Art Deco combined the traditional quality and luxury of French furniture with the good taste of Classicism and the exoticism of far-off lands. Many designers used sumptuous, expensive materials like exotic hardwoods, ivory, and lacquer combined with geometric forms and luxurious fabrics to provide plush comfort. Motifs like Chinese fretwork, African textile patterns, and Central American ziggurats provided designers with the exotic designs to play with to create a fresh, modern look. They depicted natural motifs as graceful and highly stylized. The use of animal skins, horn, and ivory accents from French colonies in Africa gave pieces exotic appeal.

French Art Deco sideboard with marble top and inlaid ivory and exotic woods

French Art Deco armchair with ziggurat motif

French Art Deco furniture featured elegant lines and often had ornamentation applied to its surface. It could be utilitarian or purely ornamental, conceived only for its decorative value. It was the look that was important to many French designers, not the use or comfort of the piece. Even today, some pieces look as if their designers intended them to remain on display in a store window and not be used at all. At times it seemed as though the designers and their patrons were trying to escape the dismal reality of daily life at that time.

In 1937, the French government sponsored another trade fair, La Exposition Internationale des Arts et Techniques dans la Vie Moderne (The International Exhibition of Arts and Techniques in Modern Life). Less ambitious than the 1925 exhibition, this fair focused more on France's place in the modern world rather than on its production of luxury goods, thus marking the end of the French Art Deco Era.

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Ugly Ducklings

QUESTION:  I inherited a couch with a matching chair from my grandparents. I have tried to do research online, but the multitude of antique items is overwhelming. This set appears to resemble the Chippendale style, but not exactly from what I have seen. My grandmother said the set was already over 100 years old when she purchased it in the 1960's to 1970's. I’m trying to gain knowledge about these pieces. Can you help me?

ANSWER: Sorry to say, but someone gave your grandmother misinformation about her living room set. It’s not uncommon for dealers in used furniture to do this because they really don’t know how old the pieces they’re selling are and just want to sell them.

This couch and chair date from the 1920s or 1930s. They’re a great example of pseudo styles that manufacturers created to fill the need in the early to mid-20th century middle and working class markets. At that time, most people were looking forward and didn’t want “old” furniture in their homes. To buy all new furniture was a big deal, especially during the Great Depression. It was a way people impressed their friends and neighbors. If you could afford to buy new furniture, you were definitely going places. So manufacturers produced some truly ugly, ostentatious pieces to fill this need.

There were truly only four officially recognized furniture styles during the early 20th century.  The first was Art Nouveau, a style based on a movement that began in Paris in the late 19th century and lasted into the 1920s. Designers of the time developed this furniture as a revolt to the styles of Victorian times. Heavily influenced by natural forms, it featured stylized images of grasses, irises, snakes, dragonflies, and a myriad of other animal and plant forms.

Another style, Arts and Crafts, or Mission as it became known in America, was a style, originally developed in England, that defied the overly decorative and mass produced pieces of the latter part of the 19th century. Designers went back to the simpler times before the advent of the steam engine when cabinetmakers made furniture by hand. The Mission style became a direct result of the American Arts and Crafts Movement led by such designers as Gustav Stickley.

In 1925, an exposition in Paris showcased modern designs in furniture, jewelry, and architecture. An offshoot of this exposition was the birth of the Art Deco style in which furniture makers employed stainless steel, aluminum, and inlaid woods to fashion sleek, ultra modern pieces with bold geometric patterns and abstract forms.

The roots of the fourth style, Modernism or Arte Moderne, grew out of pre-World War II industrialism. As an outgrowth of Art Deco, this furniture style used little or no ornamentation and a function over form concept. Influenced by Scandinavian, Japanese, and Italian designs, it featured industrial materials such as steel and plastic.

What all of the above styles had in common was that they were mostly produced for those that could afford them. Newly wealthy industrialists, bankers, and merchants wanted furniture that was in fashion and were willing to pay great sums for it. However, the common person couldn’t afford such luxuries and ended up with mass-produced pieces that didn’t cater to any taste in design.

