Going for the Prize Inside

 

QUESTION: Ever since I was a kid and read the back of the cereal box as I was downing a bowl of cereal before going to school, I’ve loved them. Cereal boxes were fun and often had games to play on the back and many contained prizes inside. Recently, as I was cleaning out an old desk drawer, I came upon several of the prizes I had retrieved from cereal boxes. At first, I would eat the cereal until the prize suddenly fell out as I poured some of it into my bowl. But after a while, I became impatient and dumped the cereal from a newly opened box into a large bowl or pot to search for the prize. Are these little prizes collectible today? I know mothers detested the prizes found in McDonald’s Happy Meals and saw them as junk. What about the cereal prizes? 

ANSWER: A cereal box prize was a form of advertising that involved using a promotional toy or small item that cereal makers offered as an incentive to buy their brand. Prizes could be found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used to include premiums that consumers could order through the mail from an advertising promotion printed on the outside of the cereal box.

Cereal makers distributed prizes and premiums in four ways. The first was an in-store  prize handed to the customer with the purchase of one or more specified boxes of cereal. The second was to include the prize in the box itself, usually outside the liner bag. The third was attaching the prize to the box, such as printing games and trading cards on the cereal box or simply attaching the prize to the box with tape or shrink wrap. Some prizes included a gameboard or other interactive activity printed on the box that corresponded with the prize inside the box, which kids used as a gamepiece. The fourth method of distribution was to have the consumer mail in the UPC proof-of-purchase labels cut from a specified number of boxes, sometimes with a cheque or money order to defray the cost of shipping. A third-party sent the premium to the consumer by mail. 

In 1909, Kellogg’s offered the first cereal box prize. Shoppers who purchased two boxes of Kellogg’s Corn Flakes received a copy of Funny Jungleland Moving-Pictures, a little booklet illustrated with dancing tigers, storks, horses, hippos and more. Children pulled a tab to slide new pictures in and out, creating new combinations of the animals’ heads, bodies and feet. By 1912, consumers redeemed The Funny Jungleland Moving Pictures Book 2.5 million times.

With the success of the Kellogg’s prize campaign, other cereal makers, including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats, followed suit and inserted prizes into boxes of their cereals to promote sales and brand loyalty.

The first prizes buried inside cereal boxes were small pinback buttons decorated with World War II U.S. Military insignia, available in Pep, at that time Superman’s favorite cereal. 

By the 1920s, cereal companies turned to then-popular radio shows to advertise their premiums. 

The invention of a screw injection molding machine by American inventor James Watson Hendry in 1946 changed the world of cereal box prizes. Thermoplastics could be used to produce toys much more rapidly, and much more cheaply, because recycled plastic could be remolded using this process. In addition, injection molding for plastics required much less cool-down time for the toys, because the plastic wasn’t completely melted before injected into the molds.

During the 1940s and 1950s, cereal prizes followed a transportation theme, with metal or plastic cut-out planes, cut-out trains, and license plates included in General Mills offerings. It wasn’t until 1943 that Kellogg’s placed a model airplane into a package of its Pep Whole Wheat Flakes cereal. 

Also in the 1950s, the maker of Wheaties distributed brightly-painted steel automobile maker emblems, representing 31 American and European auto makers, including  luxury names like Bugatti, Alfa Romeo and Rolls Royce alongside now-defunct manufacturers like Kaiser, Hudson and Riley. 

In the 1970s, Hendry developed the first gas-assisted injection molding process in the 1970s, which permitted the production of complex, hollow prizes that cooled quickly. This greatly improved design flexibility as well as the strength and finish of manufactured parts while reducing production time, cost, weight, and waste.

All kinds of collectible figures—from rocket ships and submarines to cartoon characters and rings—could be cranked out and hidden beneath cereal. 

In the early 1980s, Apple Jacks cereal included a rubbery, squid-looking toy in every box that could be thrown at walls and slowly “crawl” down to the ground as it stuck and unstuck itself. Even the Teenage Mutant Ninja Turtles got their turn. 

And in 1996, General Mills distributed the PC video game Chex Quest on CD in boxes of Chex cereal.

