QUESTION: My Grandmother had a village of Plasticville that we continue to put up each and every year. I would like to add to it, but I don't know how to judge the scale of what I have compared to what is available to buy. Can you tell me more about it and can you give me any guidance?ANSWER: Except for the flag and Mom’s apple pie, there’s probably nothing more all-American than Plasticville, USA—America of the 1950s anyway. Baby boomers recall their delight as they watched a toy train chug around under the Christmas tree. And in the middle of the track were plastic buildings that helped create the illusion of a little town. It sound like you’re continuing that tradition.
Plasticville is a brand of plastic toy train building sold in the United States, made by formerly Philadelphia, Pennsylvania-based Bachmann Industries since 1947.At that time, the company began making small plastic fences for people to use to surround the displays under their Christmas trees. By 1950, Bachman added a variety of small accessories—trees and bushes, a foot bridge, a wishing well, a trellis—to its plastic fences, as well as a brown rustic fence and a picket fence. Before then, the firm sold its fencing in nondescript packaging. But after expanding its line of accessories, it needed to link the components. The key, executives knew, was a name, so they decided on “Plasticville U.S.A.”
At that time, many Americans looked upon plastic as a symbol of progress. They also yearned for a simpler, rural past, when change was slower. Marketers at Bachmann, sensitive to this wave of nostalgia, added "ville" to the name of their new line in order to tap into the lingering sentimentality.With the success of its first items, Bachman added a Cape Cod house, yard pump, and birdbath. They stamped each piece with the word “Plasticville” or the letters “BB” on a banner within a circle. Also available was a barn with a silo, roof ventilators and a weathervane. Bachmann then released two versions of a country church. All were easy to build, came apart, and only cost at most a dollar. Bachman loosely based its Plasticville buildings on "S" guage with "O" guage doors and windows so that they could be used with either scale trains.
By Christmas 1950, Bachmann offered a white and red grocery store, plus a gas station molded in similar colors. Especially striking were the window inserts depicting details that enhanced the look of both items. A new fire house completed the current line.
Over the next several years, the firm added all sorts of buildings to its Plasticville lineup. A new trolley-style dinner appeared in 1952, as well as other types of businesses----a supermarket, hardware store, drug store, and a 5 and 10—in 1953. The following year, Bachman added a fast food establishment called the Frosty Bar. All of these buildings reflected the rapid growth of suburbs in the Northeast. The first church in Plasticville was a small white one with a gray roof, introduced in 1953, which came with paper inserts that simulated stained glass windows. As the suburbs grew, so did the Plasticville line. In 1954, Bachman added a New England ranch and a two-story colonial, both common in new post-war housing developments. Both of these came in a variety of color combinations to encourage buyers to purchase more than one.
Community buildings, also added in1953, included a hospital, complete with appropriate furnishings, a post office, an airport, and an airplane hangar. Right from the beginning, the toy railroads under the Christmas tree demanded specialty structures. First came a station platform molded in light gray or brown plastic and featuring a brown or green roof and a small sign identifying the locale as Plasticville. A manually operated crossing gate with a white arm and a black or red base came next. The most impressive newcomer was a suburban station, with a brown platform and roof and trim in light gray, brown, or green.
By 1954, the toy trains graduated to model railroad layouts and Bachman expanded its railroad buildings to include a switch tower, plus a black signal bridge. To this, the company added a black trestle bridge, a larger Union Station, a water tank and loading platform.
Specialty buildings like a tan factory with gray or brown roof, a smokestack, and water tower, plus a red and white TV station came in 1957. All together, Bachman produced 104 different items in its Plasticville, U.S.A. line. And while the company had expanded its line of plastic buildings to cover just about every type of structure to be found in a small town, it would take another 20 years before anyone began collecting them. Variations in common buildings can drive up the value. The common Plasticville one-story ranch house sells for about $5 while a variation using dark blue plastic sells for as much as $200. Larger buildings like the hospital and airport can go for much more.
To learn about Plasticville’s full story, read “Collecting Plasticville, U.S.A.” in #TheAntiquesAlmanac.
To read more articles on antiques, please visit my Web site. And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac.
