Silent Greeters to the World of Tobacco

 

QUESTION: When I was a little boy, my mother used to take me shopping with her in our little midwestern town. On the way to the emporium, we used to pass by a strange looking shop. I didn’t like to go by it because there was a large fearsome figure standing out front. The figure was a large Indian—yes, back then we called them Indians— carved in wood. He had a gruesome look on his face which scared me, so I covered my eyes as we walked passed. I always wondered why this shop had such a frightening figure out front. Today, most tobacco shops are low key and look like any other shop on the street. What is the origin of the cigar-store Indian? And why did tobacco shop owners choose an Indian to stand out front?  

ANSWER: Many people today haven’t ever seen an authentic cigar-store Indian. And with the sensitive climate about Native Americans, they probably never will. But back in the 19th century they were a common site along the main streets of small towns across the country.  

Cigar-store Indians, with their serious chiseled faces, conveyed a sense of grandeur as they greeted customers to tobacco shops. Designed to capture the attention of passersby, most of whom in the 19th century lacked a shared common language, the sidewalk wooden Indian became a symbol of the tobacco retail business. Because American Indians introduced tobacco to the Europeans as early as the 17th century, European tobacconists began using figures of American Indians to advertise their shops. 

Most of these silent greeters stood just outside the door, often mounted on wheels so that they could be rolled in and out. The origin of the wooden Indian dates back to England in 1617, when tobacco shop owners placed small wooden figures called "Virginie Men," depicted as black men wearing headdresses and kilts made of tobacco leaves, on countertops to represent tobacco companies.

Eventually, the European cigar-store figure began to take on a more authentic yet highly stylized appearance, and by the time these figures arrived in America in the late 18th century, they had become authentic Indians, fairly accurate and beautifully carved.

Carvers of these shop figures came from among the makers of ship figureheads. During the late 19th century, the demise of the clipper ship era forced figurehead carvers out of business. These craftsmen gradually turned to producing wooden Indians. Production flourished from about 1840 to the end of the century. In the 1890s, city ordinances required that figures be confined to the interiors of shops, and gradually the statues went out of use. Instead of attracting customers on the outside, they served as mere decoration inside.

While a few makers produced cigar-store Indians of cast iron, most used wood. Carvers used axes, chisels, and mallets on white pine or even quartered ships’ masts, then painted the completed figures in a variety of colors and designs.

While some of these wooden Indians appeared inviting, happily greeting customers, others appeared defensive, as if guarding the store from shoplifters, thieves, and "no smoking" ordinances.

American carvers sculpted Indian chiefs, braves, princesses and Indian maidens, sometimes with boarded papooses. Most of these displayed some form of tobacco in their hands or on their clothing. They generally depicted stereotypical chiefs and squaws, clothed in fringed buckskins, draped with blankets, decorated with feathered headdresses, and sometimes shown holding tomahawks or bows, arrows and spears. Their facial features rarely resembled members of any particular American Indian tribe.

Female wooden Indians, also known as “Pocahontas,” appeared four times more than their male counterparts in classical or Egyptian-inspired poses. Carvers occasionally donned them with headdresses of tobacco leaves instead of feathers and dressed their male figures in the traditional war bonnets of the Plains Indians.

Carvers produced about 300 cigar-store Indians annually—yet there are relatively few original ones left today. Those that do exist reside in museums and in private collections. Historians believe carvers created over 100,000 cigar-store Indians. Since the carvers all competed with each other for the tobacconists' business, each tried to out do the other in individuality, versatility and depth. A few artists even used Native Americans as models.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "Coffee--The Brew of Life" in the 2023 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Advertiques Foster Nostalgia

 

QUESTION: A few years ago, I visited one of those local historical museums which had a country store exhibit. I found the many containers with advertisements printed on them very interesting. I didn’t realize that advertising was so much in use in the 19th century. Since then, I’ve purchased a number of items sporting advertisements for the companies that made them. I’d really like to know the origin of advertising and the range of objects I have to chose from for my collection. 

