Anyone for Tea and Cake?

 

QUESTION: Ever since I was a little girl having tea parties for myself and my dollies, I’ve loved little cups and saucers. One of my grandmothers gave me a little tea set for my sixth birthday. I loved that set. Soon my tea parties expanded as I invited my girlfriends to bring their dollies over to visit. As I got older, my interests changed until one day while helping my mother clean our attic, I found my original miniature tea set. Since then, I’ve been collecting miniature cups and saucers. I would love to enhance my collection. Can you advise me on how to do that?

ANSWER: What a charming memory. Collecting miniature cups and saucers and even whole tea sets has been a popular pastime for many people. The chief advantage is that because they’re small, they take up less space, making them ideal for those living in condos and apartments.

Children’s tea sets, first produced for the children of the wealthy, seem to have been created before potters discovered the formula for porcelain in Europe. Metalsmiths crafted the earliest ones of pewter or copper, and in some cases gold or silver. Children’s toy tea sets first appeared in 16th-century Germany, a country known for producing toys in wood and metal.

Porcelain children’s tea sets didn’t appear until the 18th century, but just like the silver and gold ones, only the wealthy could afford them. These sets were generally of very high quality, and people kept them for special occasions. Children’s tea sets didn’t become popular household items until the early to mid 19th century, during the Industrial Revolution. The Universal Exhibition of 1855 in London seems to have been the starting point of their expansion. 

In Colonial America, tea was a family event, with everyone enjoying a break during the day. No doubt make-believe tea time and pretend tea drinking were a part of some children’s playtime activities. Perhaps many little girls played at serving tea and dreamed of having a tea parties of their own. The pieces in these sets usually imitated those in regular sets, differing only in size. Though children’s cups and saucers look like traditional tea cups, only a bit smaller than demitasse cups. The handles were small, and not easy for adult hands to hold.  

Collectors love miniature cups and saucers for their variety, in shape, style, and decoration. They can be classified in two distinct styles—dollhouse-size miniatures and toy-size. 

Dollhouse-size miniatures are the smallest—usually scaled an inch to the foot. During the late 18th century, English and continental makers produced dinnerware sets for fashionable ladies to furnish  miniature rooms in large dollhouses. By the 19th century many more companies produced these sets, making them for both children's and adults' dollhouses.

During the Victorian era, wealthy families furnished a nursery for their children. While adults took tea in the parlor, the children had theirs in the nursery. This practice required child-size tea sets. Teacups held three or four ounces, just the right size for three-year- and up. Manufacturers decorated these pieces with animal themes, nursery rhymes, airy .tales, children's activities and the art of famous illustrators

First made n the early 19th century, Staffordshire ABC ware included more than 700 patterns. The alphabet appears on each piece. In the case of a small one, such as a tea cup, which was too small for the entire alphabet to fit, English manufacturers made the letters smaller or used fewer of them. Today, children's size miniatures are the most abundant and reasonably priced. American production of children's ware reached a peak during World War II before the less costly Japanese ware became available.

Mary of Teck, wife of George V of Great Britain, who reigned from 1910 to 1936, was an avid collector of dollhouses and miniatures. Because of her interest, the hobby regained popularity in the 1930s through the 1950s, making early dollhouse-size miniatures rare.

Toy-size miniatures are larger than the dollhouse-size but smaller than child's size. Novice collectors often mistake them for salesman's samples. These toy-size miniatures served several purposes. First, collectors could display them in a cabinet. Second, they taught children of wealthy families manners and social races in the late 18th and 19th centuries. Makers frequently decorated these teacups and saucers with historical scenes and mottoes.

Manufacturers produced these toy-size cups and saucers in the same forms, shapes and styles as the full-sized ones of the period. The potters of Nuremberg, Germany became famous for their miniature tea sets, decorated in vivid colors. Early tea bowls and saucers made by Meissen occasionally come up for sale. The Dutch produced small pottery items decorated in blue and white in the 17th century and introduced them to England in the 1690s. Soon "baby house waresº were part of Staffordshire potteries’ stock.

