Is Smokey Bear Still Smokin'?

Smokey Bear Jr. Forest Ranger Kit

QUESTION: As I was cleaning out my attic recently, I came across my old Smokey Bear Jr. Forest Ranger Kit. Do you know if this is collectible today?

ANSWER: Your "Smokey Bear Jr. Forest Ranger Kit," was popular with kids since its introduction in 1957. Today, it’s also a popular collectible. It came complete with a bookmark, letter from Smokey, membership car blotter, four poster stamps and a Junior Forest Ranger Certificate, all profusely illustrated, inside of a beautiful envelope. The Forest Service even included a brass-relief badge from time to time. .

The Forest Service used Bambi as their symbol first.

Created by a Madison Avenue advertising campaign in 1944, the idea of fire prevention
began during World War II when the Empire of Japan considered wildfires as a possible weapon against the United States. During the Lookout Air Raids of September 1942, the Japanese military attempted without success to set ablaze coastal forests in southwest Oregon. U.S. planners also hoped that if Americans knew how wildfires would harm the war effort, they would better cooperate with the Forest Service to eliminate any kind of fire.

So the U.S. Forest Service embarked on an advertising campaign for the prevention of forest fires. It borrowed the image of Bambi for a year until it could come up with a better symbol. But even though the campaign used Bambi on posters for a few months,  somehow he didn’t quite provide the rough and tough, firefighter image needed. The ad men decided a bear would be more appropriate and gave the job of designing him to illustrator Albert Staehle.

One of Staehle's original posters

Staehle created the Smokey character with the ranger hat and carrying a water bucket. He did four original posters of Smokey for the United States Department of Agriculture's Forest Service. The first one depicted a bear pouring a bucket of water on a campfire and saying “"Smokey Says – Care Will Prevent 9 out of 10 Forest Fires." In 1947, it became "Remember... Only YOU Can Prevent Forest Fires." In 2001, it was again updated to its current version of "Only You Can Prevent Wildfires"

After Staehle initial creation, Rudy Wendelin took over the job as his artist. For 30 years, until his retirement from the Forest Service in 1975. Wendelin endlessly drew Smokey. Later, he even designed the commemorative postage stamp released in 1984 in honor of Smokey’s 40th anniversary.

The Forest Service supposedly named the bear after Smokey Joe Martin, New York City's assistant fire chief in the 1920's. He began appearing on fire prevention posters and billboards and in countless television public service advertisements pleading with viewers to be fire-safe in the forests.

The little cub rescued in New Mexico

In the Spring of 1950, fire swept through New Mexico’s Lincoln National Forest in the Capitan Gap Fire, burning 17,000 acres. A group of soldiers from Fort Bliss, Texas, who had come to help fight the fire, discovered the badly burned bear cub and brought him back to the camp. The Forest Service decided the bear cub should be the living symbol of forest fire prevention. At first it named him Hotfoot Teddy, but he was later renamed Smokey, after the cartoon character used in the original campaign. And for the next 25 years the Forest Service used the little bear as a living reminder to Americans of the need to be careful with matches and fire in the forests.

Soon after his rescue, the Forest Service flew Smokey in a Piper Cub to the National Zoo in Washington, D.C.. A special room had been prepared for him at the St. Louis zoo for an overnight fuel stop during the trip, and when he arrived at the National Zoo, where he lived for 26 years, cheering crowds of children greeting him. Over his lifetime, he received millions of visitors as well as so many letters addressed to him—up to 13,000 a week—that the U.S. Postal Service gave him his own unique zip code in 1964. He developed a love for peanut butter sandwiches, in addition to his daily diet of bluefish and trout.

Smokey Bear poster from 1976

The Smokey Bear campaign produced an enormous amount of collectibles. This treasure trove includes everything from stuffed bears and banks to bumper stickers and books of every size and type.

Early recognizing the growing popularity of its fire fighting bear, the United States government trademarked him in 1952. This was done to insure that he would not be used in any way detrimental to his goal. It also brought in royalties, which fluctuated between $40,000 and $200,000 or more each year—money used to supplement the fire prevention budget.

Smokey Bear can be found in cloth, metal, plastic, and porcelain. Most popular are the stuffed bears. Ideal Toy Company manufactured the first one in 1952. Knickerbocker and Dakin soon followed. Teddy bears of Smokey, wearing jeans and a ranger hat, have been made in all sizes. Some were often talking toys, games, records, and drinking cups and mugs flooded the marketplace in the 1950's, 1960's, and 1970's.

