Let the Star Wars Force be With You

QUESTION: My son was a big Star Wars fan when he was younger. He had just about every Star Wars action figure that came out—at least of the smaller ones. But now he’s grown and has his own family, and I seem to be left as the caretaker of his collection. I’d really like to know if these figures are worth keeping. Can you tell me something about them and if they’re collectible now or were they just a fad like Beany Babies?


ANSWER: Even though the first Star Wars movie premiered 40 years ago, the action figures that came out as a result of it and other Star Wars films are still highly collectible. Whether or not they’re still in their original packages will tell how much they may be worth.  If they’re still in unopened packages, then you have something. If not, maybe not.

In May 1977 "Star Wars: A New Hope" exploded across the big screen in a symphony of sound and light unlike anything audiences had ever seen. Fans went crazy over the film, some seeing it hundreds of times, and sci-fi films haven’t been the same since. Star Wars was the first movie franchise which created a voracious demand for film-related products. Fans clamored for tangible souvenirs of the new universe they were coming to know and love. Director George Lucas and film industry leaders were all taken by surprise.

While the variety and forms of Star Wars items are almost as numerous as the stars themselves, the most popular objects of Star Wars collectors’ desires are the toys. Furthermore, among the toys, the  most sought after are the 3 3/4-inch action figures.

Kenner Products is responsible for the most of the Star Wars toys that are on the collectibles market today. The firm obtained the original license to manufacture toys, games, puzzles and a few books prior the release of the first film in 1977. In time, the resultant outpouring of products from the Kenner factories far outstripped Lucas’ expectations. In fact, all he expected from his merchandising rights were a few posters and T-shirts with which to lure more children to his film. At a base price of just $2 or less, not only kids but adults quickly bought up the stock of figures. And over the years came back for more in a variety of re-incarnations.

Following Kenner, other toy manufacturers joined in on Stars Wars’ success. Chief among was Galoob, a company determined to "out-small" Kenner with its Star Wars Micro Machines. Play sets and spaceships were this company's main products. Action figures by Galoob were about the size of the smaller accessories that accompanied Kenner's figures. Galoob sold these tiny action men and women as part of  play sets. No other company ever came close to the Star Wars toy output of these two firms.

By definition, action figures are molded of plastic and designed for play. While they’ve varied in size over the years, the original ones were only a little over three inches high.  Kenner made these figures to have five points of articulation—at the neck, shoulders, and hips. They also had their clothing molded as part of the body, while some of the larger figures have removable clothing.

Toy companies package action figures of different sizes differently. The 12-inch and 8-inch figures generally are packaged and sold in boxes. The 3 3/4-inch-tall figures most often appear on store shelves sealed against a decorated cardboard backing within a plastic bubble commonly referred to as a blister. The package for the 3 3/4 inch figure is thus referred to as a blister pack.

Kenner designed its 3 3/4-inch high Star Wars figures for use with play sets, spaceships, and other accessories. But their 12-inch figures of Luke Skywalker, Darth Vader and such were too large to be equipped with play sets. But one thing that action figures have in common is that the come with a array of small accessories that tend to disappear quickly once a child removes the figure from its packaging.

Then Kenner’s line seemed to die out for a while. In 1995, the firm re-introduced its Star Wars figures with a new design and/or a repainting that appealed to both kids and adults. But one thing to be aware of is that the newer figures tend to come and go. From time to time, Kenner would play with the mix of figures on the market at any one time. It would remove some of the older models and replace them with newer ones.




Kenner first released its line of 12-inch figures in the late 1970s, sticking mostly to the film’s main characters. But these 12-inch figures didn’t compete well with Kenner’s 3 3/4-inch ones and the company stopped making them. But its smaller figures live on. 

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Let the Action Begin

QUESTION: When I was a kid, my friends and I used to sit on the porch and read comic books. We especially loved those featuring the Super Heroes, such as Superman, Batman, and Aquaman. Naturally, we were thrilled when the first comic book action heroes came out. We all had a selection of them from a company called Mego. I had the biggest collection. Recently, while moving, I came across several boxes of these action figures. My interests have moved on to other things—now I have my own kids—but I’d like to know more about them and how this phenomenon got started.

ANSWER: You aren’t the only one. There are thousands of men out there reliving their childhood through these action figures. Only now they collect them and must have them “mint-in-the-box.” While collecting these action figures has been popular since they appeared in the 1970s, it’s only through the T.V. hit show “Big Bang Theory” that their popularity has risen to the stratosphere. And these little playthings aren’t only popular with “nerds.”

The Mego Corporation was a toy company founded in 1954. Originally known as a purveyor of dime store toys, the company shifted direction in 1971 and became famous for producing licensed action figures, including its long-running "World's Greatest Super Heroes" line.

D. David Abrams and Madeline Abrams founded Mego Corporation in 1954. Originally, they imported dime-store toys until advertising costs forced them to switch directions. In 1971, their son, Martin, became company president, and, as often is the case, the younger generation had other ideas.  Under Martin’s leadership, Mego began producing action figures with interchangeable bodies. He kept costs low by mass-producing generic bodies from which an endless assortment of figures could be created using different heads and costumes.

In 1972 Mego secured the licenses to create toys for both DC and Marvel Comics. The popularity of this line of 8-inch figures which it called "The World's Greatest Super Heroes," created the standard action figure scale for the 1970s. The line featured both superhero and villain action figures, including Batman and Robin, Superman, and Aquaman. Early on, the company released the figures in a solid box, but fans soon began tearing the boxes open to see the figures inside, so Mego changed the design to a box with a window that showed the figure. It produced the line from 197s to 1983.

The company began to purchase the licensing rights of films, T.V. shows, and comic books, enabling it to produce action figure lines for Planet of the Apes and Star Trek: The Original Series.

In 1976, Martin Abrams made a deal with Japanese toy manufacturer Takara to bring their popular lucite 3-inch fully articulated “Microman” figures to the U.S. under the name "Micronauts." This lead to even more licenses to hit shows like Buck Rogers in the 25th Century and hit films like Star Trek: The Motion Picture.

To reduce costs, Mego began producing a line of smaller plastic action toys called “Comic Action Heroes” in 1975. These had costumes modeled onto the figure, eliminating the cost of creating them. In 1979, the company re-released the line under a new name, “Pocket Action Heroes.”

The Star Trek line was by far Mego’s biggest success. The first wave of figures included Kirk, Spock, McCoy, Scotty and a Klingon, soon joined by Uhura, later followed by a Star Trek Bridge playset with a “transporter” room—a revolving platform that allowed kids to simulate the dematerializing of the characters.

The second and third series of figures featured alien adversaries the Keeper, Neptunian, the half-black, half-white Cheron, the Gorn, Talos, the Mugato, and Trek baddies Andorian and Romulan in outfits that approximated what they wore on show. A second playset, Mission To Gamma VI, featured a dragon-like temple and four small alien primitives.

Although Mego produced action figures for such T.V. shows as Happy Days, the Waltons, and The Flinstones, their sci-fi figures were their biggest sellers. The company based another figure line on the animated series Flash Gordon which included Flash, Dale Arden, Dr. Zarkov, and Ming the Merciless.

Even the robot dog, K-9, and villains like Cyberman and Giant Robot from the long-running BBC series Doctor Who came alive in Mego action figures.

Although Mego produced thousands of action figures, their value continues to rise because the company went bankrupt and closed its doors in 1983. And with increased demand, especially for mint-in-box figures, comes higher prices in today’s collectibles market.