Showing posts with label catalogs. Show all posts
Showing posts with label catalogs. Show all posts
Wednesday, June 17, 2020
Shining a Light on Flashlights
QUESTION: Throughout my life, I’ve owned a variety of flashlights. When I was a kid, my dad had a bulky one made of metal that was rather heavy. I’ve owned all sorts, from big ones that took four “D” batteries to a small one that took one “AA” cell. I still have several of these and was thinking of starting a flashlight collection. Are flashlights collectible? And can you tell me how they originated?
ANSWER: Flashlights are definitely collectible. Plus they have an interesting history beginning with the first one invented in 1888.
Most people most likely believe that the flashlight first appeared in the early 20th century. But actually its invention occurred much earlier. The development of the flashlight went hand in hand with battery production. A portable flashlight depended upon a portable battery, which first came to market in 1888. These early batteries, used to power telephone and telegraph lines, were six inches tall, so people referred to them as "#6" batteries. Around 1896, battery manufacturers began producing a smaller battery, known today as a “D” cell.
The earliest flashlights did not have an on/off switch, just a ring or tab that would push against a button or band of metal. These early flashlights suffered from inefficient bulbs and weak batteries that were short lived. People called them "flash lights" because the user would flash them on for a few moments and then turn them off. If just switched on, the battery would die within minutes. However, these were still a great improvement over candles and lanterns. As the technology improved, the bulbs gave off more light and batteries lasted longer.
Before 1920, consumers had to buy a multi-battery pack fitted to their flashlights. Owners of long tubular flashlights had to buy a battery pack with two or three cells permanently attached in a long, one-piece tube. Anyone with a vest pocket light, that was about the size and shape of a cigarette pack, bought a battery pack with the cells attached side by side. Merchants had to carry a variety of battery pack arrangements. The single battery or "unit" cell first appeared around 1920. After that, merchants only needed to carry unit cells.
Flashlight company batteries are difficult to come by since hundreds of companies came and went. Battery companies thrived and bought some of these flashlight makes. They knew that people could keep one flashlight for years, but they would need batteries every few months.
Battery companies began selling flashlights at cost during the 1920s to promote battery sales, causing many smaller companies to go out of business. Even Eveready, a well-known brand today, was bought by the National Carbon Company (NCC), which was Eveready's main supplier of the carbon used in making batteries. NCC also bought other flashlight companies, too. Eventually, NCC changed its name to Union Carbide, a union of carbon companies, to reflect what it had become.
advertising campaign in 1916 attempted to change the name of the flashlight since flashlights could now be turned on to produce a steady beam. There was no longer any reason to call them "Flash Lights." In 1917, the company held a contest to select a new name for its product. The winning name for the flashlight was “The Daylo," a contraction of the phrase, "To and Behold, it is daylight."
While the campaign was a sales success, unfortunately the new name was not. Only Evereadys could be called Daylos. Other flashlight makers still called them flashlights so that's what the public called them.
Union Carbide dropped the Daylo name in 1921, which helps to date flashlights marked Daylo as having been made between 1917 and 1921. Daylo signs had been distributed to hardware companies across the nation. When the name charged, retailers discarded the Daylo signs and catalogs to make way for the new ad campaign. Only a few of these colorful advertising pieces remain, so they’re highly sought after by collectors.
Flashlight collectors also seek the advertising items put out by earliest flashlight makers. The brochures and catalogs provide information about what lights the companies’ produced and when they sold them. Early flashlight maker companies included Ohio Electric, Electric Novelty Company, American Electrical Novelty and Manufacturing Company, Reliable Electrical Novelties, Interstate Electrical Novelty. and Western Electric.
As with other collectibles, there are rare flashlights that can sell for more than $1,000, while common ones can go for as little as $2. Generally, flashlights are, for the most part, very reasonably priced. Most people think of flashlights as being tube shaped which is the most common. There are thousands of nickel-plated or black tubular Eveready lights from the 1920s and 1930s that sell for only a few dollars.
One of the most valuable flashlights is the 1898 Eveready. It isn’t marked "Eveready," The patent dates are stamped on a metal ring around the middle of the light. There’s no switch, just a metal ring that presses against the metal band. The end caps don’t screw on, but the lens side is held on by friction and the other end cap has a bayonet latch. Most collectors will gladly pay $1,000 to acquire it.