Smokey Bear comic book

The first appearance of Smokey Bear in a comic book came in a 1950 release, entitled Forest Fire, by the American Forestry Association. Rudy Wendelin did the artwork. The Dell Publishing Company produced a series of eight comic books from October 1955 to August 1961. Then came Smokey Bear in 1962 by K.K. Publications for a 13-year run as part of their "March of Comics" series. And from February 1970 to March 1973, Gold Key issued 13 comic books.

In 1959, the Forest Service had Western Printing Company create a comic book, “The True Story of Smokey the Bear,” for use as an educational giveaway to youngsters. It became a popular premium for the next 10 years.

The Forest Service also handed out other premiums since the 1950's that today are quite collectible. These include the Junior Forest Ranger' badges. The agency also gave away pinback buttons with Smokey's face and the slogan, "I'm Helping Smokey Prevent Forest Fires," as well as a free coloring book, "The Blazing Forest," also printed by Western Publishing Company, as part of its "Prevent Forest Fires" campaign.

Despite the Forest Service’s campaign's success over the years, wildfire prevention remains one of the most critical issues affecting our country. And with wildfires raging in the West, Smokey's message is as relevant and urgent today as it was in 1944.

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Did Someone Yell Fire!

QUESTION: My father was a fireman for most of his life. During that time he acquired a modest collection of firehouse memorabilia. When he passed away last year, I became the keeper of the flame, so to speak. And while I appreciate the history of these items, I don’t really know much about them. What can you tell me about firehouse collectibles? What is the market like for them today and are they readily available should I wish to expand his collection.

ANSWER: Firehouse memorabilia is one of those very specialized areas of collectibles. Not everyone is into them. In fact, many of the collectors of these objects are or were firefighters and, therefore, have a nostalgic attachment to them. And while fire fighting today is very much high-tech, it wasn’t always that way. The days of throwing buckets of water on a fire are not that far long gone.

To understand what firehouse memorabilia collectors seek, and why, it’s helpful to know something about firefighting history. Man has been struggling to control fire ever since its discovery. In 24 B.C., the emperor Augustus Caesar established groups of watchmen to stand guard, watching for fires in the city of Rome. If and when one of them spotted a fire, he would alert the local residents who would work together to fight the blaze.

The regulation of building construction, as well as restrictions on the building of intentional fires, became an integral part of many future legal codes. Until the time of the Great Fire of London in 1666, individuals were responsible for rebuilding anything damaged by fire, a responsibility shared with their neighbors. As a result of this shift in responsibility, insurance companies established fire brigades of their own, consisting of hired crews of firefighters.

American colonial cities relied on these fire brigades to protect their insured properties. Building owners prominently displayed fire marks, symbols of various insurance companies, on their buildings to indicate to firemen those buildings that fell within their realm of responsibility. Not only did firemen refuse to fight fires not covered by their sponsoring insurance companies, but they often hindered the progress of competing fire brigades.

While Benjamin Franklin founded the first volunteer fire brigade in 1736, it wasn’t until  April 1, 1853, the country's first full-time paid fire department was established in Cincinnati, Ohio. The introduction of the steam fire engine, which provided steam-powered pumping, coincided with this.

But what sparked the interest in firefighting collectibles. Mostly it’s a fascination with personal courage and pride in this special brotherhood.

Some firefighting collectibles are becoming scarce. Fire alarms are of particular interest. Prices for them have increased dramatically over the years. Alarms can sell for as much as $10,000. Other items collected include hand lanterns, engine lamps, uniforms, axes and hoses, fire marks, nozzles, apparatus adornments, as well as presentation items, such as trophies, pocket watches and plaques—the list is seemingly endless.

To collect firehouse memorabilia is not only to pay homage to the men who fought fires,  but also to appreciate the increasingly sophisticated tools they used. However, the collecting field isn’t limited to firefighting tools alone. It also includes non-firefighting memorabilia, as well.

The earliest American firefighting collectibles aren’t related to those who fought fires, but to those who alerted others of the imminent danger. People used rattles, resembling large wooden noisemakers, at the first sight of smoke or flames. Those  commonly used between 1658 and the early 1800s are less than a foot long and have a paddle-like rattle attached at a right angle to a round wooden hanger.

Collectors also seek leather buckets. Typically holding three gallons of water or sand, they’re generally made of cowhide stretched over wooden frames and were individually marked to ensure safe return to their owners following the fighting of a fire. It’s these identifying marks that make them particularly appealing to collectors.

