Links from the Past to the Present

 

QUESTION: My dad was a snappy dresser. When I was a kid, I remember him buttoning up his shirt sleeves with fancy little things which I later learned were called “cuff Links.” He was a manager in a big company, so he always had to dress well for work. He had quite a few sets of cuff links which I now have. And although I don’t wear shirts that require cuff links, I like the varied designs and styles that he left me. I was wondering if cuff links are collectible. And if so, are just the old ones collectible or the newer ones, also?

ANSWER:  Cufflinks are one of the few accepted and collectible items in a limited line of men’s jewelry. A search through virtually any antiquing site attests to the seemingly endless styles, shapes and designs produced in the last two centuries. 

Ever since they first appeared, cufflinks have mirrored the fashions, the economy, the manufacturing, and the art of their era, usually larger and more colorful in good times and smaller and more conservative in bad times.

They originated long ago as removable buttons for shirts and jackets. When buttons became mass-produced and cheap enough to sew onto the material itself, men used these little studs only at the cuffs. The variety of cufflinks increased dramatically with mass production techniques. Every member of the peerage, as well as every business man who wanted to socialize in high society, had to wear "tails" at every dinner party and evening activity. And tails required a shirt with French cuffs—double folded-over ones with slits on each side, linked or held together by “cuff links,” thus the name.

The earliest cuff links date from the same period as the cuff-fastening slit. Handmade of various metals, usually gold and silver, and set with gemstones, they became a luxury for the wealthy.

Hand-casting and other manual jewelry-making techniques continued until 1840 to 1870 when three mechanical developments—the tour a’guilloche machine, the steam driven stamping machine, and electro metallurgy—opened up men’s jewelry to a much wider clientele. The French or double-cuff shirt sleeve also became a popular fashion accessory in the 1840s.

After 1840, cufflinks became more affordable. Victorian lucky charms, hearts, flowers, love birds, ivy, love knots, angels, snakes, even babies found their way to cufflinks of the era. As did the horseshoe. Horse racing was a passion of Edward, Prince of Wales and many commoners apparently liked the idea of linking themselves and their shirt sleeves to royalty through this symbol.  Cufflink makers employed free-flowing whiplash lines, organic motifs and stunning, romantic feminine figures and faces during the Art Nouveau period.

The publication of Alexander Dumas’ novel The Three Musketeers in 1844 stimulated this new elegant touch in fashion, as detailed descriptions of the turned-back sleeves of the men guarding King Louis XIII inspired European designers to modify the single cuffed, link-holed shirtsleeve that had been the mainstay of English fashion since 1824.

The English middle class adopted cuff links during the reign of George IV, toward the end of the Industrial Revolution. Unable to afford gemstones, they turned to replicas of the real thing. Designers used “rhinestones” and pastes to represent diamonds, pinchbeck, a copper and zinc alloy, as a substitute for gold, and cut steel and marcasite as a substitute for silver.

Late Georgian and Victorian jewelers favored a rose or flat cut for real or fake gemstones. They typically used foil or paste, a type of leaded glass, for backings. 

Reverse intaglio was also a popular way of embellishing 19th century cuff links. After carving a figure or scene in great detail into the back of a cabochon crystal, an artisan would carefully fill in the work with paint and apply a mother of pearl backing. Manufacturers used this elegant process almost exclusively for jewelry worn by men.

Cuff link makers used this same process to carve designs, often of classical gods, into carnelian. a brownish-red mineral, which gets its deep rust color from impurities of iron oxide in the silica mineral chalcedony, commonly found in Brazil, India, Siberia, and Germany. Used as a semi-precious gemstone, its color can vary greatly, ranging from pale orange to an intense dark rust. 

Although men favored enameled cuff links during the late Georgian period of the 18th century, it wasn’t until the Art Deco period of the 20th century that enamels reached their peak of popularity. Metal decorated with baked enamel— colored lumps of glass ground into a powder with a mortar and pestle—has been an art form since the 13th century.