Today, cereal box prizes have become a unique collectible. Most vintage cereal box prizes sell anywhere from $5 to $30, but rare ones can go for as high as $175 for a Banana Splits TV Show ring and and $250 for a General Mills Lucky Charms Game.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "The World of Art Nouveau" in the 2022 Spring Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

The Collectability of Vintage Cameras

 

QUESTION: Throughout the 1980s and 1990s, I used several Nikon 35mm cameras and lenses to shoot photos for the articles I wrote. In the mid-1990s, I began using the new digital cameras and never looked back. Besides my 35mm cameras, I have several other older cameras. What can I do with them? Are they collectable?

ANSWER: Now that digital photography has become firmly a part of people’s lives, people want to know what to do with their old 35mm cameras. Even though photography has been around for well over 150 years, it’s taken a long time for traditional photographic gear—cameras in particular—to become collectible.

Today, old cameras dot the tables at yard sales and flea markets. Most are 35mm castoffs, but a few are older. With the ease of taking photos with a digital camera, let alone not having to buy film, it’s no wonder dealers have so many cameras and lenses on hand. But are these recent castoffs worth anything in the collectible market? That’s the big question.

Unfortunately, in the world of photographic memorabilia, recent 35mm cameras aren’t worth much unless they’re classic cameras or rare or unique models. Over 30 years after the introduction of digital cameras, the value of used 35mm cameras still hasn’t risen much.

So what types of cameras can be collected without breaking the bank? There are lots of modern cameras that have long ago outlasted their usefulness that can create an interesting camera collection. You can pick up a decent 100-year-old Kodak box camera for about $10 to $25 at flea markets. Folding cameras go for a bit more. 

Established by pioneering George Eastman in 1888, Kodak soon became one of the world’s most widely recognized brands. Photo historians credit Kodak’s first box camera  with broadening the appeal of photography to a wider audience, as these cameras were both less expensive and easier to operate than those designed for professional use. 

But since the appearance of digital cameras, people often ask about the worth and collectability of 35mm cameras, of which there are two types—rangefinder and single lens reflex cameras.

The first cameras to use 35mm movie film to create still photographs were called rangefinders. These cameras came outfitted with an additional rangefinder that allowed the photographer to assess distance in their frames to capture precise, clear images. But these rangefinders had a problem. The image the photographer saw in them was slightly shifted to one side, so the resulting image wasn’t exactly what the photographer saw. The Kodak 3A, which was introduced in 1916, was the first of the brand. The most famous rangefinder cameras were Leicas, precision optical cameras made in Germany. These became the camera of choice for photojournalists.

Though first patented in the 1860s, the single lens reflex(SLR) camera didn’t become popular as a consumer and professional camera until the 1960s. The SLR camera created crisp images with exceptional color thanks to its use of a complex combination of a mirror that moved with the shutter and a prism that refracted light to capture the image. 

Created in the late 1910s, primarily as a lens manufacturer, Nikon grew over the course of the 20th century to become one of the leading producers of both lenses and cameras. The company’s SLR cameras dominated the market in the 1950s with their modular camera systems that afforded users a variety of compatible camera components that could be changed out depending on conditions and preferences. So trusted was Nikon camera technology that they became one of the main suppliers of cameras to NASA.

The price of a vintage camera can vary widely, depending on the condition of the camera and its rarity. For example, prototype vintage cameras – those designed to pilot new camera models – tend to sell for more money because they are often few and far between on the market.

For more information on collecting cameras, read Collectors Snap Up Old Cameras.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

It's All in the Packaging

 

QUESTION: I’ve been fascinated with food containers, especially old ones since I was a young adult. When I go to the supermarket, I’m amazed at the variety of the packaging. In that sea of colors and textures, I wonder how I find the items I need. I like to browse through antique cooperatives. Many of the booths selling old kitchenware also have a variety of old food containers—cans, boxes, and tins. What is the origin of food packaging? How did it develop over the decades? And how collectible is it?

ANSWER: Food containers have been around for over 200 years. At first they were basic but over time food packaging developed into a necessary form of distribution. Not only did the containers keep the food fresh, the labels on the outside helped to advertise the product on store shelves.

Because the focus of the Industrial Revolution was on mass production and distribution, food packaging had to be durable, easy to produce, and accessible. Food preservation was also a high priority, as new transportation methods allowed businesses to ship it further.

