Meals That Made Kids Happy

 

QUESTION: When my kids were very young, they used to love going to McDonald’s for Happy Meals. A lot of parents hated these packaged meals for the little toys included in them. And I wasn’t any different. But recently, I discovered a box of these little toys as I was cleaning out a closet. My kids are all grown up and have their own children.  McDonald’s still offers Happy Meals and many younger parents still hate those little toys. What can I do with them? Are they worth anything?

ANSWER: The answer is yes, but...and there’s always a “but.” To be of any value to a collector, Happy Meal toys need to still be encased in their packaging and not used. There are some rare pieces that have value even if out of their packages, but generally, as with other toy collectibles, mint in package is the rule.

McDonald's collectors aren’t simply food groupies picking up recent Happy Meal toys. Collecting McDonald's memorabilia can be a complicated affair. Categories are numerous and subcategories extensive. Items can be instantly available or hard to find. Prices range from a couple of dollars to thousands. As with any collectible, the law of supply and demand rules.

McDonald's memorabilia encompasses a vast amount of local, regional, national, international material-ephemera, advertising and print items, cross-collector character items, McDonaldland character items, restaurant pieces, books and comics, sports and non-sports cards, glassware , and plates, watches and jewelry, garments, vehicles, dolls, toys, and more. The list is almost endless.

The McDonald brothers started their fast food drive-in restaurant in 1948, so an item from the early 1950's could carry a hefty price tag.

A novice McDonald's collector could amass hundreds of Happy Meal toys in a very short time. For example, nearly 90 different toys had been in Happy Meals in 1996 alone, and millions of each toy had been issued. You can easily find toys from recent years selling for one to two dollars. A manufacturing variation or recall may create a toy of a little higher value, but even these are available in quantity. 

Happy Meal toys and related display memorabilia remain are the most popular items to collect. Each Happy Meal has a specific and variable number of toys, including a special U3 toy which meets special standards for children under three years age, some bags or boxes, a stand up display and possibly counter displays, as well as banners, posters, and signs.

McDonald's collectors are as fussy about cleanliness, condition and completeness as any other collectible collector. Since McDonald’s had many of the items produced in the millions, prices for most packaged items remain low, and the package must be perfect. Loose Happy Meal toys have little value, especially once they’ve been tossed in a box, as the paint rubs off and are lost. Paper items need to be pristine and unmarked to bring top dollar. 

Figurine Happy Meals toys are the most popular, especially those which feature well-known characters. Special packaging can also increase the desirability. The April 1996 Walt Disney Masterpiece Home Video Collection Happy Meal is a McDonald’s collector’s Holy Grail—eight nicely made classic figures, each in a fitted half-size videotape box, with well designed color cover artwork and McDonald’s logos. Dumbo is the U3 toy in the set. A single Happy Meal bag completes the set.

Happy Meals which feature books, buckets, or. little-known characters are usually of lessor interest to collectors, but there are exceptions. The four small soft cover Beatrice Potter Peter Rabbit books from a 1998 Happy Meal, in mint condition, complete with the Happy Meal box are worth about $80 as a set. The Peter Rabbit Happy Meal was a "regional" which had limited geographic distribution. Any books that have been in children's hands are hard to find unblemished. Usually, this happens moments after opening the package as little ones’ hands are often sticky from eating fries and the like.

Elusive, scarce items can bring big dollars. The growing interest in fast food collecting has helped many wonderful older items to surface. However, many may or may not be valuable. Experienced McDonald's collectors look for complete older items in excellent condition and newer items that might be unusual or limited.

Most non-Happy Meal McDonald's collectibles feature the company name, one of the corporate logos, the trademark “M,” or recognizable characters.  Remember that a copyright date is only the year of first issue—a seemingly early piece may still be in circulation.

Early and scarce are the key words in McDonald’s collecting, although they may not occur simultaneously. Look for design features and characters no longer in use, such as Archy McDonald, the early character Speedee, items with the golden arch logo with a slash mark, and items related to the old style "red and white” restaurants. A 1966 Ronald McDonald costume with slash-arch logos, complete with makeup and wig, surfaced at an unclaimed storage locker auction. Needless to say, a collector paid several thousand for that hot item.