Manufacturers of the 1950s arid 60's frequently marketed cuff links in a series, for example pairs featuring cars, sports themes, and so on. Various caricature cuff links, images of sports, political and theatrical celebrities were also popular during that time. One interesting category of cuff link is the "do-ers" category. As. the name implies, cuff links in this category do something in addition to fastening. Nail clippers, thermometers, music boxes, and watches have all been built into the links.

But the front design on cuff links is only have of the story. Fasteners on the backs have their own intriguing history. Late Georgian fastening devices featured wire loops, curb chains and string. Makers introduced the dumbbell form earlier in the mid-Georgian period in the late 18th century. Small and in one solid piece, craftsmen carved the dumbbell from ivory in the early part of the 19th century and by mid-century, from pearl. Carved dumbbells had a slightly curved shank. They looked like exercise weights whose ends were too heavy for the bar. Dumbbells of glass, coral, gold, gold plate and various hard stones became fashionable by the 1890s.

A metal button fastener, circa 1880, looked like an oversized shirt stud. Another, the "one-piece link" from the 1890s, continues to be produced today. It has a metal face, slightly curved fastening device and a metal oval to hold it fast to the inside of the cuff. 

The patent, dated 1884 on the back of these cuff links, most likely refers to the closing mechanism. By that time celluloid collars and cuffs were popular. And since they were stiff, cufflinks with that mechanism would have been very compatible. 

Generally, cuff links backs can be classified into the following groups—flipbacks on English and Scandinavian ones from the turn-of-the-20th-century, chain-backs dating from the 18th until the 1920s, and spring-backs dating from the 1930s, 1940s, and later.

Many collectors tend to specialize in cuff links from a particular era such as Art Deco, Victorian, or contemporary. Some prefer to concentrate on a theme like animals, sports or automobiles, while others look for novelty pairs incorporating watches, music boxes or other devices. With so many styles to choose from, most collectors concentrate on one particular type. Some look for a particular material, like silver, Bakelite, wood or brass, while others look for military issue, fraternal emblems or a particular era. Still others search for unique fastening devices like snaps or springs.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Celebrating an Olde Fashioned Holiday" in the 2020 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Mysterious Glow of Vaseline Glass

 

QUESTION: My aunt recently died and left me several things, including two beautiful twin yellow-green glass vases. I don’t know much about them but someone said they’re made of Vaseline glass. Does that mean they use Vaseline to make them? Can you tell me more about this beautiful glass?

ANSWER: No, your vases aren’t made of Vaseline. The most common color of this type of glass is pale yellowish-green, which in the 1930s led to the nickname "Vaseline glass" based on its resemblance to the appearance of Vaseline brand petroleum jelly as was formulated and commercially sold at that time. 

The addition of uranium dates back to Roman times. Professor R. T. Gunther of the University of Oxford discovered a piece of glass containing one percent uranium dating to 79 C.E. in an excavation of an imperial Roman villa on Cape Posillipo in the Bay of Naples, Italy in 1912.

Starting in the late Middle Ages, workers extracted pitchblende from the Habsburg silver mines in Joachimsthal, Bohemia. This was then used as a coloring agent in local glassmaking. Austrian druggist Franz Xaver Riedel experimented with pitchblende and obtained a yellow substance later identified as uranium dioxide. He added it to glass and became the first major producer of items made of yellow-green uranium glass, which he named "annagrün" (annagreen), in honor of his daughter Anna Maria. By the middle of the 19th century, this new coloring agent became popular in both Europe and America.

Vaseline glass is also called "uranium glass." This mineral added to glass is what makes it glow bright green under blacklight. The normal color of uranium glass ranges from yellow to green depending on the oxidation state and concentration of the metal ions, although this may be altered by the addition of other elements as glass colorants. That bit of uranium in the glass also makes it slightly radioactive.