Back in 1875, French General Napoleon Bonaparte offered 12,000 francs to anyone who could preserve food for his army. This led confectioner Nicholas Appert to invent the first “canning” technique that sealed cooked food in glass containers and boiled them for sterilization.

Later in 1810, British inventor Peter Durand patented his own canning method using tin instead of glass. By 1820 he was supplying canned food to the Royal Navy in large quantities.

The second half of the 19th century brought further developments in manufacturing and production—among which included food packaging. In 1856, corrugated paper first appeared in England as a liner for tall hats. By the early 1900s, shipping cartons made of it replaced wooden crates and boxes.

In 1890, the National Biscuit Company, now known as Nabisco, individually packaged its biscuits in the first packaging to preserve crispness by providing a moisture barrier. Kellogg’s introduced the first cereal box for corn flakes in 1906, eighty-nine years after the first commercial cardboard box appeared in England.

Leo Hendrik Baekeland invented the first plastic, known as Bakelite, based on a synthetic polymer in 1907. It could be shaped or molded into almost anything, providing endless packaging possibilities.

Eventually, food manufacturers began using packaging containers that consumers were reluctant to discard. A tin of Sultana Peanut Butter, which came in a large pail with wire handles, made the perfect sand bucket to take to the beach in summer. Other similar containers included the log-cabin-shaped tin holding Log Cabin Syrup. People reused biscuit tins to hold everything from petty cash to old buttons and homemade cookies.

Lambrecht butter, found primarily east of the Mississippi, came packaged in an attractive gray or white stoneware tub with blue script while Kaukauna Klub cheddar cheese came in a clay crock with a heavy wire clamp.

By the dawning of the 20th century, package design was an important way to draw attention to a product. Manufacturers of drugs, paint, oil, as well as food items worked to establish a visual logo or trademark. Labels and magazines ads were the only means of communicating the goodness of a product.

One of the first national trademarks was the Uneeda boy, a little boy in a yellow slicker that represented freshness from the elements. Soon after came the Morton Salt girl, Aunt Jemima, Dutch boy, the Fisk Tire boy in Dr. Dentons holding a candle, and many other memorable logos. These symbols are all very collectible today. 

The widespread practice of packing food in tin cans and containers was a direct result of the public's acceptance of the Germ Theory of Disease. In the 19th century, many Americans were still oblivious to the research done by Louis Pasteur and Robert Koch in food preservation.  

Today, some people look down on those who eat canned or processed food as something people without access to fresh food eat. But in the late 19th century, food in tins was highly desirable. Consumers considered it more sanitary, and therefore healthier, than food offered in bins or barrels at the General Store. That’s when branding became particularly important; customers learned they could expect a certain level of quality from, say, Kellogg’s.

At first, manufacturers covered tinplate containers with paper labels, which had a product’s pertinent information and advertising stenciled or printed on them. Machines that could trim and stamp sheets of tin had been introduced around 1875, and between 1869 and 1895, manufacturers developed a process that allowed them to use lithography to transfer images directly onto the tin containers. Coffee and tea, as well as tobacco and beverages and snack foods came packaged in tins.

Today, all sorts of historic food packaging is collectible. In fact, it’s one of the most affordable and pleasurable of collectibles. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Forecasting the Weather in Vane

 

QUESTION: I’ve noticed that old weathervanes are bringing some pretty high prices at high-end Americana antique shows and in online antique auctions. Why are they so valuable? When I was a kid, my family lived in a rural area with weathervanes on a lot of the barns. What is the origin of the weathervane? And if I find one that isn’t too expensive, should I be concerned that it isn’t restored?

ANSWER: It doesn’t really matter how old a weathervane is, as long as it’s not new. Old weather vanes atop old barns are an American tradition and today are worth a good deal of money, even if they’re weathered.

Weathervanes have been blowing into the wind for as long as farmers and sailors needed to know the direction of the breeze, but they have traditionally performed another function as well. A weathervane was often an emblem that showed the profession of the person who mounted it---a dory for a fisherman, a cow for a dairy farmer, a locomotive for a railroad engineer.