Companies such as Coalport, Minton, Spode and Worcester produced miniature creamware, stoneware and porcelain cups and saucers in the 19th century. The Dresden studios decorated miniature cups and saucers, often in the popular quatrefoil shape, in the late 19th century.

The most common examples of toy size cups and saucers found in the marketplace today date from the 20th century. In France several companies in the Limoges area produced them around the turn of the 20th century and still make them today. RS Prussia manufactured examples of lovely molded cups with leafy feet and unusual shaped handles around 1900. English potteries, such as Shelley, Crown Staffordshire, Copeland Spode, Wedgwood, Royal Crown Derby, and Coalport miniature tea sets with trays, which were exact replicas of full-size sets. Collectors especially like the Royal Crown Derby pieces, decorated in the Imari patterns. Probably the hottest miniature cup and saucer in the marketplace today are those made by Shelley. The price for a cup and saucer can reach as high as $250 to $300. In the United States, Leneige Company and Gort China made miniature cups and saucers from 1930 to the 1950s.

The creation of early plastics and Bakelite in the late 19th century marked a huge change in children’s tea set design. Manufacturers still made them in porcelain and more durable stoneware, but plastic sets soon began to emerge. By the mid 20th century, plastic sets and sturdy stoneware became the norm. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about old-time winter objects in the 2022/2023 Winter Holiday Edition, with the theme "Winter Memories," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Toy That Became a Legend

 

QUESTION: When I was 8 years old, I got an Easy-Bake Oven for Christmas. It was the yellow, boxy Mini-Wave model that looked more like a microwave. I loved baking little hockey-puck sized cakes in it. My brother, who was 5 years old at the time, often played with me. One day he said we should try cooking one of the plastic steaks from Mattel Tuff Stuff Play Food set. He pushed dit into the oven’s slot but soon the plastic steak emitted a horrible odor as it melted inside the oven. And that was the end of my Easy-Bake Oven. It seems Easy-Bake Ovens were around for a long time in one form or another. What can you tell me about them, like who invented them and who produced them?

ANSWER: Easy-Bake Ovens were indeed on the market for a long time. In fact, the toy became a legend in its own time. It was one of the first toys that people went crazy over at Christmas.  

It all began back in November of 1963. That was when the Kenner Products debuted its new toy. By using light bulbs as the heat source, the firm was able to convince parents that the Easy-Bake Oven was safe.  

Working mini ovens have been around since the Victorian Era. From the late 19th century, manufacturers produced child-size ovens made of steel or cast iron which used wood pellets or solid fuel for heat. As electric ovens replaced wood-burning ovens in the 1920s, the toy world did the same. In the 1930s, toy-train maker Lionel produced a line of electric toy ovens. In the 1950s, kids coveted little fiberglass-insulated ovens with brand names like Little Lady, Little Chef, and Suzy Homemaker.

While the Easy-Bake Oven wasn’t the first working toy oven, it was the first to use a light bulb as the heat source. It was also first to become a wildly popular trend—every little girl had to have one.

By the early 1960s, Kenner had become a leading toy manufacturer, with salesmen all over the country. The executives at Kenner wanted to make toys that allowed kids to do the same things as adults. For boys, they produced construction sets and for girls, kitchen and baking sets. Although the firm thought of the Easy-Bake Oven came to be thought of as a girls’ toy, they always looked for ways to market it to boys.

Kenner also encouraged its employees to think outside the box. They believed that anyone could come up with a great idea for a toy. So they held brainstorming sessions where any employee pitch an idea. And that’s how the Easy-Bake Oven was born.

The employee with the bright idea for the oven was salesman Norman Shapiro, who demonstrated toys in the Macy’s store in New York City. He got his inspiration for the oven when he saw a pretzel vendor. But instead of cakes, he oven would bake pretzels. The executives loved his idea, but suggested that instead of a pretzel oven, it should be one that backed cakes and cookies.

But at that time electric toy ovens weren’t considered very safe. so Kenner’s creative team had to come up with a solution to overcome parents’ fears. And that solution was to use incandescent light bulbs as the heating source. By using conventional light bulbs, something kids were around every day, they were able to convince parents the toy was safe—even though it got up to 350 degrees Fahrenheit, a standard baking temperature, inside the oven. At first the designers wanted to name it the Safety-Bake Oven to emphasize the safety aspect. But print and radio advertising regulatory agencies told them they couldn’t because it had not safety track record.