With improvements in mass-produced, affordable glass, the popularity of vaseline glass rose. During the second half of the 19th century, interest in the glowing glass peaked. The fashionable glass was appealing both in sunlight and in the evenings. Victorian homes were lit by gaslight, kerosene or candles, which produced soft light-The human eye sees yellow-green most easily since it is in the center of the spectrum of colors, so under flickering light con. lit ions, the Vaseline glass seems to glow.

Large glass companies like Fenton Glass and Mosser Glass made vases, tableware, tooth-pick holders, clocks, whimsies, shoes, hats, parasols, inkwells,. compotes, and more in Vaseline glass..But between 1890 and 1910, the middle class became more interested in pottery and porcelain. With the development of Incandescent lighting, the steady light frequency made Vaseline glass appear plain.

The government confiscated all supplies of uranium during WWII for the Manhattan Project and halted all production of vaseline glass for from approximately 1942 until the ban was lifted in November 1958. From 1959 onward, glass companies began making vaseline glass again. However, because of the expense to obtain uranium dioxide, production was and is still very limited.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Celebrating an Olde Fashioned Holiday" in the 2020 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Greetings to the New Year

 

QUESTION: I collect greeting cards. And recently while searching for some old Christmas cards I could purchase for my collection, I discovered some New Year’s greeting cards. I never knew that people sent cards at New Years. What can you tell me about this tradition?

ANSWER: People in the 19th and early 20th centuries sent greeting cards for a number of holidays, including Thanksgiving, Easter, Christmas, and yes, New Years. That was before modern communications made it easier to pick up the phone—or today a cell phone—and speak directly with the another person. Also, mailing greeting cards was inexpensive since the U.S. Post Office hadn’t begun its wild ride of price increases. And today, it’s also possible to send a digital greeting card through the Internet. But let’s take a look back at how the practice of celebrating the New Year began.

New Year's Day, also simply called New Year's, is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar. But it wasn’t always on that day.

In pre-Christian Rome under the Julian calendar, the day was dedicated to Janus, god of gateways and beginnings, for whom January is also named. As a date in the Gregorian calendar of Christendom, New Year's Day liturgically marked the Feast of the Naming and Circumcision of Jesus, which is still observed as such in the Anglican Church and Lutheran Church. The Roman Catholic Church celebrates on this day the Solemnity of Mary, Mother of God.

The practice of celebrating the New Year whenever that occurred dates back to 2,000 B.C.E. in Mesopotamia, when people celebrated it in mid-March around the time of the vernal equinox.

The early Roman calendar designated March 1 as the first day of the year. The calendar had just 10 months, beginning with March. That the new year once began with the month of March is still reflected in some of the names of the months. September through to December, the ninth through to the twelfth months of the Gregorian calendar, were originally positioned as the seventh through to the tenth months. Septem is Latin for "seven"; octo, "eight"; novem, "nine"; and decem, "ten.” Roman legend usually credited the second king Numa with the establishment of the two new months of Januarius and Februarius. These were first placed at the end of the year, but at some point came to be considered the first two months instead.

But in 567 C.E., the Council of Tours formally abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on December 25 in honor of the birth of Jesus, March 1 in the old Roman style, March25 in honor of Lady Day and the Feast of the Annunciation, and on the movable feast of Easter. No wonder the world seemed confused.

It was the custom among 7th-century pagans of Flanders and the Netherlands to exchange gifts on the first day of the new year. But as it turned out, European Christians also celebrated the new years on that date because  New Year's Day fell within the 12 days of the Christmas season in the Western Christian liturgical calendar.

However, it was the Japanese who originated the custom of sending written New Year’s greetings during the Heian Era, lasting from 794 to 1185 C.E. During that time, the nobility started to write such letters to people who lived too far away for the usual face-to-face New Year greetings.

Though the use of the Gregorian Calendar dates from 1582, when Pope Gregory XIII declared it to be used, it wasn’t until 1752 that Britain adopted it. 

The practice of sending New Year’s greeting cards probably didn’t begin in the United States until the 1870s. It took several decades before the practice of sending Christmas cards had caught on, and soon sending greetings for other holidays followed. 

