More Than Roses, Apples, and Ivy

 

QUESTION:  My mother was living by herself and, as she was getting older, decided to move into a retirement community. So she needed to downsize. She gave me quite a few pieces of mid 20th-century, solid colored dinnerware that looked a lot like Fiesta Ware. But the pieces had a stamp on the back that said “Franciscan Ware.” I’ve always liked these dishes and would love to find pieces to make up a complete set. What can you tell me about Franciscan Ware? Is it possible to find additional pieces?

ANSWER: The dishes your mother gave you were the first pattern of Franciscan dinnerware, called El Patio, designed by Mary K. Grant in 1934. First introduced by Gladding, McBean and Company, it was available in six solid colors, accompanied by mixing bowls and casserole dishes.

For the next 50 years, Gladding, McBean and Company produced nearly 150 patterns of colorful dinnerware, kitchenware, and decorative pieces of earthenware in Glendale, California. The most popular patterns in the Franciscan line—known as Apple, Desert Rose, and Ivy— featured embossed, hand-painted designs created in the 1940s.

The name 'Franciscan^ was a tribute to the Franciscan Friars who had established missions in California in the 17th century. In 1936, the company changed the name of the line from Franciscan Pottery to Franciscan Ware to convey a sense of quality..

Glassing, McBean produced its Franciscan ware in three distinct types of body material. The first was "malinite,^ a cream-colored durable earthenware. Next high quality vitrified china wares, known as Masterpiece China in 1940 and Franciscan China in 1942.  And lastly, the firm also made Franciscan Ware in a whitestone ware, a white earthenware first used by Gladding, McBean in 1959.

Just as Franciscan body materials came in three categories, so did the patterns used to decorate them. The three were solid-color patterns, embossed, hand-painted patterns, and decided patterns, some of which came in either a glossy or a matt glaze Potters based the earlier patterns on Mexican and early American designs.

Solid-color patterns generally come in a single color, although the company also produced two-tone ones. The very first Franciscan dinnerware, El Patio, made from 1934 to 1953, came in 20 different solid colors and over 103 shapes. Cups and bowl handles had a distinctive, pretzel-like shape. A short-lived variation on this pattern, El Patio Nuevo, was manufactured in a two-tone pattern from 1935 to 1936. The interiors  and exteriors of all pieces came in different solid colors.

Another well known solid-color pattern produced around 1936 was Coronado, finished  in satin, matt, and glossy glazes. Also called Swirl for the swirling, spiraling shape molded into the pottery.

Gladding McBean's designer Morris Sanders created the Metropolitan pattern, originally produced in Ivory, Ivory and Coral, Ivory and Grey, and Ivory and Turquoise satin finish colors. for a New York industrial design exhibition at the Metropolitan Museum of Art. In color combinations, potters used Ivory for lids and handles and as a liner. They also made Plum and Chocolate Brown patterns, each with Ivory liners. All of the vessel forms in Metropolitan were either square or rectangular.

The embossed, hand-painted patterns had decorative shapes embossed into the pieces. Decorators then hand-painted these raised shapes prior to glazing. Among these were the most beautiful and sought-after Franciscan patterns, including Apple, Desert Rose, and Ivy. The producers of both the Donna Reed and I Love Lucy T.V. shows used Apple and Desert Rose on their sets.

Introduced on January 1, 1940, Apple was Gladding, McBean’s first embossed, hand-painted pattern. It was popular for its bright red fruit, sturdy brown branches. By early 1942, Desert Rose, a pattern with pink wild roses, light brown thorny branches and green leaves, also became popular. Gladding, McBean then applied the Desert Rose pattern to previously existing vessel shapes. The finials on the lids, shaped like rose buds, were distinctive.

The company introduced Ivy in 1948, rounding out the trio of most popular Franciscan patterns. Ivy was originally offered with 27 shapes. Gladding, McBean added additional vessel shapes, including comports, a covered butter dish, a 12-ounce mug, a relish dish with three sections, a side salad, sherbet dishes and a TV tray, in the 1950s.

Besides its three main patterns, the firm produced decaled patterns—underglazed transfer printed patterns produced from the late 1930s right on through to the 1980s. The most popular of these patterns was the Starburst pattern. Introduced in 1954, Starburst featured large and small blue and yellow dots through which black lines radiated. The Eclipse vessel shape upon which Starburst appears was also distinctive.

Because of the volume of pieces produced by Gladding, McBean and Company, it’s possible to find many of them online at eBay and other sellers of antiques and collectibles. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Artful Draw of Citrus Labels

 

QUESTION: While browsing at my local thrift shop the other day, I came across three framed citrus prints, the kind that used to be pasted on citrus shipping crates. I scooped them right up. They’ve made a nice addition to my kitchen. I hadn’t thought much about these labels before I saw these framed ones. Are they collectible? If so, are they worth collecting? I sure would love to add to the three I purchased. 

