There’s Nothing So Liked by a Small Boy Than a Toy Truck

 

QUESTION: As a kid, I loved playing with three little cast-iron trucks. It’s only recently that I learned that they may have been made by the Kenton Toy Company when I saw one of the trucks I had at a small antique show at the local volunteer fire company. The dealer said she believed that the truck had been made by Kenton. Can you tell me anything about Kenton’s cast-iron toys?

ANSWER: At the turn of the 20th century, the Kenton Hardware Company promoted itself as "the largest factory in the USA exclusively making cast iron toys." The factory produced a variety of toys that were miniature versions of fire engines, circus wagons, carriages, banks, trains, and stoves. From the 1890's to the 1950's, the town of Kenton, Ohio, was a center of American cast-iron production.

F. M. Perkins founded the Kenton Lock Manufacturing Company in Kenton, Ohio, in 1890. The firm first produced high-quality, elaborate bronze and brass locks, and coat hooks. 

Perkins didn’t begin manufacturing toys until 1894 when a series of patent disputes caused Perkins to change the name of his company from the Kenton Lock Manufacturing Company to the Kenton Hardware Manufacturing Company. Kenton’s line consisted of banks, horse-drawn vehicles, and stoves. The production of the Columbia Bank, a souvenir of the World's Columbian Exposition, which provided a successful launch into the U.S. toy market.

What followed was a wide range of toy vehicles—hansom cabs, sulkies, surreys, chariots, fire-patrol carts, sedans, racing cars, buses, blimps, air-planes, milk wagons, bakery wagons, bandwagons, dump trucks, lumber trucks and circus trucks. Also, mechanical and regular banks in the forms of teddy bears and polar bears, the Statue of Liberty, the Flatiron building, radios and other playthings such as cap pistols, ranges and miniature sadirons.

Kenton constructed its toys from several parts, each of workers cast in a mold into which they poured the hot, liquid iron. After a short cooling period, they opened the  mold and removed the part. They then assembled the separate parts with rivets or bolts. Because of their rough surfaces, cast-iron toys couldn’t be lithographed like tin ones. Workers then hand painted or dipped the toys in two or three bright colors.  

Kenton became part of the National Novelty Corporation combine in 1903. It marketed its toys under the Wing Manufacturing brand. Fending off a series of takeover attempts, the toy division survived as a separate unit within Kenton Hardware Company. It continued to manufacture cast iron toys from 1920 to 1935.

Like most other businesses, the Kenton Hardware Company suffered during the Great Depression, so much so that it was in danger of going bankrupt. Then, just as Shirley Temple saved the Ideal Toy Company and Mickey Mouse did the same for Lionel trains and Ingersol watches, another popular icon came to the rescue of Kenton. Gene Autry saved the day with the Gene Autry toy pistol.

Vice president William Bixler persuaded the company to manufacture a copy of Gene Autry’s pearl handled six-shooter. Autry sent one of his guns to Ohio to assist in the creation of a child’s size model. Joe Solomon made the master mold in 1938. By 1939, over two million Gene Autry Repeating Cap Pistols had been sold.

Introduced in December 1937, it became a huge success in both the U.S. and then the world. One million were sold from February to August of 1938 alone, keeping the factory going night and day.

The peak of cast-iron toy production extended from shortly before the turn of the 20th century until the 1940's, when lighter-weight models that were less expensive to produce and transport superseded them. Kenton ceased production of horse-drawn toys in the early 1920's, except for a beer wagon made in the 1930's, but in 1939 the firm introduced a completely new line of horse-drawn toys, which continued through the early 1950's.

Most of these toys, except for the early banks and stoves, weren’t marked. Company catalogs, the first of which appeared in 1892, can help with identification. Prices for authentic early pieces in good condition can sell for four figures for some horse-drawn Victorian carriages and fire vehicles.

Kenton ceased operations in 1952. 

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Ladeez and Gentlemen! Welcome to the Greatest Show on Earth

QUESTION: When I was a kid, I loved going to the circus with my parents each Spring. There was something exciting and foreign about it—the unusual animals and the performers who seemed to come from all over the world. A while back, I purchased an old circus poster from the Barnum and Bailey Circus and have it hanging on the wall in my den. But I know nothing about it. A friend told me the U.S. Post Office recently issued a new set of stamps featuring circus posters. My interest has been rekindled all over again. What can you tell me about them?

ANSWER: Circus promoters referred to circus posters as "bills" from the early use of handbills, paper, or later, "lithos", whether printers produced them using lithography or not.

