The Beauty is in the Cards

 

QUESTION: One of my passions is to visit historic houses. In many of them from the 19th century, I often see beautiful coverlets on the beds and sofas. House docents have said that women produced these coverlets on a special type of loom. I know they were done on a special kind of loom, but I forget what it was called. Can you tell me more about this special loom?

ANSWER: The unique designs of those coverlets were possible by the invention of the “Jacquard” loom. But coverlets weren’t the only types of weaving produced on this loom. By the 1850s, factories began using larger versions of the Jacquard to produce not only coverlets but two-sided carpets. Before the Jacquard loom, complex, figural designs were more difficult to produce alone on the same loom. 

Joseph-Marie Jacquard, a French weaver and merchant, patented his invention in 1804, he revolutionized how patterned cloth could be woven. His machine made it possible for complex and detailed patterns to be manufactured by unskilled workers in a fraction of the time it took a master weaver and his assistant working manually. 

A Jacquard loom wasn’t a particular type of loom but a control mechanism that’s added to a variety of looms. 

The spread of Jacquard's invention caused the cost of fashionable, highly sought-after patterned cloth to plummet. It could now be mass produced, becoming affordable to a wide market of consumers, not only the wealthiest in society.

To weave fabric on a loom, a weaver passed a thread, called the weft, over and under a set of threads, called the warp. The weaving of threads at right angles to each other  formed the cloth. The particular order in which the weft passes over and under the warp threads determined the pattern. 

Before the Jacquard system, a weaver's assistant, known as a draw boy, had to sit on top of a loom and manually raise and lower its warp threads to create patterned cloth. But this was a slow and laborious process.

The key to the success of Jacquard's invention was its use of interchangeable cards into which small holes had been punched, which held instructions for weaving a specific pattern and took over the time-consuming job of the draw boy. 

When fed into the Jacquard mechanism, fitted to the top of the loom, the cards controlled which warp threads should be raised to allow the weft thread to pass under them. With these punch cards, Jacquard looms could quickly reproduce any pattern a designer could create, and reproduce over and over.

The designer first painted a pattern onto squared paper. Then a card maker translates the pattern row by row onto the punch cards. For each square on the paper that wasn’t painted in, the card maker punches a hole in the card. For each painted square, he didn’t.

The cards, each with their own combination of punched holes corresponding to the part of the pattern they represent, were then laced together, ready to be fed one by one through the Jacquard mechanism fitted to the top of the loom. 

When the mechanism pushed a card towards a matrix of pins in the Jacquard mechanism, the pins passed  through the punched holes, activating hooks to raise their warp threads. Where there were no holes the pins press against the card, stopping the corresponding hooks from raising their threads. 

A shuttle then travels across the loom, carrying the weft thread under the warp threads that have been raised and over those that have not. This repeating process causes the loom to produce the patterned cloth that the punch cards have instructed it to create.

The Jacquard mechanism is a device fitted to a loom that simplifies the process of manufacturing textiles with such complex patterns as brocade, damask, and matelassé. The resulting ensemble of the loom and Jacquard machine is then called a Jacquard loom.

Unlike regular looms which are faster and less expensive to operate, looms with a Jacquard mechanism are slower and costlier to operate.

Threading a Jacquard mechanism was so labor-intensive that weavers threaded many looms only once. They then tied subsequent warps into the existing warp with the help of a knotting robot which tied each new thread  individually. Even for a small loom with only a few thousand warp ends, the process of re-threading could take days.

Factories had to choose the looms and Jacquard mechanisms to suit the requirements for their product. They used larger capacity machines or multiple machines which allowed greater control over bigger designs woven over the width of the loom.

The Jacquard attachment first appeared in America in the early 1820s, probably by one of the many German, English and French hand weavers who had immigrated from their native countries in Europe. These immigrant weavers tended to settle in areas with populations of their own ethnic group and near sources of good quality wool. Many brought some type of Jacquard attachment or at least the experience to use one. Some even developed their own devices based on Jacquard's idea and patented them in the U.S.

Jacquard weavers derived the patterns and motifs they used from well-known folk traditions of Western Europe. The designs of most Illinois coverlets can be traced back to Ohio and Pennsylvania coverlets. The center field patterns were either a large, repeated symmetrical motif on two-piece ones or a centered medallion on single-width coverlets. Floral motifs appeared most frequently, in the Four Lilies and Sun-burst, Four Roses, Octagonal Four Roses, Four Leaves and Four Acorns, and Four Bellflowers patterns. Star and Sunburst designs were also common.

