Peace Was the Way

QUESTION: One of the craziest things I’ve ever done was go to the rock concert at Woodstock back in the summer of 1969. I’ll never forget that experience. Unlike many of the people that just showed up, I actually bought a three-day ticket. Back then, I really didn’t think about keeping anything from the event, but as as I got older, I looked back with fond memories and wish I had. That said, I’d like to collect some memorabilia from Woodstock but have no idea where to start or what to look for. Can you help me?

ANSWER: Younger people don’t often think far enough ahead to consider the future. And the majority of folks who attended that wild event at the dairy farm in upstate New York certainly didn’t. Before I discuss how to begin a Woodstock collection, it’s important to take a look at how it all started. After all, it’s been 49 years since it took place.

This rock concert began as an idea hatched late one night in an apartment in New York City in 1963. Artie Cornfield, then 24, president of Capital Records, sat around his apartment with his wife and their friend Michael Lang, a rock band manager and concert promoter, talking about how much fun it would be to have a big party where they could hear all their favorite bands. Later, after pairing with two backers, they decided to raise funds for a recording studio in Woodstock, New York, by holding a concert. And thus, Woodstock was born.



The promoters had a difficult time convincing the locals and the town denied permission for the concert. Dairy farmer Max Yasgur offered his 600-acre farm even though it was 12 miles from Woodstock. Up against a wall and determined to go forward, the promoters jumped at it.

As one of the most acclaimed events of the turbulent 1960s, Woodstock became a symbol of an era, and today represents more than just an event where the biggest rock bands came together to perform over three days for half a million people. In fact, it represented the first time that a generation came together to show that when a large group of people do get together, they can do so peacefully.

What started out to be a concert for 50,000 turned into a festival bombarded by half a million people in August 1969, and what happened there during the three-day weekend became legendary. For the baby boomer generation it represents their youth.


One person who attended the concert was smart enough to put away at huge batch of unused tickets in a safe sold them through an ad in Rolling Stone Magazine in 1992. Those tickets were not used because once the fence came down and the numbers of concert-goers overwhelmed the gates, tickets were no longer heeded. The couple that purchased them, Terry and Michael McBride, literally started the ball rolling on Woodstock memorabilia. They created a Web site in 1995 from which they began to sell memorabilia from the event, and the rest, as they say, is history.

The items from the concert have lasted and people like the McBride’s, who both attended it, have preserved its memory for hundreds of collectors. As baby boomers grew older and had more disposable income, they became the establishment of their generation.

As expected those unused tickets are the most common item for sale. The advanced sale three-day tickets are rare. These tickets, in mint condition, sell for $175 unframed by Maness. On-site three-day tickets sold at the gate now go for $125 unframed. Fewer of these tickets were printed, according to Maness. than the single-day tickets, which sell for $25. Maness and her husband had these tickets authenticated prior to their purchase by the Woodstock ticket manager for the Globe Ticket Company, who printed those tickets in 1969.



However, there are some pieces of ephemera that are more valuable because of their rarity. A brochure for the concert came with an order form for the tickets. Today these brochures sell for up to $200 at online auctions.

Magazines and newspaper articles from 1969 are also a hot item for collectors. Life magazine put out a Special Edition in September 1969. A copy of this magazine on the Woodstock festival, which contains the immediate history of the event less than a month after its occurrence. It also contains the best collection of color photographs of any book chronicling Woodstock.

Today more copies of this item have surfaced as people clean out their attics and closets. Online auction sites have copies in fair condition for around $50.

Another popular item among collectors is the actual program from the concert. Some folks took them home by the box load, and now they sell for $500 to $600, depending on their condition. Reprints have been made of this program with an insert indicating that it’s a reprint. It’s easy to tear out the "reprint" advisory so determining authenticity becomes nearly impossible since they’re printed on the exact same type of paper as the original.

Posters are also popular as well as costly. Original posters in mint condition go for $1.200, who offers a word of warning. There are a lot of knock-offs. Collectors need a high profile magnifier to tell the difference.

As with any collectibles, especially from such a momentous event, memorabilia can pop up just about anywhere—at garage and yard sales, flea markets, swap meets, even in antique stores. Though there are a lot of pieces appearing now that people who may have attended it are getting older and downsizing, an awful lot just got tossed in the mounds of trash left at the end of that weekend.

Collectors believe the value of items from the Woodstock concert will only increase over time. It allowed a generation to speak out and show the establishment back then that they could have a good time without violence. It gave hope to a lot of people.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about Colonial America in the Spring 2018 Edition, "Early Americana," online now.

Victory Music

QUESTION: I was helping my mother clean out my grandmother’s house after she died when I found several old records that said V-Disc on the label stuffed in a trunk in the attic. I’ve never heard of a company with a V-Disc label and neither had my mother. One of them seems to have two songs sung by Frank Sinatra—“What Makes the Sunset?” and “I Begged Her.” It also says the record was produced in cooperation with the War Department, Special Services Division. Can you tell me anything about these records? Do they have any value or are they just old records and should be tossed?

