Inauguration Mementos

 

QUESTION: One of my father’s most cherished possessions is a silver presidential inaugural medal produced for the inauguration of President John F. Kennedy in 1961. I wasn’t born until 1966, so I don’t know much about the Kennedy years. What can you tell me about the inaugural medals and this one in particular?

ANSWER: Of all the presidential inaugural medals, the one produced for John F. Kennedy’s inauguration is one of the most popular, and depending on its condition, the highest priced. But the tradition of producing a commemorative medal for a presidential inaugural is a long and often complicated one. Ironically, it didn’t begin with George Washington but with Thomas Jefferson.

President Jefferson received the first unofficial inaugural medal produced by German engraver John Mathias Reich in 1802. Reich asked Jefferson to hire him to design an inauguration medal. After examination of his sample works, Reich got the job. The silver medal sold for $4.25 and a tin version for $1.25.

The presidential inaugural medals became popular souvenirs for the attendees at the inaugurations for Martin Van Buren, John Tyler, James Polk, and Zachary Taylor. Since there was no standard medal, historians have uncovered medals in various sizes, qualities, and different metals.

When the government decided it could no longer afford the inaugural celebrations at the turn of the 20th century, Washington D.C. residents took it upon themselves to raise all the funding for inaugural festivities. One way to raise funds was through the sale of official presidential inaugural medals. Instead of various presidential medals being produced for tourist consumption, they decided to have the official Inauguration Committee produce and sell an official inaugural medal to the public.

In 1901, William McKinley received the first official presidential inaugural medal—it had his portrait stamped on one side and the Capitol building on the other. Surrounding the Capitol building are the words, "William McKinley President of the United States/Theodore Roosevelt Vice-President." Instead of being produced by the United States Mint as were previous the medals, the McKinley medal was produced by the Joseph K. Davison Company of Philadelphia, which produced three gold medals for the President, Vice President, and President of the Official Inauguration Committee for Medals and Badges. Committee members received silver medals while the bronze medals were sold to the public, originating a tradition that’s still followed today.

But President Theodore Roosevelt decided that the previous medal produced for McKinley wasn’t sufficient for him. He wanted his medal to go beyond a simple portrait. Roosevelt turned to renowned sculptor, Augustus Saint-Gaudens to design a superior inauguration medal for his election. One side displayed a distinguished portrait of Roosevelt and the other side held a high-relief eagle---the same eagle that later adorned the $10 coins produced by the U.S. Treasury.

Roosevelt's artistic design continues to influence presidential inaugural medals today. Following Roosevelt's presidency, the Chairmen for the Committee on Medals and Badges purposely chose an artist to design the inaugural medal. But time constraints and the limitations of producing the medals always affected the final results. Consequently, various degrees of artistic medals have been produced, from the less ornate Woodrow Wilson medals with his portrait on one side and his name and Vice President's Riley Marshall's name on the other, to the more elaborate John F. Kennedy medal that has his portrait on one side and a high relief of the Presidential Seal on the reverse.

Compared to previous inaugural medals, the number of medals produced and sold for Harry Truman’s inaugural totaled 7,500. This allowed the Inaugural Committee to not only raise enough funds to pay for the inaugural ball, gala, and parade, but to amass a sizable profit. By President Eisenhower’s inauguration in 1952, the number of inaugural medals produced had climbed to over 26,000.

The inauguration of John F. Kennedy in 1961 was met with great enthusiasm. Mrs. Kennedy suggested Paul Manship be contracted to design the medal. Again, the Medallic Art Company was contracted to strike the medals that would be produced in gold, silver and bronze. As part of the promotional campaign, the firm also designed six-piece sets to show the process in which the medals were made. It produced 7,500 silver medals, all of which sold.

The number of medals produced by the Franklin Mint for the second inauguration of President Richard Nixon reached 106,000 in bronze and 20,000 in silver. And by the time of President Bill Clinton’s inauguration in 1997, the Inaugural Committee had chosen the T.V. sales program “QVC” to sell them.

The production of inaugural medals now follows a set procedure. The sculptor first has the President-elect sit for a clay sketch. Then the artist turns the sketch into a mask to which he adds facial features. He then transforms the mask into a plaster model, followed by an epoxy cast which can be used to create the die cuts used for striking the medals. After the medals had been created, they’re immersed in chemicals to darken them, creating a two-toned effect. The medals finally receive a coating of  lacquer to preserve them.