Families in the 19th century often used Jacquard coverlets when taking long journeys in a horse-drawn carriage or stage coaches. In America, the practice of making coverlets using Jacquard looms began to fade during the fourth quarter of the 19th century. The import of cheaper materials into the U.S. became a difficult hurdle for weavers to overcome.

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Greetings to the New Year

 

QUESTION: I collect greeting cards. And recently while searching for some old Christmas cards I could purchase for my collection, I discovered some New Year’s greeting cards. I never knew that people sent cards at New Years. What can you tell me about this tradition?

ANSWER: People in the 19th and early 20th centuries sent greeting cards for a number of holidays, including Thanksgiving, Easter, Christmas, and yes, New Years. That was before modern communications made it easier to pick up the phone—or today a cell phone—and speak directly with the another person. Also, mailing greeting cards was inexpensive since the U.S. Post Office hadn’t begun its wild ride of price increases. And today, it’s also possible to send a digital greeting card through the Internet. But let’s take a look back at how the practice of celebrating the New Year began.

New Year's Day, also simply called New Year's, is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar. But it wasn’t always on that day.

In pre-Christian Rome under the Julian calendar, the day was dedicated to Janus, god of gateways and beginnings, for whom January is also named. As a date in the Gregorian calendar of Christendom, New Year's Day liturgically marked the Feast of the Naming and Circumcision of Jesus, which is still observed as such in the Anglican Church and Lutheran Church. The Roman Catholic Church celebrates on this day the Solemnity of Mary, Mother of God.

The practice of celebrating the New Year whenever that occurred dates back to 2,000 B.C.E. in Mesopotamia, when people celebrated it in mid-March around the time of the vernal equinox.

The early Roman calendar designated March 1 as the first day of the year. The calendar had just 10 months, beginning with March. That the new year once began with the month of March is still reflected in some of the names of the months. September through to December, the ninth through to the twelfth months of the Gregorian calendar, were originally positioned as the seventh through to the tenth months. Septem is Latin for "seven"; octo, "eight"; novem, "nine"; and decem, "ten.” Roman legend usually credited the second king Numa with the establishment of the two new months of Januarius and Februarius. These were first placed at the end of the year, but at some point came to be considered the first two months instead.

But in 567 C.E., the Council of Tours formally abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on December 25 in honor of the birth of Jesus, March 1 in the old Roman style, March25 in honor of Lady Day and the Feast of the Annunciation, and on the movable feast of Easter. No wonder the world seemed confused.

It was the custom among 7th-century pagans of Flanders and the Netherlands to exchange gifts on the first day of the new year. But as it turned out, European Christians also celebrated the new years on that date because  New Year's Day fell within the 12 days of the Christmas season in the Western Christian liturgical calendar.

However, it was the Japanese who originated the custom of sending written New Year’s greetings during the Heian Era, lasting from 794 to 1185 C.E. During that time, the nobility started to write such letters to people who lived too far away for the usual face-to-face New Year greetings.

Though the use of the Gregorian Calendar dates from 1582, when Pope Gregory XIII declared it to be used, it wasn’t until 1752 that Britain adopted it. 

The practice of sending New Year’s greeting cards probably didn’t begin in the United States until the 1870s. It took several decades before the practice of sending Christmas cards had caught on, and soon sending greetings for other holidays followed. 

The first cards were simple postcards, with a greeting printed on one side and a place for the receiver’s address on the other. But it wasn’t until 1915 that folded greeting cards, first created by Hallmark, began to appear.  

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The Art of the Scrapbook

 

QUESTION: I’ve been into scrapbooking for about two years. Last year I saw several older ones at a local antique show. One was rather plain, but the other was quite elaborate. The dealer wasn’t sure how old they were, but they looked like they could have been from the late Victorian Era. I’ve always wondered when the idea of pasting pictures and other items into albums began. Can you give me a little history of scrapbooking? 

ANSWER: Throughout the 19th century, scrapbooks that closely resemble what we think of as a scrapbook today began to to be popular. 

Historians believe the first recorded use of the term “scrap book—referring to a book with blank pages into which a person pasted items—was in 1821. People wrote the term as two words, "scrap book" or hyphenated as "scrap-book," but over time, the two words morphed into one, as it appears today. But it wasn’t until 1879 that people started to use the term as a verb,” to scrapbook.”