Most people think the same toys appear in all McDonald’s Happy Meals. In fact, they vary from region to region and country to country. This brings the total issued into the millions. And the more produced of any collectible, the less value it eventually has. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about art glass in the 2022 Summer Edition, with the theme "Splendor in the Glass," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Collecting is More Than a Passion

 

QUESTION: My passion for collecting seems to becoming an obsession. How can I control this? And how can I judge what things are worth collecting?

ANSWER: You’ve obviously been bitten hard by the collecting bug. Ever since the launching of the Antiques Roadshow and Pawn Stars, as well as eBay, Ruby Lane, and other antiques and collectibles, many people think that everything is worth something. And if something is old, it must certainly be valuable. If you believe this, then you’re wrong on both counts.

The first question you need to ask yourself is “Why do you collect things?” Is it for their intrinsic or monetary value, is it for the pleasure they give you, or is it for some vague idea of self-worth?

Asking avid collectors why they do what they do is like asking, "Why do you breathe?" They might reply that something about human behavior wants—or is fated—to gather and accumulate, to crave and classify, to seek out and hoard. Passion plays a part in many serious collectors' pursuits, as does, many admit, the thrill of the hunt.

This can be true even, or perhaps especially, when time is long between looking, finding and acquiring. The rarer an object of desire, the less frequent or instant the gratification of its discovery; for some determined collectors, though, pleasure resides in the long, unpredictable search for a coveted item. Inexplicably, it may also dissolve when it leads to a find.

For many people, collecting is a way of getting in touch with a past era, even if they didn't live through that particular period themselves. Some enjoy owning objects from what they may imagine was a simpler, less stressful age. Or they may have a strong nostalgic or family connection to a certain period and place.

Some people collect with investment value in mind, others to develop an informed knowledge of a our material culture. Either way, passion plays a part in many serious collectors' pursuits, as does the thrill of the hunt. Identifying personally with the objects one admires can also feed the collecting impulse.

Some collectors embrace—and celebrate—their magnificent obsessions. Like entertainers, they enjoy displaying what they have amassed and sharing their enthusiasm with friends. Conversely, many people keep their treasured collections to themselves.

Collecting has broaden in scope over the decades. It used to be that antiques included only decorative objects and furnishings. Today, collectors consider any object 100 years old or older an antique. Anything newer a collectible. And while some antiques may be considered collectibles, not all collectibles are antiques. Take typewriters, for instance. The oldest ones are antiques but newer ones from the late 20th century are technically collectibles.

What's old is new in the evermore-diverse collectibles market, and as long as someone, somewhere values something enough to acquire it and stimulate trading in its field, it can become a common practice to do so. Thus, along with such old favorites as stamps and coins, items like Barbie dolls, comic books, and computers, in fact, just about everything can be deemed a collectible.

So where do you draw the line.  The first rule of collecting is collect what you like. The second rule is to be knowledgeable about your collection. The third rule is buy low and sell high. 

Understand why you’re collecting what you do. What got you started? Have you kept up with your collection or has it run its course? If your collection is languishing, then perhaps you’ve lost interest. Life changes. You change. 

Do you know a lot about what you collect? Have you studied up on the history of the objects? Do you know the makers and the marks? Do you know the last word on the subject? Have you kept up with the market value?

Too many people get caught up in the entertainment value of auction sites like eBay. For some it’s like playing poker. They even get to “win.” Many pay far more than an object is worth just because they want to be the winner. If you’re a true collector, you’ll not even bid on an item unless you know you can get it for a good deal below market value. And that means you have to know what it’s worth before you bid. 

Do you just collect things or do you keep an inventory of your collection? To understand the true value of your collection, you need to know when and where you purchased each piece, how much you paid and how much it’s worth now. You may even want to photograph each item as a record for insurance purposes.