The Easy-Bake Oven debuted in November 1963, just in time for the Christmas shopping season. “The first Easy-Bake Oven didn’t look like much of an oven. It was this box that came in turquoise or pale yellow, and a handle on the top. It had a slot that you’d push the pan into, and then a window where you could watch the cake being baked. The cooling chamber on the side had this fake range built over it.”

But its strange appearance didn’t prevent it from becoming the must-have toy of the season. They only had time to manufacture half a million of them before November. The first Easy-Bake Ovens sold out immediately.

Kenner made the Easy-Bake Oven its top advertising priority, placing ads with taglines like just like Mom’s—bake your cake and eat it, too!” in women’s magazines and Archie comics. On television, Easy-Bake commercials appeared not only during Saturday morning cartoons, but also during prime-time programs like “I Love Lucy” and “Hogan’s Heroes.”

Just as quickly as it released the oven, Kenner put out 25 different mixes and mix sets that could be bought separately. Because they were packaged in aluminum foil laminated with polyethylene, the first cake mixes could last two years—a long time for a cake mix.

The Easy-Bake Oven came out in a time when America was in love with technology, particularly appliances and other innovations that made day-to-day chores faster and easier. Engineers at Kenner were constantly attempting to improve the light-bulb cooking technology.

Kenner tempted kids with a variety of cake mixes. Besides cakes and cookies, Easy-Bake mixes eventually offered ways to make your own candy bars, fudge, pecan brittle, pretzels, pizza—and even bubble gum. The company tried all sorts of things—they even came up with a way kids could pop popcorn in the Easy-Bake Oven. But they always went back to cookies and cakes.

In 1967, four years after the Easy-Bake debuted, General Mills acquired Kenner Products, and immediately saw the cross-branding opportunity. The company adapted its Betty Crocker cake mixes for the Easy-Bake Oven: Kids could then make 3.5-inch cakes in popular flavors like Angel Food, Devil’s Food, German Chocolate, Yellow, Butter Pecan, Strawberry, Rainbow Chip, and Lemon.

Twenty years later, Tonka Corporation bought Kenner Products, and then in 1991, Hasbro acquired Tonka. Hasbro also saw the Easy-Bake Oven as a marketing opportunity for other toys, characters, and brands they licensed or partnered with. Instead of making plain mini-cakes, in the early 1990s, kids could also decorate them.

Kids could make a Scooby-Doo-themed cake or a pizza from Pizza Hut. They could make a cake like an Oreo cookie or a McDonald’s apple pie. They even had a My Little Pony mix—basically a chocolate cake, onto which a little baker could place a Little Pony figure on top.

The look of the Easy-Bake oven changed drastically over the years. In the beginning, it was all about the colors that were trendy in the kitchen. In the 1970s, the ovens came in burnt orange, avocado green, and harvest gold. In the late 1970s and 1980s, microwaves became popular, so the Easy-Bake Oven looked more like a microwave. More recent Easy-Bake Ovens have had less to do with the kitchen decor and more to do with what colors and designs kids like, such as pink and purple.

Engineers at Kenner constantly attempted to improve the light-bulb cooking technology. Originally, the Easy-Bake Oven used two 100-Watt incandescent light bulbs, one on top and one on bottom, so it would heat the cake evenly on both sides.. Engineer Charles Cummings figured out how to design the inside of the Easy-Bake Oven so it worked like a convection oven, using only one light bulb. This made the Easy-Bake Oven smaller and easier to produce and ship. In the late 1970s, Kenner introduced the Super Easy-Bake Oven, a larger version that came with two pans, a regular-size Easy-Bake cake pan and a larger one.