The invention of the commercial printing press in the early 19th century was responsible for the popular practice of pasting pictures and paper mementos into blank books called albums. Recipients began to view elaborately printed greeting cards, calling cards, postcards, prayer cards, advertising trading cards, and other materials as novelty keepsakes. 

Newspapers went into widespread circulation as well, and readers clipped everything from family mentions to recipes to historic news stories to save.

The increased availability of printed material sparked a new trend. People began filling blank, bound books—previously used for journals or artwork—with clippings, cards and printed memorabilia. Some of these books contained a mix of personal journal entries, hand-drawn sketches, and watercolors, along with various scraps of printed material. 

One of the most popular forms of early scrapbooks was the placement of calling cards into albums. Calling cards had long been used as a form of social etiquette, especially in England. Elaborate rules dictated how people were to use these cards to make attempts at social contacts and to accept or decline them. They were also used as a way to politely extend social greetings after an event like a birth or wedding.  

In a world where social elites hid behind a wall of servants, people didn’t just drop in for a visit. Instead, a person would drop off a card with the corner folded to indicate it was delivered in person. If the recipient wished to receive a visit, they would send their card as a reply. A card delivered in an envelope, however, was a polite brush-off.

Like so many other things in Victorian times, beautiful floral designs and pastoral scenes decorated these cards. The desire to preserve these beautiful pieces of full-color printing and remember friendships led to the growth of calling card albums. 

The Victorians loved decoration—the more the better. They also were very romantic and loved sentimentality and keepsakes. To fulfill their desire for decoration, they used embossed paper images called scraps. 

Also called die cuts or chromos, scraps were small and colorful and sold in sheets by stationers and booksellers. Their diverse subject matter included flowers, trees, fruits, birds, animals, pets, ladies and gents, children, historical people and events, angels, transportation themes, and occupational motifs. People pasted them into albums and also used them to make greeting cards and decorated boxes.

The first scraps originated in German bakers' shops as decoration for biscuits and cakes and for fastening on wrapped sweets. Printers produced the earliest ones in uncut sheets in black and white, then hand colored them. Scraps appeared in Britain in the 1850s and soon became popular as decorative additions to Christmas cards. They were also used to illustrate historical as well as events of the time.

Early in the 20th century, young ladies and children of the middle and upper classes began keeping scrapbooks that contained collections of commercially produced scraps. They organized them thematically with a single subject for the entire book or with several themes arranged by section.

Sometimes, they added lines of poetry, personal notations, inscriptions by family and friends, and drawings. 

Stationery stores sold scrapbooks with tooled leather covers, elaborately embossed bindings, engraved clasps, and brass locks. Some scrapbooks contained printed decorations on their pages, as well as centered oval, circular or square sections into which people could paste items. Other albums held printed pages with theme-setting embossed decoration-like flowers or birds. Many scraps keepers made their own albums by pasting scraps over catalog and magazine pages.

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Getting the Word Out Victorian Style

Trading card scrapbook.

QUESTION: I recently purchased a scrapbook full of brightly colored cards displaying advertisements for various products. Can you tell me about these types of cards and about how old they might be?

ANSWER: You seem to have stumbled on a scrapbook full of advertising trade cards. While
T.V.  commercials, as well as magazine and Internet ads  promote everything from cars and medicines to food products, during the latter part of the 19th century, trade cards did the selling.

In the 1890s, manufacturers focused their advertising efforts nationwide. Although the Industrial Revolution gave them the know-how to mass-produce consumer goods, they needed a way to show off their new products. At the time, magazines were just beginning to show ads. A new inexpensive method of color printing called chromolithography appeared in the 1870s and paved the way for trade cards. Reproduced by the millions, these colorful handouts flooded the country, becoming at once an effective business device, as well as folk art. Companies mailed them. Merchants gave them to their customers. Traveling salesmen distributed them door to door. And consumers saved them, often trading them with friends.

Chromolithographic trading card.

Although most were about the size of a playing card, others measured up to 3 x 5 inches. The typical card featured a colorful picture on one side and a sales pitch on the other. Frequently, the manufacturer left a blank space for a merchant to add his name and address.

Two-sided trading card

Die-cut trading card.

