Mementos From the World of Tomorrow

QUESTION:  My grandmother gave me this item from the 1939 New York World’s Fair,  which I am guessing is a jewelry box. It had been in her possession since she visited the Fair. If you would have any information it would be greatly appreciated.

ANSWER: Corporations, makers of fine china, novelties, and toys made over 25,000 different souvenir items for the 1939 New York World’s Fair. Each represented an exhibit or the general theme of the Fair and gave fairgoers something to take back home. There were plates and puzzles, pencil sharpeners and typewriters, and even birthday candles in the shape of the Fair’s symbols—the Trylon and Perisphere.

As the Great Depression came to a close, the optimism expressed by the 1939 New York World’s Fair gave our nation hope. It was not only a look into the future, but a way to let people know about the accomplishments that had been made, even as many fought poverty and starvation.

The 1939–40 New York World's Fair, which covered 1,216 acres of Flushing Meadows, was the second most expansive American world's fair of all time, exceeded only by St. Louis's Louisiana Purchase Exposition of 1904. Sixty foreign countries participated in it, and over 44 million people attended its exhibits during its two-season run. This Fair was the first exposition to be based on the future, with an opening slogan of "Dawn of a New Day", and it allowed all visitors to take a look at "the world of tomorrow."

World’s fairs have introduced new ideas to the world ever since the first one held in London in 1851. They were momentous events and visitors to them wanted things that would make their experience at a fair memorable and lasting. Souvenirs of these fairs not only offer a look at how people lived at the time but also give us a snapshot of history.

Modern marketing techniques had been in practice since before the turn of the century. Everyone knows Coca Cola’s bold ads featuring everything from pin-up girls to Santa Claus. Marketing the New York World’s Fair wasn’t to be any different. While radio was common, television was not, so one of the ways companies advertised was through samples and giveaways. The souvenirs of the 1939 Fair provided ample opportunities for them to tout their wares to a public recently freed from the bonds of the Great Depression.

Fiesta made plates depicting a potter at his wheel, there were numerous types of hand-painted Nippon ware to choose from, and there were even knockoffs of Wedgwood and Lalique. RCA made a commemorative radio, Remington offered a portable typewriter, and Macy’s sold Dutch Girl dolls. Lighters, compacts, and ashtrays were also popular, as were coins, pins, buttons, badges, and pocket knives.

The variety of souvenirs and items from World's Fair events is seemingly endless—everything from dainty handkerchiefs to trivets. Even the most avid collector is sure to find a never-before-seen piece from time to time.

The fair opened on April 30, 1939, with 260,000 people in attending. This date coincided with the 150th anniversary of George Washington’s inauguration in Lower Manhattan as the first president of the United States.


To show off the exhibits in the best possible way, the New York World’s Fair planners  divided it into themed zones, such as the Transportation Zone. the Communications and Business Systems Zone, the Food Zone, and the Government Zone. While there were general souvenirs of the entire Fair, each zone and pavilions within it had their own special ones.

Planners chose blue and orange, the colors of New York City, as the official colors of the Fair, so many souvenirs bear these colors. Only the Trylon and Perisphere were  white. Avenues stretching out into the zones from the Theme Center featured rich colors that changed the further out they went from the center.

Each day at the fair was a special theme day, for which the Fair Corporation issued special souvenirs, including buttons, postage stamps, and first day covers, cancelled at the event honoring that special day. The fair opened on April 30, 1939, with 260,000 people in attending. This date coincided with the 150th anniversary of George Washington’s inauguration in Lower Manhattan as the first president of the United States. So this day had its share of appropriate souvenirs.

Some of the more popular pavilions included that of General Motors, Ford, and Chrysler. The railroads were another prominent exhibitor at the Fair, as well as A T&T and IBM. And each participating country, including France, had a pavilion. Most likely this jewelry box came from the French pavilion since Art Nouveau, the style of the box, was a decidedly French creation.

For more information on souvenirs of the 1939 New York World’s Fair, please read
“Souvenirs from the 1939 New York World's Fair Highly Collectible” and “1939 New York World’s Fair Lives On Through Collectibles.”

What About Early Boob Tubes?

QUESTION: While helping a friend clean out his attic, I discovered he had an old television set. Though it was covered in dust, it looked like it may have been from the 1950s. When I asked him if I could have it, he said “Sure, I don’t want that piece of junk.” But now that I have it, I’m not sure what to do with it. The screen seems to be suspended in a U-shaped ring which sits atop a box with control knobs. It bears the name Philco Predicta.

