A 1950s World in Miniature

QUESTION:  My Grandmother had a village of Plasticville that we continue to put up each and every year.  I would like to add to it, but I don't know how to judge the scale of what I have compared to what is available to buy.  Can you tell me more about it and can you give me any guidance?

ANSWER: Except for the flag and Mom’s apple pie, there’s probably nothing more all-American than Plasticville, USA—America of the 1950s anyway. Baby boomers recall their delight as they watched a toy train chug around under the Christmas tree. And in the middle of the track were plastic buildings that helped create the illusion of a little town. It sound like you’re continuing that tradition.

Plasticville is a brand of plastic toy train building sold in the United States, made by formerly Philadelphia, Pennsylvania-based Bachmann Industries since 1947.At that time, the company began making small plastic fences for people to use to surround the displays under their Christmas trees. 

By 1950, Bachman added a variety of small accessories—trees and bushes, a foot bridge, a wishing well, a trellis—to its plastic fences, as well as a brown rustic fence and a picket fence. Before then, the firm sold its fencing in nondescript packaging. But after expanding its line of accessories, it needed to link the components. The key, executives knew, was a name, so they decided on  “Plasticville U.S.A.”

At that time, many Americans looked upon plastic as a symbol of progress. They also yearned for a simpler, rural past, when change was slower. Marketers at Bachmann, sensitive to this wave of nostalgia, added "ville" to the name of their new line in order to tap into the lingering sentimentality.

With the success of its first items, Bachman added a Cape Cod house, yard pump, and birdbath. They stamped each piece with the word “Plasticville” or the letters “BB” on a banner within a circle. Also available was a barn with a silo, roof ventilators and a weathervane. Bachmann then released two versions of a country church. All were easy to build, came apart, and only cost at most a dollar. Bachman loosely based its Plasticville buildings on "S" guage with "O" guage doors and windows so that they could be used with either scale trains.

By Christmas 1950, Bachmann offered a white and red grocery store, plus a gas station molded in similar colors. Especially striking were the window inserts depicting details that enhanced the look of both items. A new fire house completed the current line.



Over the next several years, the firm added all sorts of buildings to its Plasticville lineup. A new trolley-style dinner appeared in 1952, as well as other types of businesses----a supermarket, hardware store, drug store, and a 5 and 10—in 1953. The following year, Bachman added a fast food establishment called the Frosty Bar. All of these buildings reflected the rapid growth of suburbs in the Northeast.

The first church in Plasticville was a small white one with a gray roof, introduced in 1953, which came with paper inserts that simulated stained glass windows. As the suburbs grew, so did the Plasticville line. In 1954, Bachman added a New England ranch and a two-story colonial, both common in new post-war housing developments. Both of these came in a variety of color combinations to encourage buyers to purchase more than one.

Community buildings, also added in1953, included a hospital, complete with appropriate furnishings, a post office, an airport, and an airplane hangar.

Right from the beginning, the toy railroads under the Christmas tree demanded specialty structures. First came a station platform molded in light gray or brown plastic and featuring a brown or green roof and a small sign identifying the locale as Plasticville. A manually operated crossing gate with a white arm and a black or red base came next. The most impressive newcomer was a suburban station, with a brown platform and roof and trim in light gray, brown, or green.

By 1954, the toy trains graduated to model railroad layouts and Bachman expanded its railroad buildings to include a switch tower, plus a black signal bridge. To this, the company added a black trestle bridge, a larger Union Station, a water tank and loading platform.

Specialty buildings like a tan factory with gray or brown roof, a smokestack, and water tower, plus a red and white TV station came in 1957. All together, Bachman produced 104 different items in its Plasticville, U.S.A. line. And while the company had expanded its line of plastic buildings to cover just about every type of structure to be found in a small town, it would take another 20 years before anyone began collecting them.

Variations in common buildings can drive up the value. The common Plasticville one-story ranch house sells for about $5 while a variation using dark blue plastic sells for as much as $200. Larger buildings like the hospital and airport can go for much more.

To learn about Plasticville’s full story, read “Collecting Plasticville, U.S.A.” in #TheAntiquesAlmanac.

To read more articles on antiques, please visit my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac.












                           

A Mini Means of Transport

QUESTION: Ever since I was a kid, I’ve long been interested in Plasticville buildings and accessories. I’ve got a few vehicles, but unfortunately, I don’t know very much about them. There were about a dozen different colors of these cars made, some with a molded hood ornament and some without.  Which colors are the rarest? How rare are the black ones?  I have heard rumors that there are reproductions of these cars on the market.  How would I be able to tell a reproduction car from an original?  Are the cars still being produced in China?  Are there ant new colors of these cars being made? 

ANSWER:  That’s a lot of questions about such little items. But before answering them, a bit of background is in order.

Bachmann Brothers, in business in Philadelphia since 1833, selected the name "Plasticville, U.S.A." for its line of injection-molded plastic buildings and accessories which it began manufacturing in late 1946. Prior to that time, the company manufactured women’s hair combs from celluloid, the first synthetic plastic material developed in 1868, followed by celluloid optical frames known as "tortoise shell" and protective eye wear for military use until World War II.