The first cards were simple postcards, with a greeting printed on one side and a place for the receiver’s address on the other. But it wasn’t until 1915 that folded greeting cards, first created by Hallmark, began to appear.  

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Celebrating an Olde Fashioned Holiday" in the 2020 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

And the Stockings Were Hung by the Chimney with Care

 

QUESTION: When I was a kid, I used to get so excited hanging a stocking with my name on it on our stair railing on Christmas Eve. We didn’t have a fireplace, so no mantel. When I became an adult, I used to see handmade Christmas stockings at church bizares and at yard sales and began to buy the ones I liked the most. Now I have quite a collection. During the holidays, I hang some of them on the railing of the stairway and other locations in my house. But how did this custom get started? Andare Christmas stockings good collectibles?

ANSWER: Before getting into the history of the Christmas stocking tradition, it’s important to put the collecting of these stockings in perspective. While people actively followed this tradition throughout the 19th century, children back then used their own stockings for the most part. At the height of the Victorian Era, specially made Christmas stockings began to appear, often made in crazy quilt designs using scraps of cloth leftover from making clothes.

But ordinary children’s stockings couldn’t hold much in the way of treats—perhaps some fruit and candies. It wasn’t until the mid-20th century that larger commercially made Christmas stockings began to appear in stores. However, those with a craftier bent still made their own stockings from felt or velvet, decorated with appliques. 

Though historical origins of the Christmas stocking exist, many historians believe its beginnings date back to a legend involving St. Nicholas. As he was passing through a village, he heard about a nobleman whose wife had recently died of an illness, leaving him and his three beautiful daughters in despair. Devastated by his wife's death, he squandered all his wealth and property, forcing him and his daughters to move into a lowly peasant’s cottage. His daughters, each ready to marry, couldn’t do so because he had no money to give them dowries.

St. Nicholas knew that the father would be too proud to accept money from him, so he came up with a plan to help him secretly. One night after the daughters had washed out their clothing, they hung their stockings over the fireplace to dry. That night St. Nicholas stopped by the cottage after the family had gone to bed. He peeked in the window and saw the daughters' stockings hanging by the fire. St. Nicholas reached into his pouch and felt three small sacks of gold. He threw one of them through the window, providing a dowry for the eldest girl, then provided dowries for the other two daughters in the same manner on subsequent evenings. 

On the third evening, the father caught Nicholas throwing the third sack of gold, and thanked him for his generosity. In some versions of this story, Nicholas throws the sacks of gold down the chimney, and they fall into each of the daughter's stockings, hanging to dry by the fire. This is a bit implausible since the stockings would have been hanging above the fire and not anywhere near the chimney opening in the fireplace.

Another interpretation of the stocking custom says that it began in Germany where children would place their boots, filled with carrots, straw, or sugar cubes, near the chimney for the flying horse of a legendary figure named Odin, who would reward the children for their kindness by replacing his horse Sleipnir's food with gifts or candy. 

After the adoption of Christianity in medieval times, Europeans began honoring St. Nicholas on December 6. In the Netherlands, Belgium, and Germany, folk traditions developed around the idea of St. Nicholas bringing treats to children on St. Nicholas's Eve. Parents told their children to leave their shoes by the fire on that evening so that the Nicholas could climb down the chimney and fill them up with fruit, nuts, and cookies. Some parents substituted stockings for shoes.

Eventually, people moved the tradition of giving gifts to children from St. Nicholas Day to Christmas. In Germany children began to hang stockings at end of their beds on Christmas Eve so that Christkindel or the Christ Child could fill them with treats as he voyaged from house to house. As Germans emigrated to America in the 19th century, they brought the stocking custom with them.

Part of the fun of collecting old and vintage Christmas stockings is in displaying them during the holidays. While most commercial stockings aren’t worth very much, collecting them is akin to collecting old Christmas balls. So as you hang your stocking on the fireplace mantel or the stairway, think of St. Nicholas. 