The most common trade cards are flat pieces of colorful cardboard, however even more popular are die-cut cards—those cut in the shapes of the objects they advertise. Particular favorites include such varied subjects as pickles or teacups. Some are two-sided, with a different scene on either side, each of which promotes one of the company's products. Others fold or have movable parts.

Metamorphic trading card.

Metamorphic cards have flaps that fold out to reveal pictures different from those seen when closed. Some cards encourage the viewer to open the flap to discover what happens next. One titillating card pictures a woman sitting in a bathtub with her knees visible. When opened, the card reveals her serving drinks to two bald men.

Cards with movable parts are fragile and often in poor condition. Unfortunately, few of these cards with all their parts intact have survived decades of wear and tear. Hold-to-light or see-through cards are even more fragile. The picture changes or words come into view when the card is held up to the light, completing the advertisement.

At the Philadelphia Exposition of 1876, manufacturers put thousands of these bright little pasteboard salesmen into the hands of a product hungry public. Grocers handed them out for every imaginable product, from soup to soap! Manufacturers inserted some cards right into packaging. People saved the cards with a passion, pasting them into scrapbooks.

Arbhuckle Brothers Coffee trading card.

As their popularity grew, trade cards evolved into trading cards which manufacturers frequently packaged as serialized premiums in products such as cigarettes and coffee. Arbuckles' Coffee, for example, offered  a 50-card series of states and territories.

Medicine trading card.

Some of the products most heavily advertised by trade cards, included those involving medicines, food, tobacco, clothing, household goods, sewing items, stoves, and farming tools. Two of the most popular categories were medicine and tobacco. In the late 19th century, claims made for patent medicines weren’t  regulated by law, and trade cards advertising these medicines often promised miraculous results.

Tobacco companies inserted trade cards into cigarette packs as stiffeners to protect the contents. Allen and Ginter in the U.S. in 1886, and British company W.D. & H.O. Wills in 1888, were the first tobacco companies to print advertisements. Several years later, colorful lithographic illustrations began to appear on these cards which featured a variety of topics ranging from sports to nature. By 1900, over 300 tobacco companies produced thousands of tobacco card sets. Children would often stand outside of stores to ask customers who bought cigarettes if they might give them the trade cards in their packs. By the 1950s, trading cards boy began to collect sports, military, and automobile cards contained in packs of bubble gum.

The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective. The more common antique trade cards sell for about $1 to $15, depending on quality and condition.

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School Days, School Days, Happy Golden Rule Days

QUESTION: Not long ago, I began collecting little school awards cards. I also collect postcards and found several of these at a postcard show. Each seems to have been personalized for a particular student and covered a variety of topics. What can you tell me about these cards? Are they worth collecting? And how old might they be?

ANSWER: It’s that time of year when schools let out for summer vacation. It’s also the time when students receive awards for a variety of achievements. Today, only a select few receive awards, but in the latter 19th and early 20th centuries, many students received them in the form of Reward of Merit cards.

As early as 1780, Robert Raikes , editor of the Gloucester Journal, opened his first Sunday school in Massachusetts. He began a reward of merit system to maintain discipline, appropriate behavior and good and punctual attendance.

Eighteenth-century hand drawn, colored and hand painted Reward of Merit cards from this early period are considered American folk art by many collectors. Earlier cards had religious subject matter, with poetry, sermons and verses from the Bible. Beginning in the early to mid-19th century, Rewards of Merit became less religious and pious in nature, gearing themselves more toward children's topics, games, child scenes, and patriotic flags and eagles, especially those printed at the time of the American Civil War.



The very earliest examples were simple hand-written notes of praise. Early printed cards were printed on thin pieces of paper with black ink. Most had had a fancy border and the words “Reward of Merit” printed on them. Some printers added illustrations copied from children's chapbooks or newspapers. Pictures often depicted patriotic and seasonal symbols, trains, ships, people and animals.

The top of the card usually read "Reward of Merit," with the well behaved students name written below, followed by the signature of the teacher who issued the reward. Teachers presented these Reward of Merit cards not only for academic achievement but also for punctuality, attendance, proper and good right conduct, and overall signs of improvement in early 19th century one-room schools. Victorian mothers often pasted these cards into scrapbooks to show a their child's achievement and performance at school.

In the 1850s, teachers began to add color to their merit cards by hand-tinting them. Some printers used the chromolithographic process popular in the greeting card industry. Side inscriptions might have included a full-length poem or a saying.