ANSWER: You have one of the prime post-war television sets, dating from 1959. This famous set had a rather bad reputation. Although collectors love them for their sleek modern look, they couldn't overcome their performance problems. In fact, they often caught on fire. So you probably shouldn’t think about restoring it to working order.

But to truly understand the evolution of television sets, you need to understand a bit about their early history. In 1908 Alan Archibald Campbell-Swinton, fellow of the Royal Society (UK), published a letter in the scientific journal Nature in which he described how "distant electric vision" could be achieved by using a cathode ray tube as both a transmitting and receiving device.

Originally, televisions were mechanical and simpler, consisting of a motor turning a spinning disk and a neon lamp. Scotsman John Logie Baird and American Charles Jenkins perfected the mechanical system in the mid-1920s. The projected image was only business-card size, but a magnifier enlarged the image.

Though Philo Farnsworth was working on an electronic television system in San Francisco during the late 1920s, it was engineer Vladimir Zworykin, a Russian immigrant working for RCA, who claimed the invention. However, the U.S. Patent Office gave the nod to Farnsworth in 1934 and RCA agreed to pay Farnsworth $1 million over the next 10 years to use his patents.

It's generally accepted that the 1938 DuMont Model 180 with a14-inch picture tube was the first commercially available electronic TV set in the United States. The 12-inch 1939 RCA Victor TRK-12 followed soon after, launching it at the 1939 New York World’s Fair. In the set’s brochure, RCA claimed   the receiver would allow an average family to see a program simultaneously at a cost for electricity of about one cent per hour. Viewers actually watched the image on a mirror because the long picture tube was mounted vertically in the cabinet.

RCA dominated the pre-war U.S. television set production, as well as the postwar technology, until about 1948.

Color T.V. sets appeared in the mid-1950s. RCA began to manufacture the first "mass-produced" color TV in 1954, the CT-100, called "The Merrill,"and also licensed its technology to 70 competing manufacturers. However, Westinghouse beat it to market with its H840CK15, a 15-inch set priced at $1,250. The company produced only 500 and only a few of those sold.

The CT-100 debuted at $1,000, about $7,400 in today's dollars, a bit pricey for the average American household. Within months, RCA reduced its price to $495, then the company recalled most of them and swapped them out for a 21-inch model. Fewer than 5,000 CT-100s made it to retail stores and fewer sold. Only about 75 exist today, perhaps 25 in working condition. If you can find a CT-100, you'll pay about $5,000 for it.

Even so, by the end of 1957, only 150,000 color sets had sold. That’s because there wasn’t much to watch in color at the time. The first national color broadcast was of the 1954 Tournament of Roses Parade from Pasadena, California. But only a handful of TV studios were capable of color broadcasting, with the transition to color by local TV stations done slowly on a market-by-market basis. By 1960, only RCA remained producing color sets.

Things changed dramatically with the premiere of NBC's Sunday night Walt Disney's Wonderful World of Color in September 1961. Other major shows followed in the 1960s and color sales began to surge and competition roared again. CBS began regular colorcasts in the fall of 1965, and NBC became the first 100 percent color network in 1966. In 1967, sales of color TVs surpassed sales of black-and-white sets.

After a lengthy duel to the death over which color technology would rule in the United States, CBS's partially mechanical color system or RCA's all electronic one—RCA emerged victorious. The broadcasting industry adopted the National Television System Committee's electronic color TV system, which was compatible with existing black-and-white T.V. broadcasting in the early 1950s and is still used today.

Though T.V. sets in the 1960s used vacuum tube electronics, that all changed by the early 1970s when solid-state electronics appeared on the market. This allowed for significantly more reliable televisions with better picture quality.

Most collectors want TVs from the 1930s and 1940s just the way they are. However, non-collectors want sets from the 1950s and 1960s that have been color converted to go with their 1950s or 1960s retro decor and in working condition.

There are millions and millions of discarded sets out there, so not all will be worth collecting. But there are key sets throughout each decade that collectors want to own, including newer ones from the 1970s and 1980s. You can pick up an early postwar set on eBay for $100 to $300. With newly made replacement parts and a good supply of new old-stock vacuum tubes available, you might take a stab at restoring one yourself.