Other collected items range from fire-fighters' hats and helmets to actual fire engines,  including steam pumps as well as red fire trucks. Collectors also seek certain badges and ceremonial items like trumpets. Ephemera collections often turn up firehouse-related articles, as well.

Because it’s getting more and more difficult to find good items, collectors are paying more for what they do find. Many have broadened their collections to include fire insurance memorabilia. And then, of course, there are the modern-day firehouse collectibles like caps and T-shirts.

As with any category of collectibles, collectors need to be wary of reproductions and fakes. The best advice is for you to limit your purchases to well-documented items from reputable sources.

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Puff, Puff, Puffing Along

QUESTION: I’m an engineer who has recently retired. Not long ago, I saw some steam-powered toys on display at a local antique show. The dealer couldn’t tell me much about them except that they were produced in the latter part of the 19th century.  I’m fascinated with these toys and would like to start a collection. What can you tell me about them?

ANSWER: Live steam-driven toys have always fascinated young boys and men. It’s probably because of the power they produce and that they’re often so close to the original devices that use steam power to operate.

The use of steam as a power source dates from the early 1840s. By the mid-19th century, steam-powered toys began to appear. Craftsmen hand built toy steam engines for the first 50 years or so and definitely for those who could afford their high price tag. Cheaper models began to appear in the 1870s. By that time, makers constructed stationary engines with the boiler in either a vertical or horizontal position, although the functions of each were essentially the same. The vertical model fit into a smaller space while the horizontal model allowed greater size and power. Though toy engines were often faithful duplicates of the real thing, they rarely had the detail of true scale models.

Such famous toy makers as Bing, Doll and Marklin produced steam-powered toys in Germany. The British manufactured some beautiful examples under the label of Bassett-Lowke. In America, Eugene Beggs of Paterson, New Jersey turned out these mechanical wonders from the 1870s to about 1900 in competition with the famous Ives company of Bridgeport, Connecticut. The best known of all the American firms was the
Weeden Manufacturing Company which manufactured steam-powered toys from  1883 to 1930 in New Bedford, Massachusetts. Other manufacturers included Mamod, Wilesco, Cheddar, Krick, Tucher & Walther, Hermann Bohm, and Blechspielzeug.

The boiler of a steam toy had to be carefully filled with mineral-free water, often from a rainwater barrel. Most of the burners or lamps used alcohol as fuel although manufacturers advertised a few that burned kerosene.

Both substances were highly flammable but not explosive in the open air. Once the user lit the burner and shoved it into place beneath the boiler, it was just a matter of waiting while steam formed in the boiler and pressure gradually increased. When steamed up, the throttle opened, wheels began to spin, and pulleys operated the accessories. And, of course, every steam engine came with a whistle.

Steam-powered trains were a bit more complicated. Many became known as "dribblers" because water often leaked from the boiler. Though the user set a throttle in advance,  there was tittle or no speed control once the locomotive got under way. Once steam had built up, the user set the train on the tracks and let it go until the fuel and water ran out. Often the engine would fly off the rails on a tight curve, spilling the water and burning alcohol. Makers advertised these trains as “safe” toys, since they rarely blew up unless an ingenious boy locked down the safety valve. However, the engines got very hot, enough to produce a nasty burn. Since boys often set up these trains on their mom’s carpet, a derailment and spill often resulted in a good scolding.

Steam-powered boats, on the other hand, were graceful toys, often beautifully constructed of brass. Manufacturers built them around a horizontal boiler with a burner beneath. Steam traveled through a pipe to a cylinder and piston which operated the propeller shaft. An adjustable ruder provided some control but there was always a risk of losing the boat once it got under way. Boys could purchase flimsy tinplate steam motorboats in dime and novelty stores. This toy had a burner and boiler but no cylinder. The steam traveled directly to the stern of the boat and exhausted underwater, propelling the boat until all the steam was used up. Boys called them "put-puts while they referred to more elaborate models as propellers.

By 1886, a boys could purchase a toy steam engine with a vertical boiler from Montgomery Ward for 40 cents plus a nickel for postage. Larger horizontal engines with a walking beam and a flywheel sold for $2. From the same catalog, boys could order a toy steamboat in the 9-inch size packed in a "neat wooden box" for $1.25 or a 13-inch model which ran about 20 minutes for $2.60. In 1888, Ladies' Home Journal provided a Weeden upright steam engine made from 41 pieces at no cost with a subscription. Or the lucky young person could buy an 11-inch steamboat directly from the magazine for $1.50 postpaid.

