What's the Scoop?

QUESTION: I’ve loved ice cream ever since I was a kid. And today, I even make my own. I’ve been around for a while, so I’ve seen a variety of items related to ice cream changeover the years. I’d like to begin a collection of ice cream collectibles but have no idea what all there is out there besides ice cream makers and ice cream scoops. What sort of items related to ice cream would be good to collect?

ANSWER: Surprisingly, there are lots of items that would make a good ice cream memorabilia collection. But first, let’s take look at ice cream in the past.

Believe it or not, George Washington loved ice cream, too. He purchased a pewter “cream machine for ice in1784. Newspapers at the time occasionally advertised commercially made ice cream, but most people prepared it at home.

The first hand-cranked ice cream machine received a patent in May, 1848. Butby the end of the Civil War, ice cream makers could be found in most homes. These became popular with the extensive development and manufacture of ice boxes. This made it easier for Victorians to obtain and store ice to freeze the milk, eggs, fresh cream and eggs needed to make ice cream. Back then, it took lots of cranking, but the results were worth it.

By the 1880s and 1890s the ice cream freezer was a significant item in leading department stores and in catalogs. In 1884 one catalog featured selections from the American Machine Company which produced both single action and double action crank freezers, but also offered models which claimed to take less effort.

By the late 19th century, those making homemade ice cream also bought ice cream dipping spoons. They could purchase a variety of dipping spoons, including round ended spoons, pointed ended spoons, and square ended spoons—all 12 to 18 inches long.




Still another popular feature of the making delightful ice cream at home were the amazing array of molds. The ice cream could be pushed and shaped into all matter of images from cupid and Mother Goose to a rocking horse or George Washington himself. By the late 19th century even a battleship mold was available to for preparing ice cream in a big way, it held two quarts. Most of these molds were made of pewter.

Ice cream got a promotional boost at the Louisiana Purchase Exposition in St. Louis in 1904.

To help sell their products, commercial ice cream producers published and gave away booklets with ice cream recipes and instructions. The Snow Ice Cream Makers Guide in 1911 and the Ice Cream Maker's Formulary and Price List were just two of them. And commercial producers also sold their products at retail shops, serving it on store advertising trays.

The number of brands of commercially produced ice cream skyrocketed in the 1920s. While commercial producers like the Carnation Milk Company offered prepared ice cream, most of it came from local dairy farms. Most of the companies gave away premiums, such as calendars and buttons bearing the their names.

In 1927, the Sears Roebuck catalog began featuring not only ice cream makers, but scoops, and even pressed glass footed sherbet glasses for ice cream, sherbet, and sundaes.

Commercial manufacturers inaugurated National Ice Cream Week in the l930s. Hendler's Ice Cream handed out brass rests for ice cream scoops, Puritan Dairy Ice cream issued toy whistles. As the 1930s drew to close the Howard Johnson's restaurant began offering what would ultimately become 28 different flavors of ice cream Back then, Americans consumed nearly three gallons of ice cream per person per year.

In 1949, hoping to encourage in commercial ice cream, Sealtest published and distributed a vivid booklet of recipes entitled, New Ways With Ice Cream.

To promote their products even further, many commercial producers took out colorful advertisements in magazines.

Related to ice cream distribution was the ice cream parlor, with its myriad of equipment. One such device was the ceramic dispensers for Coca Cola, Hires Root Beer, and Dr. Pepper. These were usually large one or two-piece china urns. There were also straw holders. milk shakers, and assorted glassware. And don’t forget all the signs and advertising.

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Keeping Track of Days

QUESTION: I recently came across an old Coca Cola wall calendar from 1913. It’s in reasonably good shape. Can you tell me anything about how wall calendars got their start?

ANSWER: You may have a prize collectible. Coca Cola memorabilia always sells for good prices if the items are in good condition. In 1913, the Coca Cola Company printed a million of these calendars. Unfortunately, most people threw them away since they had only one picture on them.

During the latter part of the 19th-century, trade cards, the forerunners of business cards, often included a small printed calendar. In 1869, the detachable calendar pad appeared. The pad made it possible to use a calendar picture for more than one year. To most residents of farmhouses, country cottages, and log cabins, these beautifully printed calendars were the only art they knew.

Insurance companies were the biggest producers of early calendars, giving them away to every premium holder. Some of the big insurance firms made use of their company logo for their calendar's artwork, but most chose pictures of dogs, children, or elegant ladies.

Other businesses soon capitalized on the booming demand for wall-art calendars. The Coca-Cola Company, which began distributing calendars in 1891, had printed one million by 1913 and more than two million by 1924. In the 1890s, the Grand Union Tea Company, the Singer Company, and Armour Meat Company had their calendars hanging in shops and markets from coast to coast.

Soon, small business owners began to have their names and addresses printed on stock calendars. Printers of stock calendars offered voluminous catalogs of artwork from which the customer could choose, and the demand for calendar artwork kept many an illustrator from finding another line of business. So many feed mills, lumberyards, grocery stores, and other small businesses distributed calendars in the early 20th century that it is possible to assemble a fairly complete inventory of retailers from that era by listing the sponsors of old calendars.

New techniques in the printing industry called for intricate embossing and die-cutting, and the calendar became a lavish palette of complex colors and textures.

Printers employed many famous illustrators, including Palmer Cox, Edward Penfield, and Louis Rhead, to produce artwork for their calendars. Cox, a noted magazine illustrator of the time, created a community of impish cartoon elves he called the Brownies in 1883. His mischievous little Brownies were a favorite subject for calendars prior to the turn of the century.

The Minnesota-based firm of Brown and Bigelow, the world's biggest manufacturer of calendars, commissioned Maxfield Parrish and later Norman Rockwell. From 1925 through 1975the Boys Scouts of America authorized Brown and Bigelow to reproduce Rockwell illustrations for the official Boy Scout calendar.

By the 1930s, calendar advertising had become less effective than radio and mass circulation magazine ads. But the tradition lived on with calendars from automobile service stations and garages—important new features of family life. However, the calendars they commissioned were often less elaborate. In the 1940s and 1950s, neighborhood drug stores and heating oil companies continued to print wall-art calendars that featured detachable monthly date pads and simple illustrations.

Although calendars from well-known firms cost up to $100, you can purchase ones from the less famous names for $35-$65. You can often find calendars printed after 1920 for less than $30.

Today, calendars appear everywhere. You may still get a calendar annually from your insurance agent, but many people now use their cell phones to keep track of what day it is. If you still want to hang a calendar on the wall, you can get some nifty ones at dollar stores across the country.