Meals That Made Kids Happy

 

QUESTION: When my kids were very young, they used to love going to McDonald’s for Happy Meals. A lot of parents hated these packaged meals for the little toys included in them. And I wasn’t any different. But recently, I discovered a box of these little toys as I was cleaning out a closet. My kids are all grown up and have their own children.  McDonald’s still offers Happy Meals and many younger parents still hate those little toys. What can I do with them? Are they worth anything?

ANSWER: The answer is yes, but...and there’s always a “but.” To be of any value to a collector, Happy Meal toys need to still be encased in their packaging and not used. There are some rare pieces that have value even if out of their packages, but generally, as with other toy collectibles, mint in package is the rule.

McDonald's collectors aren’t simply food groupies picking up recent Happy Meal toys. Collecting McDonald's memorabilia can be a complicated affair. Categories are numerous and subcategories extensive. Items can be instantly available or hard to find. Prices range from a couple of dollars to thousands. As with any collectible, the law of supply and demand rules.

McDonald's memorabilia encompasses a vast amount of local, regional, national, international material-ephemera, advertising and print items, cross-collector character items, McDonaldland character items, restaurant pieces, books and comics, sports and non-sports cards, glassware , and plates, watches and jewelry, garments, vehicles, dolls, toys, and more. The list is almost endless.

The McDonald brothers started their fast food drive-in restaurant in 1948, so an item from the early 1950's could carry a hefty price tag.

A novice McDonald's collector could amass hundreds of Happy Meal toys in a very short time. For example, nearly 90 different toys had been in Happy Meals in 1996 alone, and millions of each toy had been issued. You can easily find toys from recent years selling for one to two dollars. A manufacturing variation or recall may create a toy of a little higher value, but even these are available in quantity. 

Happy Meal toys and related display memorabilia remain are the most popular items to collect. Each Happy Meal has a specific and variable number of toys, including a special U3 toy which meets special standards for children under three years age, some bags or boxes, a stand up display and possibly counter displays, as well as banners, posters, and signs.

McDonald's collectors are as fussy about cleanliness, condition and completeness as any other collectible collector. Since McDonald’s had many of the items produced in the millions, prices for most packaged items remain low, and the package must be perfect. Loose Happy Meal toys have little value, especially once they’ve been tossed in a box, as the paint rubs off and are lost. Paper items need to be pristine and unmarked to bring top dollar. 

Figurine Happy Meals toys are the most popular, especially those which feature well-known characters. Special packaging can also increase the desirability. The April 1996 Walt Disney Masterpiece Home Video Collection Happy Meal is a McDonald’s collector’s Holy Grail—eight nicely made classic figures, each in a fitted half-size videotape box, with well designed color cover artwork and McDonald’s logos. Dumbo is the U3 toy in the set. A single Happy Meal bag completes the set.

Happy Meals which feature books, buckets, or. little-known characters are usually of lessor interest to collectors, but there are exceptions. The four small soft cover Beatrice Potter Peter Rabbit books from a 1998 Happy Meal, in mint condition, complete with the Happy Meal box are worth about $80 as a set. The Peter Rabbit Happy Meal was a "regional" which had limited geographic distribution. Any books that have been in children's hands are hard to find unblemished. Usually, this happens moments after opening the package as little ones’ hands are often sticky from eating fries and the like.

Elusive, scarce items can bring big dollars. The growing interest in fast food collecting has helped many wonderful older items to surface. However, many may or may not be valuable. Experienced McDonald's collectors look for complete older items in excellent condition and newer items that might be unusual or limited.

Most non-Happy Meal McDonald's collectibles feature the company name, one of the corporate logos, the trademark “M,” or recognizable characters.  Remember that a copyright date is only the year of first issue—a seemingly early piece may still be in circulation.

Early and scarce are the key words in McDonald’s collecting, although they may not occur simultaneously. Look for design features and characters no longer in use, such as Archy McDonald, the early character Speedee, items with the golden arch logo with a slash mark, and items related to the old style "red and white” restaurants. A 1966 Ronald McDonald costume with slash-arch logos, complete with makeup and wig, surfaced at an unclaimed storage locker auction. Needless to say, a collector paid several thousand for that hot item.