In 1889 it was possible to buy an upright steam engine from Ward’s catalog for 20 cents but more elaborate engines cost as much as $11. A popular steam toy that year was the Model Steam Fire Engine, with a vertical boiler, single oscillating cylinder, and a pump which spewed water quite a distance.This toy was very similar in appearance to the formidable horse-drawn prototypes which dashed through city streets on their way to a fire, spouting smoke, sparks and steam. The same year boys could also purchase a complete steam train, which ran on a circular track for about 20 minutes with each filling of water. It sold for $8 and came complete with a brass locomotive, two cars, and track.

The British firm of Bassett-Lowke also produced model steam locomotives. One gauge available was 1 1/2-inch, which was close to the present "0" gauge while others came in a  gauge twice as wide. The models ranged from stubby switchers to scale  versions of famous locomotives. In 1902 this firm also offered an elaborate model steam fire engine, as well as a tractor roller, several cranes, and two models of motor cars, all steam powered. 

The early 20th century brought little change in the design and appearance of steam-powered toys. One major innovation was the introduction of electricity as a heat source. As household electricity became more prevalent, the stationary steam engine gradually switched from alcohol burners to electric heating elements. A Weeder model in 1930 came with a 110-volt heating element. The company still made alcohol-burning versions and one hybrid was available with either a two-burner alcohol stove or an electric heater.

Today, some models, such as the 1909 Marklin steam-powered boat, sell at auction for thousands of dollars, putting many steam-powered toys out of reach of many collectors.

ted with these toys and would like to start a collection. What can you tell me about them?

Protecting Your Investment

QUESTION: I’ve been collecting antiques and such for a number of years. Do I need extra insurance or will my homeowner’s policy cover what I have?

ANSWER: As a collector, you’ll want to take care to see that your treasures are adequately insured. And even if you have coverage, you may find that coverage you purchased several years ago leaves you financially vulnerable today.

Most collectors use one of three types of insurance—that found in a standard homeowner's policy, special endorsements to that policy, or a "floater" policy for valuables such as art and antiques.

The policy that covers your home includes insurance for your personal property as well as the structure it's housed in, usually at 50 percent of the amount of coverage for the dwelling. This means that if you have insured your house for $150,000, your belongings are protected for up to $75,000.

Is this amount sufficient for your collection as well as all your other belongings? That all depends on what your collection contains. If you have a small collection of "collectibles" or less expensive items, the coverage in your homeowner's policy is probably enough. But keep in mind that standard policies usually fix limits on certain types of items such as currency, documents, silver, and jewelry. You should read your policy carefully to see if these limitations affect your collection.

The coverage in homeowner's policies is "unscheduled," that is, it groups all of your goods together rather than listing and valuing them separately. Should a theft or fire occur, it’s your responsibility to prove ownership and the value of the items in your collection. The insurance company will then calculate your losses on the "actual cash value" of those items, figuring in depreciation. If you collect anything other than certifiable antiques, complications can arise over the settlement.

Your insurance company may deem "old and worthless" items you consider “vintage.” So you should keep receipts and other records, especially for less expensive "collectibles" and offbeat items—be sure to print out receipts for anything you purchase at online auction sites. Though claims adjusters are usually on target, any documentation will help —the more the better.

Even if you decide to work within the limits of your standard homeowner policy, you may find that increased coverage is necessary. While that $75,000 may sound like a lot of insurance, you’d be surprised how quickly the normal, everyday contents of a house add up, leaving only partial coverage of your losses.

To remedy this problem, most policies offer the option of a special "endorsement" which allows for a higher percentage of personal property coverage for an additional fee. If you have a collection of any size or value, you’ll probably want to take inventory of your home's entire contents to see whether you should purchase such an endorsement.

Finally, you can also purchase a separate policy to cover valuables such as art, antiques, silver, and the like. And in this case, silver means Sterling, not plate. These policies, known generally as "floaters," cover "scheduled," or listed, items. Each item is listed separately with its own value, usually by means of a written professional appraisal. Those cheap or free online appraisals just won’t do. The benefits of floaters are that each items is covered for its full replacement value because ownership and value are  pre-established, In addition, most floaters will protect the collection against loss as well as theft, a benefit not available through most homeowner's policies.

