Symbols of Worldliness

 

QUESTION: Back in the late 1960s, I made a road trip across the United States, stopping at numerous national parks and monuments. Early on, I noticed that on the desk in the visitor centers was a display of travel stickers for various national parks. So I decided to purchase one for each park and monument I visited, as well as other places like cities and museums. By the time my trip was over I had amassed quite a collection. Are these travel stickers collectible? 

ANSWER: While you collected travel stickers, their original use was to affix to luggage as a way of telling the world where a traveler had been. During the Golden Age of Travel during the second half of the 19th century, sticker labels like these appeared on  steamer trunks. Colorful mementos of foreign locales, luggage labels can take us back to a time of grand hotels, luxury trains, and elegant ships.

Originally, they were a way of identifying a guest’s luggage when they arrived at one of those posh resorts. Forerunners of baggage tags, travel labels became the hallmark of a world traveler—a symbol of worldliness.

Often designed in the artistic style of the time, many of luggage labels are exquisite examples of the Art Nouveau and Art Deco styles. However, even the best artists didn’t take such work too seriously. Prominent poster and graphic artists who affixed their name to larger works frequently left their luggage label commissions unsigned, but those which had been signed by the artist are the most valuable. 

By the mid-19th century, the Industrial Revolution's creation of wealth and more reliable modes of transportation, such as steamships, railroads, and passenger planes inaugurated an explosion in travel. A growing middle class, with access to more leisure time, joined businessmen, diplomats, explorers, and the rich on their travels to locales around the globe.

The earliest examples of hotel luggage labels date to the 1860s when printers produced them in small batches. But production really took off by the end of the 19th century. By that time, many more people were traveling, making the need to identify the hotel that would serve as the final destination for luggage coming off ships and trains a necessity.

To encourage this increased traffic, hotels and transportation companies turned to advertising. Newspaper and magazine ads increased in size and number. Many companies commissioned posters and luggage labels by noted graphic artists. Steamship companies, railroads, airlines, and bellhops at hotels around the world affixed labels to all sorts of luggage from small cases to trunks, proclaiming to all that the luggage’s owner was an adventurer at a time when travel was still not that fast, easy, or inexpensive. In those days, suitcases were rigid, making it easy for bellboys or concierges to stick their labels on.

Besides hotels, other businesses and organizations also employed luggage labels to promote themselves. Airlines like Pan Am began using them as soon as air travel became accessible to travelers around the 1920s. Even restaurants and national parks used them. 

Many of these labels simulated small travel posters but weren’t meant to be permanently preserved. Affixed with gum, it was extremely difficult to remove labels without damaging them, so some travelers would ask for an extra label or two to be tucked into their wallet or journal as a memento of their trip, and it is these specimens that most often turn up in the collectibles markets today. In fact, a piece of antique or vintage luggage covered with labels is often worth more than a comparable piece without.

Regarded by many as miniature works of art, most early labels were actually lithographed, and many bear the printer's imprint. Some travel companies commissioned important illustrators to produce their luggage labels. Dan Sweeney for instance was an American illustrator who contributed illustrations for books, posters, magazines, and luggage labels for the Hong Kong & Shanghai Hotel Group. Italian graphic designer Mario Borgoni was also renowned for his Art Nouveau labels and posters.

Nostalgia is one reason collectors love luggage labels. But even more so because they’re small, easy to store and display, and relatively inexpensive. Collectors have such a variety of designs to choose from that most focus on a particular style like Art Nouveau or Art Deco; a country or transportation company, hotels, a printer like Richter & Company, or a designer like Mario Borgoni. Original luggage labels can be found at flea markets and antique shows, and of course, online. 

The majority of labels sell for under $25, and depending on their rarity, condition, style, and the renown of the illustrator or the hotel or airline, can sell for several hundred. But with such reasonable prices, it pays to be aware of reproductions. A good jeweler's loupe will help distinguish the solid colors of an original lithographed label from the dots of a four-color-process reproduction or the lines of a scanned image. 