Rewards of Merit cards came in packs of 10 assorted cards, with four designs to the package. Prices varied depending on sizes and workmanship. Most were imported. The most expensive, 40 or 50 cents for 10, were the die-cut examples. Embossed groupings started at 8 cents a package and ran up to 30 cents.

Those teachers who didn’t want to select their own cards could use an optional selection service. The young ladies who did this had good taste and sent the best and prettiest they could for the money sent.



What were these rewards given for? Many came printed with their topic—Neatness in Writing, Correctness in Recitation, Diligence and Good Behavior, Correct.'Deportment, Never Absent-Never Irate. Others had lines for the teacher to fill in. It’s obvious when reading them that teachers often used Rewards of Merit as tokens of affection with inscriptions such as “A Fine Boy or Girl.”

Teachers never looked upon Reward of Merit cards as educational aids. They were gifts in return for something worth recognizing. Although some could be inscribed with such words as "best" in math or English or Latin, they were never part of the grading system. They were the way teachers could say, “You did a good job,” and “Thank you.”

Sunday School teachers also gave reward cards that usually featured scripture. Some were the same size as the Reward of Merit Cards, but many were stickers as small as postage stamps. Their messages reflect their theme—Live Like Jesus, Blessed Be God, Be Thou Faithful, My Hope is in Thee, Maintain Good Works, The Lord is With Thee.

Publishers began printing standardized mass produced rewards for the American public later in the 19th century. The teacher might simply fill in the name of the student, write a signature, and be done. The George P. Brown and Company School Supplies Catalog of the 1890s devoted the first three pages of Day-School Reward Cards.

To read more articles on antiques, please visit the Antiques Article section of my Web site.  And to stay up to the minute on antiques and collectibles, please join the other 18,000 readers by following my free online magazine, #TheAntiquesAlmanac. Learn more about western antiques in the special 2019 Spring Edition, "Down to the Sea in Ships," online now. And to read daily posts about unique objects from the past and their histories, like the #Antiques & More Collection on Facebook. 

Ways to Say I Love You

QUESTION: I’ve loved Valentine’s Day ever since I was in the first grade and my new best friend gave me a valentine card at our class’s party. Every year I would go out of my way to give really different cards. I became so inspired that I began looking for valentines all year round. I’ve amassed quite a collection of old valentine cards, but I really have no idea how the tradition of giving valentine greetings began. Can you help me put this in perspective?

ANSWER: Sending valentine greetings actually began during Roman times. Legend says that Valentinus, a Roman priest who encouraged young couples to many, sent the first valentine in 270 A.D.  Unfortunately , the reigning Emperor, Claudius II, disapproved of Christianity, and of marriage, in general. It was the Emperor's belief that married soldiers would soon forget that their primary allegiance should be to their Emperor, rather than to their wives.

The Emperor ordered Valentinus beheaded for disregarding his orders to cease his actions. Legend also says Valentinus befriended the blind daughter of the jailer, and apparently restoring her sight. In turn, the young woman brought food and delivered messages to him during his incarceration. On February 14, the eve of his execution, he wrote her a note of appreciation, signing it "From your Valentine."

A forerunner of the valentine greeting began in the 16th century with religious mementos of the Sacred Heart created in convents in France, Germany and Holland. Carefully crafted on parchment or vellum, the designs emulating the hand-tatted lace of the period.

The custom of Valentine's Day as an occasion developed gradually as the techniques of making paper advanced.  In 1834, the English made improvements to lace paper, originally  made in Germany and Austria in the early 19th century. The openwork, cameo-embossed lace paper allowed English publishers to publish elegant love letters, romantic stationery and valentines for an increasing number of customers.

These were miniature works of art which incorporated the use of ribbons and scraps, pearls and Dresden die-cuts. Some were movable or perfumed, while others had tiny mirrors attached to them to reflect the image of the beloved.

People made most early American valentines by hand. The influence of the immigrant German cultures resulted in folk-art paper items known as scherenschnitte, meaning paper cutting, and fraktur, or paper designs incorporating German calligraphy and imagery.

By the early 20th century, several publishers of lithographs and wood engravings began making  valentines in New York City. But it was Esther Howland who many consider the mother of the American valentine.