Circus owners recognized the notion that "a picture is worth a thousand words." So they incorporated illustrations, which early on took the form of wood engravings, or in some cases cruder woodcuts. Engravings from mahogany blocks, however, were difficult to make and expensive, so printers used them sparingly and repeatedly. The same images would be used over and over again, often for different shows, thus originating the concept of "stock" posters. Circuses produced early show posters in mass, using a single design, often with only a printed title. Other information, such as dates and locations would be handwritten or stamped with ink by circus advance men.

By the 1860's more circus owners embraced the poster as their main means of promotion. And by 1880, the Golden Age of the circus poster had begun.
   
The actual production of circus posters from idea to finished product was a team effort. Some of the most talented artists of the day designed circus posters, but most didn't sign their work. In fact, most printing companies created circus posters as production art--much like the "original oil paintings" available at Airport Hotel Sales. Any number of artists might work on the overall design of a poster. Often, specific artists specialized in certain subjects. For example, a single artist might specialize in lettering while another specialized in horses, and yet another in performer portraits.

Circus posters can be divided into two categories—stock or specialty. Stock posters, generic designs that could be used by any circus, included images of clowns, wild animals, performers, etc.. Show printers would print large runs of stock designs and store them, making them the most inexpensive. Circus owners could pick these out of catalogs and have their show's  title printed on them. It wasn't uncommon for more than one circus to use the same poster designs in the same season. Printed stock posters might remain in storage for years until a printer sold them to a circus to be used. Often posters used during a specific year had actually been printed decades before.

The dimensions of circus posters are important in dating them. Originally, printers based the sizes of posters on the size of their printing press beds, which varied widely. Eventually, printers standardized a unit of measure called a "sheet"at 28" by 42", basing these dimensions on the dimensions of a lithographic stone a single man could handle or carry.

The most common were "one-sheets," followed by "half-sheets" measuring 28"x  21".  "Flats" had a horizontal format, while "uprights" had a vertical orientation. Printers also produced various multiple sheets, with corresponding multiple dimensions. They produced larger multiples in rare instances, including 100-sheet posters and larger. Printers determined the kind of bill by the combinations of sheets.

Even though printers produced circus posters cheaply by the thousands, they used high quality medium weight woven paper, usually bleached to a bright white color, even though posters were printed in volume and used briefly. Also, printers used oil-based inks for printing circus posters because they were often hung outside.

In the mid-1970's, Ringling Brothers and Barnum & Bailey adopted a policy of using only a single poster design for each edition of their circus, often incorporating a variety of featured acts or attractions in the design. By the late 1970's, few circuses even used posters, and many shows opted to use window cards only, which could be placed indoors or simply be stapled to telephone poles outside.

Probably the greatest image ever produced for a circus poster design was that of a leaping tiger, designed by the noted illustrator Charles Livingston Bull in 1914. This particular image may well be the most recognizable circus image in history, and it’s still in use today, often appearing in set and costume designs in current productions of the Ringling Bros. and Barnum & Bailey Circus. Bull's original poster image, however, doesn’t bear his signature.

Generally speaking, circus posters can sell anywhere from $30 to $375.  With such a broad range, collectors must take the specific circus, date, and condition into consideration. At the low end might be a mint Famous Cole 3 Ring Circus poster with black type on yellow stock for $30. At the high end might be a rare Cole Bros. Circus from the Erie Litho. & Ptg Co., of Erie, Pennsylvania, bearing the title, “Cole Bros. Circus Presents Quarter- Million Pound Act of Performing Elephants–The Most Colossal Train Animals Display Ever Presented” for $375.

Although circuses continue to thrill youngsters, much of the promotion is now done using T.V. and radio ads and discount coupons handed out in supermarkets. The days of posters plastered on the sides of buildings are long gone.

Long May They Wave

QUESTION: A friend of mine gave me several circus pennants that she found at a yard sale. She knew that I liked items from the circus and thought I might like them. I have several other items that I’ve purchased as souvenirs at circuses over the years. Are these circus items collectible, and if so, are these pennants worth anything?

ANSWER: Americans have been in love with the circus for over 200 years. And for more than half that time have been buying souvenirs to remind them of that brief moment of fantasy when the circus came to town.