Traditionally, the Inaugural Committee presents the gold medals as gifts to the newly sworn in President and Vice-President at the luncheon following the inauguration ceremony at the Capitol.

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Save That Button

QUESTION: My father left me his collection of political buttons. While most are from the last few decades, he managed to find some from the early 20th century. What can you tell me about the history of political buttons and are they worth keeping?

ANSWER: With the recent presidential election less than a week old and much of the country in shock over the outcome, it’s no wonder you’re asking about your collection of political buttons. In the past, these

have been a major part of presidential campaigns. But unless people were working for the candidates, were delegates to either party’s conventions, or were party committee members, political memorabilia seemed to be conspicuously absent from this election.

Back in the 1960s and 70s, you couldn’t go anywhere without seeing someone wearing a political button or see a car sporting a bumper sticker for a candidate. With the prominence of television and social media, people didn’t seem to be outwardly showing their support for either Hillary Clinton or Donald Trump—and that’s what tripped up the pollsters. So how important is the campaign button?

The early 20th century saw a greater array of presidential campaign memorabilia than ever before in American history. Presidential hopefuls handed out plates, bandannas, posters, paperweights—and, yes, buttons. Candidates didn’t have the funds available  for radio and television ads back then.

Even today the lure of presidential campaign memorabilia remains for most any pocketbook. Tin tabs for Lyndon Johnson or Nelson Rockefeller go for a dollar or two. Jugate buttons feature images of both the presidential and vice presidential candidates on the same button. A Franklin Roosevelt/James Cox jugate button has sold for as much as $50,000.

One of the treasures of the 1904 campaign effort of Alton Parker and Henry Davis was a jugate paperweight with both a shield and flags in color. That same year the United States Glass Company produced a glass tray with the frosted image of Teddy Roosevelt. The oval-shaped bread plate also bore his campaign slogan, "A Square Deal."

Republicans William Taft and James Sherman offered a unique milk glass bank in 1908. After the election, the red, white and blue containers could be used as banks.

Watch fobs were all the rage in the early 1900s, and most presidential candidates handed them out. In 1908, William Jennings Bryan offered one of the most attractive, with the message, "White House Lock Holds the Key."

Like Bryan, Teddy Roosevelt made use of numerous campaign items during his election efforts. His postcards of 1912 first endorsed William Taft but later his western-style cotton bandanna pledged, "My hat is in the ring." The National Kerchief Company printed thousands of these bandannas for TR's Bull Moose Party convention in 1912. The New York Times carried this account of their impact: A woman stood up and waved a bandanna in the most frantic fashion. The woman was beaming...The woman was Mrs. Teddy Roosevelt!"

Many of the campaign treasures changed as the nation moved into the Roaring Twenties. Lithographed tin trays, paperweights, ribbon badges, and watch fobs were  popular until 1920. After that license plates, tin tabs, pennants, and items of jewelry joined the wide array of election mementos already available.

The campaign of 1920 produced one of the most sought after political items of the century. After years of harmony with Woodrow Wilson, the Democrats had become badly divided by 1920 and didn’t spend much on campaigning. So campaign buttons for James Cox and running mate Franklin Roosevelt, for example, were relatively few. One particular Cox-Roosevelt button brought $5,000 in 1976, $33,000 in 1981, and $50,000 in 1990.

Head gear also grew more colorful in the 1920s. It ranged from a red, white, and blue beanie for Warren Harding in 1920 to a brown derby in behalf of Al Smith whose trademark was such a hat in 1928.

America's increasing preoccupation with the automobile in the 1920s and 1930s gave a natural spin to car-related memorabilia, including bumper stickers.

The market for presidential campaign memorabilia is booming. The most desired campaign buttons sell for lots of money. But those with smaller budgets have plenty of opportunities to buy pieces of electoral history at reasonable prices. Original campaign buttons, including those bearing the likenesses of some of the most popular candidates, sell online for less than $30 dollars each.

And as with all collectibles, it’s better to collect items, in this case buttons, that aren’t mass produced but are from smaller batches and special events. Do you have a button for Hillary Clinton? If so, you had better hold on to it.