Travel stickers slowly started to lose their popularity by the 1960s as soft suitcases began to replace hard luggage, making it harder to stick labels on them.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about railroad antiques in "All Aboard!" in the 2021 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Let’s Have a Cold One

QUESTION: Ever since college, I’ve been a great lover of an ice cold beer. And today, with all the microbrews out there, I’ve become quite the beer afficionado. Along with enjoying a variety of beers—I even have a special refrigerator in my garage to keep my collection of microbrews cold—I’d also like to start collecting brewery memorabilia in earnest. I have a few items—coasters, bottle openers, and a variety of cans from various breweries. Can you help me get some direction to my collecting? There are so many items that I’m not sure where to start.

ANSWER: It’s appropriate that you’ve contacted me this week since the Fourth of July is probably the leading holiday at which people celebrate with cookouts and coolers of icy cold beer.

Beer has been a part of American culture since the first Virginia colonists began brewing ale from corn in 1587. Adrian Block & Hans Christiansen's brewhouse at the southern tip of New Amsterdam, now Manhattan, was the first brewery established in the New World. Ever since then breweries have opened all over America.



Michael Combrune published The Theory and Practice of Brewing in 1762. This was the first attempt to establish rules and principles for the art of brewing. In 1808, members of the Congregational Church in Moreau, New York, formed a temperance society. From that point forward, a major struggle between beer drinkers and those who disapproved began, culminating in Prohibition. Until the rise of these societies all over the country, the only competition breweries had was from whiskey manufacturers.

During Prohibition, breweries produced "near beer," a nonalcoholic beer, which people  greeted with a lukewarm reception at best. The breweries also made "health tonics," ice cream and many other products to keep themselves afloat during this time.

In 1935, the G. Kreuger Brewing Company of Newark, New Jersey, became the first brewery to sell beer in steel cans. That year, only about 25 percent of all beer sold was packaged in bottles and cans. Breweries sold the rest in kegs.

The breweries have always had competition, from other alcoholic producers as well as other breweries.  To beat the competition, they used strong print and media advertising campaigns, elaborate visuals, and colorful giveaways. They used everything from foam scrapers, brightly colored cans, distinctive bottle labels, neon signs, tip trays, cups, hats, shirts, serving trays and countless other items in an attempt to make the consumer remember one brand over another.



Today, the market for vintage brewery collectibles is hot. But there are so many different items that beginning collectors have a very good chance of finding ones to fit their tighter budgets.

First, a beginning collector should buy what he or she likes and can afford. Prices for these collectibles are all over the map, so focusing a collection is important from the start. To begin, a novice collector might build on what he or she already has or perhaps start in a new direction of interest. That can include beer bottles or cans, unique advertising signs, and even beer coasters from around the world. Often, these can be had for the cost of a cold beer.

Beginners should select a collecting theme early or risk accumulating too much material to handle. It's easy to start small, with something inexpensive like coasters, as long as the beginner always buys items in the best condition. Beginning collectors of brewery collectibles usually start with signs, trays and cans produced after Prohibition. Advance collectors collect the pre-Prohibition era material and usually zero in on the geographic area in which they live or grew up.




So what determines pricing for brewery collectibles? As with other antiques and collectibles, it’s condition, condition, condition," since most brewery collectibles have been used. Pristine examples can command high prices, and they can be difficult to find. While rarity is important, for collectibles where multiple examples exist, condition rules.



One of the priciest examples is the Clipper beer can, which sold on eBay for more than $19,000. Lithographic factory signs have sold for $7,500 to $15,000, die cuts for $1,000 to $2,500, tin lithographic serving trays for $250 to $1.000 and tip trays for $250. While these are the priciest items, there are lots of others selling for much less.. Signs with reverse painting on glass and calendars are especially prized by collectors.

The variety of brewery collectibles is astounding, so much so that they offer lots of possibilities for collectors at all levels. The bottles and cans produced today may someday be worth more than the contents they hold as will signs, lights, mirrors, tap handles, and labels.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about western antiques in the special 2019 Spring Edition, "Down to the Sea in Ships," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook.