QUESTION: One of my favorite times of the year is Fall because it brings with it Halloween. And my favorite Halloween motif is the witch—riding her broom through the crisp night sky. For years, I’ve collected all sorts of items having to do with witches. Recently, I visited Salem, Massachusetts, site of the infamous Salem witch trials. The place was just brimming with all sorts of Salem witch souvenirs. I almost went nuts. Can you tell me how witches got to be so popular? And are any of the souvenirs sold in Salem collectible?
ANSWER: Witches haven’t always been a popular fun motif. For centuries, being accused of being a witch often meant death by some horrible means—often being burned at the stake. Superstition ran rampant in past times when science was in its early stages and religion and mysticism ruled.
Though hunting down witches had been going on for centuries, it really got a kick start in 11th-century Europe when accusations of witchcraft fell upon anyone who did any sort of perceived evil deed. This was especially true of persons, usually women, who made herbal medicines and recipes for spells to cure the sick.
The Puritans came to the New World to escape persecution and ended up being more intolerant than anyone. They brought with them all the superstitions they had lived with in their home countries. And that included their belief in witchcraft.
Salem was a depressing place in 1692. Neighbors bickered continuously over boundary lines and politics. The strict demands of Calvinism allowed no frivolity and little joy. Work lasted six days a week and on the seventh, people spent their day listening to dire warnings of Satan's nearness by harsh, punitive ministers. One of the most evil of temptations was sexuality. Fear and repression filled the Puritans daily lives. The settlers feared attacks by Indians and had only recently recovering from a smallpox epidemic. Any activities that stimulated mental or physical excitement were deemed sinful. So it’s easy to see how a group of teenage girls with an excess of energy and pent up emotion, coming in direct conflict with severe repression, could become obsessed with their own wild imaginings, and sexual fantasies.
But scientists and historians now believe that the hysterical girls were victims of either a poisonous fungus found in the bread made and eaten in the settlement or from hallucinations they suffered from the hemp they chewed to make it pliable for making rope. But the stage had long ago been set for the tragedy that was to befall those girls. Historians believe that over 9 million people, nearly all of them women, were the victims of witch hunts and burnings for five previous centuries.
In Europe, witch hunting was a profitable business. Local nobles, bishops. judges, magistrates and others all received a share of the wealth created from the picked pockets and stolen property of arrested citizens. Local government officials charged victims for the ropes that bound them and the wood that burned them. It wasn’t much different in Salem. Those who were jailed had to pay the jailer for food and the chains that held therm. Officials confiscated personal property to pay increasing debts. Some people who were later released fought for years to reclaim their stolen property.
Though original artifacts from this time period are rare, memorabilia such as Jonathan Corwin's trunk, accused Mary Hollingsworth English's sampler, Philip English's chair, cane and bottle and John Proctor's brass sundial do exist. There are also 552 documents related to the trials, known collectively as "The Salem Witchcraft Papers," including arrest warrants, examinations and death warrants. Also in this collection are the witch pins, claimed by the accusers to have been used by the "witches" to torment their victims.
Victorians of the latter part of the 19th century loved to travel. And visitors wanted to take home souvenirs of their journeys, either natural or manmade. Daniel Low, the owner of a gift and silver shop in Salem, decided that the town could benefit from the types of souvenir pieces he had seen during trips to Europe. He first created a silver spoon with a witch design, complete with a broom and the word “Salem.” Low marked it "D Low Sterling" and a circle D for Durgin Silversmiths on the reverse side. Its popularity soon encouraged him to create another. As his spoons began selling wildly, the witch image quickly became Salem's symbol. Low was the first to make souvenirs for tourists in the U.S.
Low patented his witch design on Jan. 13, 1891. The second spoon pattern, introduced in 1893, was much more ornate, having in its design a witch on a crescent moon, a cat, the three pins, the date of 1692, a hemp rope and a handle of a witch's broom. The design twines around the back of the spoon and shows the frayed end of the rope.
The success of these spoons was so enormous they began a souvenir craze across the country. Low then began a line of items for the Witch City trade that would he imitated by towns and cities across the United States, Canada, and Europe. He offered quality sterling silver souvenir items that included tea strainers, bookmarks, perfume bottles, matchsafes and dishes. Soon tourists insisted on more items at a moderate price.
Other companies jumped an the souvenir bandwagon, creating items of china, glass, pottery and celluloid. Souvenir manufacturers presented dishes, sewing equipment, household implements, dresser items, and jewelry, for sale to eager tourists.
Photography had come into its own by the last decades of the 19th century and postcards became a popular souvenir item. Tourists snapped them up. In fact, Jonathan Corwin's home where the trials took place, called the Witch House, has been pictured on postcards so often over the years, that postcards eventually documented changes in the site. So many publishers and printers have produced cards of this structure that prices are low because they are so common. They usually range between $1 and $6.
A variety of Salem witch souvenirs, including pins, spoons, plates, sheet music, and postcards sell for $40 or so at auctions. Spoons can sell for $150 or more, depending on their condition.
While most people are familiar with the Salem witch trials, few know that the Salem witch memorabilia associated with the trials helped to launch the American souvenir industry.
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