Of course, as any collector knows, there’s a price to pay. Thus, beginners and seasoned veterans alike usually pursue their collecting passion at some cost. No matter what your field is, there's something all of us inevitably collect and unless you pick the pieces off the junk pile, you’ll have to pay for them.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about railroad antiques in "All Aboard!" in the 2021 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

How Do Antiques Dealers Price Their Items?

 

QUESTION: I’ve always wondered how dealers decide on the price of an antique. Sometimes, the prices seem deliberately inflated. And at other times, they seem downright cheap. What governs pricing in the antiques business?

ANSWER: That’s a great question. Most of the time, collectors dwell on the value of an antique. They usually don’t think about the price, unless it has a direct relationship to that value. 

The important thing to remember is that buying and selling antiques is a business. And just like any other business, dealers have overhead—if operating a shop, then electricity, heating, phone, and other utilities; if selling at shows, then the booth fee, advertising, etc. 

The key to making a profit in any retail business is to buy low and sell high. Most dealers mark up the price of their antiques by 50 percent over the buying price. But the higher the buying price, the less they can mark items up. High-end dealers selling antique for four to six figures often only use a 20 percent or less mark up. In this case, they need to sell the item quickly to make enough turnover to make a profit.

But a lot of dealers have antiques inventory that’s been in their shops too long. The longer an item remains unsold, the less the dealer makes on it because unlike the static price of an antique, the cost of running a business continues to change. 

And what about sales and bargaining? Many antiques dealers will bargain with a customer over the price of an antique. They know how much they must make on the item and won’t go below a certain price. Bargaining lowers the mark up and cuts into overhead costs.

Some antiques dealers, much like other retail business owners, will occasionally have sales to move merchandise. But don’t expect deep discounts on these items. Remember the mark up. Usually, sales bring customers into the shop who most likely will find something else that they like and buy that instead. Or they may buy several smaller items.

Generally, the higher the prices of the antiques, the less likely a dealer will bargain much for them. And those same dealers will not have sales.

Unlike antiques dealers who operate shops and do shows, flea market and antiques mall dealers usually deal in much smaller and less expensive merchandise. They’re more willing to bargain the price down a bit to make a sale. And often will lower prices on items that have been in their inventory for too long.

Antiques are such subjective items that prices vary tremendously depending on demand, current trends, and rarity. Prices can vary from dealer to dealer, so it’s difficult to compare the price of one piece with that of a similar or identical one. Antiques appreciate over the long term. Like the stock market, antiques rise and fall in value depending on demand and trends.

So how do antiques dealers ultimately figure the price of the items in their inventory? First and foremost is what the dealer paid for the item. Obviously, the higher the original price, the higher the retail price. And thanks to T.V. shows like The Antiques Roadshow and Pawnbrokers, the buying public has an inflated idea of what an antiques value actually is. 

The value of an antique is what someone is willing to pay for it. So the value is essentially what the last person paid for the piece. Values for high-end pieces usually result from auction sales while those for lesser valued collectibles may result from books dealing with a specific category of collectibles such as Depression Glass or world’s fair collectibles. While the prices of the former are kept in proprietary, subscription-only databases, those of the latter are available to the general public. And then there are auction/buy-it-now sites like eBay online. 

And many antiques dealers consult online auction results and other sites to determine what the going rate will be for the items they’re pricing. 

Finally, dealers add the percentage of markup, determined by the amount of their overhead and what their local market will bear.

One of the reasons many antiques sell for many times over their auction estimate is that many live on-site antiques auctions now include phone bids while many online auctions allow bidders to bid in real time. These phone and live online bids now come from anywhere, thus the final selling price of the item isn’t affected by the local market.

So the next time you’re out antiquing and come across that piece that you just can’t live without, remember the complexities of antiques pricing. And if you can purchase the piece for a reasonable price in the end, all the better. 

To learn more about what it’s like to start your own antiques business, read How to Start a Home-Based Antiques Business.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about railroad antiques in "All Aboard!" in the 2021 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.