Because the Easy-Bake Oven was rated as safe for children 8 and older, Kenner hoped to find a way to market it to kids as young as 4. Also in the 1970s, they produced the Warm-Bake Oven, which used hot water. There was a tray parents could fill with hot water. The young baker then put the cake batter in a sealed container and slid it in the oven, dipping it into the water. The hot water would then cause the dough to rise. The firm even tried  another version—the 3 Minute Cake Baker—that vibrated to help the dough rise. And so the legend continued.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about art glass in the 2022 Summer Edition, with the theme "Splendor in the Glass," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Going for the Prize Inside

 

QUESTION: Ever since I was a kid and read the back of the cereal box as I was downing a bowl of cereal before going to school, I’ve loved them. Cereal boxes were fun and often had games to play on the back and many contained prizes inside. Recently, as I was cleaning out an old desk drawer, I came upon several of the prizes I had retrieved from cereal boxes. At first, I would eat the cereal until the prize suddenly fell out as I poured some of it into my bowl. But after a while, I became impatient and dumped the cereal from a newly opened box into a large bowl or pot to search for the prize. Are these little prizes collectible today? I know mothers detested the prizes found in McDonald’s Happy Meals and saw them as junk. What about the cereal prizes? 

ANSWER: A cereal box prize was a form of advertising that involved using a promotional toy or small item that cereal makers offered as an incentive to buy their brand. Prizes could be found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used to include premiums that consumers could order through the mail from an advertising promotion printed on the outside of the cereal box.

Cereal makers distributed prizes and premiums in four ways. The first was an in-store  prize handed to the customer with the purchase of one or more specified boxes of cereal. The second was to include the prize in the box itself, usually outside the liner bag. The third was attaching the prize to the box, such as printing games and trading cards on the cereal box or simply attaching the prize to the box with tape or shrink wrap. Some prizes included a gameboard or other interactive activity printed on the box that corresponded with the prize inside the box, which kids used as a gamepiece. The fourth method of distribution was to have the consumer mail in the UPC proof-of-purchase labels cut from a specified number of boxes, sometimes with a cheque or money order to defray the cost of shipping. A third-party sent the premium to the consumer by mail. 

In 1909, Kellogg’s offered the first cereal box prize. Shoppers who purchased two boxes of Kellogg’s Corn Flakes received a copy of Funny Jungleland Moving-Pictures, a little booklet illustrated with dancing tigers, storks, horses, hippos and more. Children pulled a tab to slide new pictures in and out, creating new combinations of the animals’ heads, bodies and feet. By 1912, consumers redeemed The Funny Jungleland Moving Pictures Book 2.5 million times.

With the success of the Kellogg’s prize campaign, other cereal makers, including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats, followed suit and inserted prizes into boxes of their cereals to promote sales and brand loyalty.

The first prizes buried inside cereal boxes were small pinback buttons decorated with World War II U.S. Military insignia, available in Pep, at that time Superman’s favorite cereal. 

By the 1920s, cereal companies turned to then-popular radio shows to advertise their premiums. 

The invention of a screw injection molding machine by American inventor James Watson Hendry in 1946 changed the world of cereal box prizes. Thermoplastics could be used to produce toys much more rapidly, and much more cheaply, because recycled plastic could be remolded using this process. In addition, injection molding for plastics required much less cool-down time for the toys, because the plastic wasn’t completely melted before injected into the molds.

During the 1940s and 1950s, cereal prizes followed a transportation theme, with metal or plastic cut-out planes, cut-out trains, and license plates included in General Mills offerings. It wasn’t until 1943 that Kellogg’s placed a model airplane into a package of its Pep Whole Wheat Flakes cereal. 

Also in the 1950s, the maker of Wheaties distributed brightly-painted steel automobile maker emblems, representing 31 American and European auto makers, including  luxury names like Bugatti, Alfa Romeo and Rolls Royce alongside now-defunct manufacturers like Kaiser, Hudson and Riley. 

In the 1970s, Hendry developed the first gas-assisted injection molding process in the 1970s, which permitted the production of complex, hollow prizes that cooled quickly. This greatly improved design flexibility as well as the strength and finish of manufactured parts while reducing production time, cost, weight, and waste.

All kinds of collectible figures—from rocket ships and submarines to cartoon characters and rings—could be cranked out and hidden beneath cereal. 

