A Little Box Named After the Roman Goddess of Fire

 

QUESTION: A few months ago, I was out antiquing and came across several little silver boxes in an antique shop. They didn’t seem to have an obvious use, as they were too small to fit much in. The owner of the shop told me they were vesta cases and that they used to hold matches back in the 19th century. One had been decorated in repousse while the other two were rather plain. What can you tell me about these little boxes? Are they worth collecting?

ANSWER: Vesta cases were small portable boxes, made from precious and non-precious metals,  used to keep matches dry and to prevent them from igniting. Usually the base of the vesta case had a serrated edge, known as the striker. The user dragged the matches, called vestas, across the striker to ignite them. And, yes, they’re highly collectible.

Vesta cases first appeared in 1832 when an Englishman named William Newton patented a match he called the wax “vesta.” The vesta, also called a “strike anywhere match,” had a tip of phosphorus and a wax stem over cotton threads. As the name suggests, these matches would ignite when struck on different surfaces, making them prone to accidental combustion. So they needed to be enclosed in a metal case. 

Named for Vesta, the Roman goddess of fire, home, hearth and family, vesta cases often depicted her as the fire in her temple. In the United States, vesta cases became known as match safes because they kept matches safe in a non-flammable case. 

Before the invention of safety matches, matches were often struck on rough surfaces, but they were also highly susceptible to moisture. Vesta cases protected matches from both dampness and damage.

There were three main types of vesta cases—portable pocket vestas, table or mounted vestas, and “go to bed” vestas. Men often hung a pocket vesta from their watch fob chain. People kept a larger table vestas near fireplaces around their homes, as well as by the kitchen stove. And they used a “go to bed” vesta, attached to a chamberstick, to light their way to their bedroom at night. .

Manufacturers made vesta cases from a variety of materials, including silver, brass, tin, gunmetal, nickel silver,  ivory, bone, tortoiseshell, gold, pewter, and enamel. The more unusual materials included leather, wood, horn, and ceramics for table vestas. Wealthy individuals often commissioned custom cases with intricate designs, engravings, or even gemstone embellishments, transforming a practical item into a work of art.

Although most manufacturers produced vesta cases of less expensive materials, most often brass or nickel silver, thus making them more affordable, sterling silver was perhaps the most common material, especially in England. Wealthier users often carried vestas made of  gold or decorated with enamel. More expensive vestas often had a gold wash interior to prevent corrosion by the chemically active match heads.

Silver vesta cases, often hallmarked and intricately engraved, featured repoussé work, , adding texture and visual interest. People could also purchase enameled vesta cases,  adorned with miniature paintings, floral motifs, or whimsical scenes.

Besides being rectangular, vesta cases came in many different shapes and decorations. As well as plain and decorated square, oblong and round cases, many came in novelty shapes. Silver, brass, or white metal pigs with hinged heads were popular, as were vesta cases in the form of Mr Punch, hearts, skulls, books, musical instruments, owls, boots and shoes, bottles, suitcases, birds, ladies' legs, and so on. Sporting decorations were also common, especially for golf and cricket, as were hunting scenes and armorial decorations.

Jewelers often engraved decorations into metal vestas, with floreate patterns the most common, though they sometimes used other techniques, including repoussé and chasing, guilloché, engine turning, cloisonné, cold-painting, enameling and niello for more expensive cases.

Wealthier people commissioned or purchased hallmarked gold or silver vesta cases which a jeweler would often personalize by inscribing their initials in a cartouche on the front. 

As well as being status symbols, vesta case were an excellent form of advertising.  Prestigious companies engaged master silversmiths to craft vesta cases from precious metals to promote their famous brands.

During the late 19th and early 20th centuries, manufacturers created vesta cases to celebrate special events such as commemorating Queen Victoria’s Jubilee Anniversary or promoting companies, serving as a form of advertising. Vesta cases also promoted  cigar and tobacco brands, as well as commemorated moments in history. Many vesta cases were miniature works of art, with beautiful craftsmanship. 

Manufacturers worldwide, including those in the United Kingdom, in the U.S.A., continental Europe, Japan and Australia, produced vesta cases. Noted English goldsmiths such as Charles Murat, Asprey, Mappin & Webb, and William Neale & Sons and Sampson Mordan, also crafted sterling silver vesta cases for discerning clients.

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Fire in a Box

QUESTION: My father recently passed away and left me a number of things, including his collection of matchboxes. No, not the toy cars but the real thing—boxes that hold matches. I believe there are several hundred in the collection. Frankly, I’d like to continue collecting them, but I have no idea where to start. Can you help me? And can you tell me a bit about the history of matchboxes?

ANSWER: When a person, such as yourself, inherits someone else’s collection, they need to decide whether to merely curate the collection, that is take care of it and preserve it, or to make it there own. It sounds like you’d like to make your father’s matchbox collection your own. The first thing you need to do is learn about the history of these unique containers, then you need to find out which types are the most collectible, not necessarily the most valuable.

Matchboxes consist of a sliding-drawer within a sleeve, and since their appearance, they have made possible a variety of graphic designs and artistry.

Before 1844, when Gustraf Eric Pasch invented the safety match, finding a source to light a fire in an emergency was a challenge. He devised a system of impregnating little sticks of pinewood with sulpher and storing them ready for use. At the slightest touch of fire they burst into flame. Formerly called a "light-bringing slave", it later became known as a “fire inch-stick.”