Most people think the same toys appear in all McDonald’s Happy Meals. In fact, they vary from region to region and country to country. This brings the total issued into the millions. And the more produced of any collectible, the less value it eventually has. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about art glass in the 2022 Summer Edition, with the theme "Splendor in the Glass," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Wonderful World of Oz

 

QUESTION: Ever since I was a little kid, I’ve enjoyed the story of the Wizard of Oz I looked forward every Spring to the televising of the award winning 1939 film. As an adult, I ran across a copy of The Wonderful Wizard of Oz at a book sale. I had no idea that the author, L. Frank Baum, wrote so many books about the Land of Oz. So I began to collect Wizard of Oz memorabilia, including copies of Baum’s books. Can you tell me where Baum got his idea for the Wizard of Oz? And how collectible is Oz memorabilia?

ANSWER: Most people associate the Wizard of Oz with the 1939 movie of the same name. But the character goes back even further in the works of L. Frank Baum. 

Children looked forward to birthdays and Christmases when they could unwrap their favorite gift—a L. Frank Baum book recounting magical places, especially the Land of Oz. Children couldn’t get enough of them. 

Lyman Frank Baum was born on May 15, 1856, in Chittenango, New York. A prolific writer who wrote under six different pen names as well as his own, his first published book was a guide to raising fancy Hamburg chickens. When Baum wrote The Wonderful Wizard of Oz in 1898, no publisher would accept it. He insisted on color illustrations and publishers didn’t want to take a chance on the expense of that. In 1900, Baum finally paid the firm of George M. Hill in Chicago to publish it.

The Wonderful Wizard of Oz filled the fairytale niche in American children's literature. Baum worked with the book's illustrator, W.W. Denslow, composer Paul Tietjens and Julian Mitchell to create a traveling musical stage play based on the book. Debuting in 1902, it brought its two leading men instant stardom. People flocked to see Fred Stone as the Scarecrow and David Montgomery as the Tin Man, in this production that featured chorus girls and songs about football. Imogene the Cow replaced Dorothy’s dog Toto.

After The Wonderful Wizard of Oz succeeded, children begged for more Oz books. Baum wrote at least one Oz book a year from 1904 on, at the same time completing other juvenile series. In 1910, he tried to end the Oz series with its sixth book, The Emerald City of Oz, by ceasing communication between Oz and the 20th-century world. Fortunately, the silence didn’t last. Baum published a new Oz book in 1913 and every year after until his final book appeared posthumously in 1920.

Despite success during his lifetime, Baum was unable to keep money in his pocket. He made a few bad business choices, including backing several Broadway flops, running a failed newspaper, and going bankrupt while working as a shopkeeper at his own Baum Bazaar in Aberdeen, South Dakota. He understood people having a hard time and gave everyone credit.

Following Baum's death in 1919, his publisher commissioned Ruth Plumly Thompson to continue the story of Oz from 1921 to 1939. The illustrator for the series, John R. Neill, wrote three Oz books, and more appeared off and on until the 40th book in 1963. 

The 1939 film, The Wizard of Oz, was a huge success and generated enough collectibles from 1939 to the present to keep the most ardent Oz collectors happy. The variety of Oz collectibles included such items as a metal lunch box with original Munchkin signatures, sets of playing cards, Tarot cards, movie posters, cookie cutters, bookmarks, character glasses, coffee mugs, refrigerator magnets, Oz T-shirts, dolls, nesting figurines, books, buttons, paper ephemera, records, games, Japanese Hallmark Christmas ornaments, collector plates, jewelry, and handmade tiles. 

There’s even edible Oz----a can of funnel cake mix bearing the Tin Man's face and a bag of rainbow-colored marshmallows.

Wizard of Oz so ingrained itself in popular culture, memorabilia can be found everywhere, almost every day. It appears in live and online auctions, on eBay, in antique shops and flea markets, or in one of several Oz-themed shops. 

Some Oz collectors with unlimited budgets vie to own a piece of the historic movie. The dress worn by Judy Garland in the 1939 film, auctioned at Bonhams in London in 2005,  sold for the equivalent of $267,000 to a British collector. 

In August 2005, a thief stole one of four pairs of ruby slippers used in the 1939 film from the Judy Garland Museum in Grand Rapids, Minnesota. The slippers, on loan from a private collection in California, had an insured value of $1 million. 

One of the hottest collectibles is a little jewel box given out at the 100th showing of the movie that features a picture of the Cowardly Lion.

Learn more about the 1939 film The Wizard of Oz by reading "Somewhere Over the Rainbow" in #TheAntiquesAlmanac.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.