In the early 1980s, Apple Jacks cereal included a rubbery, squid-looking toy in every box that could be thrown at walls and slowly “crawl” down to the ground as it stuck and unstuck itself. Even the Teenage Mutant Ninja Turtles got their turn. 

And in 1996, General Mills distributed the PC video game Chex Quest on CD in boxes of Chex cereal.

Today, cereal box prizes have become a unique collectible. Most vintage cereal box prizes sell anywhere from $5 to $30, but rare ones can go for as high as $175 for a Banana Splits TV Show ring and and $250 for a General Mills Lucky Charms Game.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "The World of Art Nouveau" in the 2022 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Sorting Out the Often Confusing World of Specialty Antiques Categories

 

QUESTION:  Every time I go into an antique mall, I become overwhelmed by all the items. Booth after booth of what seems like junk. Yet I know there must be some interesting and perhaps valuable antiques hidden there. How can I make sense of it all?

ANSWER: Previously, we took a look at some of the main categories of antiques. But beyond them lies an array of specialty categories. 

One of these is the toy category. Antique toys take in everything from cast-iron banks and vehicles to board games and rocking horses. The diversification is so great that most collectors specialize in collecting one type of toy or another. Few are generalists. But collecting toys can be expensive. The more specialized antiques are, the most costly they become.

A subcategory of toys is dolls. Dolls, dolls, and more dolls dominate this category with teddy bears a close second. There are other products, but from a value standpoint, dolls and bears dominate. English and German dolls are most sought after while German Steiff bears are desired almost exclusively. This category generates more emotion among collectors than does any other. As a result, collectors and dealers become very competent and have extremely specialized knowledge. A beginner in antiques should tread lightly as this is a very technical category filled with passionate and very knowledgeable people.

Like the doll category, antique collectors of scientific instruments are very knowledgeable. As a subcategory of clocks, collecting barometers and chronometers,  particularly marine chronometers and nautical instruments is also a male dominated group. These seem to invoke the smell of the sea in their favorite piece. Again, English makers predominate. Among instruments, telescopes are popular as are surveying and nautical instruments. Microscopes and medical instruments follow hard on their heels.

Another antiques specialty is jewelry. Precious and semi-precious, as well as costume jewelry are the dominant categories with Victorian era jewelry the most popular. Specialized knowledge is required in the precious jewelry category, but most ordinary folks soon become familiar with the semi-precious stones and the costume jewelry found in all antique malls. Pins, earrings and bracelets are the most popular product lines.

One of the most interesting specialty categories is commemorative antiques. Relying mainly on English Royalty and history, the commemorative antique category consists of anything celebrating an occasion. Royal weddings, a monarch's reign, births and victorious battles are all occasions for producing commemorative products. The Victorian period is the most popular, but more localized events such as battles or achievements are also forever immortalized on plates, jugs and spoons.

Collecting Asian antiques takes a lot of effort and research. This highly technical category is best avoided by beginners, Chinese and Japanese antiques dominate this category. Eighteenth Century Tang, Quing, and Cantonese pieces are quite popular, and Japanese antiques are particularly sought after by Japanese collectors who tend to be very nationalistic. Imari ceramics and Satsuma pottery are much in demand among this group of wonderful antique buffs. And more than in any other speciality, the chances of fakes is far greater. 

The military antiques category takes in arms and armor, swords and daggers, pistols, revolvers, medals, and military equipment. British, German, American and Italian items are all covered in this class. For the beginner it is best to avoid these antiques until you have time to study them. Definitely a man's "thing," military antiques cover everything related to wars and regimental history.

Traditionally, antiques include objects that are 100 years old and older. Items less than a century old are typically classified as collectibles. This category covers everything from blue willow patterned ceramics to the war medals. Often collectibles can be quite new and tied to popular media and the movies.

A subcategory of collectibles is memorabilia. Dominated by Walt Disney products, particularly those to do with classics such as "Snow White."  Elvis leads the list of musical memorabilia. Postcards, Coca-Cola signs and signed autographed copies of correspondence are also in demand. This is a fun category as it's so diverse. But it’s also very fickle and tends to go through trendy periods when prices fluctuate widely.