ANSWER: Citrus labels, once quite common, have long since disappeared. Both California and Florida growers used these labels to identify their products from the 1880s to the 1950s. Pasted on the ends of these wooden crates, these 10” X 11” labels or 5 ½” X 11” strips identified the brand. And today, they’ve become a hot and affordable collectible.

Christopher Columbus first introduced citrus seeds to what’s now Florida in 1493. Ponce de Leon sailed with Columbus and was the first European to explore Florida in 1513, bringing with him citrus seeds and planting them near the settlement of St. Augustine. Spaniards and native Indians continued to grow and cultivate the fruit, as citrus thrived in Florida’s warm climate and sandy soil.

But it took another 300 years before citrus became an industry. By then, newly arriving homesteaders began relocating to Florida, planting citrus trees around their homesteads. Pioneer began selling the fruit, then bringing it to a common location to be transported by steamships. Steamers collected barrels of fruit packed in Spanish moss at various ports along Florida’s coasts and waterways.

It was the coming of the railroads that encouraged the creation of those colorful, imaginative labels. Oranges had been grown for a long time in Florida and even longer in California, but it wasn't until the completion of railroad spur lines that it became possible to ship the perishable citrus fruit nationwide. By 1875, growers began using 90-pound wooden crates. Eager to capture the attention of wholesale buyers in Eastern and Midwestern produce terminals, the growers began pasting eye-catching paper labels to the ends of the crates.

California growers were the first to use color lithography to print their packing labels. And it was from them that the Florida growers began to see how the colorful labels could be used to successfully market their produce. From 1904 until the 1940s, the growers designed citrus labels to differentiate among the competition for a particular grower or shipper. Artists and lithographers collaborated to help buyers remember and identify their brand. 

The old-time produce market was a crowded place, so having labels with eye-appealing, interesting artwork was a must. It's the same rich colors and striking designs that used to grab the attention of the citrus buyers which attract today’s collectors.

Label colors sometimes served another purpose. Each packing house used several different labels, and at some citrus groves the label background colors used were of special significance. Buyers could tell at a glance the grade of the fruit. Blue indicated top quality fruit, red indicated second grade fruit, and yellow or gold indicated  third-grade fruit.

Label art changed with the times. Fruit crate art can be divided into three periods—Naturalism, from 1885 to 1920, Advertising, from 1920 to 1935, and Commercial Art, from 1935 to 1955. In Florida, early labels seemed designed to appeal especially to housewives, with pastel-tinted illustrations depicting flowers or babies. Following these came label illustrations showing Indians, planes, trains, hunting scenes, and pretty women, all directed towards the all-male buyers at Northern auctions.

Many early labels during the Naturalism era were known as "vanity labels" because they depicted the growers themselves, their families, or their orange groves.

In 1915, the general public became aware of vitamins and the health benefits of the orange's Vitamin C content appeared in label art. Labels from the Advertising era promoted the use of orange juice for health, with names like "Juicy-o," "Juice King," and "Full o' Juice.”

Through label design, artists depicted a wide range of subjects, including the romance of Florida with sunsets, sailboats, and “good, healthy living” themes. Scenic views of Florida with orange groves, orange trees, treasure chests filled with oranges furthered the image of the fruit. The Golden Sunset brand portrayed palm trees and a warm, glowing sunset. Consumers and buyers were getting the message about the good life in Florida which also gave a boost to tourism.

Label artists also pictured Florida flowers. The Gardenia Brand and the Azalea Brand adorned Jacksonville’s W.H. Clark Fruit label. The Kissimmee Citrus Grower’s Association used the Florida Cowboy brand.

Themes of wildlife were also popular with birds, alligators, and even fish. Brooksville’s Blue Heron Brand portrayed the majestic Florida bird and Frostproof’s Ibis Brand displayed the pink-billed white bird. St. Petersburg’s Milne-O’Berry Packing Company developed a label with the classic tarpon called the Silver King Brand.

Citrus labels even promoted Indian River’s Harvey’s Groves, depicting a fertile and luscious growing region. The Polk O Dot Brand created a label with a golden-haired child from the Polk County Citrus Exchange.

It was in the 1940's that the packing houses in both Florida and California ended the 60-odd year tradition of marking their products with colorful labels on the ends of wooden crates. With the advent of World War II, wood used to build crates became both scarce and expensive

By the time the 1950's rolled around, most growers and packers tossed away or burned their unused labels. Who would have dreamed that those old scraps of paper would someday be collectors' items?

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about railroad antiques in "All Aboard!" in the 2021 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Up and Down and Around the World

QUESTION: I used to love playing with yo-yos as a kid. In fact, I was quite good at it. Recently, while rummaging through some boxes in my attic, I came across my favorite yo-yos. At the time in the late 1950s, I thought they had just been invented, but saw a kid playing with one in a period drama on Netflix. Can you tell me when and how these neat little toys came to be? Are they collectible today?