ANSWER: “Advertiques,” or objects with some sort of advertising, are popular with collectors. It’s not unusual for collectors to pay big bucks for some of the larger and rarer items. And the variety of objects available is great, enabling collectors of every financial level to assemble a fine collection.

Manufacturers in the 19th century couldn’t resist employing useful items to promote their products, for at the time, promoting products was the key, unlike today where promoting the benefits to consumer is more the style. String holders, ashtrays, fans—all served as a promotional medium.

Advertising wasn’t limited to just trade cards, posters, and signs, originally used to advertise a business. Objects, like coffee mills, flour and coffee bins, and gum and candy machines, on the other hand, promoted a product. All were necessary to the functioning grocery or dry goods store of the late-19th and early 20th centuries. 

One reason collectors like these “advertiques” is that advertising is a vital part of doing business today. With other types of antiques, both the object and its function are now obsolete. But the advertising techniques used by business have changed very little since the late 19th century. Posters, free samples, and mass advertising are still in as much use today as they were over 125 years ago. 

One of the most widely collected form of promotion was the advertising poster. These first appeared in the late 18th century as black-and-white woodcuts. But the introduction of lithography in the 1850s led to a proliferation of brightly colored tin and paper posters.

While most people probably couldn’t recall any 19th-century advertising poster, there’s one that older people still remember from their childhood—the circus poster. Color lithography helped to spread the news of upcoming shows across the country.

Trade cards were miniature versions of advertising posters. Business owners paid small boys a few pennies to hand these out to passersby. These cards urged to recipient to a product, such as a cologne, or a patent medicine, or directed him or her to a specific store that sold the product.

Every grocery store had a least one coffee mill in which to ground roasted beans. Some of these cast-iron behemoths stood as tall as four feet, were handpainted in bright colors, and often bore the name of a particular brand of coffee. Today, the Coca Cola, vending machine, with the name “Coca Cola” emblazoned on its facade, does much the same sort of promotion.

And many store owners didn’t forget about their customer’s children. An array of gum, nut, and candy machines, with brand names such as Baby Grand and Delicious, gave the little ones something to do with their pennies. 

Wholesalers provided store owners with bins to hold flour, tea, and coffee—all featuring the brand name of a the product. One of the most popular with collectors were the sturdy oak cabinets that displayed Diamond Dyes and Coats Spool Thread. Coffee and tin bins, usually made of tin, featured colorful lithographed decoration, featuring everything from exotic locales to American warships. There were other dispensers, also. Wooden boxes with colorful lithographed labels held biscuits.

All of these objects bore an advertiser’s message. The blackboard that displayed the daily prices for eggs and butter came from a wholesaler, as did the string dispenser used to wrap meats at the meat counter. There were also match safes, calendars, and even thermometers—all with bearing an advertiser’s name. 

Some items had practical uses, such as serving and tip trays. Most brewers had metal trays made to serve beverages in taverns and soda fountains. Collectors today seek them out for their colorful graphics and sentimental renditions of popular scenes. 

To promote hair and beauty care products, manufacturers gave away tiny tin-and-glass mirrors, each bearing an advertiser’s message. They often featured the likenesses of famous stage actors and later movie stars. 

While not as common as tin or paper promotional items, pottery advertising memorabilia, such as stoneware jugs were also popular. Jugs bearing the name of a distiller or brewery or a soda like Hires Root Beer are favorites with collectors. Cereal bowls promoting Cream of Wheat feature images of the famous 20th-Century Limited train while sets of dishes promoted Buster Brown Shoes. 

No area of collecting is so passionate about condition as that of advertiques. Collectors shy away from rusted tine containers and water-stained paper goods. These collectibles need to be in pristine shape to be worth anything at all

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about "folk art" in the 2023 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Stringing Along

QUESTION: I like to browse thrift shops. There are several in my area in which I’ve found some unique antiques and collectibles. One of the most unusual has been the string holder. This kitchy item has an almost comic character. I’ve purchased several over the last few years but know practically nothing about them. Can you tell me how string holders originated and how long they were made?