MERRY CHRISTMAS!

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Celebrating an Olde Fashioned Holiday" in the 2020 Holiday Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Lifelike Detail of Hutschenreuther Figurines

 

Two Boys and a Bird

QUESTION: I love to browse online antique auctions. Recently I came across an incredibly detailed figurine, the description said it was made by Hutschenreuther. I collect porcelain figurines but have never heard of this manufacturer. Can you tell me more about this company?

ANSWER: Although the Hutschenreuther name has been around for over 150 years, it’s’ less well known than say Meissen. Movement, grace and lifelike detail are what  make these porcelain figurines unique.

Carl Magnus Hutschenreuther’s father owned a porcelain painting studio, and his mother's family owned a porcelain factory, both located in Wallenorf, Germany. By the time he was 18 years old in 1812, Hutschenreuther was already dealing in porcelain he had decorated.

During a business trip to Hohenberg in northeastern Bavaria, Hutschenreuther discovered a clay that was excellent for making porcelain. He became so inspired that he decided to return to Hohenberg and apply for permission to build a porcelain factory.

But Hutschenreuther encountered nothing but red tape. The local government turned him down in 1816 because of the protests of neighboring hammer mills fearing an expected wood shortage. The following year he tried again to get permission to build a kiln, and the ministry turned his request down with no explanation. Finally, after nearly six years of constant efforts and continuous protests from neighboring communities,  Hutschenreuther, the town council granted a license to build a porcelain factory in Hohenberg in 1822.

Figure frog

 made china available to the general public for the first time. The firm began making pipe bowls, dolls heads, bathing dolls, and dinnerware with as few as 10 workers. By 1841 the company employed 55 workers, including Hitschenreuther's young sons Lorenz and Christian. 

After Carl Hutschenreuther's death in 1845, his wife, Johanna, took over the management of the factory. His talented Lorenz decided to go out on his own and open his own factory in the town of Selb. He put the new factory into operation with 511 emplyees in 1859.

The Lorenz and Carl Magnus Hutschenreuther porcelain factories' coexisted as two independent businesses. When Lorenz died in 1886, his sons Viktor and Hugen took over his company, enlarging the firm through the creation of new factories and the acquisition of others during the first part of the 19th century.

Woman Dancing

Lorenz’s sons created a special art division in the Seib factory in 1917. The driving force behind this expansion was Emil Mundel, director of the firm. In 1922, he brought the famous sculptor Carl Werner in as technical and artistic director of the art division. Later that year, sculptor Karl Totter began working there.  

Both Hutschenreuther factories became known for their high quality dinnerware and figurines. The Selb factory produced the highly prized Art Deco figurines at this time. Local artist Hans Achtziger’s designs shaped the look of the firm. In 1956 the young sculptor Gunther R. Granget joined the team. Trained by Tutter and Werner, he dedicated himself to the creation of animals and birds, and today his limited edition figurines bring prices in the thousands.

Art Deco Nude

The Hutschenreuther figures designed by Tutter and Werner exhibited some of the best features associated with the Art Deco movement—restrained elegance, suggestions of speed and movement and the spirit of freedom and optimism in the future. As nude and semi-nude figures of women were favorite artistic subjects of the time, the Hutschenreuther artists created a number of lovely female figurines. Their poses varied from languid, reclining positions to ones movement. Grace and speed were exhibited by I figures in various dance positions. 

Many figures can be found kneeling or standing with arms stretched forward to symbolize movement into the future. Some of the best known Hutschenreuther sculptures have the figure holding or standing on a ball. This globe or sphere indicated an .awareness and interest in the world at large. The ball was painted gold and made a striking contrast to the stark white or flesh tones of the figure.

Bremen Town Musicians

Animal sculptures were inspired from the world of nature and carefully re-searched. Birds, such as the American Eagle designed by Tutter, had such realistic detail one can almost believe the feathers are real. To create the magnificent swan group, Hans Achtziger spent intensive study of the characteristics and movement of live models. Members of the cat family, deer, gazelles and dogs projected the Art Deco image of speed, grace and sleekness. 