At first, Bachman produced plastic white picket fences for use around “putzes,” or under-the-tree Christmas displays. With the success of these rather common items, the firm launched a group of accessories, including plastic trees and bushes, a foot bridge, a wishing well, a trellis, as well as a brown rustic fence and a picket fence, for use in the displays, themselves. Before then, the firm sold its fencing in nondescript packaging. But after expanding its line of accessories, it needed to link the various accessories it had begun to produce. The key, executives knew, was to create an fictional town of plastic buildings, so they decided on the name "Plasticville U.S.A."

The new product name captured the optimism of the early postwar years and conjured up the modern as well as the traditional. The word "plastic" connoted a revolutionary new material with unlimited potential associated with convenient, inexpensive, and readily disposable items.

But the fictional folks of Plasticville had no way to get around until 1954, when Bachman brought out its first vehicle assortment, the V-10, which included a jet bomber and jet fighter (for the veterans of World War II and Korean war who had become fathers), a fire pumper truck and fire ladder truck (to protect the town’s buildings from fire), an ambulance (for emergencies), a bus (for mass transit), and four cars.

A smaller V-6 Assortment, consisting of a fire pumper truck, fire ladder truck, ambulance, bus, and two cars, followed two years later. The company only sold its vehicles in sets. Buyers had only the choice of these two assortments, or in special “Master” units, which contained a number of items on a theme such as the “Airport and Accessories Unit” with its two jet planes, ambulance, fire engine, and car.

Occasionally, individual building kits contained a specialized vehicle. So if a buyer wanted more cars, for example, he had to purchase another whole assortment to get them. Bachman packaged all of its Plasticville accessories this way.

But Bachman cut corners on its packaging. The boxes which contained these vehicle sets and those of other accessories were cheaply made. Each was of the thinnest cardboard and had a window covered in a thin sheet of cellophane to show off the product inside. Needless to say, they didn’t last long. Most owners of Plasticville items packed them up in their original boxes after Christmas. The constant unpacking and packing eventually took its toll, so few of these vehicle assortments exist today in their original boxes.

While the airplanes came in silver and the fire trucks in their usual red, the cars came in a variety of colors, including  red, orange, yellow, green, dark green, pastel blue, gray blue, turquoise, dark blue, aqua, black. The mix varied randomly from one assortment to another. So if a buyer wanted to purchase more cars of one color, he had to purchase more assortments. Of all the colors, dark blue is the hardest to find in any vehicle. Orange is also hard to find. As for the cars, black is the hardest to find. It’s for this reason that a set of a half dozen black cars, claiming to be rare by its eBay seller, couldn’t possibly be so.

The company produced two different styles of cars for its Plasticville assortments. One had a plain hood and the other had a hood ornament added. There’s not correlation between the hooded ornaments and those without and the colors of the cars.

Because the Plasticville cars, in particular, have become such hot items for collectors, there are lots of reproductions and fakes on the market. Each authentic Plasticville car bears the inscription “Plasticville U.S.A.” on the interior underside of the car’s roof.

One of the most mysterious of all the vehicles is the dark blue bus. Collectors believe that it originally came with the Lionel Highway Set No. 955 and the Lionel Vehicle Set No. 958 sold under license from Bachman in 1958. The first set’s 22 pieces included two buses in either grey or dark blue and a car, plus assorted street and road signs and telephone poles, all selling for $1.00.

The second set sold for 25 cents more and included all the vehicles in the V-10 Assortment except the jet plane, plus a fire alarm box, a traffic signal, assorted street signs, a mail box, and a fire hydrant.

Those seeking to tell whether a car is an authentic Plasticville should look for the “flash,” as well as the quality of the plastic. Today’s plastics are definitely stronger and more solid looking than those used in the 1950s.

In 1984, Kader Industries of Dongguan, China, took over Bachman’s entire Plasticville line. That year Plasticville pieces looked exactly like the originals, with the company’s trademark BB in a circle plus Plasticville USA molded into each piece. After that, the company re-etched the molds to say "Made in China.”

Kader Industries still produces a car assortment, consisting of a fire pumper truck, aerial ladder truck,  a yellow ambulance, a green bus and a car. It’s important to note that the bus and ambulance have never been offered in these colors before.

Today, individual Plasticville cars sell for anywhere from $1.25 to as much as $27. Most are sold in groups of three or more. As with most collectibles, condition and rarity affect price. There’s also a marked difference in the design of the cars from their beginnings in 1954 to the present day.

Original cars had a solid molded plastic body with turning white wheels.  Later versions had more detailing and black wheels with hub caps. But buyer beware since some online sellers offer groups of six “rare” cars of the same type. If a car is that rare, it would be hard to find six in mint condition.

Read more about collecting Plasticville U.S.A. in The Antiques Almanac.