ANSWER: It seems you found some little treasures during your cleaning. V-Discs were a special type of record made for servicemen serving abroad in World War II. Most soldiers and sailors joined up thinking that the war would be over in a short time. Little did they realize that it would drag on for several years. Weary and often disheartened, they needed a moral boost, and the V-Disc was it.

The records were 12-inch, 78 rpm messages of music, hope and comfort from America's top musicians. Starting in 1943, and for seven years afterward, the United States Armed Forces sent packages of V-Disc records to ships and bases to all war locations.

It was Army Lt. George Robert Vincent who first got the idea for V-Discs. He worked in Thomas Edison's phonograph laboratories before the war. In 1943, Vincent asked his supervisor if he could put together a special recording project to provide current music to the troops. He eventually received a $1 million startup budget from the U.S. Army and undertook his new military career as head of the V-Disc  program.

At the same time, the American music industry was in turmoil. When Japan attacked French Indochina, the record companies lost their source of imported shellac. And even if they could manufacture records with recycled shellac, the musicians, themselves, had gone on strike against the major record companies.

Vincent's V-Disc staff first had to find a substitute for shellac. Eventually they discovered that vinylite, a Union Carbide polymer, not only could be pressed into records with minimal surface noise, but also the finished product resisted breakage, cracks and fractures. Once they resolved the record material problem, they convinced the American Federation of Musicians and their leader, James Caesar Petrillo, to perform for V-Discs as volunteers, offering their services gratis to the military wanted to hear new songs and recording artists and that all V-Discs would be destroyed after the War.

V-Discs enabled servicemen to hear new and special releases from the top bands of the day. The program provided a variety of music, including big band hits, swing music, classical performances from the best symphonies, a little jazz thrown in for good measure. There were even selections of stirring music from military bands.

Every month, The RCA Victor record factory in Camden, New Jersey, sent a V-Disc kit of 30 records to ports of call and bases around the European and Pacific bases of operations. Each kit, included not only the V-Discs, but an assortment of. steel phonograph needles, a set of lyric sheets, and a questionnaire for soldiers to fill out and return, asking what they liked best, what they liked least, and what they wanted to hear in the future.

During the first week of the V-Disc project, RCA shipped 1,780 boxes of V-Discs to the troops. Within a year, production of the V-Discs had tripled, to supply members of each branch of the military. Even the Office of War Information and Office of Inter-American Affairs wanted V-Discs to use as propaganda materials broadcast to Latin American and European countries, a counterbalance to Axis Sally and Tokyo Rose.

But V-Discs had a very special feature—spoken-word introductions by the artists. Before beginning a song, artists would take a few moments to identify themselves, acknowledge the soldiers, give them a few kind words or inspirational thoughts, kind wish them a safe and speedy return home. "Hiya, men," said Frank Sinatra as he introduced his version of ‘That Old Black Magic.’” "I hope you like these tunes that I've chosen to do for you on these very wonderful V-Discs. And I hope you get as much of a kick out of hearing them as I do out of singing them for you." Other artists added their own special touches to their V-Discs.

Other sources of material for V-Discs came from radio networks, who sent their live feeds to V-Disc headquarters in New York—the AFM strike didn’t affect live performances. Artists gathered at several V-Disc recording sessions in theaters around New York and Los Angeles, including CBS Playhouse No. 3, now the Ed Sullivan Theater, NBC Studio 8H, the home of Saturday Night Live, and CBS Playhouse No. 4, reborn in the 1970s as the infamous Studio 54 disco.

One of the conditions under which AFM musicians would record V-Discs was that the records couldn’t be reproduced or resold, and that the discs had to be destroyed after the V-Disc program ended. After the program ended in 1949, the armed forces honored their request by destroying original masters and record stampers and by discarding V-Discs left behind at bases and on ships. The FBI and the Provost Marshal's Office also confiscated and destroyed V-Discs that servicemen had smuggled home. An employee at a Los Angeles record company spent time in prison for his illegal possession of more than 2,500 V-Discs. 

Today, music-lovers and World War II memorabilia collectors covet V-Discs. Near-mint copies of  V-Discs are hard to find, and most copies would be graded "good" to "fair" condition due to surface scuffs and 60 years of storage. Common titles sell for $5-10, while name artists such as Frank Sinatra or Arturo Toscanini can command $25-40`for their V-Discs, depending on condition and rarity of title. A V-Disc containing the classic Abbott and Costello "Who's on First" comedy routine, backed with a version of Take Me Out to the Ballgame as played by baseball organist- Gladys Gooding, is worth up to $75 in near-mint condition: Unopened packages of V-Disc needles sell for $5-10, and a spring-wound V-Disc phonograph can run from $250-340 in working condition.

So you see, it seems your grandfather smuggled the V-Discs you found and kept them all these years as a remembrance of his time in the War. They worth far more in sentimental value—real treasures of times past.