The earliest known weather vane, dating to 48 B.C.E., was an image of Triton—a Greek god with the head and torso of a man and the tail of a fish—mounted on The Tower of the Winds in Athens.

Weather vanes didn’t gain popularity until English nobles during the Middle Ages flew banners from their castle walls emblazoned with their coats of arms. After the Normans conquered England, these "fanes,” as the banners came to be known, were made of iron with designs cut into them. Since what wouldn't bend might break, fane makers soon rigged them to turn with the breeze. By the English Renaissance, the fane had become a vane, a simpler and more functional device affixed atop a merchant's shop as often as on a knight's battlement.

The colonists who settled America brought their traditions with them, including the weathervane. While the first colonists crudely cut vanes from wood, iron ones could be seen topping several Puritan meeting houses by the late 17th century. Boston's Old State House, erected in 1713, had a swallow-tailed vane with an arrow, and by 1740, America's first craftsman of weathervanes, Shem Drowne, had begun fashioning copper vanes for Boston's public buildings.

Prior to the 1850s, blacksmiths created most weathervanes. And though they devoted considerable skill and imagination to them, forging iron vanes or beating them out of copper was largely a sideline, something a blacksmith did on request.

Blacksmiths in coastal New England towns, where watching the wind has always been vital, made vanes in the shape of ships for sea captains, cod and flounder vanes for fishermen, and leviathans for the whale hunters on Nantucket and at New Bedford. Inland, farmers sawed crude wooden vanes in the shapes of plows and farm animals, or found a blacksmith who could fashion more sophisticated weathervanes for their barns.

After the 1850s, metalworkers like Alvin Jewell, of Waltham, Massachusetts, began manufacturing copper vanes using templates and molds, a process that was faster than the ancient repousse method, in which they pounded copper into the desired shape. Speedier manufacturing processes meant lower costs, and Jewell found that his patterns sold quite well through mail-order catalogs.

L.W. Cushing, perhaps the best-known weathervane manufacturer of the 19th century. He added them to a collection of over 100 silhouette and full-bodied vanes in his catalog. Other weather vane companies soon opened for business, including J.W. Fiske and E.G. Washburne, both of New York City, and Harris & Company of Boston.

It was during the height of the Victorian Era when weather vanes became one of the most sought after items. They began appearing on everything from stables to gazebos. Prices ranged from $15 to $400 for the weathervane, its brass turning rod, a copper ball, and a set of brass cardinals indicating the points of the compass.

The boom in weathervanes didn't last long, only 50 years or so, but during that time people bought hundreds of designs throughout the country, including fire engines, Statues of Liberty, clipper ships, river steamers, cannons, even sea monsters and dragons. Still, the traditional designs—roosters, horses, and other animals—remained the most popular.

By the early 20th century, changing tastes and simpler home design—particularly the decline of the cupola—caused a decline in weathervane popularity.           

People began to be collect weather vanes as folk art about 40 years ago. Many sought vanes made by factories that originally sold them through catelogs, so handmade vanes weren’t even an issue. The highest amount ever paid for a weather vane was for a factory-made, copper Indian chief vane from 1900 that sold for $5.8 million at Sotheby’s in October 2006. Others have sold for prices from four figures on up.

Collectors prefer scarce and unusual weathervane forms, such as mermaids, cars, trains, and firemen. The most common ones, however, are horses, roosters, and cows which tend to fetch lower prices.

The majority of collectors like old copper vanes that have a green or verdigris patina which helps to date it.  But the biggest problem are the vanes made now from original molds from defunct factories. Though manufacturers generally don’t conceal the replicas’ origins, subsequent sellers often do.

The weathervanes that command the highest prices have not been restored. They have a patina—often noticeably different on one side thanks in part to prevailing winds and decades of exposure to sun, sleet, rain, snow and birds.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Signs of the Times

 

QUESTION: I love old cars and have visited several antique automobile museums. Several of them, including the Antique Automobile Club of America Museum in Hershey, Pennsylvania, also have gas station signs on display. I’m also a big fan of the cable TV show American Pickers. One of the guys on that show had a real passion of old filling station signs. It didn’t take me long to purchase my first gas station sign. Now I have about a dozen. I buy and collect what I like, but I don’t know too much about why there were so many different signs used in early filling stations. Can you help me expand my knowledge?

