From Art to Cheap Carnival Prizes

 

QUESTION: Recently, as I was helping my grandmother to downsize before moving to an assisted living community, I discovered several pieces of kitchy Plaster of Paris figurines, small lamps, and strange little pockets depicting animals with a hollow space behind them. My grandmother told me that my grandfather had won them for her at the annual summer carnival. What are these things? Can you tell me more about their history?

ANSWER: The items belonging to your grandmother are known as chalkware. Though popular during the mid 20th century, chalkware actually got its start in the 18th century as an alternative to Staffordshire ware. But most people recognize it as the cheap carnival prizes given away to winners of games. 

Chalkware is an American term for popular figurines either made of molded plaster of Paris or sculpted gypsum, and painted, typically with oils or watercolors. Often referred to as the "poor man's porcelain," chalkware was primarily created from the late 18th century to the beginning of the 20th century, during the Great Depression, and during the Mid-Century Modern era. Created during the earlier period as a serious decorative art, often imitating the more expensive imported English Staffordshire figurines. Those during the second period were more typically satirical. 

Once it cured or hardened, a worker removed the plaster holder from the mold and painted to give it strong eye appeal. Chalkware became a popular item sold in five and dime stores, and the designs seemed endless. Most manufacturers, including Roseville, Weller, and McCoy potteries, produced a variety of wall pockets, designed to hang on the wall and hold a variety of items, such as stamps, matches, flowers, and letters. 

As the Great Depression took hold in the U.S. in the 1930s, chalkware shifted towards more whimsical designs. These items were both colorful and playful, providing a brief escape from the economic woes of the time.

Eventually, carnival operators begin giving chalkware figures as prizes, especially during World War II. By the 1960s, stuffed animals replaced them.

After the War, young homeowners sought out chalkware as an inexpensive and expressive decor for their homes, including table lamps, figurines, and wall decor. Attracting fine, mundane and comic artists, chalkware reached a broad audience from 1945 to 1965, providing everything from representations of European sculpture, to kitsch images of exotic travel and cartoonish characters.

By the mid 1950s in the United Kingdom, chalkware took the form of eggcups, match holders, and ashtrays. The earliest designers were Paoli Brothers and Hermann Lohnberg. By 1956, tastes changed with a move to animals. By 1957, figurines and statues of African-style ladies and gentlemen had become popular.  

Mid 20th century chalkware lamps were often romantic and exotic with a focus on the idealized beauty of historic, natural, and abstract designs. Common motifs included dancers, often sold as a male and female pair, innocent or sensual figures, trees, flowers, animals, zig-zags, waves and modern abstract sculpture typical of the period. One of the most popular motifs were of romanticized, stereotyped Asian, African, Native American, Hawaiian people in exotic and often inaccurate settings or costumes. Some of these lamps were made as nightlights with small bulbs. TV lamps, based upon popular chalkware radio lamp designs, quickly became replaced by ceramic.

Wall decor chalkware included bath motifs like fish or mermaids, kitchen motifs like fruit, and 'wall pockets' that often were faces with small areas in the back suitable for air plants or plastic flowers.

People took to the highways in the booming post-war era, creating a need for tourist souvenirs, including ashtrays, figures, bobble-heads and destination-specific items. 

One of the overlooked markets for chalkware was the religious-based one. Manufacturers produced a large variety of statuary, wall plaques, and other religious objects for use in churches and the home. 

Some of the more popular American chalkware companies include Continental Art Company and Universal Statuary Corporation in Chicago, Alexander Baker Company and 'ABCO' in New York, Fine Arts In Plastics or F.A.I.P in Brooklyn, Jo Wallis Lamp Company, Miller Studios, and Reglor in  California, and Vaillancourt Folk Art in Massachusetts.

As the 1970s dawned, heavy, and easy to break or chip, chalkware eventually lost favor to ceramic and plastic alternatives in the 1970s. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 50,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Federal America" in the 2026 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Take Me Out to the Ball Game

 

QUESTION: One of the fondest memories I have from my childhood was going to an amusement park and the circus and buying a box of Cracker Jacks. Even though I loved eating the caramel corn inside, I was more excited to see what the surprise toy was hidden within. As I grew older and frequented flea markets, I noticed some of these little toys in glass cases with other small objects. I started buying them and now have quite a collection. I’d really like to know more about the origin of Cracker Jacks and when and where the idea of the toy inside originated.