ANSWER: String has been a common item in homes and businesses for a long time. But string can easily get tangled, so inventors came up with ways to keep string in line. During the 19th century, the traditional shape of cast-iron string holders was the beehive. Others were egg-shaped  with openings around their sides so storekeepers could see how much string was left.

People often associate string holders with general stores, when storekeepers wrapped purchases in brown paper dispensed from a roll mounted on a frame with a cutting bar. Then, the storekeeper secured the package with string or twine. The wrapping paper generally sat on its frame at the end of the counter, and the string holder was suspended from the ceiling right over the. counter. Some of these holders were elaborate, complete with a sign promoting some product, such as Heinz pickles. Others, were simply a cast iron hole tin frame that held a ball or cone of twine and fed the string through a hole in the bottom.




By the early 20th century string holders had come into the home. These were usually figural pieces that hung on the wall and had a compartment to hold a ball of string. A person could feed the string through a hole in the figure, typically through the mouth in  a face, where it could be pulled out for a given amount, then cut off for use. While some of the early examples date to the 19th century, these decorative figures became popular from the start of the Great Depression through the 1950s. Manufacturers produced string holders from a variety of materials, including cast-iron, wood, glass, and porcelain, but the predominant choice of material was chalkware, more commonly known as plaster of paris. Many string holder manufacturers used it because of its low cost and ease in which it could be cast.

Once it cured or hardened, workers removed the plaster holder from the mold and painted to give it strong eye appeal. It was a popular item sold in five and dime stores, and the designs seemed to be endless. More often than not, manufacturers produced a broad line of wall pockets, of which string holders were one of the line. Wall pockets were designed to hang on the wall and hold a variety of items, such as stamps, matches, flowers, letters, etc. Some of the better known manufacturers of`wall pockets and string holders include McCoy, Roseville, Weller, and other established firms.

One of the companies that produced unique string holders was Miller Studio of New Philadelphia, Ohio. Miller Studio made string holders from 1947 to 1958. Some of their early designs included Jo-Jo the Clown, a wormy apple that featured "Willie the Worm, Susie Sunfish, and a kitten on a red ball of yarn. In 1949 they dropped the clown and sunfish and added "Miss Strawberry" and "Little Chef." In 1952, Miller replaced “Little Chef” with "Prince Pineapple." Then a year later, Miller dropped “Prince Pineapple,” replacing him with "Posie Pig." Because of its short time on the market, “Posie Pig” is the most difficult to find today.

String holders came in a large variety of shapes and designs. Most collectors focus their collections on a single category. Fruits and vegetables have always been a popular design for producers. Collectors can find everything from apples and bananas to green peppers and pineapples to hang on the kitchen wall. Animals have always been a top selling category, from cats and dogs to birds of every description.

While the cartoon characters and animals have always been popular with collectors of string holders, some choose to focus their collections on people designs, which include black memorabilia,  girls and women, fairy tale figures, boys and men, chefs, clowns, and comic cartoon characters.

Another category popular with col tors are designs featuring cartoon characters or advertising icons, including Elsie the Borden Cow, the Coca Cola Kid, Aunt Jemima, Smokey the Bear, Popeye, Shirley Temple, Betty Boop, and a rare 1940s Mickey Mouse.




But beware of the many reproductions and fantasy string holders currently for sale online. This is especially true in the category of black memorabilia where many of the figures of chefs, mammys and other black character figures are being copied in off-shore facilities and are flooding the marketplace. Don't confuse these reproductions with the new limited editions crafted by various artists and sold as new.

To read more articles on antiques, please visit the Antiques Article section of my site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the Victorians in the Winter 2018 Edition, "All Things Victorian," online now.  