The Howland family operated the largest book and stationery store in Worcester, Massachusetts. As a student at the Mount Holyoke Female Seminary, Class of 1847, she had been exposed to annual Valentine's Day festivities, which were later banned by the college for being too frivolous.

After graduation, Howland received an elaborate English valentine from one of her father's business associates. She convinced her father to order lace paper and other sup-plies from England and New York City. With these she made a dozen samples, which her brother added to his inventory for his next sales trip. When her brother returned with more than $5,000 in advance sales, she established a cottage industry where ladies would have materials and samples delivered and picked up at their homes, thus allowing them to mass-produce valentines.

While Esther Howland was not the first to create valentines in America, she did popularize the lace valentine, enabling her to earn $100.000 a year. In 1881, she sold her valentine business to an associate, George Whitney, whose company patterned many of their cards on the Howland model.

Another Victorian passion was the postcard. Publishers produced popular designs in huge quantities, since Valentine's Day was a big card-sending holiday at the time. But despite the availability of a wide variety of valentine cards, the demand for beautiful and unusual images has driven up the price for collectors. Ordinary postcard valentines can sell for $5 or less, but quality valentine postcards tend to sell for $8 to $10 each.






Production of valentine postcards ceased by World War I. It wasn’t until the 1930s that folded cards were became popular. The 1960s produced cards with red satin hearts, sachet centers, and simulated jewels and lace.

Today, Valentine's Day is the second largest holiday for giving a greeting card, with approximately 180 million cards exchanged. About 30 percent of all modern valentines are for meant for romantic love relationships. Valentinus would be proud.

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Over the Topp

QUESTION: When my son was just a young boy back in the 1960s, he seemed to be constantly buying bubble gum. I told him it wasn’t good for him, but he bought pack after pack. It wasn’t until later that I realized he wasn’t buying the packages for the gum but for the cards that came along with it. He’s got his own family now and his kids are grown and off on their own. Recently, I was going through some old shoe boxes and discovered over 100 of these bubble gum cards. To my surprise, they didn’t picture sports heroes, like baseball players, but instead showed everything from animals to stars of T.V. shows. What can you tell me about these cards and are they worth anything?

ANSWER: Believe it or not, your son’s cards are highly collectible. While they may not have a high monetary value, their value is in their collectibility. These cards, often called “bubble gum” cards are commonly known as “non-sports” cards because they depict subjects that aren’t sports related. They’re also referred to as “entertainment” cards because their subject matter, at least in the past 20-30 years, has portrayed subjects such as comic book heroes, T.V. shows, movie stills, cartoon characters, as well as pop culture, science fiction, trains, dinosaurs, music, history, and the military.

The original makers, including bubble gum makers like Topps, the leading producer of sports and non-sports trading cards, designed them to be collected into sets. But to do so required young collectors to buy lots and lots of packages of bubble gum in order to find the cards they needed to complete a set.

Cigarette makers over a century ago provided the earliest popularly collected versions of most trading cards—issuing one per pack. At that time, most of the cigarette cards featured images of sports figures, but eventually, cigarette manufacturers began including images of various subjects from outside the world of sports. These included scenes of famous places, exotic animals, and people from the world of entertainment.

As the cigarette makers stopped issuing cards with their products, bubble gum, cereal, and candy makers began to include a non-sport or sports card as a bonus in their packages. By the 1950s both sports and non-sport cards had achieved a popularity that made the cards, themselves, the point of sale. While bubble gum makers continued to include a piece of gum in most packs of non-sport cards up until about 1990, after that, they stopped including the cards in their packs. Very few card issues since 1990  have included bubble gum in the packs, making the once common term "bubble gum cards" a misnomer today.

While non-sports cards initially featured real world subjects such as entertainers, animals, and famous places, their success expanded with the introduction of new concepts created specifically for the cards. These included the popular Wacky Packages product label parody sticker cards from the Topps Company, issued originally from the late 1960s through the mid-1970s. Cards depicting historical events have also been popular with collectors.

Over the past 50 years, cards based on television series and movies have really gained a foothold. In fact, media-based cards account for a large portion of the cards produced. Some of the most popular media-based non-sport cards have been based on Star Wars, Star Trek, Batman in both T.V. and movies, Planet of the Apes, Lord of the Rings, and Buffy the Vampire Slayer. There are also sets from the Munsters, the Addams Family, and the Three Stooges.