While the main and specialized antiques and collectibles categories mentioned here are the most popular, there are many others. With antiques and collectibles, there’s something for everyone to collect.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about railroad antiques in "All Aboard!" in the 2021 Summer Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

An Iconic Toy That’s Lasted Over a Century

QUESTION: When I was a kid back in the 1950s, one of my favorite toys was my set of Lincoln Logs. I have a little grandson now and was doing some Christmas shopping the other day when I noticed a set of Lincoln Logs on the shelf. I didn’t know they still made them. So I bought him a set. I hope he gets as much enjoyment from them as I did. Can you tell me anything about this classic building toy? How did it get its start?


ANSWER: Lincoln Logs have long been a favorite toy of little boys. And they didn’t just appear in the 1950s. In fact, they appeared in stores sometime between 1916 and 1918 when John Lloyd Wright was working with his famous architect father, Frank Lloyd Wright. He based the model for the toy on the foundation structure of the Imperial Hotel in Tokyo, designed by his father, consisted of interlocking wooden beams.

When he returned to the U.S., John Wright organized The Red Square Toy Company, named after his father's famous symbol, and began marketing the toy in 1918. He obtained a U.S. patent for it on August 31, 1920, for a "Toy-Cabin Construction". Soon after, he changed the name of his company to J. L. Wright Manufacturing. The original Lincoln Log set came with instructions on how to build Uncle Tom's Cabin as well as Abraham Lincoln's cabin. Subsequent sets were larger and more elaborate. The toy was a hit, following as it did Tinker Toys and Erector Sets introduced a few years before.



This all-American building set consisted of square-notched miniature logs used to build small forts and buildings. The logs measure three quarters of an inch in diameter. Analogous to real logs used in a log cabin, Lincoln Logs come notched so that they may be laid at right angles to each other to form rectangles resembling buildings. Additional parts of the toy set included roofs, chimneys, windows and doors, which bring a realistic appearance to the final creation. Later sets, packaged to build specific theme buildings in which the number of pieces ranged from 120 to 240 pieces, included animals and human figures the same scale as the buildings.

And though the early sets contained pieces made entirely of wood, the company unsuccessfully introduced sets made entirely of plastic in the 1970s, but soon went back to using real wood.

The original Lincoln Log toy set included a set of instructions on how to build the cabin from the book Uncle Tom’s Cabin, as well as instructions for building Abraham Lincoln’s boyhood cabin. The Lincoln Logs became popular quickly, and the basic initial set was soon expanded to include more logs of a greater variety of sizes. With the increased number and sizes of logs, children were able to build much more types of buildings and could exercise their creativity to a much greater extent when playing with the logs.

There’s a disagreement over the origin of the name “Lincoln Logs.” The current distributor of Lincoln Logs, Basic Fun, Inc., claims they were named after former U.S. president Abraham Lincoln because he was born in an old-fashioned log cabin, plus the name invoked patriotism during World War I when Wright invented it. But those friendly with John Lloyd Wright or those who knew people who knew John said the name came from Frank Lloyd Wright’s original name of Frank Lincoln Wright, or even that the name was a play on the term “linking logs,” which is what the logs did.

The toy’s packaging featured a simple drawing of a log cabin, a small portrait of Lincoln and the slogan “Interesting playthings typifying the spirit of America.” Capitalizing on both a nostalgia for the frontier at a time when the United States was becoming increasingly urbanized and a wave of patriotism in the wake of World War I, Lincoln Logs became an instant success.

Originally carved from redwood, the notched building logs are now manufactured from stained pine. Lincoln Logs peaked in popularity during the 1950s when it was among the first toys mass-marketed on television. The toy’s rustic brand tied in perfectly with popular children’s shows such as “Davy Crockett, King of the Wild Frontier” that were watched by tens of thousands of young “baby boomers” on their black-and-white televisions.

John Lloyd Wright sold his company to Playskool in 1943 for only $800. The copyright for Lincoln Logs eventually passed to toy companies Milton Bradley and Hasbro. Since 1991, the rights to produce Lincoln Logs have been licensed by K’NEX, which announced in 2014 that the stackable wooden construction sets would again be manufactured in the United States after years of being produced in China. In late 2017, Basic Fun, Inc., of Florida, bought out K'NEX, when it filed for bankruptcy. Pride Manufacturing, of Burnham, Maine, manufactures Lincoln Logs for Basic Fun. Over 100 million sets have been sold worldwide since the first ones appeared in 1918.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 24,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about antique clocks in the Fall 2019 Edition, "It's That Time Again," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook.

