Gotta Light?

QUESTION: I used to be a smoker, so I’ve owned my share of cigarette lighters. Most of the recent ones were of the disposable variety, but I had some earlier ones that were sort of unique. My favorite was one shaped like a little pistol.  Recently, I started seeing some of the earlier lighters for sale on eBay. I think I’d like to start a collection, but I’m not sure where to begin. Can you help me?

ANSWER: As with any collectible, the more you know about it before you start collecting, the better.

First invented in 1823 and improved in the 1880s, pocket cigarette lighters were as common as wallets by the beginning of the 20th century. Basic vintage lighters were mechanical, in which a spark from a flint striking a wheel ignited a wick or created a flame above a gas valve. Semi-automatic ones had a wheel which also opened the fuel-source cover while automatic ones had a push-button that did everything.

The first manual lighters, called strike lighters, worked like matches. Users would scratch a flint using a wand with a hard metal tip and an attached wick. The flint would create sparks to ignite a wick, soaked with flammable fluid. Lighters had become functional as well as artistic with the invention of the semiautomatic lighter in the 1920s, in which the user flipped open the lid and a flint wheel simultaneously spun and ignited the wick.

Louis Aronson, the founder of Ronson lighters, invented the automatic lighter in 1926.  It requires only the push of a button to create the flame, which stays lit as long as the user holds down the button. Early electric lighters, which were simple to use, worked like the lighters in classic cars: The lighter had a metal coil at its tip and plugged into a larger housing, which would heat the bottom enough to ignite a cigarette.

Through World War II, most lighters ran on Naptha, a petroleum mixture—after the war, compressed butane replaced it.

Vintage lighters vary from expensive, elegant objects made from precious metals to cheap novelty items, such as lighters that look like lipstick cases or little T.V. sets.

Cigarette lighters come in a vast variety of shapes and sizes, from tiny pocket-sized to huge table lighters. Most of the unusual-shaped lighters are Japanese models. They made some interesting shapes, mostly from 1950 through the 1970s. Lighters took the shapes of revolvers, pistols, derringers, and even machine guns.

Lighters came in lots of other shapes, such as animals and forms of transportation. Sports cars, train locomotives, motorcycles, yachts, submarines, helicopters, and airplanes are just some of the few.  But they also took the shapes of shoes, fire extinguishers, lighthousses, cameras, and even grenades.

Name an object and somebody probably designed a lighter that looks like it. One took the form of a working slot machine—by pulling the handle, it would light. Ronson even made a Kewpie doll lighter in 1916. And then there’s one shaped like a pool table with an attached pool cue. There was also a jukebox that played a tune while the user lit up.

The craze for vintage lighters has heated up in recent years. With the invention of disposable lighters and the drop in the market for more ornate models, plus fewer people smoking, vintage cigarette lighters have become an art form that will probably never be duplicated. As a beginning collector, you can spend as little or as much as you want. But more important is the story behind the lighter and the history that goes with it.

Collecting vintage lighters is affordable and they don’t take up much room, so they’re perfect for those living in smaller spaces.

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It's All in the Cards

QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
The more common antique trade cards sell for about $1 to $15, depending on quality and condition.