ANSWER: Petroliana, the collecting of automobile and gas station memorabilia, is one of the hottest categories of collecting today. The signs used by these stations are just one of the many different items collectors love. While many were discarded after no longer being needed, many ended up stashed in old barns and garages. Signs from major oil companies 

, or antiques related to gas stations and the oil business, is a collecting area focused on advertising, with key subcategories being gas pumps, gas-pump globes, oil cans, road maps, signs, and major names like Mobil, Texaco, Standard Oil, Phillips 66, Shell, Sinclair, and Esso.

The first filling station was a city pharmacy in Wiesloch, Germany, where Bertha Benz, a German automotive pioneer, refilled the tank of her automobile in 1888. Other German pharmacies quickly entered the filling station business.

A filling station constructed at 420 South Theresa Avenue, Saint Louis, Missouri, in 1905 was the first filling station built to sell fuel and oil. Standard Oil of California built the second in Seattle, Washington, in 1907.

By 1910, over 500,000 automobiles roads highways and byways of the United States.  With that volume of cars on the roads, filling tanks from fuel barrels wasn’t efficient. Gulf Refining Company opened the first drive-in filling station in Pittsburgh on December 1, 1913.

Many early filling stations doubled as service stations and sold automobile-related products, as well as candy and soft drinks, and offered toilet services. 

In the early days of automobile travel, service stations were unfamiliar and often poorly lit at night. So lighted gas-pump globes and other oil company signage were key to reassuring and drawing in motorists. And since pumping gas was a new experience, early pumps allowed motorists to see if the gasoline was clean through a small glass window, and later to watch the price as they pumped the gas.

While some cities today have a gas station on every corner, complete with huge signs illuminating a variety of multinational oil giants’ slickly produced logos, the industry was a whole lot different when cars first appeared on the roads in the early 20th century. Gas stations were extremely rare, generally doing business only in larger cities and on the busiest highways.

In the 1910s, the market began growing, as did the competition, especially among lubricating oil companies. The first signs advertising lubricating oil, produced in a variety of materials, including baked enamel, sheet steel, and tin, appeared in grocery stores: Sign makers used lithography to print signs on tin and silk screen to print signs on sheet-steel.

These signs allowed a store to tell its customers which automotive products and brands it sold, which, in turn, lured customers inside. The signs were often clever and engaging. One particularly rare sign by Oilzum Motor Oils and Lubricants, for example, featured an attractive graphic of a man in a hat, along with this tongue-in-cheek slogan: “If Motors Could Speak we wouldn’t need to Advertise.”

In the 1920s, gas stations became more common, as did gas pumps, which brought about a new type of sign—the pump plate. Attached to gas pumps, they advertised the pump’s brand of gasoline. The plates came in a variety of shapes—round and otherwise—and a wide range of sizes, from as small as five inches across to more than a foot wide.

The Burdick Sign Company of Chicago produced the majority of these of porcelain, which made them both attractive visually and more durable in almost any kinds of weather. Porcelain signs remained common through the 1950s, despite a decrease in production during World War II.

People collect signs bearing a variety of company names, though the most coveted are often the smaller, regional brands—Signal, Gilmore, and Wilshire, with its distinctive Polly brand gas and parrot logo. Of course, signs from bigger brands such as Shell, Standard Oil----as well as its descendants, Mobil, Exxon, and Esso—and Philips 66 have large followings, as do signs from oil-and-gas brands like Sinclair, Pennzoil, Valvoline, Zerolene, Sky Chief, Tydol, Derby, Derby, Conoco, Union 76, and Frontier.

Aside from plate pumps, some people collect “lubesters,” the signs attached to oil and grease dispensers. Warning signs are also popular with collectors. “No Smoking Stop Motor” signs, for example, are one popular niche within this category. Finally, some of the rarest gas-and-service signs are those used at marine and aviation stations.

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.