To read more articles on antiques, please visit the Antiques Articles section of my Web site. And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about La Belle Epoque in the 2020 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.
Labels:
advertisement,
battery,
catalogs,
cell,
collectibles,
Daylo,
Eveready,
flashlight,
National Carbon Company,
signs,
Union Carbide
Tuesday, July 21, 2015
Pack 'Em Up
QUESTION: As I was sorting through things in my attic, I came across a couple of old wooden crates. One of them has "National Beer" written on the side in fancy letters while the other seems to have been for packing pears. Are these just junk or should I consider using them in some way? Do they have any value at all?
ANSWER: Today, we have all sorts of plastic containers to hold foods and other goods. But back in the good ole days—as late as the 1930s—goods came packed in wooden crates. Everyone knows the colorful ones used by the fruit industry to pack fresh fruit, but, in fact, there were as many different crates as their were products sold in general stores.
Old wooden crates tend to evoke feelings of nostalgia—of the simple, good life. And thanks to interior decorators, they’ve become a versatile source of inspiration for creative furniture, decorative home accents, and inventive storage solutions.
Wooden crates go back to the time of the general store. Norman Rockwell reminded everyone of the nostalgia of those bygone days in his paintings, depicting men sitting by a warm, pot-bellied stove in the general store, smoking a pipe, reading a newspaper, with a dozing dog stretched out on the floor. In the 19th and early 20th century, especially in rural locations, the general store acted not only as a source of dry goods and food ingredients, but as a social center as well.
Like the modern supermarket, the general store sold the essentials for living. Storekeepers displayed their goods mostly in packing crates with the lids pried off, so customers could buy the contents straight from the crate. Everyone knew what was in each box because each crate showed its contents in bold stenciling on the sides or with a brightly colored paper label.
Lucky customers may have been able to wrangle a packing crate from the storekeeper and turn it into a handy kitchen cabinet, bookcase, or vegetable rack. People back then reused everything, and wooden crates were no exception.
More unusual, and highly sought after, are the pieces of folk art furniture built around these boxes`making them into extremely decorative storage units for collections of anything from fishing lures to rubber stamps and other paraphernalia.
In the early part of the 20th century these units were made by encasing wooden cheese boxes or Baker's' chocolate boxes, adding knobs and a coat of paint. Men made these utilitarian storage units to keep their woodworking or metalworking bits and pieces together in one place.
In the last quarter of the 20th century these engaging folk art pieces have become highly prized, usually expensive, decorator items for a country look in the home. They now take their place in sitting rooms, dining rooms and kitchens, no longer relegated to the work room or garage.
In 1847, a stamping process became available that produced tin cans cheaply. Canneries proved to be invaluable during the Civil War and just five years after the war, 34 million cans of food were on the market throughout the United States. By 1878 canning factories proliferated all over the country, and almost every type of food could be found in a can. Many of the early cans were decorative and made in fanciful shapes to induce sales as some people were suspicious of canned foods. Canneries shipped their products in nothing other than wooden stenciled crates.
By the 1880s there were almost four million farms and about half of the world's annual yield of precious metals being panned or mined in America. More and more factories turned out packaged goods such as whiskey, soap, stoves, clocks, watches and cast-iron items like doorstops and banks, as well as pots and skillets, for the home. All these goods came packed in wooden crates.
By the end of that decade, refrigerated railroad cars were hauling fruits and vegetables from California and Florida to New York. Seafood traveled to Chicago and freighters carried food goods around the world. For the first time, Easterners could buy Hawaiian pineapples and Maine residents could buy Florida fruit. All shipped in wooden cases with brightly colored labels. Today, these are all very collectible.
Soon catalogs, known as “Farmer's Bibles" and "The Nation's Wishbook," appeared. Each new issue contained even more and better things. These books changed the way America shopped in the late 19th century. The railroad depot replaced the general store, as people awaited the delivery of their large goods by freight train. One thing that didn’t change was that goods still came in wooden crates.
Of all the old-time packaging methods, the one that has mostly been ignored by collectors is wooden crates. It's true that for many years, decorators have been taking apart early shipping crates and just using the stenciled sides or ends to create "atmosphere" both in homes and restaurants. However, it has only been in the last few years that collectors have recognized the historical significance, decorating possibilities, and value of these wooden boxes from a bygone age.
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