But it was Edvard Lundström who developed Pasch's idea of a safety match and applied for its patent with a phosphor-free tip. Johan's younger brother, Carl Frans Lundström was an entrepreneur and industrialist who helped him set up a safety match factory in Jönköping, Sweden, between 1844 and 1845. They began making matches  in 1853 and won a silver medal for their invention at the World Expo in Paris 1855.
Although expensive to produce, their matches became known throughout the world as Swedish Matches.

Once the manufacturing of safety matches had begun, the Lundström brothers came up with a practical form of packaging that’s still used today—the matchstick box with an inner box and an outer sleeve. They coated the sides of the outer sleeve with a striking surface containing red phosphorus. And they made each box by hand. The designs on Swedish matchboxes dominated the market and soon most of the matchbox labels in the world imitated these designs.

In 1892, Alexander Lagerman invented a machine that revolutionized safety match manufacturing. The

machine dipped matchsticks in sulphur, paraffin and the match head substance. It split them, dried them, then packed them into matchboxes. Everything was automated. When the brothers built their safety match factory in Jönköping, production reached 4,000 boxes a year. By 1896, the firm produced over seven million boxes a year.

In that same year, a brewing company ordered more than 50,000 matchbooks to advertise a new product, thus the practice of matchbook advertising was born. Once they became common, advertisers were eager to use these popular items to get their messages to the public.

Advertisers display a wide variety of both consumer and industrial goods and services using matchbox ads. However, restaurants clearly dominate all other categories of trade. Next in line are probably hotels and motels, yacht and country clubs and other types of membership organizations; industrial firms, retailers and financial institutions. Represented to a lesser extent are food products, liquor, tobacco, tourist attractions, transportation, mostly airlines, real estate, insurance, automobile dealers, sports, public utilities, and governmental agencies.

A matchbox has two trays instead of one. Most feature colorful holographic or 3-D illustrations and other decorative motifs, such as seashells or holiday symbols on their covers. Manufacturers made some matchboxes in sets, commemorating historical events or popular cultural icons, to enhance their retention value. Subjects vary widely, from zoo animals, British royalty, museum pieces, jokes, old ads, classic autos, and scenic points of interest. Holiday Inn issued one of the largest numbers of different collectible matchboxes.

Some matchboxes can be personalized with a loyal customer's name imprinted to reward patronage in restaurants and other businesses. These often have a few blank lines printed on the back so that the user can note names, addresses, phone numbers and notes.

Generally, matchbox sizes range all the way from "micro" at 1 5/8 x 7/8 x 1/4 inches on up to 4 1/2 x 2 1/4 x 1 3/16-inches and some are even larger. The bigger sizes house kitchen, fireplace, pipe and cigar matches. In addition to rectangular, boxes can be square, hexagonal, round, or in odd shapes like miniature barrels.

While manufacturers used plain cardboard for the majority of matchboxes, there are some made of glossy coated cardboard, foil, plastic, and wood.

Besides the United States, collectible matchboxes can also be found in other countries, such as England, Canada, Japan, Australia, Korea, Italy, Austria, Hungary, Sweden, Spain, Ireland, Wales, and France.

Matchboxes are an affordable collectible with many examples selling for mere pennies. There’s also a great deal of variety with over 250 different matchbox categories such as military or hotels. While the U.S. matchbox collectors is facing a diminishing supply because people are quitting smoking or using lighters, the foreign hobby is still going strong. Diligent U.S. collectors can also still find giveaway matchboxes, however.

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A Penny a Light

QUESTION: I love quirky old machines. Recently, I purchased a penny vending machine that I think held matches from an online auction. The seller couldn’t tell me much about it, but it’s in pretty good condition. It looks like it stood on a counter or table and stands 13½ inches tall. The machine seems to be made of cast white metal, but the slot that the penny drops through is made of wood. Unfortunately, the machine came with no label on it, so I have no idea who made it. An unusual feature is a cigar tip cutter which sits at the front of the base. Can you tell me who made this vending machine and how old it is. 

ANSWER: From what you described, I’d say you have a Sellem match vending machine, most likely produced around 1912 by the Northwestern Corporation of Chicago, which also produced a varied line of gumball machines.

Northwestern released 70 different machines under the Sellem name, starting in 1911. In addition to the Sellem match vending machine, the company also produced stamp vending machines and another type called Penny Matches.

The Sellem line was the deluxe model of the Northwestern match vendor line. The top, front and base are all made in the beautiful Art Nouveau style from cast iron, not white metal as you supposed. Two dolphins decorate the front of this machine. The Sellem was the firm’s  only model to have a cigar cutter and matchbox holder, both of which enticed customers to the machine and reminded them to buy a box of matches.

The Sellem came in two models. The A model had frames attached to the machine's sides and top that contained advertising panels and the more common B model, which seems to be what you have. The company also made a third version for a private match company, called The Scup. The Sellem dispensed small cardboard boxes of matches. The front of the machine had a holder that would hold the last box dispensed. These machines originally came in white, green or antique silver, and sometimes had brass-colored accents. 

Back in 1912, you would have most likely found your machine sitting on a table in the smoking lounge of a fine hotel. It was the custom of gentlemen at the time to smoke cigars after dinner. When a gentleman inserted a penny, it would drop through the wooden piece and allow the push bar to go back and forth. The machine also had a removable match loading compartment which often is missing on ones appearing for sale today. The cigar tip cutter was an added feature that enabled smokers to prepare their cigar before lighting.

Sellem vending machines sell for between $300 and $400. However, a fine one sold at auction for $960, but that’s rare.