Those Happy Waffle House Days

QUESTION: One of the happiest memories I have from when I was a kid were the Sundays spent at the local Waffle House. My dad took Mom and us kids there after church on most Sundays. If I close my eyes, I can still smell their delicious aroma, smothered in melted butter and warm maple syrup. It’s been a while since I visited a Waffle House—there aren’t too many around anymore. Today, I use a shiny stainless steel and chrome electric waffle iron when I want to indulge. But it’s just not the same. Recently, as I was browsing through an antique coop. I noticed a pile of old, neglected waffle irons. Now I’d like to know more about them. When did the waffle originate? Who invented the first waffle iron? Who came up with the idea to electrify them?

ANSWER: Reading about your waffle memories makes me want to go make one. To me, waffles have always been a treat, especially if smothered in fresh strawberries, syrup, and whipped cream.   

The origin of waffles is highly debated. Some historians believe the earliest waffle irons originated in the Netherlands in the 14th century. These consisted of two hinged iron plates connected to two long, wooden handles. The plates often imprinted elaborate patterns on the waffle, including coat of arms, landscapes, or religious symbols. The waffles would then be baked over the hearth fire. Though blacksmiths made waffle irons back then, historians are unsure whether they or their customers created the designs imprinted on the waffles.

In fact, waffles can be traced back to ancient Greece, when Athenians cooked obelios—flat cakes between two metal plate—over burning embers. The word waffle evolved from wafer, one of the only foods early Catholics could eat during fasting periods because they contained no milk, eggs, or animal fats. Monks were the only ones making these wafers until the late 12th century, when peasant bakers began making their own flour and water waffles, although some started adding eggs and honey to make them lighter and sweeter. 

Eventually, waffle iron makers molded the plates with religious symbols and the familiar honeycomb pattern, which was supposed to represent interlocking crosses. In 1270, bakers founded a special guild to train the street vendors who sold waffles. 

To use a traditional waffle iron, a baker poured batter between the plates then held it  over a wood fire to bake the batter poured between them, one side at a time. Knowing when to turn the iron took skill learned by trial and error since these early waffle irons had no temperature controls.

The Pilgrims discovered waffles while seeking asylum in Holland before sailing to America and brought them across the Atlantic in 1620. Later, Dutch immigrants popularized the waffle in New Amsterdam.

But the waffle wouldn’t achieve nationwide appeal in America until Thomas Jefferson brought a waffle iron back from France in the 1790s as a souvenir. He had his cook make and serve them at the White House, which helped popularize "waffle parties." 

It wasn’t until 1869 that Cornelius Swarthout patented the first waffle iron in the U.S.. What made his waffle iron unique was that he joined the cast iron plates by a hinge that swiveled in a cast-iron collar.

Soon after the invention of electricity came the electric waffle iron. Lucas D. Sneeringer eventually designed the first electric heating elements that used a built-in thermostat to prevent overheating, a common pro with early versions. With his revolutionary design and General Electric funding, the first electric waffle iron rolled off the assembly line on July 26, 1911. 

While the first electric waffle iron did the job—the process of making waffles this way is a relatively simple one—it didn’t look very pretty. So designers began to make the exterior of their waffle irons more attractive. Other innovations, like an iron that could cook two waffles at the same time, soon followed.  Charles M. Cole invented the first twin waffle iron in 1926, but it wasn’t until 1939 when Karl Ratliff designed the "Twin-O-Matic" for the New York World's fair that it really caught on with the public.

By the time the New York World’s Fair rolled around, Art Deco design had influenced everything from dishes to utensils and small appliances. Some waffle irons, like the Hotpoint Waffle Iron by Edison General Electric, became works of art in themselves. Some resembled flying saucers, having lost their legs and taking on a lower, sleeker look. One of these was General Electric’s Diana, designed by August Propernick. Toastmaster and Sunbeam soon got in on the act and began producing their own electric waffle irons.

Because of the "teeth and gaps" of the waffle mold or "iron", considerably more of the surface area is heated and caramelized relative to the "pancake" -- thus, the waffle has more taste and a crispness that enables it to serve as a support for other foods. Even though the waffle makers have changed over the centuries, the basic waffle recipe----a blend of flour, milk, eggs, and oil—hasn’t. In the mid-1930s, brothers Frank, Tony and Sam Dorsa created a dry waffle batter that only required users to add milk. 

To read more articles on antiques, please visit the Antiques Articles section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the over 30,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about the "Pottery Through the Ages" in the 2022 Winter Edition, online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques and More Collection on Facebook.