Cupids and children were popular subjects with Hutsehenreuther artists, the ' glowing white porcelain showing off the qualities of innocence and purity. The molds were meticulously formed to show the curls in a child's hair or the dimples in a chubby knee.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Retro style in the Fall 2020 Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Art of the Scrapbook

 

QUESTION: I’ve been into scrapbooking for about two years. Last year I saw several older ones at a local antique show. One was rather plain, but the other was quite elaborate. The dealer wasn’t sure how old they were, but they looked like they could have been from the late Victorian Era. I’ve always wondered when the idea of pasting pictures and other items into albums began. Can you give me a little history of scrapbooking? 

ANSWER: Throughout the 19th century, scrapbooks that closely resemble what we think of as a scrapbook today began to to be popular. 

Historians believe the first recorded use of the term “scrap book—referring to a book with blank pages into which a person pasted items—was in 1821. People wrote the term as two words, "scrap book" or hyphenated as "scrap-book," but over time, the two words morphed into one, as it appears today. But it wasn’t until 1879 that people started to use the term as a verb,” to scrapbook.”

The invention of the commercial printing press in the early 19th century was responsible for the popular practice of pasting pictures and paper mementos into blank books called albums. Recipients began to view elaborately printed greeting cards, calling cards, postcards, prayer cards, advertising trading cards, and other materials as novelty keepsakes. 

Newspapers went into widespread circulation as well, and readers clipped everything from family mentions to recipes to historic news stories to save.

The increased availability of printed material sparked a new trend. People began filling blank, bound books—previously used for journals or artwork—with clippings, cards and printed memorabilia. Some of these books contained a mix of personal journal entries, hand-drawn sketches, and watercolors, along with various scraps of printed material. 

One of the most popular forms of early scrapbooks was the placement of calling cards into albums. Calling cards had long been used as a form of social etiquette, especially in England. Elaborate rules dictated how people were to use these cards to make attempts at social contacts and to accept or decline them. They were also used as a way to politely extend social greetings after an event like a birth or wedding.  

In a world where social elites hid behind a wall of servants, people didn’t just drop in for a visit. Instead, a person would drop off a card with the corner folded to indicate it was delivered in person. If the recipient wished to receive a visit, they would send their card as a reply. A card delivered in an envelope, however, was a polite brush-off.

Like so many other things in Victorian times, beautiful floral designs and pastoral scenes decorated these cards. The desire to preserve these beautiful pieces of full-color printing and remember friendships led to the growth of calling card albums. 

The Victorians loved decoration—the more the better. They also were very romantic and loved sentimentality and keepsakes. To fulfill their desire for decoration, they used embossed paper images called scraps. 

Also called die cuts or chromos, scraps were small and colorful and sold in sheets by stationers and booksellers. Their diverse subject matter included flowers, trees, fruits, birds, animals, pets, ladies and gents, children, historical people and events, angels, transportation themes, and occupational motifs. People pasted them into albums and also used them to make greeting cards and decorated boxes.

The first scraps originated in German bakers' shops as decoration for biscuits and cakes and for fastening on wrapped sweets. Printers produced the earliest ones in uncut sheets in black and white, then hand colored them. Scraps appeared in Britain in the 1850s and soon became popular as decorative additions to Christmas cards. They were also used to illustrate historical as well as events of the time.

Early in the 20th century, young ladies and children of the middle and upper classes began keeping scrapbooks that contained collections of commercially produced scraps. They organized them thematically with a single subject for the entire book or with several themes arranged by section.

Sometimes, they added lines of poetry, personal notations, inscriptions by family and friends, and drawings. 