Circus pennants have been sold at the circus for nearly 100 years.  They promoted both the circus selling them and some of the individual acts and stars. Just about all the famous circus acts have had their names blazoned across a pennant at one time or other. Hopalong Cassidy, who made his name on television in the 1950s, toured with the Cole Brothers Circus. A pennant with his likeness is worth a cool $150 today. The navy blue felt pennant with a white illustration of Hoppy on his horse, Topper, features his name in rope script along with the Cole Brothers Circus name.

Roy Rogers had his own show, the Roy Rogers Thrill Circus, in the late 1940s. He’s pictured on a 28-inch pennant, today valued at about $110, riding a bucking bronco.

The history of flying a pennant dates back to the days of chivalry.  As time went on, they became associated with the naval war ships and eventually sports teams. Essentially, a pennant in the general sense is an elongated triangular commemorative flag. Traditionally, pennant manufacturers made them of felt and fashioned them in the official colors of a particular team. They usually displayed the team’s mascot symbol, as well as the team name on the pennants. Workers stitched or silk-screened the images onto the pennants in contrasting colors. As sports pennants became popular, other organizations like circuses began selling them as souvenirs.

But for circuses, the pennant was all about promotion. P.T. Barnum was the undisputed master of that. In 1872, he decided to increase the size of his show.  By adding a second ring in a larger tent, he could double his capacity. He scoured the world for unusual acts to present to make his circus better than all the others. Eventually, Barnum added a center ring, and began promoting the acts appearing in it. He used pennants and other souvenirs to promote these acts so people would come back year after year to see his show.

In the early 20th century, the five Ringling Brothers from Baraboo, Wisconsin entered the circus arena and everything changed. In the proud tradition of overstatement, they superseded even P.T. Barnum and soon their shows became the Greatest Show on Earth. It alone is responsible for many of the circus collectible items on the market today.

And while Ringling Brothers souvenirs are collectible, most collectors seek out the more obscure little shows that traveled the back roads of middle America. To them, these represent the real world of the circus.
Read about the history of the American circus poster.

A Picture is Worth a Thousand Words–and Sometimes Much More

QUESTION: My grandfather collected all types of circus posters, programs, tickets and much more. When he died in 1969, they were all given to my Father, and now I have them. Most of the items are from the 30's, 40's and 50's.  Can you give me some insight as to where I can find out their value?

ANSWER: Circus ephemera, those tickets, programs, and posters that this person mentions above, seem to be surfacing everywhere. Perhaps, it’s because people who held on to them stuffed them in drawers and closets. When they die, their family finds them and not knowing much about them, have no idea whether they’re worth anything.

Circus posters, in particular, can be worth more than just something. But like with most collectibles, condition is of prime importance.

Weeks ahead of its show date, a circus would send advance men into town to plaster posters, called “bills,” all over town. These bright-colored graphics enticed men, women, and especially children within a 50-mile radius of town to come to the show. No color was too bright, no word too big for the circus–greatest, bravest, most stupendous, world famous, exotic. These posters  promised showgoers beasts from the Far East and Africa, dare-devil aerialists, and luscious lady equestrians in glittering tights riding

Circus posters were crucial for drawing crowds to what were only one or two performances per location. Many early ads were simple woodblock prints mentioning the name of the circus, the price of admission, and a few acts.

Along with circus posters, the circus created such common concepts as marketing campaigns and the tools that go with them–junk mail and free coupons–plus the idea of “newer, bigger, and better.” Advance men saturated the show location with 15,000 to 20,000 poster sheets, or the equivalent of 626- 833 standard billboards.

Because the poster was the most important element of a circus’ promotion, they constituted one of the principle products of the commercial printers in the 19th century. Printing houses created these posters using the team approach with many artists working on any one design. One artist might specialize in lettering while another specialized in portraits of performers, and another in animals.

Circus posters fall into two categories–stock posters and specialty posters. Stock posters were generic designs that each show printer produced, but that could be used by any circus. These posters featured images of clowns, wild animals, and performers. It wasn’t uncommon for more than one circus to use the same poster designs in the same season, the only difference being the show title on the posters. Show printers produced thousands of these and sold them to any circus promoter that needed them. They designed specialty posters, on the other hand, with life-like portraits of featured performers or depictions of specific acts for particular circuses.

The value of circus posters depends on their condition. Since they’re made of paper, time and humidity can cause them to deteriorate over time. Creases, caused by folding for storage, can actually add to their value. Unfortunately, since so many artists worked on a particular poster, most aren’t signed. The best way to get a ballpark estimate of what a poster is worth is to check what a poster has sold for either through a dealer or at auction–then take half.

For more information on circus posters, read Step Right Up!