Selling Your Antiques and Collectibles

QUESTION:  I was a Hess dealer from 1969 to 1982, station Numbers 30293 and 30298 in Maple Shade and Millville, New Jersey. I clamped the Hess Toy Truck gasoline tanker display  to the top of the oil rack on the gas island. Hess Oil issued one of these for each island oil rack. Have you ever seen one of these? The Hess Training Vans came packaged six trucks to a box and four boxes to a master carton. Only one of these have been out of the box to take photos. Notice  the sharp corners on the boxes that are still green and not white and end flaps are still flat and not rolled. I’d like to sell these items but don’t know how or where. Can you help me?

ANSWER: People ask about selling Hess Toy Trucks all the time.  Unfortunately, the market for them is flat, so sales are sort of in the dumps at present. However, there are other ways to unload your antiques and collectibles. Have you ever considered crossover sales?

Most people associate the word “crossover” with SUVs. But in fact many antiques and collectibles can also be crossovers—they have collector appeal in more than one field or category. For example, an early 20th-century calendar showing bicyclists attracts not only ephemera collectors, but also antique bicycle enthusiasts.

This person has some really unique pieces which although they may not appeal to the typical collector of Hess Toy Trucks—except for the trucks, themselves—they may appeal to a wider market of both advertising and gasoline memorabilia collectors, especially since Hess Oil sold off its gas stations last year. The display cases are particularly interesting. Also, anything bearing the company logo will sell.

In order to get the most for whatever type of antique or collectible you have, you must look at this from a broader perspective and begin to see the crossover possibilities. First, you have the people who collect the trucks, themselves. Then you have those who collect toy trucks, Third, you have those who collect Hess memorabilia, and fourth those who collect gas station memorabilia. Most people only think of the collectors of the items they have. You have to think beyond them.

Second, you have to plan to sell to a targeted audience. Let’s look at some of the right and wrong possibilities.

The first marketing level, the yard or garage sale, depends on people who impulse buy. The regulars make the rounds each Saturday, hoping to find some items that interest them. Sure, there may be some collectors in the group, but the chances of a collector of a particular type of antique or collectible finding an item they collect is a million to one shot.

The second marketing level, the flea market, depends on a similar group of people. However, this group includes more collectors, who browse flea markets looking for items to add to their collection. It’s always hit or miss. A collector never knows what he or she will find on a given day.

The third marketing level is the antiques or collectibles dealer. Most people don’t realize that when selling to a dealer, they’ll only get half or less of what their items are worth. Here, the number of collectors is higher than previously, but the monetary returns are low.

Computer technology and the Internet have dramatically changed how people sell things. For the most part, the audience is made up of mostly collectors—people who are searching for specific items to add to their collections. It’s so much easier to sit at a computer and search for a specific item than it is to go out hunting for it. Plus it saves on gas.

When eBay began, it was the only game in town. And in this case, “game” was the right word. People went on eBay to play the “bidding” game before sophisticated video games began to take up their time. They would bid on items for which they had only a marginal interest, bidding them up to see if they could “win” the item in the last second. This caused the prices of antiques and collectibles to rise substantially beyond their actual value.

But now eBay is just one of many online sales venues. In fact, bidding plays only a small part in eBay sales as more and more buyers prefer the “Buy It Now” option.

To successfully sell online, divide up what you have and sell individual pieces. This applies especially to items like Hess Toy Trucks. Some people have been collecting them for years and want to sell their entire collection to one person. Although that’s the easy way out, they’ll make a lot more money selling everything a la carte.

Before attempting to sell any antique or collectible online, see what others like it are selling for, then either match or offer a slightly lower price. Offer the item in several categories, maximizing its crossover potential. It’s all about competition—and there’s loads of it online today. Lastly, be patient. It may take a while for the right buyer to come along.