Stationery stores sold scrapbooks with tooled leather covers, elaborately embossed bindings, engraved clasps, and brass locks. Some scrapbooks contained printed decorations on their pages, as well as centered oval, circular or square sections into which people could paste items. Other albums held printed pages with theme-setting embossed decoration-like flowers or birds. Many scraps keepers made their own albums by pasting scraps over catalog and magazine pages.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Retro style in the Fall 2020 Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Out of the Mouths of Babes

QUESTION: I discovered my first child’s advertising booklets quite by accident. I was actually looking through a box of assorted vintage paper goods at a local flea market when I noticed a tiny booklet. It was an illustrated nursery rhymes distributed by Clark’s O.N.T. Thread. I’ve seen other advertisements from the late 19th century but never thought anything about it. Why did advertisers use children in their ads? And why did they distribute children’s books to promote their products? I’d like to start collecting these little books, but I don’t know where to begin.

ANSWER:  Advertising products to children isn't new. In fact, it goes back over 100 years to the late 19th century. And while children, themselves, can't buy the products, their parents and grandparents can. As the old saying goes, "Out of the mouths of babes..."

Back then, the way to a parent's pocketbook was through the childrens' advertising booklet. Most people today have never heard of them. But during the late 19th and early 20th centuries, children’s advertising booklets were a common item in many households. Everything from coloring books to junior cookbooks caught the eyes of advertisers.

As early as the 1850s, manufacturers realized the way to a mother's purse strings was through her children. What mother could resist the purchase of Clark's O.N.T. thread when doing so would include an educational booklet of rhymes for her little one? Besides, O.N.T. Black fast thread was "guaranteed never to show white on the seams after being worn or washed” –clearly a win-win situation.

But Clark's O.N.T. thread wasn’t the only company to take advantage of a mother's love for her children. The heyday of consumer advertising in the United States was in the last quarter of the 19th century. This was a time when steam presses and chromolithography made visually appealing promotional material relatively inexpensive, and when manufactured goods proliferated.

The great Centennial Exposition in Philadelphia in 1876, with its myriad of domestic exhibits, inspired thousands of different advertising handouts. Advertisers began to use the image of a comfortable middle-class life as an inducement to purchase their products. Well-fed babies and well-dressed children at play were themselves symbols of material accomplishment. Plus, they portrayed the picture of wholesomeness.

At the same time. advertisers became aware that the woman in the household made most of the buying decisions, especially of household goods. The logical conclusion was that promotions which doubled as toys for children might also attract sales.

Many of these little promotional booklets have survived. So what affects their value? Condition, subject matter, general appeal, author, and illustrator are all important when determining the value of a children’s advertising booklet or an ad with children in it. Though companies hired prominent illustrators to create these booklets, many of them aren’t given credit. Among the more famous ones are W.W. Denslow who illustrated The Wizard of Oz, Johnny Gruelle who did Raggedy Ann, and Maxfield Parrish, who became known for his high fashion Art Deco paintings. So booklets that feature these artists are likely to command a premium. 

The Wonderful Lunch Boxes, illustrated by 20th century children's book illustrator Shirley Kite is a good example. Printed in 1925 and 1927, the book came inside boxes of a variety of Post cereals, including Bran Flakes, Instant Postum and Postum Cereal, Grape-Nuts, Toasties, and a cereal that obviously didn't go over too well----Bran Chocolate.

There was also a wide variety of advertising booklets available. Coloring books, nursery rhymes, and alphabet booklets were particularly successful as advertising promotional material. In most cases, advertisers created ingenious tie-ins with their products, using verse, parody and caricature. Occasionally, advertisers included watercolor “chips” in coloring books, and sometimes interleaved the pages with glassine to protect the images from smearing once children colored them.

However, not all advertising booklets were aimed at children. In 1910, Ivory Soap issued “Elizabeth Harding, Bride,” an advertising booklet with instructions on how to clean everything from blankets and brassware to hardwood floors and rubber plants all using Ivory Snow. It seems new bride Elizabeth feared her housekeeping abilities would be unacceptable to her new husband until Ivory Snow saved the day.

Jell-O was America's first packaged dessert, and owner Orator Woodward had a tough time convincing the public that combining water with white powder would produce tasty fruit-flavored gelatin. In 1902, Woodward hired door-to-door salesmen to hand-deliver Jell-O recipe booklets. The strategy was a key part of Jell-O's marketing for decades. And as with previous booklets, prominent artists illustrated many of them. One of the most famous is Rose O'Neill, best known for the Kewpie doll. A 1915 mint condition example of Jell-O and the Kewpies now sells for over $100.

Collectors can still find great examples of charming booklets for under $100, and many are still priced for less than $50. 

Along with the promotional booklets, advertisers also used children in illustrations for some not-so-common products. One of the most bizarre was “The Dutch Boy’s Lead Party,” a paint book for children. Considering that housepaint used to contain lead, it seems a bit noxious to promote it with children. Then again, maybe that’s supposed to be pronounced “leed.”

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Retro style in the Fall 2020 Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Memories of Childhood

 

QUESTION: When I was a kid, I collected flicker rings. I loved the way they produced a flickering image of my favorite super heroes. Trading them with friends became a passion. I forgot about them until I saw a story online about them and did a search on eBay to see if I could find any. Low and behold I discovered some of the ones I had collected as a kid. Heaven knows what happened to them. I’m thinking about collecting them again but don’t know anything about them. Can you tell me how they originated and a little about how they were made?

ANSWER: No problem. There are many little promotion items like flicker rings out there that make wonderful collectibles today. 

A flicker ring has a clear, ribbed lenticular plastic lens over a specially created image underneath. When viewed at different angles, it optically switches between two or more separate images. 

Though invented in the 1950s, it wasn't until the 1960s that flicker rings reached their peak of popularity. Made by the millions, these small plastic pop cultural icons appeared as cereal premiums, were sold in vending machines, hung on display cards at drugstores and supermarkets, and could be found by the box full on counter tops at variety stores across the country. 

The Vari-Vue Corporation perfected the dual image camera that took two separate images and split them into hundreds of fine lines. Then workers applied hundreds of images to a sheet of plastic which had been rolled out by a machine that left lenticular lines, allowing the individual photos to be viewed by slightly tilting the sheet. Unlike the later holographic process, which used laser technology and produced an image with three-dimensional qualities, the flicker consisted of two distinct images. Finally, workers  cut the sheets and applied the flickers to a ring base which was usually made of plastic  in Japan or Hong Kong. Some of the more desirable rings had metal bases or were larger, and some resembled a tiny T.V. set. Vari-Vue often contracted out piece work to local families, who would take thousands of flicker pictures and ring bases home and attach them.

Since there are two pictures on flickers, it's quite common to have linked images. Often  one image is split into a positive and negative form, like the Famous Monsters and Universal Studios Monsters sets. Characters who didn't have a strong tie to a partner appeared in two poses, such as Superman standing and Superman flying with cape out-spread. And then there are the type that show animation such as the Roadrunner with legs in motion. Rings showing pop culture icons of the 1960s are the most sought after by collectors. 

Collectors also seek the multi-image sheets used to make the rings. When Vari-Vue shut its doors in the mid-1980s, much of its stock of uncut sheets made its way into the hands of collectors and dealers. These sheets aren’t all that rare and can be found at toy and collectibles shows.

One of the rarest and earliest rings on the market is the Howdy Doody version from the early 1950s. This ring, along with a set of five premium rings offered by Famous Monsters Magazine in 1968 are two of the most collectible of flicker rings. 

Rock 'n' roll, too, came of age in the 1960s, with the Beatles and the Monkees topping the list of flicker rings. The 1964 World's Fair, the Space Program, television shows, movie characters, political campaigns, and even products, all made their way onto flicker rings.

Along with rings, flickers appeared on pins, earrings, keychains, cufflinks, rulers, in books, ads in magazines, promotional premiums, and on business cards. In fact, the  cardboard cards on which displayed the rings are now more valuable than the rings themselves. Usually a dealer threw away these header cards once he or she sold the stock, which is the reason for their scarcity.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Retro style in the Fall 2020 Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.