ANSWER:  A yo-yo in its simplest form is a toy consisting of an axle connected to two disks, similar to a slender spool, with a length of string looped around the axle. To play with it, a person creates a slip knot into which he or she inserts one finger, allowing gravity or the force of a throw to spin the yo-yo and unwind the string, then allowing the yo-yo to wind itself back to the hand. This process is known as  "yo-yoing" and first became popular in the 1920s. But the yo-yo goes back a lot further in history.

Although first recorded on ancient vases from early Greece showing boys playing with thin disks on a string, the invention of the yo-yo probably first occurred in China. The first yo-yos probably consisted of two painted terracotta clay disks, followed by ones made of wood, then metal. But once the yo-yo became commonplace, its popularity spread. By the mid 18th century, its use had spread to India where a handpainted miniature box depicts a young girl playing with a yo-yo. Over the next 25 years, yo-yos made of glass and ivory appeared in all over Europe and the Orient.

During the French Revolution, people used yo-yos to relieve stress—they had to do something while waiting for the next head to fall. They also became fashionable toys, called l'emigrette—a French word that referred to leaving the country---for the nobility. A painting of future King Louis XVII displayed in 1789 depicted the four-year-old palming his l'emigrette. Sketches of soldiers made during the 1780s, including General Lafayette and his troops, show the men tossing their yo-yos. As yo-yo usage gained in popularity throughout France in the late 18th century, the toy became known as the joujou de Normandie, or toy of Normandy, which some believe to be the origin for the modern American name of "yo-yo."

The yo-yo earned the title "Prince of Wales" toy in 1791 when a picture appeared of the future George IV twirling a bandalore as the English called it. Legend says that during the Battle of Waterloo on June 18, 1815, Napoleon and his troops used their yo-yos to "unwind" before battle.

But it wasn’t until 1866 that the yo-yo reached the United States after two Ohio men applied for a patent for their invention which they called "an improved bandalore." Their  improvement was a weighted rim.

An article published in the Scientific American Supplement in 1916, entitled “Filipino Toys,” included a picture of what it called a yo-yo, a word some people defined as Filipino for "to return"or "spring."

Pedro Flores, a Filipino immigrant, introduced the Filipino yo-yo to the United States in the 1920s. He established the Yo-yo Manufacturing Company in Santa Barbara, California in 1928. Flores’ yo-yos had a unique feature. His workers hand-carved his yo-yos from one piece of wood. They were the first such toy that could spin or "sleep" because the string looped around the axle. Players could not only make this forerunner to the modern yo-yo go up and down, but they could also perform endless tricks. Flores began making a dozen handmade toys, but by November 1929, he had two additional factories in operation, one in Los Angeles and one in Hollywood, which together employed 600 workers and produced 300,000 units daily.

One day, Donald F. Duncan Sr., an American businessman, watched Flores perform his tricks in San Francisco. Eyeing the large group of people watching Flores' demonstration, Duncan realized the possibilities of this toy. In1929, he bought the rights to Flores’ yo-yo, patented the name "yo-yo," and promoted it in the United States. Duncan hired 42 demonstrators— one of whom was Pedro Flores—to teach and demonstrate yo-yo feats and hold contests as a means of increasing sales throughout the country and in Western Europe.

In 1946, Duncan relocated his company in Luck, Wisconsin. The company produced  3,600 yo-yos each hour. Four years later, Duncan introduced the Electric Lighted yo-yo, marking the first such toy to light up. During the late 1950s, Duncan released the Butterfly model yo-yo, a high-tech design that made it much easier to land on the string while executing complex tricks. Plastic yo-yos soon followed in 1960. In 1962, the company sold a record 45 million yo-yos.

An expensive lawsuit to protect the yo-yo trademark from competitors forced the Duncan family out of businesses in Nov. 1965. Flamboyant Products, manufacturer of Duncan’s plastic models, bought the company and still owns it today. The yo-yo’s popularity hasn’t waned.

The yo-yo holds the honor of being the first toy in space when astronauts put it through its paces in 1985 aboard the Space Shuttle Discovery. They discovered that gravity is needed to play with a yo-yo.

Sweets from a Queen

QUESTION: I have an old tin candy box with a picture of the Queen Mary on the front. It says on the side that the box contains candies made by Bensons Confectionery Ltd. of Bury, England. I’ve always like this box and keep extra buttons in it. What can you tell me about it and the Queen Mary?

ANSWER: Bensons was the official confectioner of the Cunard Line, the company that built and operated the R.M.S. Queen Mary. While your box is the more common type, they come in a variety of shapes, including a full rectangle with rounded corners, a more angular rectangle with the corners cut off, and one that has its corners cut off further to almost produce an oval.