ANSWER: Did you know that Cracker Jacks have had over 17 million little toys inside their boxes since 1912?

The Cracker Jack story began when a young German immigrant. Fritz W. Rueckheim, went to Chicago to help clean up debris from the Great Fire of 1871. With only $200 in his pocket, he and partner William Brinkmeyer started selling popcorn from a one popper stand. They made their popcorn by hand, using steam equipment. Sales were brisk, and in 1873 Fritz bought out Brinkmeyer and brought his brother, Louis, from Germany to join in his venture, forming the company F.W. Rueckheim & Brother to manufacture "Popcorn Specialties." 

Two years later business was better than ever, so they added marshmallows and other confections to their popcorn specialties. Between 1875 and 1884. The Rueckheim brothers moved their company five times, doubling and quadrupling their manufacturing space as demand for the confections increased.

But the Rueckheim brothers weren’t the first to make sugar-coated popcorn mixed with peanuts. The manufacture and sale of sugar-coated popcorn in America dates as far back as the early 19th century. 

The Rueckheim Brothers produced a new recipe including popcorn, peanuts, and molasses, and first presented it to the public at the World's Columbian Exposition in Chicago in 1893. And though he confection was a smashing success, garnering international acclaim from the fair goers,  the molasses of this early version was too sticky. 

In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch mixed together in a cement-mixer-like drum, Fritz added a small quantity of oil which became a closely guarded trade secret. Before this change, the mixture had been difficult to handle, because it stuck together in chunks.

That same year, a salesman munching on the snack exclaimed, "'That's a cracker jack!” which was a popular saying of that time meaning it was really good. Fritz took those two words and coined the name Cracker Jack .He also adopted as a slogan from this comment from a satisfied customer: “The more you eat, the more you want.” He registered both the name and the slogan that same year.

In 1899, Henry Gottlieb Eckstein developed the "waxed sealed package" for freshness, known then as the "Eckstein Triple Proof Package", a dust-, germ-, and moisture-proof paper package. He joined the brothers. Later, he developed a moisture-proof package that retained the crispness. freshness. and flavor of the delectable confection. Now the treat could be sold in handy boxes. setting the stage for distribution off Cracker Jack nationally. In 1902, brothers reorganized their company as Rueckheim Bros. & Eckstein.

But what catapulted Cracker Jack to fame nationwide was the release of the song, "Take Me Out to the Ball Game", written by the lyricist Jack Norworth and composer Albert Von Tilzer in 1907. To this day, the lyric “Buy me some peanuts and Cracker Jack” still echoes throughout ballparks. 

Beginning in 1910, Cracker Jack offered consumers an additional enticement, with coupons that could be redeemed for p. A rare 116-page postcard-sized catalog of over 300 desirable articles is one of the most sought after collector’s items by Cracker Jack collectors.

But it was in 1912 that Fritz dropped the coupons and introduced a prize in every box. The Idea was an immediate success. In addition to a lot of fun for kids, Cracker Jack prizes have been a reflection of history, manufacturing processes. entertainment, and popular culture in miniature.

Cracker Jack originally included a small "mystery" novelty item referred to as a "Toy Surprise" in each box. Early "Toy Surprises" included rings, plastic figurines, booklets, stickers, temporary tattoos, and decoder rings. Books have been written cataloging the prizes, and a substantial collector's market exists.

In 1914, Cracker Jack included the first of two baseball card issues, which featured players from both major leagues as well as players from the short-lived Federal League.

Until 1937, Cracker Jack toy prizes were made in Japan. From 1938, Carey Cloud designed them. Tootsie Toy, which made Monopoly game markers, also produced many metal toys for Cracker Jack, During World War II, the prizes were made of paper.

Cracker Jack's mascots Sailor Jack and his dog Bingo were introduced as early as 1916. and registered as a trademark in 1919. Fritz modeled Jack after Robert Rueckheim, grandson of Frederick. Robert, the son of the eldest of the Rueckheim brothers, Edward, died of pneumonia shortly after his image appeared at the age of 8. The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone, which can still be seen in St. Henry's Cemetery in Chicago. He based Sailor Jack's dog Bingo on a real-life dog named Russell, a stray adopted in 1917 by Henry Eckstein, who demanded that the dog be used on the packaging. Russell died of old age in 1930. Sailor Jack and Bingo have appeared on Cracker Jack boxes with only slight modification since 1918.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "The Ancients" in the 2021 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.