Pack 'Em Up

QUESTION: As I was sorting through things in my attic, I came across a couple of old wooden crates. One of them has "National Beer" written on the side in fancy letters while the other seems to have been for packing pears. Are these just junk or should I consider using them in some way? Do they have any value at all?

ANSWER: Today, we have all sorts of plastic containers to hold foods and other goods. But back in the good ole days—as late as the 1930s—goods came packed in wooden crates. Everyone knows the colorful ones used by the fruit industry to pack fresh fruit, but, in fact, there were as many different crates as their were products sold in general stores.

Old wooden crates tend to evoke feelings of nostalgia—of the simple, good life. And thanks to interior decorators, they’ve become a versatile source of inspiration for creative furniture, decorative home accents, and inventive storage solutions.

Wooden crates go back to the time of the general store. Norman Rockwell reminded everyone of the nostalgia of those bygone days in his paintings, depicting men sitting by a warm, pot-bellied stove in the general store, smoking a pipe, reading a newspaper, with a dozing dog stretched out on the floor. In the 19th and early 20th century, especially in rural locations, the general store acted not only as a source of dry goods and food ingredients, but as a social center as well.

Like the modern supermarket, the general store sold the essentials for living. Storekeepers displayed their goods mostly in packing crates with the lids pried off, so customers could buy the contents straight from the crate. Everyone knew what was in each box because each crate showed its contents in bold stenciling on the sides or with a brightly colored paper label.

Lucky customers may have been able to wrangle a packing crate from the storekeeper and turn it into a handy kitchen cabinet, bookcase, or vegetable rack. People back then reused everything, and wooden crates were no exception.

More unusual, and highly sought after, are the pieces of folk art furniture built around these boxes`making them into extremely decorative storage units for collections of anything from fishing lures to rubber stamps and other paraphernalia.

In the early part of the 20th century these units were made by encasing wooden cheese boxes or Baker's' chocolate boxes, adding knobs and a coat of paint. Men made these utilitarian storage units to keep their woodworking or metalworking bits and pieces together in one place.

In the last quarter of the 20th century these engaging folk art pieces have become highly prized, usually expensive, decorator items for a country look in the home. They now take their place in sitting rooms, dining rooms and kitchens, no longer relegated to the work room or garage.

In 1847, a stamping process became available that produced tin cans cheaply. Canneries proved to be invaluable during the Civil War and just five years after the war, 34 million cans of food were on the market throughout the United States. By 1878 canning factories proliferated all over the country, and almost every type of food could be found in a can. Many of the early cans were decorative and made in fanciful shapes to induce sales as some people were suspicious of canned foods. Canneries shipped their products in nothing other than wooden stenciled crates.

By the 1880s there were almost four million farms and about half of the world's annual yield of precious metals being panned or mined in America. More and more factories  turned out packaged goods such as whiskey, soap, stoves, clocks, watches and cast-iron items like doorstops and banks, as well as pots and skillets, for the home. All these goods came packed in wooden crates.

By the end of that decade, refrigerated railroad cars were hauling fruits and vegetables from California and Florida to New York. Seafood traveled to Chicago and freighters  carried food goods around the world. For the first time, Easterners could buy Hawaiian pineapples and Maine residents could buy Florida fruit.  All shipped in wooden cases with brightly colored labels. Today, these are all very collectible.

Soon catalogs, known as “Farmer's Bibles" and "The Nation's Wishbook," appeared. Each new issue contained even more and better things. These books changed the way America shopped in the late 19th century. The railroad depot replaced the general store, as people awaited the delivery of their large goods by freight train. One thing that didn’t change was that goods still came in wooden crates.

Of all the old-time packaging methods, the one that has mostly been ignored by collectors is wooden crates. It's true that for many years, decorators have been taking apart early shipping crates and just using the stenciled sides or ends to create "atmosphere" both in homes and restaurants. However, it has only been in the last few years that collectors have recognized the historical significance, decorating possibilities, and value of these wooden boxes from a bygone age.