The Queen Mary her illustrious career as the most luxurious passenger liner of her day, catering to the rich and famous, on May 27, 1936, the day she departed Southampton, England, on her maiden voyage to New York City, with a stop in Cherbourg, France.  Measuring 1,019 ft long, 118 ft wide, 185 ft high, and weighing in at more than 81,000 gross tons, it was built to accommodate 815 first class, 787 second class, 573 third class passengers and 1,200 crew members.

But the liner’s early days weren’t so smooth sailing. Construction began as job Number 534 on December 1930 at the John Brown Shipyard in Clydebank, Scotland. A year later, Cunard halted construction as the Great Depression took its toll. To get things going again, the British Government loaned Cunard the money to get the project going again with one requirement—that the company merge with its rival The White Star Line.

The infusion of cash was enough to get the ship afloat, and in September 1934, Cunard launched the ship it now called the Queen Mary to great fanfare.

Everyone wanted a piece of the action. Fashion magazines positioned themselves in association with the Queen Mary, as the pinnacle of style and elegance. Advertisers, including   the National Hotel Management Company, which operated a chain of top-end U.S. hotels, also used the maiden voyage to launch promotions of their own.

Unfortunately, World War II put a temporary hold on the ship’s main service. The Queen Mary was just two days way from ending its 143rd crossing cross the Atlantic. The British Admiralty instructed Captain Irving of the Queen Mary to put his ship on war alert in a coded message.

Warned of possible submarine attacks, Irving posted additional lookouts and ordered work crews to extinguish all exterior lights and black out the ship's 2,000 portholes and windows. He also instructed his helmsmen to steer a zigzag course.

Apprehension gripped the passengers as its 2,332 passengers, many of them Americans, realized that they had narrowly escaped Europe as the threat of war became a reality. Two days later, on September 5, 1939, the Queen Mary arrived safely in New York Harbor.

She remained docked at Pier 90 on the Hudson River until March 1940, when the British Admiralty called her into active service. A coat of drab gray paint replaced the bright Cunard livery of black, red, and white. Workers also blocked out the huge letters spelling out the ship’s name. They also removed most of her carpeting, furniture, artwork, as well as 200 cases of crystal, china and silverware and stored them in Cunard warehouses along the Hudson.

The ship then sailed to Sydney, Australia, where Cunard workers transformed the Queen Mary into a troopship. They removed any remaining furniture and all 2,000 stateroom doors
put them into storage. Then they installed wooden bunks and hammocks for troops, converted shops into military offices, and converted her ballroom into a 50-bed hospital.

On her first wartime voyage in 1940, the Queen Mary carried 5,000 troops. Between 1940 and 1946, she made 72 voyages, safely transporting 765,429 military personnel. In fact, in July 1943, she carried 16,683 troops, the largest number of humans ever transported on one vessel at one time—a world record that still stands today.

Until Cunard installed stabilizers in 1956, the Queen Mary was also known as “Rolling Mary.” Cunard even had peach-colored glass used in mirrors in first class so that green-skinned complexions could take on a rosy glow. During a wartime crossing, Bing Crosby spent three days in the cargo hold because the lower on the ship, the steadier the ride.

Following the war, Cunard demilitarized the ship and refitted her. From February to September 1946, she made 13 round trips between Southampton and New York under the U.S. Army's "Operation Diaper," more commonly known as the “Bride and Baby Shuttle.”

A typical war bride menu included a choice of roast loin of fresh pork or cold roast beef, mashed or baked potatoes, salad, fruit, cheese, biscuits and coffee. Not the luxury of prewar meals, but certainly a feast by the standards of the time.

In July 1947, the Queen Mary resumed its role as a luxury passenger liner. She continued to make transatlantic crossings for another 20 years, eventually falling victim to a decline in the number of passengers, as modern travelers embraced air travel.

In May 1967, the Queen Mary had outlived her usefulness. Cunard put her up for sale and the City of Long Beach, California became her new owner for $3,450,000. The ship made a final voyage from Southampton to Long Beach but was too  large to fit through the Panama Canal. As a result, she had to travel down the coast of South America and around Cape Horn.

Conversion from luxury passage liner to floating hotel and tourist .attraction took four years to complete. Today, you can experience her Art Deco opulence and marvel at the 56 different varieties of wood veneers used throughout the ship.

Today, collectors actively seek out any piece of Queen Mary memorabilia, such as this Benson’s candy tin. While the tin sells for around $40 online in good condition, a variety of other items, including posters, timetables, commemorative medallions distributed by the Daily Record, and brochures issued by Cunard White Star Limited announcing the "Launch of No. 534, in the presence of Their Majesties, The King & Queen, Wednesday, September 26, 1934, at Clydebank, are also available.