QUESTION: I was going through some boxes in my attic and discovered an old Goodyear tire ashtray with a green glass insert representing the rim, hub, and nuts of the wheel. This on e must have be used by my father. It’s somewhat tacky, but I wondered if its collectible. What can you tell me about this and other tire ashtrays?ANSWER: During the first half of the 20th century, tire manufacturers used tire ashtrays to promote their products.
Firestone and U.S. Tire Company first produced tire ashtrays between 1909 and 1912 as a way to advertise automobile tires in an increasingly competitive market. The earliest ones were narrow and hard like the actual non-pneumatic tires of that era. They featured a steel rim embedded in the tire and a brass ashtray that would slide into the center. The tire had the manufacturer's name and the tire size molded in the rubber, while the embossed brass insert sported the manufacturer's name, dealer's name or both.
Unfortunately, the brass insert had a short life. The ashtrays produced a couple of years later had a white metal insert advertising only the manufacturer's name. Shortly after this change in inserts, companies eliminated the steel rim.
In the middle of the 1920s, tire manufacturers began inflating automobile tires so tire ashtrays became wider, paralleling development in the auto industry. Companies also switched to glass inserts.
The tire companies also used a variety of colors of glass to catch the consumer's eye. Glass insert colors came in green, amber, pink, red, yellow, milk, and clear. Some were marbleized. In the 1930s, they used Depression glass colors. From the late 1930s to the present, manufacturers have mainly used clear glass inserts with applied stickers to advertise either the manufacturer or dealer.
Prior to the 1950s, most ashtrays were an exact duplicate of the actual tire, right down to the tread. To cut costs in the 1960s, many companies made ashtrays with plastic tires using a generic tread pattern. However, some companies continued to produce rubber tire ashtrays which were exact replicas of the actual tires.
Since tire ashtrays were a form of advertising, tire manufacturers gave or sold them to dealers and distributors who either gave or sold them to their customers. Tire companies also sold them to visitors who toured their plants. During the 1930s, Firestone turned out souvenir tire ashtrays to commemorate the exhibitions where they displayed their products. They sold ashtrays at the 1933 and 1934 Chicago Century of Progress, 1935 California Pacific International Exhibition, 1936 Texas Centennial, 1936 Cleveland International Exposition, 1939 and 1940 New York World's Fair, and the 1939and 1940 Golden Gate International Exposition Goodrich also produced one for the1939 New York World's Fair.
Because tire ashtrays were a popular and effective means of advertising, many companies jumped into production. In addition to the major companies like Firestone, Goodyear, Goodrich and Kelly Springfield, smaller ones including Allstate, Armstrong, Atlas, Brunswick, Cooper, Dayton, Diamond, Fisk, General, Hood, Mohawk, Seiberling and others also produced some.
There were about 600 different tire ashtrays produced in America. Although some of the smaller companies made only one or two, Firestone and Goodyear each made more than 70 between them. American-based companies also produced tire ashtrays in their foreign plants, although they didn’t distribute them in America.
Throughout the years there have been many unusual tire ashtrays. The Overman Tire Company made only two. Both of them were one-piece brass ashtrays with a solid brass devil in the center. The first one, produced in 1926, was a red painted male devil, some of which were ceramic, sitting with its legs crossed. In 1934, the company came out with a red painted female devil posed on a brass tire with tread molded to represent flames.
Another unusual ashtray is the Pennsylvania Vacuum Cup, which featured a matchbox holder. At a glance it looks like a regular tire ashtray, made entirely of glass and painted to resemble a rubber tire. Because the company made it around 1916, it used glass instead of the rubber and steel needed for the war effort.
The first one produced by the United States Tire and Rubber Company. which eventually became U.S. Royal and later Uniroyal. The ashtray was half glass and half metal and featured removable steel spokes.
Many tire ashtrays are unique. For example, Falls Evergreen produced an interesting green rubber innertube with a Weller Pottery insert. The India tire and Rubber Company. of Akron, Ohio made a tire with a notch molded into it to hold a lighter that plugged into a wall outlet. It was the only one that came with its own lighter. Tyler Rubber Company. made a red rubber tire ashtray which was surprising because the company never produced automobile tires.
From the early 1940s to the present, most tire ashtrays found today are about six inches in diameter with a black rubber tire. Before than, tire sizes ranged in diameter from 3½ to 7 inches made in white, blue, red, green and yellow.
There are more tire ashtray collectors than most people realize. Add to that the number of people who collect advertising, automotive items and ashtrays in general, and it's easy to see the market for tire ashtrays.
Common ones now sell in the $15 to $30 range, while the oldest and most unusual ashtrays bring between $100 and $200. A few special ones reach $500 or more.
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