The cost of such a floater will of course depend on where you live and what you’re insuring. Very portable items of recognizable value command the highest rates. For instance, the amount for jewelry is always higher than for artwork. Prices may also be lower if you store your collection—or part of it—in a safe or safety deposit box, or if your home has a security alarm system. If your collection is worth more than $50,000, your insurance company will probably insist that you install such a system.

Smokey the Bear is Still Smokin’

QUESTION: As I was cleaning out my attic recently, I came across my old Smokey the Bear Jr. Forest Ranger Kit. Do you know if this is collectible today?

ANSWER: Your "Smokey the Bear Jr. Forest Ranger Kit," was popular with kids since its introduction in 1957. Today, it’s also a popular collectible. It came complete with a bookmark, letter from Smokey, membership car blotter, four poster stamps and a Junior Forest Ranger Certificate, all profusely illustrated, inside of a beautiful envelope. The Forest Service even included a brass-relief badge from time to time. .

Created by a Madison Avenue advertising campaign in 1944, Smokey the Bear quickly became a beloved national symbol. His plea, "Only you can prevent forest fires," first coined in 1947, is familiar to all.

While Walt Disney’s Bambi had been previously used as a symbol for forest fire prevention, the ad men for the Forest Service decided a bear would be better and gave the job of designing him to illustrator Albert Staehle.

The mid-20th century artist is best remembered for his Saturday Evening Post and American Weekly magazine covers featuring a black and white cocker spaniel. Staehle created the Smokey character with the ranger hat and carrying a water bucket. He did four original posters of Smokey for the United States Department of Agriculture's Forest Service.

After Staehle created Smokey the Bear, Rudy Wendelin took on the job his artist. For 30 years, until
his retirement from the Forest Service in 1975. Wendelin endlessly drew Smokey. Later, he even designed the commemorative postage stamp released in 1984 in honor of Smokey’s 40th anniversary.

The cartoon bear was supposedly named after Smokey Joe Martin, New York City's assistant firechief in the 1920's. He began appearing on fire prevention posters and billboards and in countless television public service advertisements pleading with viewers to be fire-safe in the forests.

In 1950, a badly burned cub was rescued in the aftermath of a fire in New Mexico's Lincoln National Forest. He was chosen to be the living symbol of forest fire prevention by the national government. For the next 25 years the bear, now named Smokey after the department's famous cartoon character, was used as a living reminder to Americans of the need to be careful with matches and fire in the forests. In May of 1975 he was retired to the National Zoo in Washington, D.C., and there he died in November of 1976. His remains were transported back to New Mexico and today, Smokey is buried in his original forest. Another orphan cub was chosen to succeed him.

The Smokey the Bear campaign produced an enormous amount of collectibles. This treasure trove includes everything from stuffed bears and banks to bumper stickers and books of every size and type.

Early recognizing the growing popularity of its fire fighting bear, the United States government trademarked him in 1952. This was done to insure that he would not be used in any way detrimental to his goal. It also brought in royalties, which fluctuated between $40,000 and $200,000 or more each year—money used to supplement the fire prevention budget.

Smokey the Bear can be found in cloth, metal, plastic, and porcelain. Most popular are the stuffed bears. Ideal Toy Company manufactured the first one in 1952. Knickerbocker and Dakin soon followed. Teddy bears of Smokey, wearing jeans and a ranger hat, have been made in all sizes. Some were often talking toys, games, records, and drinking cups and mugs flooded the marketplace in the 1950's, 1960's, and 1970's.

The first appearance of Smokey the Bear in a comic book came in a 1950 release, entitled Forest Fire, by the American Forestry Association. Rudy Wendelin did the artwork. The Dell Publishing Company produced a series of eight comic books from October 1955 to August 1961. Then came Smokey the Bear in 1962 by K.K. Publications for a 13-year run as part of their "March of Comics" series. And from February 1970 to March 1973, Gold Key issued 13 comic books.

In 1959, the United State Forest Service had Western Printing Company create a comic book, “The True Story of Smokey the Bear,” for use as an educational giveaway to youngsters. It became a popular premium for the next 10 years.

The Forest Service also handed out other premiums since the 1950's that today are quite collectible. These include the Junior Forest Ranger' badges. The agency also gave away pinback buttons with Smokey's face and the slogan, "I'm Helping Smokey Prevent Forest Fires," as well as a free coloring book, "The Blazing Forest," also printed by Western Publishing Company, as part of its "Prevent Forest Fires" campaign.