Flashing the Way to Popularity

 

QUESTION: I recently purchased a mug that seems to be made of cut glass with red band and gold decoration at a local antique coop. Is this ruby glass? 

ANSWER: What you have is a mug of ruby stained glass, in which artisans painted a piece of pressed glass with a solution that turned red after firing a second time. True ruby glass is red all the way through. Glass makers originally created the deep ruby red color by adding gold, but that was rather expensive, making this type of glass costly. 

Bohemian glass makers discovered ruby glass in the second half of the 17th century when Bohemian glass makers, in their effort to imitate Venetian glass, had only a colorless potash-lime glass with which to work. And although it could be decorated, colored glass wasn’t possible.

Then someone discovered that glass could be colored red by adding an oxide of gold to the formula. As it came out of the pot it was amber, but when articles made in it were reheated they became a clear and true red.

For a time this art seemed to have been lost, but Bohemian glass makers began making ruby glass again at the beginning of the 19th Century, but instead of being solid colored, they made pieces of colorless glass, then encased them with a thin layer of red.

Ruby flash was a less expensive way to produce the glass within the blowing process. Glassblowers would blow glass a bit, then cool it, after which they dipped it into molten red glass, producing a layer of red over the clear glass. The coating on the clear glass consisted of a chemical solution containing copper sulfide that glass makers baked in a kiln, turning the coating bright red. With ruby flash glass, the entire piece of clear class became covered in red glass. 

This allowed a glass company to make pressed glass “blanks” and sell them to finishing companies, whose artisans would engrave patterns in the red coating, revealing the clear glass underneath. It’s this flashed glass, made around 1850, that’s commonly known today. Because of its two layers of glass, as it were, ruby flash glass offered an opportunity for dramatic cutting and engraving, the pattern showing up in the clear glass against the ruby ground. American glass makers went to work to imitate it and called it “Bohemian.”

Sometimes, glass companies “flashed” entire sets of dinnerware, occasionally adding  touches of gold. Ruby flash’s popularity began to decline around 1929, probably due to the onset of the Great Depression.  

Of the various patterns of ruby flash glass, "King's Crown" was the most common.  Several different glass companies made a variation of King's Crown.  The name comes from the zig-zag design, like the top of a crown. Other popular patterns included  “Ruby Thumbprint,” “Prize,” “Crystal Wedding” “Heart Band.” 

While glass makers used ruby glass for decorative wares—vases, urns, bottles, bowls, candy dishes, etc. It was also used for tableware such as goblets, wines, carafes, cordial sets, finger-bowls, fruit bowls, compotes and the like. Glass makers also produced dresser pieces, such as perfume bottles and pomade jars, as well as lamps and candlesticks in the rich red glass.

Smaller items, sold as souvenirs, such as toothpick holders, tumblers, goblets, creamers and pitchers, were made in ruby-stained glass. Staining a piece of glass involved painting an already-pressed piece of clear pattern glass with a ruby-colored stain and reheating it to 1,000 degrees in a kiln which turned the coating bright red.

This enabled sellers to engrave a piece through its thin red coating with the name of a destination and the date, thus making the clear glass shine through. Glass makers created thousands of these small articles for the large expositions, such as the Chicago World’s Fair in 1893, as well as popular county fairs.

One of the more popular ruby stained patterns, Button Arches, introduced originally around 1898, continued in production until the 1960s and 1970s. The design consisted of slightly overlapping pointed arches around the bottom edges and covers of pieces, each arch containing tightly packed "buttons." 

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Going for the Prize Inside

 

QUESTION: Ever since I was a kid and read the back of the cereal box as I was downing a bowl of cereal before going to school, I’ve loved them. Cereal boxes were fun and often had games to play on the back and many contained prizes inside. Recently, as I was cleaning out an old desk drawer, I came upon several of the prizes I had retrieved from cereal boxes. At first, I would eat the cereal until the prize suddenly fell out as I poured some of it into my bowl. But after a while, I became impatient and dumped the cereal from a newly opened box into a large bowl or pot to search for the prize. Are these little prizes collectible today? I know mothers detested the prizes found in McDonald’s Happy Meals and saw them as junk. What about the cereal prizes? 