What ordinary people wanted was their own form of luxury—comfortable couches and chairs that they could fall asleep in after a hard days work but that would also impress guests. They wanted just enough decoration to make the pieces seem elegant but not so much as to make them hard to care for. These needs resulted in overstuffed chairs and sofas with springs in their cushions to give added comfort, extremely stylized shallow carving that was easy to clean, and generally little decorative woodwork since using more added to the cost of the piece. Manufacturers could use cheap woods to build the frames which they then covered with upholstery.

Unfortunately, while a few pieces of furniture from this period have some charm, most do not and no amount of restoration or reupholstery will transform these ugly ducklings into beautiful swans.

Accounting for Taste

QUESTION: From what period does this chair originate? The legs look quite modern. Is it a modern interpretation of an antique design?

ANSWER: This chair is a fine example of French Art Deco. As one of six of a set of dining chairs, it would have been placed under an equally simple, but elegant dining table.

Art Deco emerged in Paris just before World War I as a luxurious design style. But it wasn’t until after the war in the 1920s that Modernism appeared throughout Europe. Until the art world coined the name Art Deco later on in the 1960s, designers referred to the style as Arte Moderne which is French for Modern Art.

Art Nouveau furniture became a commercial failure. The intricate inlays and carvings made it too expensive for all except the very rich.  Concerned by competitive advances in design and manufacturing made in Germany and Austria in the early 20th century, French designers realized they could rejuvenate a their French furniture industry by producing luxurious pieces that a greater number of people could afford.

The founding in 1900 of the Société des Artistes Décorateurs (the Society of Artist-Decorators), a professional designers' association, marked the appearance of new standards for French design and production. Each year the association held exhibitions in which their members exhibited their work. In 1912, the French Government decided to sponsor an international exhibition of decorative arts to promote French design. However, they had to postpone the exhibition, originally scheduled for 1915, until after World War I.

Set at the Trocadero in Paris, near the Eiffel Tower, La Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern and Industrial Decorative Arts), held finally in 1925, was a massive trade fair that dazzled more than 16 million visitors during its seven-month run. On exhibit was everything from architecture and interior design to jewelry and perfumes, all intended to promote French luxury items. With such a long name, visitors began referring to the exhibition, and subsequently the design movement, as Art Deco. On display were a wide range of decorative arts, created between the two world wars.

The French Government invited over 20 countries to participate. All works on display had to be modern, no copying of historical styles of the past would be permitted. The stylistic unity of exhibits at the fair indicated that Art Deco had already become an international style by 1925.The great commercial success of Art Deco ensured that designers and manufacturers throughout Europe would continue to produce furniture in this style until well into the 1930s.

In France, Art Deco combined the traditional quality and luxury of French furniture with the good taste of Classicism and the exoticism of far-off lands. Many designers used sumptuous, expensive materials like exotic hardwoods, ivory, and lacquer combined with geometric forms and luxurious fabrics to provide plush comfort. Motifs like Chinese fretwork, African textile patterns, and Central American ziggurats provided designers with the exotic designs to play with to create a fresh, modern look. They depicted natural motifs as graceful and highly stylized. The use of animal skins, horn, and ivory accents from French colonies in Africa gave pieces exotic appeal.

French Art Deco furniture featured elegant lines and often had ornamentation applied to its surface. It could be utilitarian or purely ornamental, conceived only for its decorative value. It was the look that was important to many French designers, not the use or comfort of the piece. Even today, some pieces look as if their designers intended them to remain on display in a store window and not be used at all. At times it seemed as though the designers and their patrons were trying to escape the dismal reality of daily life at that time.

In 1937, the French government sponsored another trade fair, La Exposition Internationale des Arts et Techniques dans la Vie Moderne (The International Exhibition of Arts and Techniques in Modern Life). Less ambitious than the 1925 exhibition, this fair focused more on France's place in the modern world rather than on its production of luxury goods, thus marking the end of the French Art Deco Era.