Cards based on movies and TV shows such as Star Wars often relate the story of the movie or series in both picture and editorial form. The front of the cards have a picture of an event or person from the show or movie, while the back describes the event pictured on the front. Often these sets will include character cards as well as behind the scenes or quote cards.

Other popular modern day non-sport cards feature characters from comic books, including Batman and Spiderman and others from Marvel Comics, DC Comics, and comic books from independent publishers.

While most card sets include a title card and a checklist card—the first and last cards respectively—most non-sport card sets now include different levels of insert cards in the packs. Topps and other companies started this by including a sticker in each pack of cards. Now inserts can include autograph cards, sketch cards (featuring the original sketch for a card), cards that complete a nine-card puzzle (usually by combining the backs of the cards), memorabilia, along with parallel sets which mimic the standard cards in the set with some slight difference like the color of the border or the finish on the card. For instance, the background might be plain or holographic as in a set from Star Trek Voyager.

The goal for collectors is to assemble complete sets, either of different subjects or variations of one subject. For instance, take Batman from DC Comics. The character has been the subject of dozens of trading card sets. A collector interested in assembling a complete collection of Batman trading cards today needs to search eBay for unopened boxes of up to 60 cards—six packs of ten cards each. Out of these boxes, a collector should be able to compile a complete set, as well as several duplicate cards for trading or resale.

The greatest potential for investment-quality cards lies in the vintage sets published before 1980. These sets, in premium condition, can be difficult to complete but are highly collectible. Collectors may also choose to assemble complete sets of the same cards printed specifically for the Canadian or UK markets. Because of the popularity of these sets, it’s common to find reprints on the market that look similar to the originals. Beginning collectors should remember that it’s unlikely that a 1966 Batman Black set in mint condition will appear on eBay for $20.

Virtually every major pop culture phenomenon of the past 50 years has at some point been immortalized in non-sport trading cards. However, the places where collectors can find these cards have become limited. Non-sport card shows, held in every major city around the country, feature dealers selling every type of non-sport card. And while retailers like Walmart do carry sets devoted to hit movie blockbusters, they do so for only a  short time. Comic book stores used to be a great source for purchasing and trading these cards but even they sell fewer of them. Besides the card shows, the best place to find cards to start or fill out a collection is online.

There are plenty of vintage sets and cards worth hundreds of dollars and many more worth tens of dollars, but newer cards aren’t really worth the paper they’re printed on. The availability of non-sports cards allows collectors a quick and relatively inexpensive way to begin or add to their collections. With non-sport trading cards, it’s all about the love of collecting. 

Organizing Your Collections

QUESTIONS: I love collecting things and have been doing it a long time. But I now find I really don’t know exactly what I have. Can you give me some advice on how to organize my collections?

ANSWERS: Collecting things can be addictive. And over time your collections may become so large that you lose sight of what you actually have. Organizing your collections is important if you’re to truly enjoy them.

Private collections often start with one or two items—perhaps a striking old photograph or an old vase. You treasure a few objects and know their every feature by heart. As the objects multiply, however, you’ll  forget where you found an object or what its history was. Cataloging of your collection can record those details, document the artifacts for insurance, and form a framework to keep similar objects together.

Collectors have a common need to know what they have and where they got it.

There are three ways to catalog your collections. All of them are rather simple. The first uses
standard 3 x 5 or 5 x 8-inch cards and a notebook, or logbook. Another uses a three-ring binder with dividers if you prefer to keep all the information under one cover. In either case, no special materials are needed; cards, notebooks, and binders are available at any office-supply or stationery store.

The third way is to create a computer database. You can begin by using the cards you prepared above, then transferring the information to a database later.

The first step in any classification system is a catalog number, which will appear on the artifact, in the logbook, and on every receipt, canceled check, photograph, or card that relates to it. The number is the essential link between your records and the item.

The objects in your collection should be numbered in sequence in the order in which you acquired them. Although simple numbers will serve, a three-part number is more useful because it includes the year the object was acquired and the source. Individual items purchased at the same time from the same source will thus each have this number.

It’s a good idea to record the numbers consecutively in the logbook as soon as you assign them. Include in the entry basic information about the source, a brief description of the object, and the price paid for it. That information, along with the receipt or canceled check, can be used to document a claim if a part or all of the collection should be damaged or destroyed. The log should be stored in a safe place and updated regularly.

Next Week: More on organizing your collections.