Collecting the Golden Arches

QUESTION: My kids have all grown up. Recently, as I was going through some boxes in my attic, I noticed one filled with little toys that my children received in McDonald’s Happy Meals. Are these of any value as collectibles?

ANSWER: The answer is yes, but...and there’s always a “but.” To be of any value to a collector, Happy Meal toys need to still be encased in their packaging and not used. There are some rare pieces that have value even if out of their packages, but generally, as with other toy collectibles, mint in package is the rule.

McDonald's collectors aren’t simply food groupies picking up recent Happy Meal toys. Collecting McDonald's memorabilia can be a complicated affair. Categories are numerous and subcategories extensive. Items can be instantly available or hard to find. Prices range from a couple of dollars to thousands. As with any collectible, the law of supply and demand rules.

McDonald's memorabilia encompasses a vast amount of local, regional, national, international material-ephemera, advertising and print items, cross-collector character items, McDonaldland character items, restaurant pieces, books and comics, sports and non-sports cards, glassware , and plates, watches and jewelry, garments, vehicles, dolls, toys, and more. The list is almost endless.

The McDonald brothers started their fast food drive-in restaurant in 1948, so an item from the early 1950's  could carry a hefty price tag.

A novice McDonald's collector could amass hundreds of Happy Meal toys in a very short time.. For example, nearly 90 different toys had been in Happy Meals in 1996 alone, and millions of each toy had been issued. You can easily find toys from recent years selling for one to two dollars. A manufacturing variation or recall may create a toy of a little higher value, but even these are available in quantity.

Happy Meal toys and related display memorabilia remain are the most popular items to collect. Each Happy Meal has a specific and variable number of toys, including a special U3 toy which meets special standards for children under three years age, some bags or boxes, a stand up display and possibly counter displays, as well as banners, posters, and signs.

McDonald's collectors are as fussy about cleanliness, condition and completeness as any other collectible collector. Since McDonald’s had many of the items produced in the millions, prices for most packaged items remain low, and the package must be perfect. Loose Happy Meal toys have little value, especially once they’ve been tossed in a box, as the paint rubs off and are lost. Paper items need to be pristine and unmarked to bring top dollar.

Figurine Happy Meals toys are the most popular, especially those which feature well-known characters. Special packaging can also increase the desirability. The April 1996 Walt Disney Masterpiece Home Video Collection Happy Meal is a McDonald’s collector’s Holy Grail—eight nicely made classic figures, each in a fitted half-size videotape box, with well designed color cover artwork and McDonald’s logos. Dumbo is the U3 toy in the set. A single Happy Meal bag completes the set.

Happy Meals which feature books, buckets, or. little-known characters are usually of lessor interest to collectors, but there are exceptions. The four small soft cover Beatrix Potter Peter Rabbit books from a 1998 Happy Meal, in mint condition, complete with the Happy Meal box are worth about $80 as a set. The Peter Rabbit Happy Meal was a "regional" which had limited geographic distribution. Any books that have been in children's hands are hard to find unblemished. Usually, this happens moments after opening the package as little ones’ hands are often sticky from eating fries and the like.

Elusive, scarce items can bring big dollars. The growing interest in fast food collecting has helped many wonderful older items to surface. However, many may or may not be valuable. Experienced McDonald's collectors look for complete older items in excellent condition and newer items that might be unusual or limited.

Most non-Happy Meal McDonald's collectibles feature the company name, one of the corporate logos, the trademark “M,” or recognizable characters.  Remember that a copyright date is only the year of first issue—a seemingly early piece may still be in circulation.

Early and scarce are the key words in McDonald’s collecting, although they may not occur simultaneously. Look for design features and characters no longer in use, such as Archy McDonald, the early character Speedee, items with the golden arch logo with a slash mark, and items related to the old style "red and white” restaurants. A 1966 Ronald McDonald costume with slash-arch logos, complete with makeup and wig, surfaced at an unclaimed storage locker auction. Needless to say, a collector paid several thousand for that hot item.

Most people think the same toys appear in all McDonald’s Happy Meals. In fact, they vary from region to region and country to country. This brings the total issued into the millions. And the more produced of any collectible, the less value it eventually has.

All That Glitters Isn't Always Tiffany

QUESTION: I recently bought what I thought was a Tiffany lamp. I paid several hundred dollars for it and thought it was a steal. Now I'm not so sure. I cannot find a signature on it anywhere. Can you tell me if you think it's a Tiffany?

ANSWER: Unfortunately, as the old saying goes, "You got robbed." Well, not exactly. No, your lamp isn't a Tiffany. It's not even close. But what you paid for it probably is what it's worth. And as long as you like it, that's what counts.
 
The sight of what looks like a Tiffany lamp sends some people into a dream-like state. Others begin to see dollar signs at the mere mention of the name. Tiffany lamps have become the Holy Grail of antique collecting for many people. To find one—to own one—is paramount to winning the MegaMillions jackpot. And there lies the rub.

Because lamps made by Tiffany Studios command such a high price, people tend to lump all stained glass lamps into this one category. They think that any stained glass lamp is a Tiffany and that they’ll be set for life. In a million-to-one shot, they just might be, but more than likely, their lamp had been made by another company. While its not a fake, neither is it a Tiffany.

Between 1895 and 1915, small factories in New York and Chicago produced a huge variety of mosaic stained glass lamps to satisfy a growing demand for stylish lighting designs to complement the new electric lamps. While Tiffany Studios set the industry standard, other companies produced excellent designs as well.

Companies such as Duffner & Kimberly and Gorham, made lamps of a quality equal to Tiffany Studios and created styles that appealed more to the Victorian taste, although on its way out, that the American middle and upper middle class preferred. Some companies, like Wilkinson, made high quality bases, and took short cuts with their shades. Others, like Unique, focused on creating complex shades and paired them with simpler bases. Many copied Tiffany’s Art Nouveau designs—in many instances almost exactly—and many copied each other.

Tiffany lamps are about the most flamboyant art objects ever produced in America. They attract celebrities, speculators, and decorators, whose buying whims have driven the Tiffany market into a frenzy and then leave it a shambles when the next fad comes along. For the last few years, the market for these wonderful leaded-glass lamps, most produced during the first two decades of this century, has been recuperating from a decade-long manic-depressive binge.
 
During the 1950's, a few pioneer collectors began looking at the sensuous floral lamps made by Louis Comfort Tiffany and his Tiffany Studios. Louis was the son of the founder of the famous New York jewelry firm, but for most of his life he preferred painting, the  decorative arts, and interior design.

During the 1960s, interest in the lamps grew rapidly because their restless, fragmented, colorful designs fit nicely into eclectic, psychedelic decorating schemes of that time. Inflation in the 1970's drew investors, speculators, and celebrities into a market where prices sometimes doubled from year to year. Recession in the early 1980's drove those buyers from the market, and prices collapsed. Since then, prices for  some lamps have moved back to, or even above, their former highs; but the market is still very selective one.
 
The current record price for a Tiffany lamp is the $528,000 paid in December, 1984, at  Christie's in New York City for a large floor lamp with a shade in the Magnolia pattern.  The lamp was one of several being sold by record producer David Geffen, who had been a major Tiffany buyer during the era of hectic growth. Although it was set long after those halcyon days, the record was more a last gasp than a portent of things to come. Today, authentic lamps made by Tiffany Studios and signed either “Louis Comfort Tiffany” or “Tiffany Studios” on the rim of the shade go for as high as $30,000. No wonder there are so many “Tiffphonies” out there. Neither of the lamps pictured here are Tiffanys.