ANSWER: A cereal box prize was a form of advertising that involved using a promotional toy or small item that cereal makers offered as an incentive to buy their brand. Prizes could be found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used to include premiums that consumers could order through the mail from an advertising promotion printed on the outside of the cereal box.

Cereal makers distributed prizes and premiums in four ways. The first was an in-store  prize handed to the customer with the purchase of one or more specified boxes of cereal. The second was to include the prize in the box itself, usually outside the liner bag. The third was attaching the prize to the box, such as printing games and trading cards on the cereal box or simply attaching the prize to the box with tape or shrink wrap. Some prizes included a gameboard or other interactive activity printed on the box that corresponded with the prize inside the box, which kids used as a gamepiece. The fourth method of distribution was to have the consumer mail in the UPC proof-of-purchase labels cut from a specified number of boxes, sometimes with a cheque or money order to defray the cost of shipping. A third-party sent the premium to the consumer by mail. 

In 1909, Kellogg’s offered the first cereal box prize. Shoppers who purchased two boxes of Kellogg’s Corn Flakes received a copy of Funny Jungleland Moving-Pictures, a little booklet illustrated with dancing tigers, storks, horses, hippos and more. Children pulled a tab to slide new pictures in and out, creating new combinations of the animals’ heads, bodies and feet. By 1912, consumers redeemed The Funny Jungleland Moving Pictures Book 2.5 million times.

With the success of the Kellogg’s prize campaign, other cereal makers, including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats, followed suit and inserted prizes into boxes of their cereals to promote sales and brand loyalty.

The first prizes buried inside cereal boxes were small pinback buttons decorated with World War II U.S. Military insignia, available in Pep, at that time Superman’s favorite cereal. 

By the 1920s, cereal companies turned to then-popular radio shows to advertise their premiums. 

The invention of a screw injection molding machine by American inventor James Watson Hendry in 1946 changed the world of cereal box prizes. Thermoplastics could be used to produce toys much more rapidly, and much more cheaply, because recycled plastic could be remolded using this process. In addition, injection molding for plastics required much less cool-down time for the toys, because the plastic wasn’t completely melted before injected into the molds.

During the 1940s and 1950s, cereal prizes followed a transportation theme, with metal or plastic cut-out planes, cut-out trains, and license plates included in General Mills offerings. It wasn’t until 1943 that Kellogg’s placed a model airplane into a package of its Pep Whole Wheat Flakes cereal. 

Also in the 1950s, the maker of Wheaties distributed brightly-painted steel automobile maker emblems, representing 31 American and European auto makers, including  luxury names like Bugatti, Alfa Romeo and Rolls Royce alongside now-defunct manufacturers like Kaiser, Hudson and Riley. 

In the 1970s, Hendry developed the first gas-assisted injection molding process in the 1970s, which permitted the production of complex, hollow prizes that cooled quickly. This greatly improved design flexibility as well as the strength and finish of manufactured parts while reducing production time, cost, weight, and waste.

All kinds of collectible figures—from rocket ships and submarines to cartoon characters and rings—could be cranked out and hidden beneath cereal. 

In the early 1980s, Apple Jacks cereal included a rubbery, squid-looking toy in every box that could be thrown at walls and slowly “crawl” down to the ground as it stuck and unstuck itself. Even the Teenage Mutant Ninja Turtles got their turn. 

And in 1996, General Mills distributed the PC video game Chex Quest on CD in boxes of Chex cereal.

Today, cereal box prizes have become a unique collectible. Most vintage cereal box prizes sell anywhere from $5 to $30, but rare ones can go for as high as $175 for a Banana Splits TV Show ring and and $250 for a General Mills Lucky Charms Game.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "The World of Art Nouveau" in the 2022 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.